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The Deep Logic of Huawei Binding Changan

Author | |Eastland

On November 25th, 2023, Changan Automobile (000625.SZ) and Huawei signed the Memorandum of Investment Cooperation. According to the memorandum, Huawei (Party A) and Changan Automobile (Party B) will set up target companies, and the shareholding ratio of Party B shall not exceed 40%.

The business scope of the target company includes smart driving solutions, smart cockpit, smart car digital platform, intelligent cloud car, smart car lights, AR-HUD, etc. Excluding "Three Electricity", this part of the business remains in Huawei Digital Energy.

Huawei splits automobile BU.

Huawei BU was born in 2019. After several years of exploration, the strategy of "platform+ecology" was determined, with the aim of providing digital pedestals and development tools for smart cars.

Since its establishment, the course of BU, a smart car solution (referred to as "Huawei Smart Drive" for short), can be summarized as three "3s": it spent $3 billion, had 300 customers and built three platforms (smart car digital platform, intelligent driving computing platform and HarmonyOS intelligent cockpit platform).

Huawei and Changan Automobile promise to carry out long-term cooperation and strategic coordination with the target company. In principle, part of the business scope and solutions are provided by the target company for vehicle customers.Huawei does not participate in competition..

The target company will gradually open its equity to existing and potential car enterprise partners and become a diversified equity company.

The memorandum has three main points:

First, BU, a smart car solution, was "integrated" into the new company, completely ending Huawei’s internal discussion on building cars.# Sweep the floor #

Second, Huawei will realize the investment income through the target company, stay away from the involution of the automobile industry, and be in a detached position.

Third, the target company is controlled by Changan Automobile and Huawei.

Why did you choose Changan Automobile?

a starved camel is still bigger than a horse—when the mighty fall

In 2016, after the sales volume of Changan Automobile surged to 3.06 million units, it began to decline;

In 2017, it decreased by 6.2% to 2.87 million units;

In 2018, it fell 27.8% to 2.14 million units;

In 2019, it fell to the bottom with a sales volume of 1.76 million units.

The main reason for this round of plunge is the "cliff-like" decline in Changan Ford’s sales:

In 2016, the sales volume reached 940,000 vehicles, accounting for 30.8% of the total sales volume; Less than 180,000 vehicles in 2018. Since then, the joint venture brand has rebounded but failed to regain its former glory. In 2022, it sold 250,000 vehicles, accounting for 10.7% of the total sales.

In 2020, Changan Automobile sales began to slowly pick up; In 2022, the sales volume was 2.35 million vehicles, which was about 77% of the peak in 2016.

In the first three quarters of 2023, Changan Automobile sold 1.87 million vehicles, up 11.2% year-on-year.

In the first three quarters of 2016, Changan Automobile sold 2.2 million vehicles. Sales in the first three quarters of 2023 were equivalent to 85% in the same period of 2016.

In any case, Changan Automobile is also an enterprise with an annual sales volume of more than 3 million vehicles, and few car companies in China have reached this "stage". # See the world #

Independent brand takes the lead

After the decline of joint venture brands, the proportion of independent brands in total sales increased steadily.

In Q3 of 2021, the sales volume of independent brands was 385,000, accounting for 72% of the total sales volume;

In Q3 of 2022, the sales volume of independent brands was 423,000 vehicles, accounting for 76% of the total sales volume.

In Q3 of 2023, the sales volume of independent brands was 529,000, accounting for 81% of the total sales volume.

In 2022, the sales volume of Changan’s own brands reached 1.875 million, up 6.8% year-on-year, and the scale reached a new high. The total sales volume of the joint venture brand is 470,000 vehicles, accounting for 20% of the total sales volume.

In the first three quarters of 2023, the sales volume of independent brands was 1.55 million units, a year-on-year increase of 17.1%.

In the first three quarters of 2016, the sales of two joint venture brands, Ford and Mazda, accounted for 36.2% of the total sales of Changan Automobile.

In the first three quarters of 2023, this ratio was only 11.8%.

From January to September, 2023, the sales volume of two joint venture brands, SAIC Volkswagen and GM, accounted for 46.1%; The sales of Guangqi Honda and Toyota, two joint venture brands, accounted for as much as 62.5%.

Independent brands provoke the girders, and Changan Automobile takes the initiative. In-depth cooperation and resource mobilization with Huawei are less likely to be constrained internally.

New energy vehicle slow half beat

Changan Automobile’s new energy vehicles started slowly. In Q3 of 2021, the sales volume of new energy vehicles with independent brands was 34,000, accounting for 8.9% of the sales volume of independent brands.

It was not until the end of 2022 that Changan Automobile began to exert its strength. The sales volume of Q4 new energy vehicles reached 115,000, a year-on-year increase of 209%.

In the first three quarters of 2023, the total sales volume of new energy vehicles reached 307,000, accounting for 25% of the total sales volume of independent brands.

In 2022, Changan Automobile sold 271,000 independent new energy vehicles. Due to the low base, the year-on-year growth rate reached 155%, and the 2022 Annual Report declared that "the year-on-year growth rate was significantly better than the broader market" (the national new energy vehicle sales increased by more than 90% year-on-year).

In 2022, the penetration rate of new energy vehicles in China market has reached 25.6%. Changan new energy vehicles only account for 11.6% of the total sales, accounting for 14.5% of the sales of independent brands, far behind the market.

In the first three quarters of 2023, the sales volume of Changan’s own brand new energy vehicles was 307,000, up 135% year-on-year, accounting for 19.8% of the sales volume of its own brand, 10 percentage points behind the market (the national penetration rate in the first three quarters was 29.8%).

In Q3 of 2023, this proportion climbed to 24.7%. According to this progress, the proportion of new energy vehicles in Changan can catch up with the market in 2024.

In 2017, Changan Automobile and Weilai reached a strategic cooperation. In 2018, Changan and Weilai formally established a joint venture company. No substantial progress was made in the following years.

In 2021, the joint venture company changed its name to Aouita Science and Technology, introduced Contemporary Amperex Technology Co., Limited, signed a contract with Huawei, and established the "CHN" model (Chang ‘an, Huawei, Ningde). In October 2023, Aouita 11 sold 3,888 vehicles. Aouita 12 has accumulated more than 10,000 vehicles.

"Deep Blue" is another important new energy brand of Changan Automobile. From January to October 2023, the cumulative sales volume was 97,000 vehicles, of which the sales volume in October reached 15,000 vehicles.

In October 2023, the sales volume of new energy vehicles under Changan reached 57,400. In addition to Aouita and Deep Blue, there are also models such as Lumin (Miniature), UNI-V (Compact) and CS75 (Compact SUV).

Generally speaking, Changan’s new energy vehicles have many business ideas, many models, low sales volume, and the penetration rate underperforms the broader market.

If you are poor, you will think about it. Changan Automobile lags behind in the first half, binding Huawei and striving to overtake in the second half. Why not?

"Two hurdles" of the new company

In the past four years, Huawei has made great achievements in the field of smart driving, but there are two insurmountable obstacles.

The first hurdle: R&D, production, sales, profit and cash flow form a closed loop.

In the past ten years, Huawei has invested a total of 977.3 billion in R&D, and invested 161.5 billion in 2022 alone. Since the establishment of BU, a smart car solution, it has invested a total of 3 billion US dollars, of which 70%-80% has been invested in smart driving research and development (Yu Chengdong revealed). Based on 16 billion yuan,Huawei’s R&D investment for three years is only 10% of Huawei’s total R&D investment in 2022!

In 2022, the revenue and expenditure of Huawei’s smart driving business were 2.1 billion and 13.5 billion respectively, which was the only business of Huawei that lost money.

In contrast, Tesla and BYD have invested far more in R&D than Huawei Zhijia, and have established a closed loop of automobile R&D, production and sales:

In the first three quarters of 2023, the R&D investment of Tesla and BYD was 20.6 billion (US$ 2.88 billion) and 24.9 billion respectively, 25% more than that of Huawei’s three-year investment!

In the first three quarters of 2023, Tesla’s net profit was 7.03 billion US dollars, down 20.8% year-on-year; BYD’s net profit was 21.37 billion, a year-on-year increase of 129.5%;

In the first three quarters of 2023, Tesla’s net cash flow from operating activities was 63.7 billion (US$ 8.89 billion); BYD’s net cash flow from operating activities reached 97.86 billion (140.8 billion in 2022).

Huawei’s R&D investment in smart driving is even less than that of Baidu.

According to public information, since Baidu established the Intelligent Driving Group (IDG) and launched Apollo, the annual R&D investment has exceeded 10 billion.

Huawei has always paid attention to cash return, and all its businesses have achieved closed-loop research and development, profit and cash flow. In August 2022, Ren Zhengfei named the car BU-"Smart car solutions cannot spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop."

The smart driving business is integrated into the new company, and the primary purpose is to "stop bleeding".

In addition to equity financing and debt financing (Changan Automobile can provide guarantee), the new company’s R&D funds must be earned by itself. You get what you pay for every penny, and you don’t guarantee 20 billion R&D investment every year. Why should you stay at the "poker table"?

The second hurdle: optimizing intelligent driving requires a lot of data.

The path of developing autonomous driving is similar, but it is by no means a simple software development. The key is to use machine learning and deep learning technology to continuously optimize the algorithm and model and improve the performance of the automatic driving system, which requires a lot of data.

It is the same as face recognition. People’s modeling is not so good. Training and perfecting with 200 million pictures is definitely better than training with 2 million pictures.

The most ideal way is to let thousands of vehicles equipped with automatic driving system run on the road, and use the operation of human drivers to "train" the automatic driving system, such as when to slow down, what conditions can be combined and when to brake, so that the system decision-making is closer and closer to human beings.

Baidu’s shortcoming is the lack of brand appeal. It can only buy a car, install it and test it by itself. By 2023, the cumulative mileage of autonomous driving test will be 40 million kilometers.

Huawei, on the other hand, can get the driving data of 1 billion kilometers only from the industry (the cumulative sales volume of M5 has reached 120,000 vehicles, assuming that each vehicle runs 10,000 kilometers every year).

Poor Baidu invested more manpower, material resources and time than Huawei’s intelligent driving BU, but it soon fell behind (at least in the public and investors’ perception).

The lack of data sources to improve artificial intelligence driving is the root cause of Apple’s delay in leaving. Apple is not short of talents and money. What it lacks is a million smart cars on the road.

Huawei’s catch-up goal is obviously not Baidu but Tesla.Tesla has 4 million vehicles in the world, and it is still increasing at the rate of 2 million vehicles per year.

BYD will sell 1 million smart cars in 2024, which is second only to Tesla.

Huawei’s smart driving needs millions of smart driving vehicles on the road to stay at the "card table".

Lack of money and insufficient data, Huawei’s smart driving BU can’t cross these two hurdles.Holding hands with Changan Automobile did not solve the problem, but just passed the problem on to the joint venture company.

Joint venture with Chang ‘an is the winner of Huawei’s "building a car"

The fundamental way to solve the problem is to sell more cars, sell smart cars, withdraw funds and obtain valuable data.

There are three modes of cooperation between Huawei and car companies:

The first mode will not help Huawei collect data;

The second mode (HI mode) is adopted by only one company in Chang ‘an Aouita, which sold 12,000 vehicles in 2022, estimated 30,000 vehicles in 2023 and less than 50,000 vehicles in two years.

There are four partners who adopt the third mode (HarmonyOS Zhixing), such as Cyrus, Jianghuai, Chery and BAIC, and it is not difficult to further "expand".

In 2024, the sales of existing partners will be between 500,000 and 1 million. The growth rate is not fast enough, which may delay the fighters.

There are three advantages to establishing a joint venture with Chang ‘an:

The first is the return on investment. Huawei injects tangible and intangible assets of Zhijia BU into the new company. If the future joint venture company is valued at 100 billion yuan, the value of Huawei’s equity is about 60 billion yuan; If the valuation is 200 billion, Huawei holds 120 billion shares.

The second is to tap the potential of Changan Automobile. "The lean camel is bigger than the horse", after all, it once reached the scale of annual sales of 3 million vehicles, and it is worth looking forward to the future sales of smart driving new energy vehicles exceeding 1 million vehicles. The highest sales volume of Xiaokang (predecessor of Cyrus) and Jianghuai in history add up to less than one-third of that of Chang ‘an. Get a 40% stake and trade. Only in this way will Changan Automobile devote itself to the joint venture company.

The third is to facilitate cooperation with domestic joint venture car companies, and then explore overseas markets.

Existing partners Cyrus, JAC, BAIC and Chery can participate in shares, but it is impossible to be on an equal footing with Changan. One monk carries water to eat, three monks have no water to eat, and the new company has to rely on Changan to carry water.

The equity of the new company is "gradually open", which depends not only on the face of the owner (Huawei) but also on the mood of the shopkeeper (Chang ‘an).Sellers can’t figure it out.

Holding hands with Chang ‘an is the winner of Huawei’s smart driving. The key depends on whether the new energy vehicles of the joint venture company can sell well.

* The above analysis is for reference only and does not constitute any investment advice!

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What are the advantages of Huawei’s intelligent driving system?

With a picture of history, Huawei’s smart driving ushered in a new chapter in the country.

With the progress of science and technology, major car companies have accelerated the development of smart cars. Intelligent driving function is gradually becoming a key indicator to measure whether a vehicle is advanced or not. It is worth noting that Huawei has released a nationwide urban advanced intelligent driving scheme that does not rely on high-precision maps, and also announced that its intelligent driving technology covers 243 cities. In this context, the whole industry seems to be shifting rapidly in the direction of driving without maps.

The past "Kaesong" competition has been upgraded to a nationwide map-free challenge. But what is the driving force that prompted these car companies to decide to join this seemingly mysterious uncharted field? Is there really an essential difference between graphs and graphs?

When computing power overcomes financial power-driving a new era without plans and wisdom

Intelligent driving with map and intelligent driving without map represent two very different technical paths. Traditional intelligent driving with maps relies on high-precision maps, which record road information to centimeter level in detail, including lane line position, type, width, slope, curvature, traffic signs, signal lights and obstacles. Simply put, intelligent driving with a map seems to let the vehicle move along a preset and accurate trajectory. However, this method requires extremely high capital investment.

You may not know that the process of making high-precision maps is very complicated and arduous. Each surveying and mapping vehicle can only complete about 100 kilometers of data collection every day, and the cost per kilometer can reach several thousand yuan. With the rapid infrastructure construction in China, even the newly mapped roads may be unrecognizable after a week. In addition, the change of map limits the intelligent driving ability of car companies, and it is necessary to constantly update the map data to maintain the effectiveness of the system.

On the contrary, intelligent driving without map abandons the dependence on high-precision maps, making it possible for vehicles to drive freely in a wider range. This way requires vehicles to have stronger perception, more advanced algorithms and greater computing power, which puts forward higher requirements for their own intelligent driving system.

How Huawei Leads the Industry Again —— Intelligent Driving without Map in China

1. Clear vision and profound insight-lidar is still king.

In the technical field of intelligent driving without map, the mainstream is divided into lidar school and pure vision school. At present, advanced intelligent driving mainly depends on lidar, and its high-performance lidar with multi-threading, high-frequency scanning and long-distance detection means clearer monitoring ability and faster response speed.

The actual rescue incident and online celebrity dodge video directly prove the strength of high-performance lidar. In the bad environment such as night or backlight, this kind of components with high perception ability also shows its advantages, because they can provide a lot of accurate information, which puts forward higher requirements for computing power and algorithm. Therefore, the smart driving model equipped with lidar is not only more expensive, but also the strength of software research and development can not be ignored.

On the other hand, the vision intelligent driving scheme led by DJI and Baidu relies on 2D video content, which is relatively low in computational power and algorithm requirements. Of course, in the actual test, the visual system did not show too many bright spots, indicating that there are still differences between the two in practical experience. Moreover, it is an indisputable fact that the camera is easily affected by the weather and strong light.

Huawei has demonstrated excellent performance in system hardware, adopting multi-sensor fusion sensing solutions such as lidar, millimeter wave radar, ultrasonic radar and visual sensing camera. Lidar can quickly and accurately capture the three-dimensional structural information of the surrounding environment, and is not affected by environmental light. Combined with millimeter wave radar, ultrasonic radar detection and camera perception, it provides farther and more accurate three-dimensional environmental information for vehicles.

The fusion sensing system independently developed by Huawei deeply integrates various sensors to ensure smooth data communication and efficient operation of the system.

2. From branches to urban obstacles, GOD network bid farewell to the "white list"

In order to control the vehicle accurately, intelligent driving system needs to fully understand the external environment of the vehicle. BEV+ white list technology commonly used in the past identifies the detected objects, such as pedestrians and electric vehicles, through the white list input in advance. However, this technology has an obvious disadvantage-it needs the system to constantly learn different obstacle types to update the white list. If you encounter rare irregular obstacles, the system may misjudge, leading to hesitation and dangerous driving behavior.

Huawei’s GOD2.0 network (Universal Obstacle Detection) overcomes this problem. Like "My World" game, the GOD network regards all detected objects as 3D blocks. In this way, the system can easily judge obstacles on the route, including pedestrians, cars and so on. For abnormal obstacles, such as cartons, fallen trees, roadblocks, etc., the system can also identify them efficiently. In the GOD2.0 network, any object occupying space is a potential obstacle and needs to be avoided. This breaks the restriction of relying on the white list.

3. Not only do you know things better, but RCR technology is the key to no map.

In addition to the recognition of "things" by GOD2.0 technology, Huawei’s intelligent driving must also make the system recognize "roads". Intelligent driving without map is very important for the accurate perception of roads, especially at complex intersections, narrow country roads or sections without obvious signs and markings, which poses a higher challenge to the processing capacity of intelligent driving system.

Huawei Intelligent Driving combines ordinary navigation maps and RCR network reasoning to construct a large-area road topology map, which is equivalent to the size of 2.5 football fields. This is equivalent to the vehicle drawing an exclusive map for its own driving route, so that the intelligent driving system can easily analyze the realistic road information without relying on high-precision maps.

4. Massive data need to be processed quickly, and MDC chip drives L5-level assisted driving.

With the ability of perception and understanding of "things" and "roads", the next step is to summarize, analyze and calculate this information, and finally control the vehicle intelligently. The processing of massive sensor data is not a small challenge, especially in a very short time. Therefore, strong computing power is another requirement of intelligent driving.

Huawei’s self-developed MDC series chips have higher processing capability than Orin in NVIDIA, and can efficiently process information from various sensors. At the same time, Huawei’s intelligent driving system avoids blind "stacking", and the existing MDC hardware platform has enough computing power to support L3-to-L3 autopilot assistance functions without increasing unnecessary car purchase costs.

5. Covering the global road network in five days, Huawei BU Computing Center takes the lead.

After getting rid of the shackles of high-precision maps, gaining rich driving experience has become the next goal. Early intelligent driving systems mostly rely on the test data of real vehicles on the road. At present, AI modeling and cloud "running map" have become mainstream practices, and Huawei has once again taken the lead in this field.

Huawei Cloud Computing Center has the leading domestic computing power of 2.8EFLOPS, and is at the forefront of the industry. This huge cloud computing power has brought great advantages to Huawei’s intelligent driving. Using the cloud scene library built by Pangu model, the system carries out more than 12 million kilometers of simulation tests every day. Considering that the total length of global roads is about 64 million kilometers, Huawei’s system can cover every corner of the world in only 5.3 days. A large number of simulation tests have forged a real "old driver" intelligent driving system.

From the transition from a graph to a graph-free one, users finally experience the pleasure of easy travel wherever they go. Behind this is the black technology produced by the perfect combination of multiple systems.

With the help of full-stack self-developed hardware, rich data resources, unremitting pursuit of technological innovation and forward-looking technical concepts, Huawei launched the nationwide intelligent driving without maps for the first time. As consumers, we no longer need to wait for the update of high-precision maps, and we don’t have to worry about the experience of smart driving being degraded due to various problems.

This intelligent driving system makes the new energy vehicle become a really easy-to-use and safe smart car. Huawei has demonstrated its leading ability in the field of intelligent driving, which not only allows users to enjoy a comfortable and safe smart travel experience, but also sets a new standard for the whole industry.

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Multi-party deployment of intelligent networked cars into the "fast lane"

  "Yuexiang Xiong ‘an" self-driving vehicle was tested in xiong’an new area. Xinhua News Agency reporter Xing Guangli photo

  A self-driving taxi operated by Xiaoma Zhixing is waiting for passengers at a self-driving stop in Nansha, Guangzhou. Xinhua News Agency reporter Liu Dawei photo

  The development of China’s intelligent networked automobile industry has entered the "fast lane". In the first half of this year, the number of passenger cars with combined driving assistance in China reached 2.28 million, and the penetration rate rose to 32.4%, a year-on-year increase of 46.2%.

  The reporter noted that many places and departments are intensively deploying a new round of measures, clarifying the next development goal, and promoting the industrialization process of intelligent networked vehicles around encouraging technological innovation, optimizing policy supply, accelerating the construction of vehicle-road collaborative infrastructure, and creating autonomous driving and vehicle networking demonstration zones.

  Accelerate the industrialization process of intelligent networked vehicles

  Recently, many parties have intensively introduced support measures to seize the development opportunities of intelligent, networked and electrified vehicles and accelerate the layout of intelligent networked vehicles.

  The Ministry of Industry and Information Technology recently said that it will adhere to the development strategy of "bicycle intelligence+network connection empowerment", further improve measures, and continue to promote the high-quality development of intelligent networked vehicles in China.

  The Ministry of Industry and Information Technology proposed that it would unite relevant departments to guide more places to try first, further expand the scope of test roads, select typical areas with conditions under the premise of ensuring compliance, safety and reliability, explore the application of intelligent networked vehicles in all regions and multi-scenarios, and accelerate the industrialization process of intelligent networked vehicles. At the same time, accelerate the construction of intelligent transportation infrastructure, deploy key projects of vehicle networking, promote the construction of national-level vehicle networking pilot areas, and organize pilot projects for the coordinated development of smart city infrastructure and intelligent networked vehicles.

  Many places have also set development goals, and put forward detailed measures around enhancing the ability of independent technological innovation, promoting the coordinated development of industries, expanding the comprehensive application of multiple scenarios, and optimizing the supporting environment for industrial development.

  Chongqing Action Plan for Innovative Application of Autopilot and Internet of Vehicles (2022— In 2025), it is proposed that by 2025, conditional self-driving cars will be mass-produced and applied on a large scale, and an intelligent networking technology system will be formed to meet the requirements of highly automatic driving. The local support capacity in key technical fields will exceed 80%, and it will be the first in China to build a C-V2X network (cellular car networking) that adapts to the products of more car companies and communication equipment companies.

  Shanghai proposes to speed up the development of intelligent networked automobile terminals, strive to build more than three brands with Shanghai logo by 2025, and create more than 10 explosive products, with an output value of 500 billion yuan. Autopilot (L3) cars account for over 70% of new car production, and advanced autopilot technology (L4) can be applied in logistics, transportation, sanitation and passenger transportation.

  "China’s intelligent networked automobile industry is developing rapidly and is currently at a critical stage of rapid technological evolution and accelerated industrial layout." Zhao Gang, president of Saizhi Industry Research Institute, told the Economic Information Daily that speeding up the industrialization process of intelligent networked automobiles in many ways will not only help to accelerate the innovation, development, transformation and upgrading of the automobile industry, but also drive profound changes in the fields of intelligent transportation, smart energy and smart cities, and accelerate the innovative development and application of new generation digital technology products such as automotive electronics, artificial intelligence and 5G.

  Carry out commercial trial operation of autonomous driving in many places

  It is worth mentioning that since the beginning of this year, several cities have carried out commercial trial operations in specific areas of self-driving cars.

  Chongqing and Wuhan issued a pilot policy of unmanned commercialization of self-driving vehicles, allowing self-driving vehicles without security officers to carry out commercial services. Beijing officially opened the commercial pilot of unmanned travel service, carried out normalized charging service, and allowed security officers to move from the main driver to the co-driver.

  At present, many cities in China, such as Beijing, Chongqing, Wuhan, Shenzhen, Guangzhou and Changsha, have allowed self-driving cars to conduct commercial trial operation in specific areas and at specific time periods.

  According to the data from the 2022 World Intelligent Networked Automobile Congress, more than 7,000 kilometers of test roads have been opened nationwide, and the actual road test mileage has exceeded 15 million kilometers. Multi-scene demonstration applications such as self-driving taxis, unmanned buses, autonomous parking service, trunk logistics and unmanned distribution have been carried out in an orderly manner.

  Relevant measures will further promote the progress and commercialization of autonomous driving technology. The Transport Safety Service Guide for Self-driving Cars (Trial) (draft for comment) issued by the Ministry of Transport proposes that under the premise of ensuring transport safety, self-driving cars should be encouraged to engage in urban bus (electric) passenger transport business activities in closed bus rapid transit systems and other scenes, and self-driving cars should be used to engage in taxi passenger transport business activities in scenes with simple traffic conditions and relatively controllable conditions.

  Locally, the "Several Measures of Shenzhen Municipality on Promoting the High-quality Development of Intelligent Networked Automobile Industry (Draft for Comment)" proposes to encourage commercial operation activities such as manned, loaded and special operations of intelligent networked automobiles. Chongqing proposed to speed up the selection of a number of self-driving open test demonstration roads, and take the lead in carrying out expressway self-driving road test and self-driving commercial demonstration operation.

  In addition, the specification for driverless driving is also strengthening. The Regulations of Shenzhen Special Economic Zone on the Management of Intelligent Networked Vehicles make specific provisions on the demonstration application, access registration, driving on the road, network security, accident handling, legal liability and other matters of intelligent networked vehicles.

  Zhao Gang said that speeding up the pilot application of autonomous driving, laying out and promoting pilot projects in the fields of road passenger and cargo transportation, urban travel and logistics, transportation in the park, and specific scene operations will play a role from point to area and enrich the scene application of autonomous driving technology.

  Improve the security system

  Insiders pointed out that technological innovation in the field of intelligent networked vehicles is active and application scenarios are constantly enriched, but there is still a long way to go for large-scale commercial applications. It is necessary to further accelerate the breakthrough of key core technologies, promote infrastructure construction, improve the policy system and optimize the development environment.

  Zhao Gang believes that improving the development environment of intelligent networked automobile industry requires the concerted efforts of many departments, and improving laws, regulations and standards for enterprise and product access, road traffic pilot and road traffic safety. Carry out research and development of key technologies around autonomous driving, vehicle-road coordination and smart roads, and improve relevant technical standards. Further accelerate the construction of intelligent infrastructure for vehicle-road coordination and promote the digital transformation and upgrading of road infrastructure.

  In addition, the development of intelligent networked vehicles "accelerates" and safety must "run" ahead. 360 company car networking security experts told the Economic Information Daily that it is necessary to build a smart platform integrating intelligent networked car safety detection, monitoring, intelligent analysis and emergency response, build a network security infrastructure, and form an intelligent networked car safety management system. At the same time, we will strengthen core technology research and product application innovation in ensuring data security and network security, develop high-performance, high-security intelligent networked automobile products and services, and continuously enrich the security supply capacity.

  Zhao Gang said that it is necessary to strengthen the construction of industry management system for intelligent networked automobile enterprises and product data security and algorithm compliance, clarify the main responsibilities and safety requirements of enterprises, guide enterprises to strengthen product and service capacity building, and create a good industrial development environment.

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The M5 version of Zhijia is officially launched. The new HUAWEI ADS 2.0 is a heavy first scan code to read the mobile version.

  On April 17th, AITO’s M5 Series Huawei Advanced Intelligent Driving Edition (AITO’s M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "The M5 series smart driving version is in ‘ HarmonyOS cockpit ceiling ’ On the basis of, add ‘ Intelligent driving ceiling ’ , let the M5 version become ‘ Shuangzhi ceiling ’ , HUAWEI ADS 2.0 for the first time? The intelligent driving system makes people drive safer and more comfortable, and raises intelligence to a new height in the industry! "

  The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

  AITO Wenjie M5 Intelligent Driving Edition, jointly designed by Cyrus Auto and Huawei, will be the first one equipped with HUAWEI ADS 2.0 at the same time. The intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 provide an intelligent driving experience infinitely close to L3. Wujie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure battery life of 255km and a long comprehensive battery life of 1425km (the pure battery life is the CLTC comprehensive working range of the battery pack of Wenjie M5 Rear Drive Intelligent Driving Edition, and the comprehensive cruising range is the total cruising range of the CLTC comprehensive working range of Wenjie M5 Rear Drive Intelligent Driving Edition. )。 New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, have made the M5 Smart Driving Edition in the world a real intelligent ceiling.

  It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

  AITO Wenjie M5 Intelligent Driving Edition is the first model equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, eleven high-definition cameras and twelve ultrasonic radars. The signal is doubled by superimposing new antenna technology, and it is the first to realize high-speed and urban advanced intelligent driving functions independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is estimated that this year, in Q2, the map-free commercial high-order intelligent driving scheme (the map-free commercial high-order intelligent driving scheme refers to the high-order intelligent driving scheme that does not rely on high-precision maps) will be extended to 15 cities nationwide, and in Q4, it will be extended to 45 cities.

  On the basis of integrating BEV(Bird Eye View) perception ability, AITO-bound M5 Intelligent Driving Edition is the industry’s first GOD network, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

  Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

  AITO asks the M5 Smart Driving Edition to make driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. Under the urban road conditions, the M5 Intelligent Driving Edition can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scenes such as pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

  AITO asks the M5 Smart Driving Edition to make smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

  AITO asks M5 Smart Driving Edition to make parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build 3D models. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

  HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

  AITO’s M5 Smart Driving Edition is equipped with HarmonyOS 3 smart cockpit, and the "smart cockpit ceiling" is upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

  A number of brand-new software and hardware technologies have been put on the bus, which has also enabled the M5 Intelligent Driving Edition to realize "mobile whole house intelligence": the first time the space audio technology is put on the bus, combined with 19 units of professional-grade audio, it makes users feel like visiting the performance site of the National Grand Theatre; In-vehicle interface of HUAWEI MagLinkTM in the back row can realize multi-device linkage, such as controlling the content watched by children on the back panel, team games in front and back rows, and dual-screen access to meetings, etc., so that the M5 Smart Driving Edition can easily become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

  Long battery life and extraordinary driving experience

  AITO Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings more excellent aerodynamic design, reduces the wind resistance of the whole vehicle by 11%, and improves the comprehensive endurance by 14.7% to 1425km (endurance under CLTC working conditions).

  Empowered by the HUAWEI DriveONE pure electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the blessing of Huawei DATS system, all-aluminum chassis, front double wishbone and rear multi-link, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

  In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

  The official guide price of AITO Wujie M5 Intelligent Driving Edition is: 279,800 yuan for Wujie M5 Rear Drive Intelligent Driving Edition, 299,800 yuan for Wenjie M5 Four-wheel Drive Intelligent Driving Edition, 289,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Rear Drive Edition and 309,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Four-wheel Drive Edition. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

  At this conference, the flagship SUV of Panoramic Wisdom & mdash; — AITO Wenjie M9 brings a brand-new family design based on the design concept of "extreme simplicity and purity" in Wenjie series. As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

  The estimated price range of AITO’s M9 extended range version and pure electric version is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

  

  

  

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Accustomed to reading how to "open" modern literary classics through mobile phones.

  The way people read through mobile phones has advantages and disadvantages. The advantages are convenience and large quantity. On the negative side, it may be easy to make thinking fragmented and reading fast food. How long have you been impatient to read the whole book — —

  How to "Open" Modern Literary Classics

  Borges, a famous Argentine novelist, said: "Classics are books that a nation or several nations have decided to read for a long time. They are books that people from generation to generation read with early enthusiasm and mysterious loyalty for different reasons." Since the late Qing dynasty, modern literature has only been more than a hundred years. Compared with the ancient literary classics that have been precipitated for thousands of years, the modern literary classics that have been washed out for more than a hundred years are very different.

  Facing the classics of modern literature,

  What should we do?

  First of all, the simplest thing is to face the work directly. Classics are sometimes daunting, so we should have the sincerity and patience to read them. Secondly, the works will be included in the coordinates of literary history. Place the work in a broader coordinate system instead of understanding it in isolation. Third, look for gaps and prototypes. What is the gap in this work? Where is the unexpected place of the author? Can a work extract a certain prototype until it finds its own way of dialogue with the work? The so-called application method or looking for a gap prototype is an attempt to establish an understanding based on one’s own feelings about the work. Reading classics is actually a way to express ourselves, rather than reading classics as a task. It is the classics that constitute the background color of a person’s humanistic quality. Therefore, classics should eventually return to the way of dialogue between readers and works. When you use all kinds of reading methods freely, you may find your own way to talk about classics. This way belongs to you alone, and no one can take it away.

  Rearrange the order for Chinese literature in the 20th century.

  Lu Xun, Guo Moruo, Mao Dun, Ba Jin, Lao She and Cao Yu (hereinafter referred to as "Lu, Guo, Mao, Ba, Lao and Cao") are six modern literary writers we are familiar with. Until today, our understanding of modern literature is still in the hierarchical order of literary history laid by these six writers. They occupy an important position in the territory of modern literary history. However, according to the classic view of constructivism, their classic pattern is not static.

  The selection of "Top 100 Chinese Novels in the 20th Century" was a literary classic construction activity in the late 1990s. At that time, the 20th century was coming to an end, and Hong Kong’s Asia Weekly invited heavyweight scholars and writers to jointly select the top 100 Chinese novels in the 20th century. Personally, I attach great importance to this list, because the judges include not only mainland scholars in China, but also scholars from Hong Kong and Taiwan and overseas scholars. It provides a larger evaluation field of vision. After the selection results were released, we found that the first place was Lu Xun’s Scream, the second was Shen Congwen’s Border Town, the third was Lao She’s Camel Xiangzi, the fourth was Zhang Ailing’s Legend, the fifth was Qian Zhongshu’s Fortress Besieged, the sixth was Mao Dun’s Midnight, and the seventh was Bai Xianyong’s Taipei Man. — Liu E’s Travels of the Old Handicapped.

  These ten classic works coincide with the modern literary classics we have known before, but they are somewhat unexpected: For example, Taipei Man, Biography of Hulan River and Travel Notes of the Old Disabled are not only on the list, but also in the top ten! This result surprised some people. Moreover, among these 100 works, there are many works by popular writers such as Zhuan Lou Zhu, Jin Yong, Gu Long, Liang Yusheng, Qiong Yao, Yi Shu and Li Bihua. "Hundreds of Excellent China Literature Books in a Hundred Years" is also a reliable classic reading bibliography. These are the 100 most important Chinese literature books in the 20th century jointly recommended by China mainland scholars and publishing institutions in the 1990s.

  Not all masterpieces

  Are the best works of writers.

  Masterpieces are often the guiding choice of classic texts. Generally speaking, masterpieces are works that represent the writer’s creative level, but not all masterpieces are the best works of writers. When evaluating a work in the history of literature, the social influence of the work is a very important consideration index, but a work with social influence may not necessarily have a higher literary level.

  For example, when we talk about new poetry, we will definitely talk about Hu Shi’s Trial Collection, because Hu Shi is the first person to write new poetry in a century, and there would be no modern new poetry without Trial Collection. However, if we take the new poems in Trial Collection as the standard of new poems, it is obviously to reduce the standard of new poems to the toddler stage. Therefore, although Hu Shi’s works are masterpieces of new poetry, they are definitely not the essence of new poetry. Another example is a mature writer like Ba Jin. His Home is indeed an excellent work, but it is not the most mature work of Ba Jin. Ba Jin’s writing can be divided into three stages: youth, middle age and old age. Young Ba Jin wrote the love trilogy Fog Rain Electricity and the torrent trilogy Home Spring Autumn. However, Ba Jin’s best works should be the trilogy of life "Cold Night", "The Fourth Ward" and "Resting Garden" written in middle age.

  Comparing Home with Cold Night, there is no doubt that Home is more influential, because it provides a proposition of the times, showing the collapse of a big family and the tragedy of youth enlightenment. Therefore, Home has a strong social response. Ba Jin, who is in the period of youth writing, has the first emotion, but when emotion occupies the center of writing, it is an obstacle to the depth of writing. Therefore, if you read Home carefully, you will feel that there are both young people’s unique enthusiasm and youth’s unique shallowness. In the 1940s, Ba Jin’s creation entered a mature stage. Cold Night is a story about a man who is caught between his mother and his wife. But this is only the surface of the story. What the novel really wants to express is that during the war years, young people full of blood gradually lost their dreams under the torture of life. Cold Night was born at the time of the victory of the Anti-Japanese War, and the whole novel was very sad. People usually think that the Anti-Japanese War has been won, the suffering has ended and a great nation has stood up. But in Cold Night, Ba Jin put forward a profound proposition: Does the victory of the Anti-Japanese War mean that all the problems in life can be solved? Ba Jin stepped into middle age from youth. Although his emotion changed from enthusiasm to condensation, it made his works more infectious and moved us more. Cold Night is also Ba Jin’s masterpiece, but compared with Home, readers are unfamiliar with it.

  A good writer should constantly break

  Readers’ reading expectation

  There is an important concept in reception aesthetics called "reading expectation", which means that before we enter a literary work, we will have a general expectation for this work by virtue of our existing reading accumulation. For example, we haven’t read Lu Xun’s novels before, but from our understanding of Lu Xun, we know that Lu Xun is a great enlightener, thinker, revolutionary and a great writer. These constitute the most basic judgment for us to read Lu Xun. When Lu Xun’s works conform to this judgment, we will think that our judgment and understanding are correct. On the contrary, we will be surprised: Lu Xun actually wrote like this!

  Formalism focuses on the artistic expression of the text and the strength of the form of the work. For example, when we look at a work, we feel that it is very old-fashioned and lacking in merit. And sometimes we will find that some works are very clever, similar to those we have read before, but different, and feel very novel. In fact, this is the so-called defamiliarization — — Our existing literary understanding is not enough to explain it, and it presents us with new challenges.

  For example, Lu Xun’s New Stories, many of which are very playful, are not quite the same as our understanding of Lu Xun’s serious style. This constitutes the so-called defamiliarization. A good writer should constantly break the reader’s reading expectation. Therefore, great writers often don’t follow the old habits, but have multiple faces. One Hundred Years of Solitude is a great masterpiece, but Marquez has not only One Hundred Years of Solitude, but also excellent works such as Love in Cholera Period, Colonel who has no one to write to him, Old Man with Giant Wings and Dead Leaves. On closer reading, you will find that the styles of these works are quite different. One Hundred Years of Solitude is the pinnacle of magical realism, while The Colonel who has no one to write to him is a solid realistic narrative, and Love in Cholera Period is called "the greatest love novel in the world". If you read Love in Cholera with the expectation of reading One Hundred Years of Solitude, you will find that it completely disappoints your expectation, which in turn gives us a brand-new reading experience. Marquez is always challenging our reading expectations. Formalism criticism focuses on whether a work breaks our expectations and provides a strange reading experience.

  The works of women writers

  Suitable for interpretation from feminist perspective

  Today, men’s discrimination against women still exists and is often ignored by us. Feminism tries to embody this discrimination in the context of our ignorance. Therefore, the works of female writers are very suitable to be interpreted from a feminist perspective. For example, Zhang Ailing’s works sometimes give us an anti-feminist feeling.

  In "Love in a Fallen City", Bai Liusu tried every means to marry Fan Liuyuan, and they tried every means and struggled. Finally, the Pacific War broke out, Hong Kong fell, overturned a city and made a love. From the standpoint of feminism, the ultimate meaning of a woman’s life is not given by a man, but what Bai Liusu wants in Love in the City is to marry Fan Liuyuan. Isn’t this an anti-feminist writing? This anti-feminist writing reflects Zhang Ailing’s irony of feminism. Zhang Ailing is actually standing in a higher feminist position. She believes that Bai Liusu’s story really falls into the so-called "feminist dilemma", that is, it seems that a woman can only achieve perfection in a certain sense if she is attached to a man. Zhang Ailing expressed her distrust of radical feminism by describing the process that Bai Liusu tried to enter the role that male chauvinism wanted women to enter.

  Lu Yin and Xiao Hong’s works are full of feminism, but such feminism can’t really change the situation of women. Comparing Xiao Hong and Zhang Ailing, Xiao Hong’s feminism is highly prominent. Before she died, she said a few words, one of which was "the sky of women is low". Xiao Hong, trapped in the depths of feminism, met different men all her life, but never gained emotional security. Zhang Ailing is different from her. Zhang Ailing understands the illusion and imagination of this feminist writing, so her Love in the City expresses her feminist position in an ironic way. This is an important angle for us to interpret literary works.

  Avoid falling into the "orientalist trap"

  Adopting the perspective of colonialism and post-colonialism, this is a new perspective to interpret the text with the development of cultural studies. Let’s take a movie example to illustrate post-colonialism. The fifth generation directors, such as Zhang Yimou and Chen Kaige, made many so-called "folk customs" in their films in the 1980s, such as the sedan chair and wine offering in Red Sorghum, the light sealing and foot beating in Red Lantern Hanging High, and the rain praying in Chen Kaige’s film Yellow Land, etc. The fifth generation directors hope that the oriental culture will be revived on the screen. However, if we look at it from the post-colonial point of view of Said and others, when the fifth-generation directors desperately show the folk wonders of the oriental nation in their films, they just fall into the so-called Orientalism trap.

  What is Orientalism? Generally speaking, westerners’ understanding of the East does not come from actual observation of the East, but from reading and watching literary and artistic works that describe the East. Westerners artificially establish the leading position of the West, and when they describe the East, they often create a so-called "grade difference" — — The East is a fascinating foreign land waiting for the West to discover. The meaning of this sentence is that only when the west discovers it can the beauty of the East be presented. This is the so-called Orientalism. Zhang Yimou and the fifth generation of directors he represents, in their films, present the orient, which is actually a kind of so-called self-orientalization. They present China’s aesthetic feeling in the way of "self-orientalization", at the same time, they give westerners a way to understand and observe China through movies, which will inevitably lead westerners to fail to objectively and truly understand China.

  A similar situation occurs in literary works. For example, Jing M.Guo’s Tiny Times, which is deeply loved by young people, can also be viewed from a post-colonial perspective as a book with a wide reading rate and influence among young people. Under the background of globalization, Jing M.Guo completed his own naming for this era. He named this era of globalization as a small era, reminding us to rethink the center and edge.

  (Ma bing The author is a professor at the College of Literature of Shandong University, and the article is selected from "Reading Classics" by Shanda Literature Life Museum.

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Selling second-hand mobile phones, beware of privacy. Running naked "selling" is more risky than "losing"

  With the listing of all kinds of new mobile phones, Xiao Chen, a senior "mobile phone fanatic", is busy buying new ones, but more and more old mobile phones at home have become Xiao Chen’s troubles. "If you lose it, it will pollute the environment and you won’t be able to bear it. It’s really a chicken rib to put it at home and take up space." Recently, the Beijing Morning Post reporter visited and found that many citizens are facing the same troubles as Xiao Chen. In the wave of changing mobile phones quickly, many young people want to sell their old mobile phones and worry about information leakage, which puts them in a dilemma. In this regard, people in the industry reminded that it is more dangerous to sell mobile phones in Bidiu. When selling old mobile phones, we should guard against the recovery of deleted data and the disclosure of personal photos and information. At the same time, it is suggested that citizens should choose their own mobile phones based on their own needs and try not to change their mobile phones frequently. If you really want to sell, it is relatively safe to choose the old-for-new method through the official mobile phone store.

  Case of selling second-hand mobile phones was transferred away by more than 100 thousand yuan

  Xiao Liu, who changed his job in March this year, changed into a new mobile phone. After getting the new mobile phone, he was careful to sell his old mobile phone. "I sold my mobile phone to the dealer who recycled the second mobile phone in Electronic City." He told the Beijing Morning Post reporter that before the transaction, he actually deleted photos, videos, contacts, text messages and other personal privacy-related contents from his mobile phone and restored the factory settings. But one day after half a month, he suddenly found that the phone could not be dialed. When he went to the business hall, he found that the SIM card of this mobile phone had been invalidated and had been reissued in a different place. Mr. Liu hurriedly reissued a new SIM card, but he was surprised to find that the funds in four accounts were quickly transferred out of 24 funds in different ways, totaling more than 100 thousand yuan. The operation record of the bank is that someone logged into his online banking and made many transfers.

  "I really don’t know where I went wrong. I have deleted all kinds of information in my mobile phone. But I still encountered such a situation. " Mr. Liu thought about it and thought that the loss of more than 100 thousand yuan should be caused by the sale of second-hand mobile phones. "The original mobile phone was bound with my bank card and Apple Payment, and it should have been deciphered by a caring person."

  Dare not sell old mobile phones, only for relatives.

  Mr. Wu, a citizen, told reporters that before he bought an Apple mobile phone online, the original old mobile phone was eliminated. Looking back, htc, Xiaomi, Samsung, Huawei, Apple 4s and Apple 5s have six or seven idle mobile phones at home. For idle mobile phones, Mr. Wu first chose to use them for the elderly and considered selling them, but he was still worried about information leakage. "I wanted to sell it, but I was afraid that the criminals would master my information and I never dared to sell it."

  He told reporters that he learned that there are three ways at present. One is to go to the official mobile phone store, recycle old mobile phones and buy new ones by exchanging old ones for new ones. "This is safer and more secure." Secondly, some online electronic product recycling platforms will provide consumers with a recycling price as long as the user inputs the model, year and configuration. In addition, even through the offline mobile phone sales point, the recycling price may be higher, "but I am not sure if it is safe." Mr. Wu said that after thinking and thinking, he decided to leave his mobile phone idle at home and leave it to the elderly at home.

  Regular website recycling only dares to sell non-intelligent machines.

  "There is a mobile phone at home four or five years ago. It is a waste at home, and it won’t change much if you go out to sell it. I found that a shopping website also provided mobile phone recycling service, so I made an evaluation of my mobile phone online and found that it was still worth more than 400 yuan, so I decisively sold my old mobile phone online. " Mr. Zhang, a citizen, said that the process of selling mobile phones is relatively simple. Submit an application online, and then someone will come to collect it. Mr. Zhang introduced that during the recycling process, the staff were more serious and carefully tested the mobile phone.

  "However, what I got after selling my mobile phone was not cash, but recharged to the personal account of this shopping website." Nevertheless, he still thinks it’s more cost-effective. First, the price of mobile phones is satisfactory. Secondly, there are many things on this shopping website, and daily necessities can be bought. Mr. Zhang said that if it is an informal website, he really dare not sell the scrapped mobile phone. "If it is a smart machine used now, with so many things bound, I dare not sell it."

  Investigating mobile phone recyclers cannot guarantee data security.

  In Muxiyuan mobile phone recycling street, the reporter walked into a shop and handed his Apple mobile phone to the recycler. After a simple evaluation and bargaining, the young man took the mobile phone to the shop to ask for the price. "I just deleted information, phone calls, photos and software, will it be restored?" Facing the reporter’s question, the young man looked very puzzled. "I don’t understand what you said." Without looking up, the young man entered the store with his mobile phone. After a while, the shop owner came out with a mobile phone to bargain with the reporter. Faced with a reporter’s question about whether the sale of mobile phones after information deletion can guarantee the security of personal information, the store frankly said that "there is no guarantee". "We are only responsible for recycling, but in the end, it is hard to say whether the mobile phone is resold or disassembled. If the whole machine is sold, it is possible that the information deleted inside will be restored. "

  The boss told reporters that if you want personal information not to be restored, you can choose to disassemble and sell your mobile phone. "If you sell your mobile phone into parts, you certainly don’t have to worry about information leakage. No one has the leisure time to spell the machine and restore the data. However, in this way, the price you can get will be much lower. See how you choose. " Not only that, mobile phones are sold on some mobile phone recycling apps, and the staff also clearly stated that they can’t help completely delete the information in the mobile phone, so they can only delete it by the customers themselves.

  The deleted data can be recovered by computer software.

  Can a mobile phone with deleted information really be restored? With questions, the Beijing Morning Post reporter visited a number of shops involved in mobile phone business. Most merchants said that the data recovery business mainly exists in computers, and the recovery of mobile phone information can only be carried out on external memory cards, but the internal storage of mobile phones is difficult to recover. In terms of the price of recovering deleted data, depending on the different storage devices and whether the deleted information is repeatedly overwritten, it ranges from 80 yuan to more than 1,000 yuan, while the recovery time ranges from two hours to as much as one week.

  Mr. Wang, the owner of the merchant, told the Beijing Morning Post that he had been in business for more than five years. There were not many users who recovered mobile phone information two years ago, but there were more and more users in the past year. "With the improvement of technology now, with some software, the deleted information can be recovered quickly. The threshold for doing this business is getting lower and lower, and there are more and more people. "

  Subsequently, in a mobile phone recycling shop, the reporter took two photos with his mobile phone and deleted them. The staff connected the recovery software from the computer, and the photos immediately appeared and were saved on the computer. The staff said that the current recovery of mobile phones is mainly aimed at the text content and files of mobile phones, and it is more difficult to recover like voice. If the mobile phone is damaged, it is difficult to recover the data so easily. "Mobile phone data storage is mainly divided into two categories: built-in memory and external memory card," the staff introduced. "When deleting information on the mobile phone manually, it only changes the control structure of the data so that it can be overwritten. Therefore, most personal information of mobile phones that have not been restored to factory settings can be restored by software. However, some people have restored the factory settings, and there are still data stolen. "

  For the data leakage caused by the built-in storage, this staff member thinks that most of the backup information and network accounts associated with it are lost. Take Apple’s mobile phone as an example. Many users only restore their mobile phones to factory settings, but forget to delete the backups of computers and iCloud.

  Most people who sell old mobile phones forget to delete private information.

  Zhongguancun’s army of collecting and selling second-hand mobile phones is an old Jianghu. He has been doing business in Zhongguancun for nearly ten years, and he has handled countless second-hand mobile phones. Recently, he met many people who sold their mobile phones for a few days and then returned to ask him to delete private information. He said that with the increasing emphasis on personal privacy, smart phones are bound to personal information such as bank cards, and when selling second-hand mobile phones, everyone’s concerns are increasing. "I received a mobile phone at the beginning of the year. The seller came to see me twice after selling the mobile phone. " He recalled that the lady took an Apple mobile phone to sell, and at that time, he specially reminded that important information must be deleted. After simply deleting it, she collected the money and left. A few days later, she returned to him, hoping to delete the phone number in her mobile phone. Later, about a week later, the lady came again, hoping to delete WeChat, Weibo, Alipay and so on. "The mobile phones are all sold, and they can’t be deleted. I told her, don’t worry, the second-hand smartphones we collected must be brushed before they are sold. As long as the factory settings are restored, other information will be deleted. "

  Dajun said that since 2011, after all kinds of smart phones have appeared in an overwhelming way and the number of second-hand mobile phones has surged, he and his colleagues will remind mobile phone owners to delete important information in time before collecting their mobile phones. However, some people simply delete messages, photos and other information, and then get it back and ask for deletion until they react. "Many times, we will brush the phone and restore the factory settings before selling it, but some mobile phone experts can still restore the information."

  The problem software encryption function master still breaks the work in front of him.

  According to Xu Xiang, a professional who specializes in mobile phone software development, "The disclosure of privacy usually occurs after the mobile phone is stolen. The other party can easily unlock the power-on password with cracking software, then invade the original registered email address of the mobile phone through virus software, check the privacy in the mobile phone, and even unlock and modify the password of iCloud to further obtain user information. " Xu Xiang said that if the other party is malicious, at this time, the information on this mobile phone has almost been completely made public in front of the other party.

  "In this case, the risk of economic loss is relatively high, and a friend of mine has encountered this unfortunate situation." He said that after his friend lost his mobile phone, the balance of Alipay was quickly transferred away. "However, in view of this situation, some software developers are now strengthening protective measures, and every software is improving its encryption ability." But even so, experts can successfully obtain the information on the hard disk of the mobile phone by cracking the system password. "

  Ignoring information security is more dangerous than losing a mobile phone.

  In this regard, Liu Yang, a mobile phone security expert, said that, in their view, this mobile phone exchange may be more dangerous in Bidiu. Because many people also know that personal privacy may be revealed after the mobile phone is lost. Once the mobile phone is lost, citizens often immediately reissue their mobile phone cards and modify various payment passwords. However, if the mobile phone is sold, users often ignore the risk of revealing privacy when changing the mobile phone.

  He said that people change their mobile phones very quickly in China. According to a survey, 58.6% of mobile phone users will change their mobile phones within one year, but only 8.4% will use the same mobile phone for more than two years. Often when dealing with old mobile phones, 40% users will delete the software information, and more than 50% users will restore the factory settings.

  In fact, the safest way at present is to restore the factory settings, but this seemingly safest way can not completely delete the mobile phone data. Liu Yang introduced that in theory, as long as the information on the mobile phone is not covered, the deleted mobile phone can actually be restored. Even if you use the function of restoring factory settings that comes with your mobile phone, it is impossible to completely delete all the information. The information that may be leaked includes private photos, short messages, WeChat chat records, audio recordings, videos and so on.

  Lack of guidance for the development of industries with incomplete recycling system

  Liu Yang believes that at present, the recycling industry of used mobile phones has broad development prospects, but it still faces problems such as imperfect recycling network system, imperfect industry policy standard system and insufficient comprehensive recycling capacity. For example, at present, there are no special regulations or management methods for the management of the waste mobile phone recycling market, the market development is irregular and chaotic, and the number of formal recycling enterprises is scarce, which makes the construction of the waste mobile phone recycling system in China insufficient. Another example is the lack of industry standards or specifications for recycling used mobile phones, information destruction, maintenance and component reuse, and the lack of guidance for the development of the whole industry. Although there are some practices that are environmentally friendly or have high resource utilization efficiency, the overall level is not high.

  In this regard, Liu Yang made several specific suggestions: we can encourage the development of large-scale, professional and innovative recycling enterprises through means such as finance, taxation and market access; Further improve the extended producer responsibility system, incorporate production enterprises into the construction of recycling system, and encourage production enterprises to use existing sales and maintenance channels to build their own, jointly build or entrust a professional third party to build a recycling network system. In addition, a sound industry standard system should be established. Strengthen government supervision, issue corresponding technical specifications, guidelines, industry standards or certifications for all aspects involved in the recycling industry of used mobile phones, such as classification, identification, sorting, information destruction, maintenance, disassembly, component reuse, material utilization, and extraction of rare and precious metals, manage the whole recycling process of used mobile phones, encourage and guide standardized and professional used mobile phone recycling enterprises to become market players, and scientifically carry out environmentally sound treatment and efficient resource utilization of used mobile phones.

  It is suggested to set the power-on password to unbind the online payment system.

  Xu Xiang said that how to avoid risks as much as possible can give some suggestions to citizens who want to sell mobile phones. He said that under normal circumstances, to sell your own mobile phone, you need to remember that you should delete all personal information and unbind it before selling it. For example, online payment involved in mobile phones must be unbound. In addition, when the mobile phone number is not used, it must also be unbound in the software, because the communication operator cannot unbind it alone. "If the mobile phone number is not unbound, the purchaser can use the mobile phone number verification function to access the QQ and WeChat of the former user, including some financial accounts".

  In addition, in order to avoid privacy risks, citizens using Android system should also set the power-on password on their mobile phones, and citizens using Apple system should set an iCloud security lock while setting the power-on password. In this way, even if the mobile phone is stolen, whether it is Android or Apple, the personal information on the mobile phone can be erased remotely. If someone wants to open the iCloud lock on Apple, they must bring the invoice, ID card and warranty card to the customer center to unlock it. "In a word, before reselling the mobile phone, empty and smash all the information; If the mobile phone is stolen, change the relevant bank password immediately, don’t trust the so-called official verification message, and don’t click on any website links with unknown sources. "

  Technical problems need to be solved in environmental protection recycling of mobile phones

  In view of the technical problems in the recycling of second-hand mobile phones, Professor Wang, majoring in communication engineering at Beijing University of Technology, suggested that the research and development of comprehensive recycling technology for used mobile phones should be further promoted and the processing capacity should be reasonably improved. "From the policy point of view, we should encourage the research and development and industrialization of the technology of sorting, dismantling and deep processing of used mobile phones, and strive to improve the professional processing capacity of used mobile phones in China. On the other hand, the industry should also be rationally planned to avoid overcapacity and vicious competition caused by enterprises. " He said, "In addition to increasing efforts in the disposal of used mobile phones, government departments should also pay attention to the improvement of efficiency in the recycling process, because some mobile phone users don’t know where to dispose of them even if they know they want to dispose of them. After all, their value is not high, so they should set up more facilities such as recycling bins, which can easily collect used mobile phones."

  He said, "It is necessary to set a certain threshold for mobile phone recycling manufacturers to ensure that mobile phone recycling manufacturers with recycling strength enter this industry. The purpose of recycling mobile phones is to avoid environmental pollution and save resources. At the same time, it is necessary to create a consumer group with a sense of social responsibility, which is also the renewal and revolution of consumption concepts. The second is to encourage the recycling of mobile phone recycling manufacturers and provide corresponding preferential policies. "

  ■ Reporter’s Notes

  Recycling mobile phones is safe and can’t run naked.

  In September, the new Apple 8 mobile phone will be launched soon, and some "fruit powders" are estimated to start changing machines again. With the upgrading of mobile phones faster and faster, it’s really distressing that there are not a few old mobile phones that have been replaced at home, all of which were bought at the beginning with a lot of money.

  However, you must be careful about selling your old mobile phone. The bank card bound to the mobile phone is unlocked, and the money in the card is transferred one by one. As this kind of news becomes more and more common, the public is more and more vigilant about the mobile phone. With the mobile phone around, the money inside may be stolen, not to mention selling it to strangers. During the interview, the reporter found that it is really simple for professionals to turn over the personal information you once left in your mobile phone. This is a meeting with a mobile phone security expert. If you meet a criminal professional, your personal information will become a stepping stone for them to covet property in minutes. Even if it is small, the disclosure of private information, such as address book, chat records, life pictures, private files and online preferences, will surely cause great trouble to the owner.

  Nowadays, the mobile phone is no longer a simple communication tool ten years ago, but it integrates more and more functions such as social interaction, office work, payment, business consumption, etc., and it also carries almost the most important private information in people’s daily life, which involves property, emotion or work, and can’t stand it if it is leaked. Mobile phone has become the key to personal secret life. Do you dare to give this key to strangers?

  However, the "key" is quite expensive after all, and being idle at home is a waste of social resources. For the reuse of mobile phones, there are no specific rules and regulations to be found so far, and the market is growing wildly. It seems that it is not enough to rely solely on the non-professional knowledge mastered by citizens to ensure the information security in mobile phones. Once the mobile phone is sold, personal information that has not been deleted or can be restored is equivalent to naked running. Then the loss that citizens will face far exceeds the three melons and two dates that they get for selling mobile phones.

  In view of the trading regulations of second-hand mobile phones, the relevant departments should really give specific rules and regulations that can be observed, and even designate mobile phone recyclers with professional qualifications through open and transparent operations that conform to market rules. This can not only ensure the environmental protection and standardization of second-hand mobile phone recycling, but also ensure that citizens’ personal information can no longer run naked. (Reporter Zhang Jingya)

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9 points Chinese conscience drama, owe it a hot search.

  The writer of this article is @Noodles of Xiaowan family.

  The shadow bugs in the world all begin with movies that eat away at the world.

  The revival of Taiwanese opera has not lost its momentum.

  Following last year’s series of three works with 9 points and high reputation-The Distance between Us and Evil, The Cultivation of Vulgar Women and Want to See You, the crime drama Who is the Victim some time ago caused another heated discussion.

  Compared with "Who is the victim" full of topic gimmicks, in fact, there is also a recent score as high as.9 pointsThe drama of conscience is worth chasing. It just closed.The man who works.

  This six-episode short play is familiar to everyone.HBO(HBO Asia), like Netflix, this powerful brand has also laid out TV drama business in Asia.

  Familiar logo

  Its production team is in the same team as The Distance between Us and Evil, and the guide tube was given to female directors, who directed Heard and Get My Brother Away, and was good at depicting delicate emotions.Fenfen Cheng.

  "Working People" turned its attention to the construction site in Taipei.Ordinary construction workersTell their work, daily life, joys and sorrows in a head-up manner.

  The story is adapted fromLiqing LinThe collection of essays of the same name is a portrait of migrant workers written by the author according to his ten years’ experience in site supervision, so it is both a personal essay and aSocial documentaryColor.

  In order to be close to the real working and living conditions of the bottom workers in Taiwan Province, China, the crew deliberately chose to shoot on the construction site, and over 80% of the dialogues were in Minnan dialect, and the casting was based on the principle of appropriateness.

  The only familiar star in the film is from Singapore.Mingshun Lee, but also because of the role needs to gain weight and tan.

  The bloated and untidy look is no longer the beautiful man in ancient costume who once played The Condor Heroes (Singapore 1998 edition).

  Li Mingshun and Fan Wenfang became attached to the play and got married in 2009.

  Looking at the posters, stills and the various grandiose expressions and actions of the protagonists, most people may think that this is a comedy, and the first five episodes are indeed true.

  Unexpectedly, the absurdity of the previous paragraph will be in the sixth episode.At the finale, it turned into bitterness and sadness.(Don’t spoil the ending details for the time being), the audience was caught off guard and the lacrimal gland was out of control.

  Reality, bitterness, tears, simple words are not enough to describe, let’s go back to the story and characters together.

  In a nutshell, the story of "The Workman" isThe dream of "three fools on the construction site".

  Aqi(Li Mingshun) is a welder. He is an optimist. He loves daydreaming and always thinks about how to make a lot of money.

  The savings at home are often squandered by him, and his wife is often angry about it. His son is also very aware of his father’s "virtue".

  Changge(You Anshun) is a small package worker, honest, working with his wife to make money at the construction site for his daughter to go to school.

  In order to make his family live a better life, A Qi will mix it with a little fantasy every time he "toss".

  Aquan(Xue Shiling) is an excavator and the youngest of the three. Although I do it day and night every day, I can’t save any money, and I have to eat and live in a broken van.

  He also likes a Penang girl, and his dream is to marry a goddess.

  The first five episodes of the series mainly focus on how the three people are dreaming whimsical and devious dreams of making money. However,Every time, he is reduced to an unlucky gambler who makes no profit..

  First, when they prayed for the injured workers, they found that the donations and sesame oil money in the temple continued, so Ah Qi played a beautiful abacus on the side-

  "I’ve been sitting here for only 20 minutes, and 20 people have come to worship the Buddha all around. One person has donated one hundred, and ten minutes is one thousand.The gods don’t have to do anything, just sit there for a day and earn us a month’s wages.! "

  As soon as the accounts were calculated, the three of them actually made a decision.Partnership to open a temple,Want to lie down and make sesame oil moneyWho knows was cheated out of 150,000 by an Indonesian boy pretending to be a businessman of Buddha statues in Thailand.

  The second time, a ditch appeared in the construction site.crocodileAqin had another whim to buy the crocodile and secretly hid it in the construction site to raise it.

  He told Chang Ge and Quan that crocodile skin can be made into valuable bags, and the price can be sold for hundreds of thousands. If crocodiles are allowed to give birth to small crocodiles again, they will make a fortune.

  As a result, when the three people were excited and fantasizing, Ah Quan poured the wine in his hand into the bathtub where the crocodile was raised. The "drunk" crocodile climbed out of the bathtub and fell from a height and died.

  The dream was broken, and the three men also held a burial ceremony for the dead crocodile. The wooden sign said "Dear Crocodile", which was completely absurd.

  The third time, they played by.antiqueThe idea of getting rich overnight.

  Ah Quan dug a porcelain with the words "Made next year" printed on it in the evening and part-time. Ah Qi immediately contacted the program group after watching the Jianbao program. After dressing up, the three of them invited experts to conduct on-site appraisal and quotation with their treasures.

  Just when the experts gave a market price of 600,000 yuan, and Ah Qi called it heaven at the moment, the program group received an off-site phone call. It turned out that the so-called Daming porcelain was just a student’s craft imitation, and the dream of making money was broken again …

  It should be pointed out that "The Workman"The original is actually very realistic and cruel.The sufferings of the workers are depressing to read.

  When the director adapted it,In order to give consideration to appreciation, absurd comedy is deliberately used to dilute the heavy background color of the original.

  Therefore, in the three dreams of making money mentioned above, although the protagonists have tragic experiences of losing all their money, the director can insert a small paragraph of life to adjust the atmosphere at the right time when they are depressed, so that the audience can feel the warmth.

  For example, Chang Ge, who was honest and honest, returned home with guilt after being cheated of the Buddha statue money. His wife deliberately did not prepare bowls and chopsticks for him and said to her daughter.Your dad doesn’t have to eat, just light a incense and suck it.. "

  Brother Chang left the dinner table in grievance, and never thought that he would wear a dress printed with ""The wife is always right."T-shirt came and showed the" wife-loving code "on his back while cleaning, which immediately made people smile through tears.

  For example, when the protagonist Aqi describes the beautiful vision that doesn’t exist with his son, and says that he will be chosen by God, the early sensible son will jokingly say to his father, "You’re the one who was picked out, right?”。

  But there is another saying,Behind the smile is embarrassment.,The essence of comedy is tragedy..

  In the first five episodes, they failed again and again, and they started again and again. "People who make a lot of money now have met good opportunities.Bang, you become rich.”。 Ah Qi thinks so, so he will seize opportunities again and again (although it is mostly hearsay speculation).

  Watching them eager to try and try their best to change their fate, you sometimesSuddenly feel a sense of sadness..

  Just like the original title page, the author specially wrote that sentence-"If there are similarities, please lament rather than rejoice.”。 They are you and me.

  King of comedy.In the movie, Yin Tianchou, a walk-on actor, shouted "Work hard, struggle!" Facing the sea.

  Golden rooster 2In the movie, Jacky Cheung’s cousin shouted on the rooftop, "Akun works hard, Akun has food!"

  The protagonists in "Working People" are also a portrayal of similar survival spirit, and they are also full of bitterness.

  Life is like this,There is sweetness in bitterness.Tears in laughter.

  At this point, Xiaowan still didn’t mention the content of the finale of the sixth episode, because it was really unbearable to spoil it, so everyone prepared paper towels.

  Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

  [Noodles previous articles]

  Click to read

  A generation of sexy and precocious goddesses, from the age of 14 to today.

  Dr. Strange 2 was given to the horror director, that’s right.

  Will the long-awaited unguarded version of Justice League reverse its word of mouth?

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Capital Airlines continuously improves its service quality.

On the day of "March 15th" International Consumer Rights Day, employees’ representatives of Capital Airlines participated in the online and offline publicity activities of "March 15th International Consumer Rights Day" organized by Hangzhou Xiaoshan Airport. The purpose of the activity is to respond to the theme activity of Consumer Rights Day "Promoting service upgrade and inspiring new vitality of civil aviation" carried out by the Civil Aviation Administration, and sincerely invite the public to make suggestions for improving the service of civil aviation passengers.

According to the travel characteristics of consumers of Capital Airlines, the brand fare ticket products of Capital Airlines divide economy class into four categories: first-class, first-class, first-class and first-class. Different economy class products implement different flight refund rules and service rights such as luggage, points and meals. Different from the traditional freight rate system that "whether passengers need it or not, the air ticket includes a series of services such as baggage check-in, meals, etc.", after Capital Airlines subdivides the freight rate, passengers can separate the service contents contained in the original air ticket one by one by splitting the services and implementing itemized pricing sales, and choose any additional services according to their personal preferences and travel needs.

At the same time, Capital Airlines launched various services in the cabin, and designated a flight attendant in the crew to focus on caring for elderly passengers, children passengers and other special passengers, and provided better cabin care services through special attention.

In the cabin, Capital Airlines selects and customizes a variety of aviation-themed peripheral gifts for passengers to choose from. The products include customized 47cm Airbus A330 wide-body aircraft model, cartoon model "blind box" and so on, as well as sun protection items, children’s cartoon water cups, sunglasses and portable backpacks, which bring different experiences to passengers.

According to reports, through this Consumer Rights Day activity, Capital Airlines has extensively collected passengers’ opinions and suggestions on airport and cabin services, and will sort out, analyze and improve the work in the future to continuously improve the service quality.

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"Running Man" goes offline. Will your annual meeting tear the famous brand or the fingerboard this year?

Video: Yu Fan was fiercely eliminated by Meng Baolan. Baby was betrayed by fans and was torn.


"Running Man" goes offline. Will your annual meeting tear the famous brand or the fingerboard this year?


"Running Man" goes offline. Will your annual meeting tear the famous brand or the fingerboard this year?


"Running Man" goes offline. Will your annual meeting tear the famous brand or the fingerboard this year?


"Running Man" goes offline. Will your annual meeting tear the famous brand or the fingerboard this year?


"Running Man" goes offline. Will your annual meeting tear the famous brand or the fingerboard this year?


"Running Man" goes offline. Will your annual meeting tear the famous brand or the fingerboard this year?


The index to measure the popularity of a program is not just the ratings and hot discussion. For TV people, what makes them feel the most fulfilled is that the program elements and personality are liked, absorbed by the general public and integrated into their daily lives. From this point of view, Running Man, Zhejiang Satellite TV, has achieved the acme of domestic variety show.


Click to watch the latest issue of Running Man: Yu Fan Bai Baihe and his wife "turned against each other" > >


In addition to the crazy stars, the most representative shiatsu and tearing famous brands in the program have also become popular games among young people. When it comes to the annual meeting again, the blind date is out, and the swivel chair is out. So, this year’s annual meeting in your family is to tear up famous brands? Or playing with the shiatsu?


Strong driving business opportunities "running group" to incite a strong industrial chain


Ryan’s own brand set off the fashion trend of PP pants Angelababy sold out of stock with the same T-shirt at a unit price of 3,000 yuan.


Different from other reality shows, Running Man’s biggest selling point is that the stars are placed in a time and space where there is an emergency at any time. All the stars’ personal psychological preparation and plot setting can’t compare with the uncontrollable force after the chemical reaction together. This kind of "real occurrence and natural expression" conforms to the viewing psychology of many young audiences after 90 s and 00 s.


The charm of nature lies in the unpredictable "laughter". The biggest example is Ryan’s fart in the third issue. Some entertainment commentators concluded: "People who think that Ryan’s fart stalk is vulgar and boring are all elderly." Indeed, this kind of entertainment effect is really out of control. Weibo, Ryan, has soared 1.5 million fans, and has been invited by many brands to speak for him. The most noteworthy thing is that he created his own independent fashion brand and quickly became popular. His main style was affectionately called "PP pants" by netizens. After being worn by hipster Ryan and stylish man Li Chenyi, the only decoration on pants "cute white PP" became the most fashionable element this year. First, it was popular within the running group, and soon a wave of PP pants was blown up. It is no wonder that some people feel that it is difficult to ride PP pants without fire. The "PP Dance Competition" initiated by the official fan group in Ryan has also won the participation of thousands of running fans, becoming the hottest "Young People Square Dance" of the year.


And many Taobao models are also sold explosively. The search result of "Run Brothers Models" is over 100 pages, and the number of treasures is as high as 17,600. In the program, the baseball caps, cartoon T-shirts, sports sweaters and sunglasses of the star running group are all very popular. In the special edition of "Han Yong", the superman and cartoon T-shirts worn by the star group are the most sought after. Angelababy relies on its natural model "clothes rack" advantage, which makes its same T-shirt popular on the Internet. Many sellers sell out of stock, and even speculate to the sky-high price of 3,000 yuan for a single T-shirt.


You wouldn’t expect that Angelababy, Wang Baoqiang and Kenny Lin combined into a "Dark Trio" to apply a black mask, and the goddess used up the mask to make her skin tender, which made many mask sellers immediately smell the business opportunity and gave birth to the "Dark Trio Mask", which was quickly out of stock.


There has never been a program that can drive such a huge industrial chain like Running Man, and the program group has begun to make some moves in derivative industries. Yu Hangying, the chief producer, said: "With regard to derivative products, our partners are also developing hats and bracelets, which are already on the market. Moreover, the program also contains huge business opportunities that have not yet been developed. Some variety shows have had this effect before, but I believe Running Man has pushed this effect to a new height. " Undoubtedly, Running Man will further expand the development of derivative products in the second quarter.  


Entertainment elements run into the homes of ordinary people.


Tearing famous brands is too hot, and the "national husband" birthday party is playing. The director broke the news and friends came to borrow shiatsu.


The most classic games in "Running Man", fingerboard and tearing famous brands, were successfully transplanted to Running Man. The principles of the two games are the same: first, it is simple, and everyone can participate in tearing famous brands; Second, it is effective. The expression of the stars is too sour and refreshing on the fingerboard, and the result of tearing famous brands is ever-changing.


Soon, this kind of fire quickly burned out of the screen. Interestingly, in recent years, the game ideas of the company’s annual meeting at the end of the year usually come from the most popular TV variety show of that year. In previous years, blind date, which was highly circulated, seems to be replaced by fingerboard and tearing famous brands this year.


Similarly, "Tearing Famous Brands" has nearly 2,000 store search results on Taobao, and many businesses have sold more than two or three thousand. Moreover, the reporter found that many stationery stores and grocery stores sell "famous brands" the most, and the sales volume near the end of the year is considerable. Matching stickers and bells are also selling well.


And the actual battle of "tearing famous brands" in various places is also quietly carried out. "Ten primary school students in xx organized a famous brand tearing war", "The most popular game tore famous brand parent-child version started" … even a recent story "Wang Sicong’s birthday party played with famous brands on the spot" fully confirmed the popularity of this game. For a time, tearing up famous brands was no different.


The reporter interviewed Lu Hao, the director in charge of the live execution of the program group. He also excitedly said that the popularity of the program elements far exceeded his expectations: "At first, we felt that this program was suitable for young people, thinking that teenagers to 30-year-olds would like it. Now it seems to be expanding. Primary schools are also playing with famous brands, and my mother is watching the program. She is almost 70 years old. From these points, the coverage of the age group is expanding. I was a little worried before. Is it just that young people will watch it? Now it is getting wider and wider, and everyone will learn the classic games inside. I saw everyone playing and tearing up famous brands on the street, as well as taking photos with their eyes closed. These entertainment elements have been integrated into life, and the TV link has entered life and entertainment, which is very fulfilling. " Director Lu also specially shared a private but happy worry. "At the annual meeting at the end of the year, many companies are also playing with tearing famous brands. Many friends and classmates around us are also rushing to borrow the fingerboards in our program."  


Will your hometown be on the "running" list?


China’s venue selection is mostly due to its innate advantages and many "running invitations"


Earlier, it was reported that a scenic spot offered 15 million yuan to "run the relationship" and hoped that Running Man would "settle down" to shoot the first phase, but it was rejected by the program group. Yu Hangying, the chief producer, said that the program group didn’t want to commercialize the location like other programs at the beginning: "The reason is very simple. The location of the program is still selected according to the theme." After she revealed that the program was a hit, there are really many places waiting in line for the program now.


The reason why we take such a cautious attitude on the venue is that unlike other programs, Running Man has very high requirements on the venue. The steps of the work are to fully grasp the site conditions and background information by the survey team, and then provide them to the screenwriter team to set the theme and challenge games for the site situation. Lu Hao, the general director, revealed: "When choosing a location, we will first check the information on the Internet to find representative buildings to see which place is suitable for tearing famous brands, what are the characteristics of local cities and what can be combined." In a sense, whether the venue is suitable or not directly limits and determines the presentation effect of the program.


Running Man has a huge advantage over the original program in "geographical location", and the Korean team is so optimistic about the location of China that it is somewhat envious. China’s extensive landforms have natural geographical advantages, and the multi-form environment will better increase the visibility of the program. Compared with South Korea’s "Running Man", it is greatly limited by the simple geographical environment, the location is not as huge as the China version, and the attractions of the venue are far more exciting than that of Running Man. It is understood that in the first season, the Running Man Reconnaissance Group has selected 45 shooting sites as alternatives, including plain highlands, downtown ancient towns and desert glaciers. Finally, the actual shooting locations such as the scenic West Lake, Wuzhen Water Town, Dunhuang Desert, Xiushan Island, etc. make the China version of the program win a good texture in space.


Director Lu Hao also said: "During the filming of the first season, invitations were sent from many places, including Chengdu, Taihu Lake, Ningbo and Qiandao Lake. Chengdu, the land of abundance, is a good choice, but there are other reasons behind it. I believe I should go in the second season. " Of course, finding a place for cooperation also has one of the biggest advantages, that is, a high degree of cooperation can often achieve good results. “


Countless netizens have also recommended their hometown on the Internet, hoping that Running Man can shoot in the second season. In any case, one thing is certain. In 2015, there will be star groups running in more places in China. ?

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Ministry of Finance: Impose a 10% consumption tax on ultra-luxury cars in retail.

  The industry believes that a consumption tax on luxury cars in the retail sector will not only reasonably guide consumption, but also increase fiscal revenue.

  The Ministry of Finance and the State Administration of Taxation issued a notice yesterday, saying that in order to guide rational consumption and promote energy conservation and emission reduction, with the approval of the State Council, consumption tax will be imposed on ultra-luxury cars. This regulation will be implemented as of December 1, 2016.

  Tax will be increased by 10% on the sales of ultra-luxury cars.

  The notice pointed out that the sub-tax item of "super luxury cars" will be added under the tax item of "cars". The scope of collection is passenger cars and light commercial buses with a retail price of 1.3 million yuan (excluding value-added tax) and above, that is, ultra-luxury cars in the sub-tax items of passenger cars and light commercial buses. For ultra-luxury cars, on the basis of the consumption tax levied at the current tax rate in the production (import) link, the consumption tax is levied at the retail link, and the tax rate is 10%. The notice makes it clear that the units and individuals that sell ultra-luxury cars to consumers are taxpayers in the retail link of ultra-luxury cars.

  10% consumption tax will not be levied on the sold vehicles for filing within 5 days.

  For distribution channels, will the vehicles that have signed automobile sales contracts before November 30 be affected by the adjustment of the consumption tax on ultra-luxury cars? It is understood that for ultra-luxury cars that have signed automobile sales contracts before November 30 (inclusive), but have not delivered the real thing, taxpayers will file the signed automobile sales contracts with their competent tax authorities within 5 working days from December 1 (inclusive). According to the notice information, the retail consumption tax with the tax rate of 10% will not be levied for those who are filed according to the regulations, and the retail consumption tax will be levied if they are not filed and not filed within the prescribed time limit.

  It is difficult to manage the tax after tax collection.

  According to the information, when the consumption tax was implemented in 1994, it included automobile tax items. In the consumption tax reform in 2006, the automobile consumption tax was adjusted. It is understood that the current car tax items are divided into two categories: passenger cars and medium and light commercial buses. Among them, the larger the cylinder capacity of passenger cars, the higher the tax rate of consumption tax, and the tax rate ranges from 1% to 40%. Passenger cars with a cylinder capacity of more than 4 liters will be subject to a consumption tax rate of up to 40%. The consumption tax rate of 5% is applicable to medium and light commercial buses. The taxation link is in the production and import links.

  According to industry analysts, a consumption tax will be levied on luxury cars in the retail sector, with the aim of reasonably guiding consumption and increasing fiscal revenue.

  "The consumption tax collection link is changed to the retail link. The advantage is that the final selling price of goods can be taxed, and the tax base is obviously expanded, which can increase fiscal revenue and reasonably guide consumption, but the challenge is that the collection and management are difficult." The above analysis pointed out that the relevant departments took luxury cars as a breakthrough and imposed a consumption tax on the retail sector, which is also based on the fact that there are not many 4S retail stores in China compared with retail stores such as tobacco and alcohol, and it is relatively easy to control. This will provide experience for the next stage of other tax items to move back.

  Text/reporter Ren Xiaoyuan

  affect

  The actual impact on car buyers will not be great.

  At present, the models with more than 1.3 million yuan are basically ultra-luxury car brands such as Bentley, Maserati and Porsche. In addition, some brands such as BMW X6, BMW 7 Series, Mercedes-Benz GL Series and Audi A8 have reached this level. Therefore, the influence of the new consumption tax policy is relatively small and fixed. But at present, it should not have much impact on the sales in this market.

  China’s automobile consumption tax was established in 1994, and the latest automobile consumption tax reform was in 2008. The tax rate for passenge cars with displacement of 3.0L to 4.0L is raise from 15% to 25%, and that for passenger cars with displacement of 4.0L is raised to 40%. Reduce the consumption tax rate of small-displacement passenger cars, and reduce the tax rate from 3% to 1% for passenger cars with displacement below 1.0L This time, the tax rate will be increased by 10% for ultra-luxury cars with a price of more than 1.3 million yuan. This adjustment mainly affects the sales of imported vehicles.

  According to the previous consumption tax policy, the tax rate of ultra-luxury cars is basically 40% high-end. Compared with the consumption tax of 40%, the current 25% tariff and 17% value-added tax have become small heads, so for luxury cars with a price of several million yuan, the consumption tax itself is an important factor to increase the difference between domestic and foreign car prices. Judging from the new policy introduced this time, an additional 10% consumption tax will be imposed on ultra-luxury cars with a price of more than 1.3 million yuan, which will not have a great impact on car buyers. In fact, many 4S shops will basically increase the price of ultra-luxury cars by 100 thousand to several hundred thousand yuan above the manufacturer’s guide price before they can pick up the car, and most car buyers also acquiesce to this.

  Text/reporter zhangqin

  extend

  Whether the purchase tax on small-displacement vehicles will continue to be halved is inconclusive.

  In fact, in the automobile consumption, there is also an essential expenditure, which is the purchase tax. China’s automobile purchase tax rate is set at 10%, which accounts for a large proportion in the cost of car purchase. However, at present, China has adopted a preferential policy of halving the purchase tax for small-displacement vehicles of 1.6 liters or less, that is, it is levied at 5% of the vehicle price, which has played a significant role in promoting the consumption of small-displacement vehicles.

  The preferential policy of halving the purchase tax on small-displacement vehicles has been implemented since October 1, 2015. According to the plan at that time, the policy will expire on December 31, 2016, which means that there is still a whole month left. Up to now, there is no official explanation on whether the preferential policy of halving the purchase tax will continue, and more is speculation from outside. It is also reported that various departments at the government level have different opinions on whether to continue this policy. Earlier, some media reported that on November 1, the National Development and Reform Commission, the Ministry of Communications, the Ministry of Finance and other ministries and commissions held departmental meetings to study whether to continue this policy, but no news came out since then.

  The data shows that the prices of 1.6-liter and below displacement models are mostly concentrated below 200,000 yuan. According to the current preferential policies, the purchase tax for bicycles ranges from 3,000 to 10,000 yuan. Once this policy is cancelled next year, it is likely to drive the sales ratio of models above 1.6 liters to increase in a short time. According to the data of China Automobile Association, in 2015, the sales of passenger cars of 1.6 liters and below reached 14,508,600, an increase of 10.38% over the same period of last year, which was higher than the overall growth rate of passenger cars and accounted for 68.6% of the sales of passenger cars.

  Text/reporter zhangqin for the picture/vision china