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How many times does Hua Xizi go crazy from "high-end"?

one

People always try to show what they don’t have.

For example, high end.

People will always avoid their biggest problems.

For example, it is not worth it.

2

In the past two weeks, I didn’t write Hua Xizi, because it was clear.A brand that relies on marketing at birth, a brand whose marketing thinking is dominated by traffic has been completely solidified in its blood. When it comes to public relations, it should be blind and there is no room for operation.

People eat meat every meal, even if I say eat something to clear my stomach, whether I can listen to it is one thing, and whether it works is another. It honked before it was finished. Whose is it?

At that time, the four words in my mind were: this is the end of the story.

Reality tells me that I have never seen the world again. What do you mean "so far"? I didn’t get there until last week. The drama was yesterday!

three

A brand that thought about it for more than 10 days and decided to take the "high-end" route prepared a pile of materials. As soon as the words were finished, the natural flow was sent to the list, and the related word of "explosion" was "crazy". People send the nickname "Huaxi Crazy".

This is a plot in a pure literary satire novel, which can’t be made up by online texts.

Several public relations groups in our family also exploded immediately. Let me analyze.

I am overwhelmed. I won’t. What skill can I have to analyze what strategy this is using?

Later, a classmate helped me out:

Well, I really don’t want to think about who came up with it, how and why. A collection of funny comments and all kinds of rough god judgments have been posted outside.

I said the most direct operation problem.

four

Huaxi Zi’s complete set of materials is a 29-word release with a picture, plus 11 replies for control and evaluation. It’s really a rice circle. You have to call your senior first.

The push time is set at 16:53, which is the wave of migrant workers coming off work at night.

Benefits: There is ample space for operation, people who eat melons have time to see it, and the media has time to follow up.

Disadvantages: There is plenty of time to scold you.

five

Before disassembling the materials, let’s sum up the core.

Many people say that the problem of Hua Xizi is "expensive or not".

Actually, it is not.

We have been in the market economy for so many years, including cosmetics such as eyebrow pencil, which are completely the daily consumer goods with the least strategic significance. "Expensive or not" is completely a matter of automatic market adjustment.

What Hua Xizi can’t explain is: why is it expensive?

That is, is it worth it?

six

Say I don’t know if Hua Xizi is aware of it, but I’m sure I’m not happy after listening to it:Hua Xizi’s brand power is very weak.

The vernacular explanation of brand power is why this thing is willing to let people spend this money.

Luxury goods are expensive, which means "spending a lot of money to buy things that are not worth the money". "Yes" means that the brand itself knows, the buyers know, and the people who don’t buy know.

If everyone clearly knew and accepted that the money spent was mainly spent on packaging design and channel sharing, public opinion would not be like this.

I’ve been saying this for about five years:Live broadcast can’t increase brand power.

Not only Hua Xizi, but also a large number of such brands have a common feature: lack of brand power. We know 79 items, and today we sold 59 items, which is a good deal. However, why 79, why 59 support, no.

seven

To put it another way, marketing words and brand accumulation are completely different.

A lot of good-looking TVC and the SLOGAN of the East can’t protect the brand.

The beauty industry can be seen everywhere. The words used in most marketing scenes can’t stand scrutiny at all, have no hidden logic, are self-contradictory, and can’t form the integration of brand tonality. It is a nice word that users can easily save money after listening.

eight

Personally, I don’t think domestic products must take the path of "cheap big bowl"

In the past few years, the Yan value economy and various "beautiful little wastes" have emerged one after another, and some people will buy them.

In fact, you can go any way.The key is to have a cognitive consensus between the brand and the public.

Huaxizi sells for 79 yuan, but Huaxizi thinks it’s high-end so it’s not expensive. Li Jiaqi knows how the money is divided, so it’s not expensive. When users look at 0.07 grams, it’s definitely expensive.

Everyone is not in the same position and angle, which is the contradiction.

nine

Hua Xizi didn’t want to face the problem directly, and he didn’t want to solve it at all, which led to all the published contents talking to himself.

The behavior shown can’t match what you say.

Let’s start with Lord Weibo.

Lord Weibo’s brand tone is high-end, and every place in the whole operation has nothing to do with "high-end".

No high-end brand will describe itself as high-end by writing the word "high-end". No high-end brands will make official comments.

Lord Weibo’s pictures highlight a "good attitude". The implied position of a good attitude is clear: I am right, I am wronged, and I will not change. This is obviously on the opposite side of the public.

Besides, how can a high-end brand with a good attitude fill up its comments first?

10

In the absence of any keyword guidance, both people in the industry and the public have clearly perceived the brand tonality revealed by this content:Crazy.

It is very unlikely that Hua Xizi will want to reverse the brand tonality later.

"Deciding to spend Xizi’s life" in the picture, a crazy life?

11

In addition to the lottery information, the first article of this Weibo review is about public welfare.

Doing public welfare is a good thing, but it needs others to praise it.

It is worthless for the official CUE to do public welfare by itself.

In the case of being scolded, using public welfare to block the loophole shows that this public welfare has been done with a purpose. Corresponding to "Put All Your Eggs", Eric Wang turns to worship Buddha after killing people.

12

The second is the 20w+ product experience officer.

Hey, what’s the use of emphasizing the process when the output results are not recognized?

With good results, the process of hard work is meaningful, such as Huawei.

Without a good result, the more difficult the process is, it may mean that the worse you are, the less suitable you are.

These words are full of self-emotion and self-emotion.Tell the rice circle, can’t you see how hard my brother works? It’s the same as a dime.

Hold a little, can’t see.

13

The third article still shouts "the mission of each generation has its own generation", trying to cover up its own shortcomings with grand propositions.

The cognition revealed in these words is extremely superficial: who is next to you and who is opposite you is a high-end performance. On the contrary, it has nothing to do with consumers or products. Will this expression resonate and be understood?

A high-end brand, which claims to be aiming to go global, behaves like a red carpet.

14

The fourth question is, does anyone really use gram weight to measure the value of eyebrow pencil?

Oh, my god Communicate with consumers by educating them. N brands have learned a bloody lesson before this mistake.

Hua Xizi has to upgrade to the ironic sentence of "there is really someone", which obviously looks down on people.

This is the one with the highest response. The following netizens are also educating the brand with more than 13,000 responses.

15

Article 5: Continue to feel sorry for your product manager.

After this paragraph is sent, you are still the only one who loves you dearly.

16

Article 6 is amazing. We sold all CCTV and Xinhua News Agency and pulled them out to stop bullets.

There is a message in the reply that "CCTV wants to call the police".

This is a naked sale of the media. People support you, you push them out backhand and put them on the bar.

I am CCTV or Xinhua News Agency, and I must have cursed "mental derangement" in my heart.

This kind of industry taboo and very unkind operation also exists in the circle of friends of management. This is not just a question of whether the brand is high or not, but it is very low-level for people to do so.

Who dares to write to him, who dares to send him something, and who dares to give him awards in the serious media.

17

Seventh, it is very, very low-level to pull children out to cushion their backs.

With children’s smiling faces …

18

Article 8 interpret the problem as being excluded and competing against me.

It is another problem that many brands can’t persuade.

There is a saying, isn’t improving service and logistics what a brand should do? Take what the brand should do, make an exchange with consumers, and praise you for not being corrupt is a level requirement.

19

If you read article 9,You will find that Hua Xizi has pulled out all the "good things" he has done before and walked it again.

Well, what can I say? It’s really not on the table.

20

Article 10 mentions the national standard. Doesn’t the standard mean that it must be met?

Finally, I CUE myself to spend Western currency.

This is a malicious stalk that you should completely avoid. Others say you are a little rabbit, you can call me a little rabbit; People call you a traitor, can you call me a traitor?

21

Article 11 When it comes to R&D sites and R&D personnel, it is better to say R&D results. What is the high technology of eyebrow pencil?

Playing crazy can’t solve the fundamental problem. Besides, it’s really crazy.

This article comes from WeChat WeChat official account:In public relations (id: justprit), author: Yao Suxin

通过admin

Xiaomi automobile SU7 appeared in Lei Jun: impossible 99,000 yuan.

On December 28th, 2023, Xiaomi Automobile Technology Conference was held in Beijing. The first product Xiaomi SU7 was also unveiled and positioned as a C-class high-performance eco-technology car.

Lei Jun, founder, chairman and CEO of Xiaomi Group, said that Xiaomi Automobile is a major leap of Xiaomi, a leap from mobile phones and AIoT to automobiles, a leap of long-term investment and deep cultivation of the underlying core technologies, and an adult leap of Xiaomi’s modern industrial intelligent manufacturing capability. It is also a key leap in the complete closed loop of "the whole ecology of people, cars and homes".

Lei Jun said that through 15 to 20 years of hard work, Xiaomi Automobile will become the top five automobile manufacturers in the world.

It has been 1003 days since Xiaomi Group announced that it will build a car. On March 30, 2021, with a paper announcement, Xiaomi officially announced to build a car and enter the smart electric car track, investing 10 billion US dollars in the next 10 years. At the spring new product launch conference of Xiaomi "Endless Life" held on the same day, Lei Jun said that he would lead the team, calling it the last major entrepreneurial project in his life and shouting "Fight for Xiaomi Automobile".

(Photo courtesy of the manufacturer, issued by Yangguang. com)

After that, the news was intermittent.

In September 2021, Xiaomi Automobile Company was officially registered, and then its core members were announced, including CFO Lin Shiwei, co-founder Liu De, co-founder Hong Feng and SVP Lu Weibing. In November 2021, Xiaomi Automobile announced that it will settle in Beijing Economic Development Zone, including headquarters, sales headquarters and R&D headquarters, and will build a vehicle factory with an annual production capacity of 300,000 vehicles in two phases; In April 2022, the first phase of Xiaomi Automobile Factory started construction; In August 2022, the video of Xiaomi’s autonomous driving technology was released …

When the time came to December 25th, 2023, Xiaomi announced that it would build a car for 1,000 days. Lei Jun officially announced in Weibo that the Xiaomi Automobile Technology Conference would be held at 2pm on December 28th, and said, "This time, only technology will be issued, and no products will be issued." Then Xiaomi released posters and paid tribute to BYD, Weilai, Tucki, Huawei and other enterprises.

At this conference, Xiaomi introduced the progress of five core technologies of automobiles, including electric drive, battery, large die casting, intelligent driving, intelligent cockpit and other key areas.

In the field of industrial hard technology, Xiaomi independently developed and produced the motor HyperEngine V8s, with a rotating speed of 27200rpm, and the pre-developed next-generation millet motor successfully broke through 35000rpm; in the laboratory. Xiaomi self-developed CTB integrated battery technology, and adopted the battery cell inversion technology to achieve 77.8% battery integration efficiency.

In addition, Xiaomi independently researched "9100t super large die-casting cluster" and self-researched die-casting alloy material "Titan alloy", and realized self-research from materials and equipment cluster system to finished castings.

In the field of intelligent soft technology, based on Xiaomi 澎湃 OS, Xiaomi intelligent cockpit realizes the bottom reconstruction, evolves for the car, and creates an advanced intelligent mobile space; In the field of intelligent driving, Xiaomi released three technologies: adaptive zoom BEV technology, large road model and super-resolution network technology.

(Photo courtesy of the manufacturer, issued by Yangguang. com)

"What we want to build is not a mediocre car, but a dream cars comparable to Porsche and Tesla." At the press conference, Lei Jun shared Xiaomi’s goal of building a car: to make a good-looking, easy-to-open, comfortable and safe mobile smart space.

From the beginning of research and development, Xiaomi’s first product, SU7, has built an advanced mobile smart space based on the concept of science and technology × ecology, and exerted its strength in high performance, ecological technology and mobile smart space experience.

In the extreme technology and advanced driving experience, with a series of scientific and technological innovations such as self-developed motor HyperEngine, CTB integrated battery technology, and body structure based on 9100t die casting technology, Xiaomi SU7 Max accelerates to 2.78 seconds at zero speed and the maximum speed can reach 265 km/h..

In the advanced experience of the mobile smart space, the five characteristics of Xiaomi 澎湃 OS (bottom reconfiguration, cross-end intelligent, active intelligence, global security, and open ecology) get on the bus collectively. The interactive experience of Xiaomi smart cockpit is the same as that of the mobile phone tablet, and the car system starts quickly in 1.49 seconds. At the same time, it also has a cross-end interconnection experience between mobile phones and cars.

More importantly, Xiaomi SU7 has achieved three major ecological empowerment, integrating Xiaomi application ecology, hardware ecology and Xiaomi CarIoT ecology open to third parties.

Among them, the car system is deeply adapted to mainstream car applications, the Xiaomi tablet 5000+ application will be gradually adapted, and the mobile phone application can also be pinned to the car; In terms of hardware ecology, 1000+ meters of home devices have been supported to get on the bus without induction, and the Pin point expansion interface is reserved in the car to support plug and play of devices …

As for the price of SU7, Lei Jun said that it can’t be as low as some people expected, and it will be a bit expensive. "It’s impossible to pay 99,000 yuan, and 149,000 yuan is needless to say."

(Note: This article belongs to the commercial information published by Yangguang. com. The content of this article does not represent the views of this website, and it is for reference only. )

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The Deep Logic of Huawei Binding Changan

Author | |Eastland

On November 25th, 2023, Changan Automobile (000625.SZ) and Huawei signed the Memorandum of Investment Cooperation. According to the memorandum, Huawei (Party A) and Changan Automobile (Party B) will set up target companies, and the shareholding ratio of Party B shall not exceed 40%.

The business scope of the target company includes smart driving solutions, smart cockpit, smart car digital platform, intelligent cloud car, smart car lights, AR-HUD, etc. Excluding "Three Electricity", this part of the business remains in Huawei Digital Energy.

Huawei splits automobile BU.

Huawei BU was born in 2019. After several years of exploration, the strategy of "platform+ecology" was determined, with the aim of providing digital pedestals and development tools for smart cars.

Since its establishment, the course of BU, a smart car solution (referred to as "Huawei Smart Drive" for short), can be summarized as three "3s": it spent $3 billion, had 300 customers and built three platforms (smart car digital platform, intelligent driving computing platform and HarmonyOS intelligent cockpit platform).

Huawei and Changan Automobile promise to carry out long-term cooperation and strategic coordination with the target company. In principle, part of the business scope and solutions are provided by the target company for vehicle customers.Huawei does not participate in competition..

The target company will gradually open its equity to existing and potential car enterprise partners and become a diversified equity company.

The memorandum has three main points:

First, BU, a smart car solution, was "integrated" into the new company, completely ending Huawei’s internal discussion on building cars.# Sweep the floor #

Second, Huawei will realize the investment income through the target company, stay away from the involution of the automobile industry, and be in a detached position.

Third, the target company is controlled by Changan Automobile and Huawei.

Why did you choose Changan Automobile?

a starved camel is still bigger than a horse—when the mighty fall

In 2016, after the sales volume of Changan Automobile surged to 3.06 million units, it began to decline;

In 2017, it decreased by 6.2% to 2.87 million units;

In 2018, it fell 27.8% to 2.14 million units;

In 2019, it fell to the bottom with a sales volume of 1.76 million units.

The main reason for this round of plunge is the "cliff-like" decline in Changan Ford’s sales:

In 2016, the sales volume reached 940,000 vehicles, accounting for 30.8% of the total sales volume; Less than 180,000 vehicles in 2018. Since then, the joint venture brand has rebounded but failed to regain its former glory. In 2022, it sold 250,000 vehicles, accounting for 10.7% of the total sales.

In 2020, Changan Automobile sales began to slowly pick up; In 2022, the sales volume was 2.35 million vehicles, which was about 77% of the peak in 2016.

In the first three quarters of 2023, Changan Automobile sold 1.87 million vehicles, up 11.2% year-on-year.

In the first three quarters of 2016, Changan Automobile sold 2.2 million vehicles. Sales in the first three quarters of 2023 were equivalent to 85% in the same period of 2016.

In any case, Changan Automobile is also an enterprise with an annual sales volume of more than 3 million vehicles, and few car companies in China have reached this "stage". # See the world #

Independent brand takes the lead

After the decline of joint venture brands, the proportion of independent brands in total sales increased steadily.

In Q3 of 2021, the sales volume of independent brands was 385,000, accounting for 72% of the total sales volume;

In Q3 of 2022, the sales volume of independent brands was 423,000 vehicles, accounting for 76% of the total sales volume.

In Q3 of 2023, the sales volume of independent brands was 529,000, accounting for 81% of the total sales volume.

In 2022, the sales volume of Changan’s own brands reached 1.875 million, up 6.8% year-on-year, and the scale reached a new high. The total sales volume of the joint venture brand is 470,000 vehicles, accounting for 20% of the total sales volume.

In the first three quarters of 2023, the sales volume of independent brands was 1.55 million units, a year-on-year increase of 17.1%.

In the first three quarters of 2016, the sales of two joint venture brands, Ford and Mazda, accounted for 36.2% of the total sales of Changan Automobile.

In the first three quarters of 2023, this ratio was only 11.8%.

From January to September, 2023, the sales volume of two joint venture brands, SAIC Volkswagen and GM, accounted for 46.1%; The sales of Guangqi Honda and Toyota, two joint venture brands, accounted for as much as 62.5%.

Independent brands provoke the girders, and Changan Automobile takes the initiative. In-depth cooperation and resource mobilization with Huawei are less likely to be constrained internally.

New energy vehicle slow half beat

Changan Automobile’s new energy vehicles started slowly. In Q3 of 2021, the sales volume of new energy vehicles with independent brands was 34,000, accounting for 8.9% of the sales volume of independent brands.

It was not until the end of 2022 that Changan Automobile began to exert its strength. The sales volume of Q4 new energy vehicles reached 115,000, a year-on-year increase of 209%.

In the first three quarters of 2023, the total sales volume of new energy vehicles reached 307,000, accounting for 25% of the total sales volume of independent brands.

In 2022, Changan Automobile sold 271,000 independent new energy vehicles. Due to the low base, the year-on-year growth rate reached 155%, and the 2022 Annual Report declared that "the year-on-year growth rate was significantly better than the broader market" (the national new energy vehicle sales increased by more than 90% year-on-year).

In 2022, the penetration rate of new energy vehicles in China market has reached 25.6%. Changan new energy vehicles only account for 11.6% of the total sales, accounting for 14.5% of the sales of independent brands, far behind the market.

In the first three quarters of 2023, the sales volume of Changan’s own brand new energy vehicles was 307,000, up 135% year-on-year, accounting for 19.8% of the sales volume of its own brand, 10 percentage points behind the market (the national penetration rate in the first three quarters was 29.8%).

In Q3 of 2023, this proportion climbed to 24.7%. According to this progress, the proportion of new energy vehicles in Changan can catch up with the market in 2024.

In 2017, Changan Automobile and Weilai reached a strategic cooperation. In 2018, Changan and Weilai formally established a joint venture company. No substantial progress was made in the following years.

In 2021, the joint venture company changed its name to Aouita Science and Technology, introduced Contemporary Amperex Technology Co., Limited, signed a contract with Huawei, and established the "CHN" model (Chang ‘an, Huawei, Ningde). In October 2023, Aouita 11 sold 3,888 vehicles. Aouita 12 has accumulated more than 10,000 vehicles.

"Deep Blue" is another important new energy brand of Changan Automobile. From January to October 2023, the cumulative sales volume was 97,000 vehicles, of which the sales volume in October reached 15,000 vehicles.

In October 2023, the sales volume of new energy vehicles under Changan reached 57,400. In addition to Aouita and Deep Blue, there are also models such as Lumin (Miniature), UNI-V (Compact) and CS75 (Compact SUV).

Generally speaking, Changan’s new energy vehicles have many business ideas, many models, low sales volume, and the penetration rate underperforms the broader market.

If you are poor, you will think about it. Changan Automobile lags behind in the first half, binding Huawei and striving to overtake in the second half. Why not?

"Two hurdles" of the new company

In the past four years, Huawei has made great achievements in the field of smart driving, but there are two insurmountable obstacles.

The first hurdle: R&D, production, sales, profit and cash flow form a closed loop.

In the past ten years, Huawei has invested a total of 977.3 billion in R&D, and invested 161.5 billion in 2022 alone. Since the establishment of BU, a smart car solution, it has invested a total of 3 billion US dollars, of which 70%-80% has been invested in smart driving research and development (Yu Chengdong revealed). Based on 16 billion yuan,Huawei’s R&D investment for three years is only 10% of Huawei’s total R&D investment in 2022!

In 2022, the revenue and expenditure of Huawei’s smart driving business were 2.1 billion and 13.5 billion respectively, which was the only business of Huawei that lost money.

In contrast, Tesla and BYD have invested far more in R&D than Huawei Zhijia, and have established a closed loop of automobile R&D, production and sales:

In the first three quarters of 2023, the R&D investment of Tesla and BYD was 20.6 billion (US$ 2.88 billion) and 24.9 billion respectively, 25% more than that of Huawei’s three-year investment!

In the first three quarters of 2023, Tesla’s net profit was 7.03 billion US dollars, down 20.8% year-on-year; BYD’s net profit was 21.37 billion, a year-on-year increase of 129.5%;

In the first three quarters of 2023, Tesla’s net cash flow from operating activities was 63.7 billion (US$ 8.89 billion); BYD’s net cash flow from operating activities reached 97.86 billion (140.8 billion in 2022).

Huawei’s R&D investment in smart driving is even less than that of Baidu.

According to public information, since Baidu established the Intelligent Driving Group (IDG) and launched Apollo, the annual R&D investment has exceeded 10 billion.

Huawei has always paid attention to cash return, and all its businesses have achieved closed-loop research and development, profit and cash flow. In August 2022, Ren Zhengfei named the car BU-"Smart car solutions cannot spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop."

The smart driving business is integrated into the new company, and the primary purpose is to "stop bleeding".

In addition to equity financing and debt financing (Changan Automobile can provide guarantee), the new company’s R&D funds must be earned by itself. You get what you pay for every penny, and you don’t guarantee 20 billion R&D investment every year. Why should you stay at the "poker table"?

The second hurdle: optimizing intelligent driving requires a lot of data.

The path of developing autonomous driving is similar, but it is by no means a simple software development. The key is to use machine learning and deep learning technology to continuously optimize the algorithm and model and improve the performance of the automatic driving system, which requires a lot of data.

It is the same as face recognition. People’s modeling is not so good. Training and perfecting with 200 million pictures is definitely better than training with 2 million pictures.

The most ideal way is to let thousands of vehicles equipped with automatic driving system run on the road, and use the operation of human drivers to "train" the automatic driving system, such as when to slow down, what conditions can be combined and when to brake, so that the system decision-making is closer and closer to human beings.

Baidu’s shortcoming is the lack of brand appeal. It can only buy a car, install it and test it by itself. By 2023, the cumulative mileage of autonomous driving test will be 40 million kilometers.

Huawei, on the other hand, can get the driving data of 1 billion kilometers only from the industry (the cumulative sales volume of M5 has reached 120,000 vehicles, assuming that each vehicle runs 10,000 kilometers every year).

Poor Baidu invested more manpower, material resources and time than Huawei’s intelligent driving BU, but it soon fell behind (at least in the public and investors’ perception).

The lack of data sources to improve artificial intelligence driving is the root cause of Apple’s delay in leaving. Apple is not short of talents and money. What it lacks is a million smart cars on the road.

Huawei’s catch-up goal is obviously not Baidu but Tesla.Tesla has 4 million vehicles in the world, and it is still increasing at the rate of 2 million vehicles per year.

BYD will sell 1 million smart cars in 2024, which is second only to Tesla.

Huawei’s smart driving needs millions of smart driving vehicles on the road to stay at the "card table".

Lack of money and insufficient data, Huawei’s smart driving BU can’t cross these two hurdles.Holding hands with Changan Automobile did not solve the problem, but just passed the problem on to the joint venture company.

Joint venture with Chang ‘an is the winner of Huawei’s "building a car"

The fundamental way to solve the problem is to sell more cars, sell smart cars, withdraw funds and obtain valuable data.

There are three modes of cooperation between Huawei and car companies:

The first mode will not help Huawei collect data;

The second mode (HI mode) is adopted by only one company in Chang ‘an Aouita, which sold 12,000 vehicles in 2022, estimated 30,000 vehicles in 2023 and less than 50,000 vehicles in two years.

There are four partners who adopt the third mode (HarmonyOS Zhixing), such as Cyrus, Jianghuai, Chery and BAIC, and it is not difficult to further "expand".

In 2024, the sales of existing partners will be between 500,000 and 1 million. The growth rate is not fast enough, which may delay the fighters.

There are three advantages to establishing a joint venture with Chang ‘an:

The first is the return on investment. Huawei injects tangible and intangible assets of Zhijia BU into the new company. If the future joint venture company is valued at 100 billion yuan, the value of Huawei’s equity is about 60 billion yuan; If the valuation is 200 billion, Huawei holds 120 billion shares.

The second is to tap the potential of Changan Automobile. "The lean camel is bigger than the horse", after all, it once reached the scale of annual sales of 3 million vehicles, and it is worth looking forward to the future sales of smart driving new energy vehicles exceeding 1 million vehicles. The highest sales volume of Xiaokang (predecessor of Cyrus) and Jianghuai in history add up to less than one-third of that of Chang ‘an. Get a 40% stake and trade. Only in this way will Changan Automobile devote itself to the joint venture company.

The third is to facilitate cooperation with domestic joint venture car companies, and then explore overseas markets.

Existing partners Cyrus, JAC, BAIC and Chery can participate in shares, but it is impossible to be on an equal footing with Changan. One monk carries water to eat, three monks have no water to eat, and the new company has to rely on Changan to carry water.

The equity of the new company is "gradually open", which depends not only on the face of the owner (Huawei) but also on the mood of the shopkeeper (Chang ‘an).Sellers can’t figure it out.

Holding hands with Chang ‘an is the winner of Huawei’s smart driving. The key depends on whether the new energy vehicles of the joint venture company can sell well.

* The above analysis is for reference only and does not constitute any investment advice!

通过admin

What are the advantages of Huawei’s intelligent driving system?

With a picture of history, Huawei’s smart driving ushered in a new chapter in the country.

With the progress of science and technology, major car companies have accelerated the development of smart cars. Intelligent driving function is gradually becoming a key indicator to measure whether a vehicle is advanced or not. It is worth noting that Huawei has released a nationwide urban advanced intelligent driving scheme that does not rely on high-precision maps, and also announced that its intelligent driving technology covers 243 cities. In this context, the whole industry seems to be shifting rapidly in the direction of driving without maps.

The past "Kaesong" competition has been upgraded to a nationwide map-free challenge. But what is the driving force that prompted these car companies to decide to join this seemingly mysterious uncharted field? Is there really an essential difference between graphs and graphs?

When computing power overcomes financial power-driving a new era without plans and wisdom

Intelligent driving with map and intelligent driving without map represent two very different technical paths. Traditional intelligent driving with maps relies on high-precision maps, which record road information to centimeter level in detail, including lane line position, type, width, slope, curvature, traffic signs, signal lights and obstacles. Simply put, intelligent driving with a map seems to let the vehicle move along a preset and accurate trajectory. However, this method requires extremely high capital investment.

You may not know that the process of making high-precision maps is very complicated and arduous. Each surveying and mapping vehicle can only complete about 100 kilometers of data collection every day, and the cost per kilometer can reach several thousand yuan. With the rapid infrastructure construction in China, even the newly mapped roads may be unrecognizable after a week. In addition, the change of map limits the intelligent driving ability of car companies, and it is necessary to constantly update the map data to maintain the effectiveness of the system.

On the contrary, intelligent driving without map abandons the dependence on high-precision maps, making it possible for vehicles to drive freely in a wider range. This way requires vehicles to have stronger perception, more advanced algorithms and greater computing power, which puts forward higher requirements for their own intelligent driving system.

How Huawei Leads the Industry Again —— Intelligent Driving without Map in China

1. Clear vision and profound insight-lidar is still king.

In the technical field of intelligent driving without map, the mainstream is divided into lidar school and pure vision school. At present, advanced intelligent driving mainly depends on lidar, and its high-performance lidar with multi-threading, high-frequency scanning and long-distance detection means clearer monitoring ability and faster response speed.

The actual rescue incident and online celebrity dodge video directly prove the strength of high-performance lidar. In the bad environment such as night or backlight, this kind of components with high perception ability also shows its advantages, because they can provide a lot of accurate information, which puts forward higher requirements for computing power and algorithm. Therefore, the smart driving model equipped with lidar is not only more expensive, but also the strength of software research and development can not be ignored.

On the other hand, the vision intelligent driving scheme led by DJI and Baidu relies on 2D video content, which is relatively low in computational power and algorithm requirements. Of course, in the actual test, the visual system did not show too many bright spots, indicating that there are still differences between the two in practical experience. Moreover, it is an indisputable fact that the camera is easily affected by the weather and strong light.

Huawei has demonstrated excellent performance in system hardware, adopting multi-sensor fusion sensing solutions such as lidar, millimeter wave radar, ultrasonic radar and visual sensing camera. Lidar can quickly and accurately capture the three-dimensional structural information of the surrounding environment, and is not affected by environmental light. Combined with millimeter wave radar, ultrasonic radar detection and camera perception, it provides farther and more accurate three-dimensional environmental information for vehicles.

The fusion sensing system independently developed by Huawei deeply integrates various sensors to ensure smooth data communication and efficient operation of the system.

2. From branches to urban obstacles, GOD network bid farewell to the "white list"

In order to control the vehicle accurately, intelligent driving system needs to fully understand the external environment of the vehicle. BEV+ white list technology commonly used in the past identifies the detected objects, such as pedestrians and electric vehicles, through the white list input in advance. However, this technology has an obvious disadvantage-it needs the system to constantly learn different obstacle types to update the white list. If you encounter rare irregular obstacles, the system may misjudge, leading to hesitation and dangerous driving behavior.

Huawei’s GOD2.0 network (Universal Obstacle Detection) overcomes this problem. Like "My World" game, the GOD network regards all detected objects as 3D blocks. In this way, the system can easily judge obstacles on the route, including pedestrians, cars and so on. For abnormal obstacles, such as cartons, fallen trees, roadblocks, etc., the system can also identify them efficiently. In the GOD2.0 network, any object occupying space is a potential obstacle and needs to be avoided. This breaks the restriction of relying on the white list.

3. Not only do you know things better, but RCR technology is the key to no map.

In addition to the recognition of "things" by GOD2.0 technology, Huawei’s intelligent driving must also make the system recognize "roads". Intelligent driving without map is very important for the accurate perception of roads, especially at complex intersections, narrow country roads or sections without obvious signs and markings, which poses a higher challenge to the processing capacity of intelligent driving system.

Huawei Intelligent Driving combines ordinary navigation maps and RCR network reasoning to construct a large-area road topology map, which is equivalent to the size of 2.5 football fields. This is equivalent to the vehicle drawing an exclusive map for its own driving route, so that the intelligent driving system can easily analyze the realistic road information without relying on high-precision maps.

4. Massive data need to be processed quickly, and MDC chip drives L5-level assisted driving.

With the ability of perception and understanding of "things" and "roads", the next step is to summarize, analyze and calculate this information, and finally control the vehicle intelligently. The processing of massive sensor data is not a small challenge, especially in a very short time. Therefore, strong computing power is another requirement of intelligent driving.

Huawei’s self-developed MDC series chips have higher processing capability than Orin in NVIDIA, and can efficiently process information from various sensors. At the same time, Huawei’s intelligent driving system avoids blind "stacking", and the existing MDC hardware platform has enough computing power to support L3-to-L3 autopilot assistance functions without increasing unnecessary car purchase costs.

5. Covering the global road network in five days, Huawei BU Computing Center takes the lead.

After getting rid of the shackles of high-precision maps, gaining rich driving experience has become the next goal. Early intelligent driving systems mostly rely on the test data of real vehicles on the road. At present, AI modeling and cloud "running map" have become mainstream practices, and Huawei has once again taken the lead in this field.

Huawei Cloud Computing Center has the leading domestic computing power of 2.8EFLOPS, and is at the forefront of the industry. This huge cloud computing power has brought great advantages to Huawei’s intelligent driving. Using the cloud scene library built by Pangu model, the system carries out more than 12 million kilometers of simulation tests every day. Considering that the total length of global roads is about 64 million kilometers, Huawei’s system can cover every corner of the world in only 5.3 days. A large number of simulation tests have forged a real "old driver" intelligent driving system.

From the transition from a graph to a graph-free one, users finally experience the pleasure of easy travel wherever they go. Behind this is the black technology produced by the perfect combination of multiple systems.

With the help of full-stack self-developed hardware, rich data resources, unremitting pursuit of technological innovation and forward-looking technical concepts, Huawei launched the nationwide intelligent driving without maps for the first time. As consumers, we no longer need to wait for the update of high-precision maps, and we don’t have to worry about the experience of smart driving being degraded due to various problems.

This intelligent driving system makes the new energy vehicle become a really easy-to-use and safe smart car. Huawei has demonstrated its leading ability in the field of intelligent driving, which not only allows users to enjoy a comfortable and safe smart travel experience, but also sets a new standard for the whole industry.

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Zhongan Online Tongling Channel

  On March 28th, in a thousand acres of white tea base in Guanshan Village, Guanbuqiao Town, Zongyang County, the network anchor went into the tea garden to sell spring tea live to help tea farmers increase their income.

  At present, 50,000 mu of white tea in this county has entered the peak picking season, and tea enterprises are actively docking with online celebrity anchor to promote local white tea through webcasting, so that consumers can intuitively understand the whole process of spring tea production and broaden sales channels.

  Correspondent Wang Zhangzhi photo

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Multi-party deployment of intelligent networked cars into the "fast lane"

  "Yuexiang Xiong ‘an" self-driving vehicle was tested in xiong’an new area. Xinhua News Agency reporter Xing Guangli photo

  A self-driving taxi operated by Xiaoma Zhixing is waiting for passengers at a self-driving stop in Nansha, Guangzhou. Xinhua News Agency reporter Liu Dawei photo

  The development of China’s intelligent networked automobile industry has entered the "fast lane". In the first half of this year, the number of passenger cars with combined driving assistance in China reached 2.28 million, and the penetration rate rose to 32.4%, a year-on-year increase of 46.2%.

  The reporter noted that many places and departments are intensively deploying a new round of measures, clarifying the next development goal, and promoting the industrialization process of intelligent networked vehicles around encouraging technological innovation, optimizing policy supply, accelerating the construction of vehicle-road collaborative infrastructure, and creating autonomous driving and vehicle networking demonstration zones.

  Accelerate the industrialization process of intelligent networked vehicles

  Recently, many parties have intensively introduced support measures to seize the development opportunities of intelligent, networked and electrified vehicles and accelerate the layout of intelligent networked vehicles.

  The Ministry of Industry and Information Technology recently said that it will adhere to the development strategy of "bicycle intelligence+network connection empowerment", further improve measures, and continue to promote the high-quality development of intelligent networked vehicles in China.

  The Ministry of Industry and Information Technology proposed that it would unite relevant departments to guide more places to try first, further expand the scope of test roads, select typical areas with conditions under the premise of ensuring compliance, safety and reliability, explore the application of intelligent networked vehicles in all regions and multi-scenarios, and accelerate the industrialization process of intelligent networked vehicles. At the same time, accelerate the construction of intelligent transportation infrastructure, deploy key projects of vehicle networking, promote the construction of national-level vehicle networking pilot areas, and organize pilot projects for the coordinated development of smart city infrastructure and intelligent networked vehicles.

  Many places have also set development goals, and put forward detailed measures around enhancing the ability of independent technological innovation, promoting the coordinated development of industries, expanding the comprehensive application of multiple scenarios, and optimizing the supporting environment for industrial development.

  Chongqing Action Plan for Innovative Application of Autopilot and Internet of Vehicles (2022— In 2025), it is proposed that by 2025, conditional self-driving cars will be mass-produced and applied on a large scale, and an intelligent networking technology system will be formed to meet the requirements of highly automatic driving. The local support capacity in key technical fields will exceed 80%, and it will be the first in China to build a C-V2X network (cellular car networking) that adapts to the products of more car companies and communication equipment companies.

  Shanghai proposes to speed up the development of intelligent networked automobile terminals, strive to build more than three brands with Shanghai logo by 2025, and create more than 10 explosive products, with an output value of 500 billion yuan. Autopilot (L3) cars account for over 70% of new car production, and advanced autopilot technology (L4) can be applied in logistics, transportation, sanitation and passenger transportation.

  "China’s intelligent networked automobile industry is developing rapidly and is currently at a critical stage of rapid technological evolution and accelerated industrial layout." Zhao Gang, president of Saizhi Industry Research Institute, told the Economic Information Daily that speeding up the industrialization process of intelligent networked automobiles in many ways will not only help to accelerate the innovation, development, transformation and upgrading of the automobile industry, but also drive profound changes in the fields of intelligent transportation, smart energy and smart cities, and accelerate the innovative development and application of new generation digital technology products such as automotive electronics, artificial intelligence and 5G.

  Carry out commercial trial operation of autonomous driving in many places

  It is worth mentioning that since the beginning of this year, several cities have carried out commercial trial operations in specific areas of self-driving cars.

  Chongqing and Wuhan issued a pilot policy of unmanned commercialization of self-driving vehicles, allowing self-driving vehicles without security officers to carry out commercial services. Beijing officially opened the commercial pilot of unmanned travel service, carried out normalized charging service, and allowed security officers to move from the main driver to the co-driver.

  At present, many cities in China, such as Beijing, Chongqing, Wuhan, Shenzhen, Guangzhou and Changsha, have allowed self-driving cars to conduct commercial trial operation in specific areas and at specific time periods.

  According to the data from the 2022 World Intelligent Networked Automobile Congress, more than 7,000 kilometers of test roads have been opened nationwide, and the actual road test mileage has exceeded 15 million kilometers. Multi-scene demonstration applications such as self-driving taxis, unmanned buses, autonomous parking service, trunk logistics and unmanned distribution have been carried out in an orderly manner.

  Relevant measures will further promote the progress and commercialization of autonomous driving technology. The Transport Safety Service Guide for Self-driving Cars (Trial) (draft for comment) issued by the Ministry of Transport proposes that under the premise of ensuring transport safety, self-driving cars should be encouraged to engage in urban bus (electric) passenger transport business activities in closed bus rapid transit systems and other scenes, and self-driving cars should be used to engage in taxi passenger transport business activities in scenes with simple traffic conditions and relatively controllable conditions.

  Locally, the "Several Measures of Shenzhen Municipality on Promoting the High-quality Development of Intelligent Networked Automobile Industry (Draft for Comment)" proposes to encourage commercial operation activities such as manned, loaded and special operations of intelligent networked automobiles. Chongqing proposed to speed up the selection of a number of self-driving open test demonstration roads, and take the lead in carrying out expressway self-driving road test and self-driving commercial demonstration operation.

  In addition, the specification for driverless driving is also strengthening. The Regulations of Shenzhen Special Economic Zone on the Management of Intelligent Networked Vehicles make specific provisions on the demonstration application, access registration, driving on the road, network security, accident handling, legal liability and other matters of intelligent networked vehicles.

  Zhao Gang said that speeding up the pilot application of autonomous driving, laying out and promoting pilot projects in the fields of road passenger and cargo transportation, urban travel and logistics, transportation in the park, and specific scene operations will play a role from point to area and enrich the scene application of autonomous driving technology.

  Improve the security system

  Insiders pointed out that technological innovation in the field of intelligent networked vehicles is active and application scenarios are constantly enriched, but there is still a long way to go for large-scale commercial applications. It is necessary to further accelerate the breakthrough of key core technologies, promote infrastructure construction, improve the policy system and optimize the development environment.

  Zhao Gang believes that improving the development environment of intelligent networked automobile industry requires the concerted efforts of many departments, and improving laws, regulations and standards for enterprise and product access, road traffic pilot and road traffic safety. Carry out research and development of key technologies around autonomous driving, vehicle-road coordination and smart roads, and improve relevant technical standards. Further accelerate the construction of intelligent infrastructure for vehicle-road coordination and promote the digital transformation and upgrading of road infrastructure.

  In addition, the development of intelligent networked vehicles "accelerates" and safety must "run" ahead. 360 company car networking security experts told the Economic Information Daily that it is necessary to build a smart platform integrating intelligent networked car safety detection, monitoring, intelligent analysis and emergency response, build a network security infrastructure, and form an intelligent networked car safety management system. At the same time, we will strengthen core technology research and product application innovation in ensuring data security and network security, develop high-performance, high-security intelligent networked automobile products and services, and continuously enrich the security supply capacity.

  Zhao Gang said that it is necessary to strengthen the construction of industry management system for intelligent networked automobile enterprises and product data security and algorithm compliance, clarify the main responsibilities and safety requirements of enterprises, guide enterprises to strengthen product and service capacity building, and create a good industrial development environment.

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Brush a single gray production and stare at the "business" behind the "myth" of live video live broadcast.

  Reading tips

  Online celebrity, stars, and corporate leaders have poured into the live broadcast room. However, the "beautiful-looking" live broadcast data is not necessarily a portrayal of the anchor’s strength, and it may be that false traffic is growing wantonly.

  With the sales speed of "no seconds" and soaring sales, the sales "myth" is constantly being staged in the live broadcast room, and online celebrity, stars and corporate leaders have poured in … … Live delivery has become the most active outlet at present.

  On the crowded live broadcast track, data traffic is a key indicator to measure the popularity of anchors. However, the data that "looks beautiful" is not necessarily a portrayal of the strength of the anchor, and it may be that false traffic is growing wantonly.

  The reporter’s investigation found that the "grey production" that has been repeatedly banned has long been eyeing the live video platform. In this industrial chain of data fraud, fans, likes, popularity, comments, forwarding, etc. can all be "brushed", with 10,000 plays +500 likes +50 comments, which can be easily realized by purchasing a package from 20 yuan.

  Looking for the anchor to bring the goods but being brought into the "pit"

  Speaking of his three outreach live broadcast experiences, Liu Yun (pseudonym) described it as "simply squatting ‘ Shuikeng ’ Come over. "

  Liu Yun is in charge of the operation of Tik Tok in a sports brand. In order to broaden the online sales channels of physical stores, the company decided to digest the inventory by means of anchor delivery. After the inspection, the company signed a commission sharing ratio with several "big anchors".

  To Liu Yun’s surprise, at the end of May, the company’s first live broadcast was "overturned" with goods. The company found a regional online celebrity anchor with 3 million fans, which was broadcast live for 4 hours and sold less than 2,000 yuan.

  "There must be moisture in the fan data, which is estimated to be ‘ Optimization ’ Passed. " Liu Yun said that the anchor belongs to a company, and the number of works is small, but the broadcast volume of a single work is more than 1 million, which is likely to be the power of the whole company to "raise the number". Liu Yun said frankly that the company mainly refers to the fan traffic when choosing the cooperative anchor, but the authenticity of the data has to be verified by the purchasing power of fans, so "stepping on the pit" is hard to avoid.

  In June, the company made two more live outreach broadcasts. The number of fans of the two anchors was in the million level, and the results with goods were 170,000 yuan and 20,000 yuan respectively. Although sales have gone up, the volume of returns has also soared. "One fan placed an order for 47 items, and finally only 5 items were returned." Liu Yun’s tone reveals helplessness. Many fans are impulsive consumers. "The more they buy, the more they return.".

  "Live delivery really helped the company to quickly withdraw some funds, but the profit margin is really not big." Liu Yun said frankly that the anchor has kept the price of goods very low, and the after-sales and return freight has increased the cost. After some tossing, it is better to find an amateur to do live broadcast.

  "Brush" out of the data fraud industry

  Reporters searched on different platforms with the keywords of "rising powder", "popularity" and "brushing a bill", and a large number of social groups and companies providing data services for live video platforms popped up immediately, and the "gray production" of data was growing wildly.

  Fans, sharing, likes, comments, broadcast volume, live popularity, barrage … … The data indicators for measuring the heat of these live broadcast platforms can be converted into corresponding charging products, and some merchants also provide "package prices".

  "Traffic data is the ticket for the anchor to enter the alternative pool of merchants, and it is also a bargaining chip." An anchor who asked not to be named revealed to reporters that many anchors will adopt the strategy of "parallel authenticity", attract a batch of "real powder" through original content, and then buy some "fake powder" to support the facade.

  The reporter randomly joined a live QQ group, and all kinds of information about brushing data constantly dominated the screen. Clicking on a link of "self-service ordering platform", the reporter saw that it costs 1.96 yuan to buy 1,000 praises in the live room, 1.62 yuan to buy 10 shares in the live room and 3.33 yuan to brush 20 barrage in the live room.

  The salesmen in the group told reporters that these functions of paying attention, praising and forwarding can be completed through computer programs, but comments need more part-time staff, so the fees will be relatively high.

  Subsequently, the reporter called a company with an address in Ganzhou, Jiangxi. A person in charge said that after paying the annual service fee of 1980 yuan, all data "optimization" services can be discounted by 50%. In the price list given by him, there is no "dead powder" 0.1 yuan/piece, "live powder" is 0.25 yuan/piece, and the brush broadcast is 0.00035 yuan/time … …

  During the interview, a number of short video users confirmed to reporters that they had closed some strange accounts without knowing it. "It is probably regarded as ‘ Live powder ’ Sold. "

  Why is the traffic business repeatedly banned?

  "This is the same as the early e-commerce brushing and brushing praise, but the application scenario has changed." Du Junlong, an industry insider who moved from social e-commerce to live broadcast, said that data fraud in the e-commerce field has a long history and the taste of traffic business is getting heavier and heavier.

  According to Liu Junhai, a professor at China Renmin University, such "business" does not conform to the principle of fair competition, which will lead to bad money driving out good money. For consumers, it not only damages consumers’ right to know and fair trade, but also limits consumers’ right to choose.

  Zhao Zhanling, deputy director of Beijing Zhilin Law Firm, said that although the anti-unfair competition law and the e-commerce law explicitly prohibit data fraud, such as swiping data, the behavior of "swiping data" is hidden, and it is usually difficult for market regulators to find it in time and actively. Whether the live broadcast platform can be found and stopped in time depends on the technology and management capabilities of the platform and the willingness of the platform to actively crack down on data fraud. After all, the platform is also the beneficiary of the "data bubble" to a certain extent.

  A few days ago, the China Business Federation said that the Media Shopping Professional Committee of the China Business Federation will take the lead in drafting and formulating national community standards such as Basic Standards for Operation and Service of Video Live Shopping and Evaluation Guide for Online Shopping Credit Service System. All walks of life expect this move to make "live broadcast with goods" have rules to follow.

  Zhao Zhanling said that as a recommended national standard, although it is not mandatory, it will play a guiding role in improving the "rules of the game" in the field of live delivery and helping new formats to improve quality and efficiency.

  Liu Junhai, on the other hand, suggested that when formulating the industry self-discipline standards, we should "open the door and set the standard", especially solicit suggestions from consumers, and enhance the credibility of the whole industry through industry self-pressure, so as to boost consumer confidence.

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2023 Hunan Auto Show kicks off


  On April 28th, "2023 Hunan Automobile Exhibition and Changsha Automobile Consumption Festival" opened in Hunan International Convention and Exhibition Center. The exhibition lasted for 6 days, and the exhibition scale exceeded 60,000 square meters. More than 600 cars from more than 20 countries around the world participated in the exhibition, and more than 100 brands participated in the exhibition.
Hunan Daily All-Media Reporter Fu Cong Xu Xing Correspondent Lei Xin Photo Report

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Betta platform, luxury cosmetic anchor, who do you prefer to compete with in online celebrity?

On June 24th, a Weibo by Momo’s elder sister A Leng caused quite a stir in the live broadcast field. After a two-month hiatus, A Leng announced his return to his fans and will join DouYu. Just registered Betta before it started broadcasting, leading Ti mo Feng to contribute 280,000 yuan. It’s a little scary to grab 1.9 million RMB! ! !

Alang

As one of the most popular anchors of Momo, A Leng earned an annual income of 16 million yuan in 2016, and even created a miracle in the live broadcast industry that was rewarded with 30 million yuan in eight months. She is comparable to a first-line star and is a well-deserved sister of Momo. After graduating from a famous university, she also went to teach at the Confucius Institute in the United States in 2014. Not only did she get excellent grades, but A Leng also had an unusual talent in playing musical instruments. Both erhu and guitar won prizes in the competition.

A Leng looks sweet and has a voice that surprises people. In the colorful metropolis, she did not choose to go with the flow, refused to rely on her face value, and attracted a large number of diehard fans with her hard work and sincere singing. In the live broadcast world, A Leng is known as "online celebrity Clean Stream" and "talented female anchor". Compared with other female anchors in online celebrity, A Leng’s route is obviously different from theirs, with outstanding temperament, elegant clothes, cordial communication with fans, and singing one song after another. Just like this, A Leng’s live broadcast received a flood of praise, and more and more people began to pay attention to it.

Ti mo Feng

Ti mo Feng, a Sagittarius girl born in Wanzhou, Chongqing, is studying in two A-class colleges in Zhuhai, Guangdong. When I was playing LOL on the live broadcast platform, I sang a few songs to the audience with Mai by chance, and then the popularity began to flourish, becoming popular in the betta live broadcast room. Ti mo Feng became one of the well-known female anchors in Betta by virtue of her singing skills. In 2016, he sang the title song "You don’t understand me" for the film "28-year-old minors". It is said that Leng Gang went to the live broadcast room in Ti mo Feng to brush a gift when he registered for fighting fish, which also means to live in peace!

Ti mo Feng usually sings and chats for fans in the live broadcast room. The live broadcast style is funny and cute, and the level of cover is good. For example, the cover of chicken beep is very popular among netizens. In Netease Cloud Music, Ti mo Feng, as the leader of the anchor radio station, has more than 15 cover singles with a single program play online of more than 2 million, and more than 3,000 comments on several programs, which can be described as the most popular anchor. Then Netease Cloud Music made an exclusive EP for it, becoming the first exclusive "digital record" singer of the streaming media who was transformed from a platform amateur anchor to a release.

Yifa Chen

Yifa Chen used to be an architect. Due to the real estate recession, he switched to network anchor. Everyone affectionately calls it: Fajie! Fans with zombies call it a fat mother (Betta TV sends sisters and sons all over the world). Because of his appearance (figure), he is called e-sports Jia Ling. Hobbies LOL, Hearthstone Legend, DOTA2, etc., are called "e-sports Masami Nagasawa" by netizens.

On September 28th, 2016, he released his first single "Storybrooke" and exclusively landed in Netease Cloud Music, winning the 5th place of the hottest new song TOP100 of Netease Cloud Music in 2016 and the 8th place of the most shared single TOP100 in 2016. At 0: 00 on May 20, 2017, the female version of "Apo Shuo" sung by Yifa Chen was exclusively launched on Netease Cloud Music, and won the 4th place in the hottest new song TOP50 of Netease Cloud Music in May 2017.

With the rapid development of the live broadcast industry, the participation of the whole people has become an indisputable fact. Under the hot situation of live broadcast, serious homogenization is rampant. If we want to fight our way out in the homogeneous industry, we must develop the platform competitiveness in an all-round way from multiple dimensions. For the live broadcast platform, it has become the core competitiveness to build a live broadcast platform by leading users and content anchors. The strong joining of Alun this time, its own strong flow will definitely bring a new round of "bombing" to Betta. The final gain will only be fighting fish!

Let’s not talk about fighting fish. Let’s talk about who you are more attracted to.

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Qiu Ting | The Application and Challenge of Artificial Intelligence in China Ink Painting

  Content summary:The rapid development of AI technology in the field of artistic creation has expanded rapidly, and the combination of China ink painting and AI has also produced many phenomena and problems. This paper will discuss the application prospect of AI in China ink painting from multiple dimensions, including how the symbiotic creative technology of AI and ink painting will affect the artist’s creative process, whether it will shake the boundary and core value of ink painting, and examine the challenge this combination brings to the traditional spirit and modernity of ink painting, as well as the gap between AI’s innovation and artistic life expression.

  Key words:Artificial Intelligence Emergence and Challenge of Symbiosis and Innovation of China Ink Painting

  In today’s wave of iterative technological change, artificial intelligence (AI) permeates all aspects of our lives. The art industry is also facing reconstruction and change, especially the visual, auditory art and design industries, which are becoming increasingly digital. New opportunities and crises coexist. The blending of art and AI will lead to an unprecedented subversive artistic change, and the future of China’s painting and calligraphy art is infinite.

  As we all know, the art of Chinese painting is supported by a profound traditional knowledge system, which is continuously passed down and developed through the way of assimilation and acculturation. This has created its unique cultural psychology, thinking and behavior characteristics, and formed an interlocking brushwork and programming language. To borrow Yu Yingshi’s words, we should pay attention to the cultivation of knowledge and taste. "We should take the specialty as the origin, embrace thousands of families with relevant knowledge, and emphasize the knowledge and agreement, communication and specialization" (preface to Yu Yingshi’s Selected Poems and Paintings of Zhang Chonghe, life, reading and new knowledge Sanlian Bookstore, 2015 edition, p. 5), and professional learning should be based on a broad academic platform, so as to "unify all the disciplines and have them." With the rapid development of social science and technology, China’s ink painting spirit, which is bound by consumerism and utilitarianism, is the upward way to settle the free mind and has irreplaceable current significance.

Qiu Ting X Limited Studio Taohuan (still frame) Digital Generation Image 2022

  However, emphasizing the present significance of ink painting cannot avoid the challenges faced by contemporary ink painting creation. On the one hand, the traditional painting method can not be compared with the generation efficiency of digital technology. Traditional painting needs a lot of time in the stage of material preparation and idea landing, while digital technology can create quickly, modify at any time, and save multiple versions for comparison and selection. On the other hand, in the face of increasingly diversified and rapid aesthetic needs, the innovation and integration of ink painting can be isomorphic in the cooperation and symbiosis with AI, and explore the appropriate development path. AI can rely on the huge database analysis, the existing vocabulary and creative experience of ink painters, the empathy isomorphism of artists’ inner feelings, and even the legal essence of the value system of ink painting to promote artists’ understanding of more dimensions of the vicissitudes of nature, deduce the absolute theme, effectively evaluate the creative scheme, technique, material application and display mode, and help artists deepen the language dimension of their creation and understand and explore social humanities and styles more deeply and diversely.

  AI’s powerful computing power and huge information programming can quickly generate traditional painting skills, and can generate and understand huge data to create visual styles far beyond the usual ones. Among them, the imaginative "emergence" phenomenon shows the infinite possibilities of artistic creation in the AI era, which can be said to be the coexistence of longing and fear. At present, the use of AI tools is still in the initial stage. Most of the art industry only regards AI as a convenient and efficient technical tool, which is a synthesis under the constraints of the artist’s existing preset framework, such as asking questions to ChatGPT or sharing preliminary ideas. As an advanced language model, ChatGPT can understand the needs of artists and provide relevant suggestions, such as suggestions on artistic style, theme or technical scheme. This process can help artists to inspire and broaden new creative inspiration, and artists can use the tools of Midjourney to generate sketches. Midjourney has a series of operation processes that can help artists turn their ideas into visual sketches. Later, artists can share their sketches with ChatGPT for feedback. ChatGPT can provide suggestions on theme, composition, color and texture to help artists optimize their creative schemes. After several rounds of feedback and optimization, artists can use Midjourney to complete the second creation of pictures.This process requires artists to have clear creative ideas and clear self-awareness.

Who does Qiu Ting sit with? Silk ink 88×56 cm 2021

  On the one hand, meet the challenge, on the other hand, embrace the possibility. AI can quickly learn and imitate human painting skills and works of art. This provides a new possibility for the future of ink painting. On the other hand, by analyzing the learning and creation process of AI, we can understand and study the creation rules and aesthetic rules of ink painting from various angles. In addition, AI’s powerful database and computing power, as well as its amazing internalization ability, have amazing algorithms surging, which enables AI to present visual effects unmatched by human beings in a short time, which makes it possible for AI to promote ink painting and even cross-media development. We should actively face the benefits brought by AI, make full use of the advantages of AI’s reproduction based on excellent human visual image experience, and the visual logic and formal patterns of AI calculus, actively explore and try new expression methods, and maintain the vitality of symbiosis and isomorphism between man and AI. AI provides a new vision for the innovation of ink painting. In this era of great change, we should embrace the symbiosis and isomorphism between AI and human beings, so that the art of ink painting can maintain its open vitality and embrace more chaos and unknowns.

  In the history of human art, new technology can always promote the development and change of art. From architecture, design, photography to movies, from electronic music to digital art, technological progress has provided new possibilities for artistic creation. As a new technology, the application of AI in artistic creation also provides infinite imagination for ink painting.

Qiushi Digital Printing Sculpture 2023 "Heel Things Increase China — — Qiu Ting Art Exhibition "exhibition site

  The application of AI also puts forward the thinking of ontological value and boundary for the spirit of ink painting. The unique aesthetics and expression of ink painting are deeply rooted in the cultural soil of China, especially in the introspection and spiritual transcendence of Confucianism, Buddhism and Taoism, which is the most valuable scenery in China’s cultural and artistic genes. The iterative development of science and technology does not necessarily touch the core part of the value system of ink painting art, such as traditional core concepts, history, skills, and the study of calligraphy and painting evaluation from semantics to concept generation. No matter what mode of Chinese painting exploration, we can’t avoid these core values, as well as the research and exploration on the origin of traditional culture.

  However, AI-generated paintings often have an unreal sense of science and technology. At present, many works with some kind of electronic-generated plastic sense are typical. China’s ink painting is characterized by "loose", "waxy" and "hairy", the presentation of aesthetic images such as antiquity, obscurity, elegance, Xiao San and coldness, and the lack of AI creation, which is related to the current lack of AI’s understanding of nature and subtle emotional understanding of literary mind. Artists will integrate their understanding of nature and their perception of culture into their works in the process of creation. For example, Guo Xi emphasized the relationship between the painter and nature in Lin Quan Gao Zhi, and how the painter expressed his mind through nature. He said: "The landscape is the grand view of heaven and earth, and the things are born from it. It is also the goodness of people’s hearts, so it can be tempting to swim alone, get carried away and be leisurely. " This makes the artist’s works have the depth and vitality of philosophical thinking. However, the works created by AI still seem to lack this depth and vitality. Ink painting is based on the nature of mind, and its pen and ink pay attention to viewing things by oneself, viewing things by things, and changing with emotion. The use of symbols and programs is based on the subject’s emotion to grasp and recreate objects, and the learning and creation process of AI is based on data and algorithms. For the moment, no matter how novel and unique its creation style is, what may be missing is the most precious spiritual temperament of ink painting.

  Therefore, the discussion of AI creation can’t avoid the irreplaceability of the integration of knowledge and practice as an artist’s physical spirit, the emotional expression of the artist’s subtle muscle memory, how to present and measure the fickle nature in the world through hands and brushes, express the complex cultural sense in history, society and religion, and the scale and emotional entanglement of the artist’s integration into the body. AI painting is based on pure operation. Although the phenomenon of "emergence" brings imagination and creativity beyond expectations, it is fascinating and scary, but its creative source is data. However, human creation is based on cognition, which is a comprehensive perception of emotion and body. In particular, it needs to use human body to create in a large amount. It is the artist’s perception and application of body, the expression of consciousness through body, and the contest between body and media. These are probably not available in current AI creation. Perhaps in the future, through the docking of human brain and machine, the generation and creation of large models based on neural networks or billions of parameters can be realized without hindrance, and inspiration can be drawn from AI algorithm and brain neural networks respectively, which is what future artistic creation can look forward to.

In 2023, the White Cube London’s Beaumont West Space "anselm kiefer — — Finnegan’s wake night "exhibition site

  At the end of June this year, I saw Kiefer’s solo exhibition based on Joyce’s finnegan’s wake, drawing nutrients from poetry, philosophy, religion and science to generate art, while rebelling and subverting, asking about the life cycle of death and rebirth. This shocking visual field is stubborn and bitter, which completes the reproduction of Joyce’s poetic spirit. Only artists with compassion and historical perception can resist the depths of the soul. This kind of human expression and narrative power, which makes the viewer exhausted, will also make us reflect on the limitations of AI’s involvement in the artistic spirit. As Norman Bresson of the University of London once pointed out: The cognition constructed through the symbolic system (signifier and signified) will ignore or ignore "feelings, emotions, intuition and feelings". The human brain has strong plasticity, in which the hidden potential and the thoughts formed by the nerve subject unconsciously make the nerve subject unique in visual experience. Great artistic creation needs the awakening of artistic intelligence and the ultimate questioning of life spirit. If AI is a tool for artists’ research and creation, artists will actively intervene in the application of AI, which will lead to symbiosis with it and enhance their self-creativity. However, the great potential of AI can’t help but make people imagine: when AI cooperates with artists humbly and responsibly, will it also use artists as creative tools? We may also wish to look at it from the perspective of AI as the main body: Is thinking under the inertial framework of an artist a bit like "Be honored where there is no Buddha "? Are humans sometimes too self-righteous?

  Professor, Qiu Ting Central Academy of Fine Arts