分类归档 A1


How many times does Hua Xizi go crazy from "high-end"?


People always try to show what they don’t have.

For example, high end.

People will always avoid their biggest problems.

For example, it is not worth it.


In the past two weeks, I didn’t write Hua Xizi, because it was clear.A brand that relies on marketing at birth, a brand whose marketing thinking is dominated by traffic has been completely solidified in its blood. When it comes to public relations, it should be blind and there is no room for operation.

People eat meat every meal, even if I say eat something to clear my stomach, whether I can listen to it is one thing, and whether it works is another. It honked before it was finished. Whose is it?

At that time, the four words in my mind were: this is the end of the story.

Reality tells me that I have never seen the world again. What do you mean "so far"? I didn’t get there until last week. The drama was yesterday!


A brand that thought about it for more than 10 days and decided to take the "high-end" route prepared a pile of materials. As soon as the words were finished, the natural flow was sent to the list, and the related word of "explosion" was "crazy". People send the nickname "Huaxi Crazy".

This is a plot in a pure literary satire novel, which can’t be made up by online texts.

Several public relations groups in our family also exploded immediately. Let me analyze.

I am overwhelmed. I won’t. What skill can I have to analyze what strategy this is using?

Later, a classmate helped me out:

Well, I really don’t want to think about who came up with it, how and why. A collection of funny comments and all kinds of rough god judgments have been posted outside.

I said the most direct operation problem.


Huaxi Zi’s complete set of materials is a 29-word release with a picture, plus 11 replies for control and evaluation. It’s really a rice circle. You have to call your senior first.

The push time is set at 16:53, which is the wave of migrant workers coming off work at night.

Benefits: There is ample space for operation, people who eat melons have time to see it, and the media has time to follow up.

Disadvantages: There is plenty of time to scold you.


Before disassembling the materials, let’s sum up the core.

Many people say that the problem of Hua Xizi is "expensive or not".

Actually, it is not.

We have been in the market economy for so many years, including cosmetics such as eyebrow pencil, which are completely the daily consumer goods with the least strategic significance. "Expensive or not" is completely a matter of automatic market adjustment.

What Hua Xizi can’t explain is: why is it expensive?

That is, is it worth it?


Say I don’t know if Hua Xizi is aware of it, but I’m sure I’m not happy after listening to it:Hua Xizi’s brand power is very weak.

The vernacular explanation of brand power is why this thing is willing to let people spend this money.

Luxury goods are expensive, which means "spending a lot of money to buy things that are not worth the money". "Yes" means that the brand itself knows, the buyers know, and the people who don’t buy know.

If everyone clearly knew and accepted that the money spent was mainly spent on packaging design and channel sharing, public opinion would not be like this.

I’ve been saying this for about five years:Live broadcast can’t increase brand power.

Not only Hua Xizi, but also a large number of such brands have a common feature: lack of brand power. We know 79 items, and today we sold 59 items, which is a good deal. However, why 79, why 59 support, no.


To put it another way, marketing words and brand accumulation are completely different.

A lot of good-looking TVC and the SLOGAN of the East can’t protect the brand.

The beauty industry can be seen everywhere. The words used in most marketing scenes can’t stand scrutiny at all, have no hidden logic, are self-contradictory, and can’t form the integration of brand tonality. It is a nice word that users can easily save money after listening.


Personally, I don’t think domestic products must take the path of "cheap big bowl"

In the past few years, the Yan value economy and various "beautiful little wastes" have emerged one after another, and some people will buy them.

In fact, you can go any way.The key is to have a cognitive consensus between the brand and the public.

Huaxizi sells for 79 yuan, but Huaxizi thinks it’s high-end so it’s not expensive. Li Jiaqi knows how the money is divided, so it’s not expensive. When users look at 0.07 grams, it’s definitely expensive.

Everyone is not in the same position and angle, which is the contradiction.


Hua Xizi didn’t want to face the problem directly, and he didn’t want to solve it at all, which led to all the published contents talking to himself.

The behavior shown can’t match what you say.

Let’s start with Lord Weibo.

Lord Weibo’s brand tone is high-end, and every place in the whole operation has nothing to do with "high-end".

No high-end brand will describe itself as high-end by writing the word "high-end". No high-end brands will make official comments.

Lord Weibo’s pictures highlight a "good attitude". The implied position of a good attitude is clear: I am right, I am wronged, and I will not change. This is obviously on the opposite side of the public.

Besides, how can a high-end brand with a good attitude fill up its comments first?


In the absence of any keyword guidance, both people in the industry and the public have clearly perceived the brand tonality revealed by this content:Crazy.

It is very unlikely that Hua Xizi will want to reverse the brand tonality later.

"Deciding to spend Xizi’s life" in the picture, a crazy life?


In addition to the lottery information, the first article of this Weibo review is about public welfare.

Doing public welfare is a good thing, but it needs others to praise it.

It is worthless for the official CUE to do public welfare by itself.

In the case of being scolded, using public welfare to block the loophole shows that this public welfare has been done with a purpose. Corresponding to "Put All Your Eggs", Eric Wang turns to worship Buddha after killing people.


The second is the 20w+ product experience officer.

Hey, what’s the use of emphasizing the process when the output results are not recognized?

With good results, the process of hard work is meaningful, such as Huawei.

Without a good result, the more difficult the process is, it may mean that the worse you are, the less suitable you are.

These words are full of self-emotion and self-emotion.Tell the rice circle, can’t you see how hard my brother works? It’s the same as a dime.

Hold a little, can’t see.


The third article still shouts "the mission of each generation has its own generation", trying to cover up its own shortcomings with grand propositions.

The cognition revealed in these words is extremely superficial: who is next to you and who is opposite you is a high-end performance. On the contrary, it has nothing to do with consumers or products. Will this expression resonate and be understood?

A high-end brand, which claims to be aiming to go global, behaves like a red carpet.


The fourth question is, does anyone really use gram weight to measure the value of eyebrow pencil?

Oh, my god Communicate with consumers by educating them. N brands have learned a bloody lesson before this mistake.

Hua Xizi has to upgrade to the ironic sentence of "there is really someone", which obviously looks down on people.

This is the one with the highest response. The following netizens are also educating the brand with more than 13,000 responses.


Article 5: Continue to feel sorry for your product manager.

After this paragraph is sent, you are still the only one who loves you dearly.


Article 6 is amazing. We sold all CCTV and Xinhua News Agency and pulled them out to stop bullets.

There is a message in the reply that "CCTV wants to call the police".

This is a naked sale of the media. People support you, you push them out backhand and put them on the bar.

I am CCTV or Xinhua News Agency, and I must have cursed "mental derangement" in my heart.

This kind of industry taboo and very unkind operation also exists in the circle of friends of management. This is not just a question of whether the brand is high or not, but it is very low-level for people to do so.

Who dares to write to him, who dares to send him something, and who dares to give him awards in the serious media.


Seventh, it is very, very low-level to pull children out to cushion their backs.

With children’s smiling faces …


Article 8 interpret the problem as being excluded and competing against me.

It is another problem that many brands can’t persuade.

There is a saying, isn’t improving service and logistics what a brand should do? Take what the brand should do, make an exchange with consumers, and praise you for not being corrupt is a level requirement.


If you read article 9,You will find that Hua Xizi has pulled out all the "good things" he has done before and walked it again.

Well, what can I say? It’s really not on the table.


Article 10 mentions the national standard. Doesn’t the standard mean that it must be met?

Finally, I CUE myself to spend Western currency.

This is a malicious stalk that you should completely avoid. Others say you are a little rabbit, you can call me a little rabbit; People call you a traitor, can you call me a traitor?


Article 11 When it comes to R&D sites and R&D personnel, it is better to say R&D results. What is the high technology of eyebrow pencil?

Playing crazy can’t solve the fundamental problem. Besides, it’s really crazy.

This article comes from WeChat WeChat official account:In public relations (id: justprit), author: Yao Suxin


Xiaomi automobile SU7 appeared in Lei Jun: impossible 99,000 yuan.

On December 28th, 2023, Xiaomi Automobile Technology Conference was held in Beijing. The first product Xiaomi SU7 was also unveiled and positioned as a C-class high-performance eco-technology car.

Lei Jun, founder, chairman and CEO of Xiaomi Group, said that Xiaomi Automobile is a major leap of Xiaomi, a leap from mobile phones and AIoT to automobiles, a leap of long-term investment and deep cultivation of the underlying core technologies, and an adult leap of Xiaomi’s modern industrial intelligent manufacturing capability. It is also a key leap in the complete closed loop of "the whole ecology of people, cars and homes".

Lei Jun said that through 15 to 20 years of hard work, Xiaomi Automobile will become the top five automobile manufacturers in the world.

It has been 1003 days since Xiaomi Group announced that it will build a car. On March 30, 2021, with a paper announcement, Xiaomi officially announced to build a car and enter the smart electric car track, investing 10 billion US dollars in the next 10 years. At the spring new product launch conference of Xiaomi "Endless Life" held on the same day, Lei Jun said that he would lead the team, calling it the last major entrepreneurial project in his life and shouting "Fight for Xiaomi Automobile".

(Photo courtesy of the manufacturer, issued by Yangguang. com)

After that, the news was intermittent.

In September 2021, Xiaomi Automobile Company was officially registered, and then its core members were announced, including CFO Lin Shiwei, co-founder Liu De, co-founder Hong Feng and SVP Lu Weibing. In November 2021, Xiaomi Automobile announced that it will settle in Beijing Economic Development Zone, including headquarters, sales headquarters and R&D headquarters, and will build a vehicle factory with an annual production capacity of 300,000 vehicles in two phases; In April 2022, the first phase of Xiaomi Automobile Factory started construction; In August 2022, the video of Xiaomi’s autonomous driving technology was released …

When the time came to December 25th, 2023, Xiaomi announced that it would build a car for 1,000 days. Lei Jun officially announced in Weibo that the Xiaomi Automobile Technology Conference would be held at 2pm on December 28th, and said, "This time, only technology will be issued, and no products will be issued." Then Xiaomi released posters and paid tribute to BYD, Weilai, Tucki, Huawei and other enterprises.

At this conference, Xiaomi introduced the progress of five core technologies of automobiles, including electric drive, battery, large die casting, intelligent driving, intelligent cockpit and other key areas.

In the field of industrial hard technology, Xiaomi independently developed and produced the motor HyperEngine V8s, with a rotating speed of 27200rpm, and the pre-developed next-generation millet motor successfully broke through 35000rpm; in the laboratory. Xiaomi self-developed CTB integrated battery technology, and adopted the battery cell inversion technology to achieve 77.8% battery integration efficiency.

In addition, Xiaomi independently researched "9100t super large die-casting cluster" and self-researched die-casting alloy material "Titan alloy", and realized self-research from materials and equipment cluster system to finished castings.

In the field of intelligent soft technology, based on Xiaomi 澎湃 OS, Xiaomi intelligent cockpit realizes the bottom reconstruction, evolves for the car, and creates an advanced intelligent mobile space; In the field of intelligent driving, Xiaomi released three technologies: adaptive zoom BEV technology, large road model and super-resolution network technology.

(Photo courtesy of the manufacturer, issued by Yangguang. com)

"What we want to build is not a mediocre car, but a dream cars comparable to Porsche and Tesla." At the press conference, Lei Jun shared Xiaomi’s goal of building a car: to make a good-looking, easy-to-open, comfortable and safe mobile smart space.

From the beginning of research and development, Xiaomi’s first product, SU7, has built an advanced mobile smart space based on the concept of science and technology × ecology, and exerted its strength in high performance, ecological technology and mobile smart space experience.

In the extreme technology and advanced driving experience, with a series of scientific and technological innovations such as self-developed motor HyperEngine, CTB integrated battery technology, and body structure based on 9100t die casting technology, Xiaomi SU7 Max accelerates to 2.78 seconds at zero speed and the maximum speed can reach 265 km/h..

In the advanced experience of the mobile smart space, the five characteristics of Xiaomi 澎湃 OS (bottom reconfiguration, cross-end intelligent, active intelligence, global security, and open ecology) get on the bus collectively. The interactive experience of Xiaomi smart cockpit is the same as that of the mobile phone tablet, and the car system starts quickly in 1.49 seconds. At the same time, it also has a cross-end interconnection experience between mobile phones and cars.

More importantly, Xiaomi SU7 has achieved three major ecological empowerment, integrating Xiaomi application ecology, hardware ecology and Xiaomi CarIoT ecology open to third parties.

Among them, the car system is deeply adapted to mainstream car applications, the Xiaomi tablet 5000+ application will be gradually adapted, and the mobile phone application can also be pinned to the car; In terms of hardware ecology, 1000+ meters of home devices have been supported to get on the bus without induction, and the Pin point expansion interface is reserved in the car to support plug and play of devices …

As for the price of SU7, Lei Jun said that it can’t be as low as some people expected, and it will be a bit expensive. "It’s impossible to pay 99,000 yuan, and 149,000 yuan is needless to say."

(Note: This article belongs to the commercial information published by Yangguang. com. The content of this article does not represent the views of this website, and it is for reference only. )


The Deep Logic of Huawei Binding Changan

Author | |Eastland

On November 25th, 2023, Changan Automobile (000625.SZ) and Huawei signed the Memorandum of Investment Cooperation. According to the memorandum, Huawei (Party A) and Changan Automobile (Party B) will set up target companies, and the shareholding ratio of Party B shall not exceed 40%.

The business scope of the target company includes smart driving solutions, smart cockpit, smart car digital platform, intelligent cloud car, smart car lights, AR-HUD, etc. Excluding "Three Electricity", this part of the business remains in Huawei Digital Energy.

Huawei splits automobile BU.

Huawei BU was born in 2019. After several years of exploration, the strategy of "platform+ecology" was determined, with the aim of providing digital pedestals and development tools for smart cars.

Since its establishment, the course of BU, a smart car solution (referred to as "Huawei Smart Drive" for short), can be summarized as three "3s": it spent $3 billion, had 300 customers and built three platforms (smart car digital platform, intelligent driving computing platform and HarmonyOS intelligent cockpit platform).

Huawei and Changan Automobile promise to carry out long-term cooperation and strategic coordination with the target company. In principle, part of the business scope and solutions are provided by the target company for vehicle customers.Huawei does not participate in competition..

The target company will gradually open its equity to existing and potential car enterprise partners and become a diversified equity company.

The memorandum has three main points:

First, BU, a smart car solution, was "integrated" into the new company, completely ending Huawei’s internal discussion on building cars.# Sweep the floor #

Second, Huawei will realize the investment income through the target company, stay away from the involution of the automobile industry, and be in a detached position.

Third, the target company is controlled by Changan Automobile and Huawei.

Why did you choose Changan Automobile?

a starved camel is still bigger than a horse—when the mighty fall

In 2016, after the sales volume of Changan Automobile surged to 3.06 million units, it began to decline;

In 2017, it decreased by 6.2% to 2.87 million units;

In 2018, it fell 27.8% to 2.14 million units;

In 2019, it fell to the bottom with a sales volume of 1.76 million units.

The main reason for this round of plunge is the "cliff-like" decline in Changan Ford’s sales:

In 2016, the sales volume reached 940,000 vehicles, accounting for 30.8% of the total sales volume; Less than 180,000 vehicles in 2018. Since then, the joint venture brand has rebounded but failed to regain its former glory. In 2022, it sold 250,000 vehicles, accounting for 10.7% of the total sales.

In 2020, Changan Automobile sales began to slowly pick up; In 2022, the sales volume was 2.35 million vehicles, which was about 77% of the peak in 2016.

In the first three quarters of 2023, Changan Automobile sold 1.87 million vehicles, up 11.2% year-on-year.

In the first three quarters of 2016, Changan Automobile sold 2.2 million vehicles. Sales in the first three quarters of 2023 were equivalent to 85% in the same period of 2016.

In any case, Changan Automobile is also an enterprise with an annual sales volume of more than 3 million vehicles, and few car companies in China have reached this "stage". # See the world #

Independent brand takes the lead

After the decline of joint venture brands, the proportion of independent brands in total sales increased steadily.

In Q3 of 2021, the sales volume of independent brands was 385,000, accounting for 72% of the total sales volume;

In Q3 of 2022, the sales volume of independent brands was 423,000 vehicles, accounting for 76% of the total sales volume.

In Q3 of 2023, the sales volume of independent brands was 529,000, accounting for 81% of the total sales volume.

In 2022, the sales volume of Changan’s own brands reached 1.875 million, up 6.8% year-on-year, and the scale reached a new high. The total sales volume of the joint venture brand is 470,000 vehicles, accounting for 20% of the total sales volume.

In the first three quarters of 2023, the sales volume of independent brands was 1.55 million units, a year-on-year increase of 17.1%.

In the first three quarters of 2016, the sales of two joint venture brands, Ford and Mazda, accounted for 36.2% of the total sales of Changan Automobile.

In the first three quarters of 2023, this ratio was only 11.8%.

From January to September, 2023, the sales volume of two joint venture brands, SAIC Volkswagen and GM, accounted for 46.1%; The sales of Guangqi Honda and Toyota, two joint venture brands, accounted for as much as 62.5%.

Independent brands provoke the girders, and Changan Automobile takes the initiative. In-depth cooperation and resource mobilization with Huawei are less likely to be constrained internally.

New energy vehicle slow half beat

Changan Automobile’s new energy vehicles started slowly. In Q3 of 2021, the sales volume of new energy vehicles with independent brands was 34,000, accounting for 8.9% of the sales volume of independent brands.

It was not until the end of 2022 that Changan Automobile began to exert its strength. The sales volume of Q4 new energy vehicles reached 115,000, a year-on-year increase of 209%.

In the first three quarters of 2023, the total sales volume of new energy vehicles reached 307,000, accounting for 25% of the total sales volume of independent brands.

In 2022, Changan Automobile sold 271,000 independent new energy vehicles. Due to the low base, the year-on-year growth rate reached 155%, and the 2022 Annual Report declared that "the year-on-year growth rate was significantly better than the broader market" (the national new energy vehicle sales increased by more than 90% year-on-year).

In 2022, the penetration rate of new energy vehicles in China market has reached 25.6%. Changan new energy vehicles only account for 11.6% of the total sales, accounting for 14.5% of the sales of independent brands, far behind the market.

In the first three quarters of 2023, the sales volume of Changan’s own brand new energy vehicles was 307,000, up 135% year-on-year, accounting for 19.8% of the sales volume of its own brand, 10 percentage points behind the market (the national penetration rate in the first three quarters was 29.8%).

In Q3 of 2023, this proportion climbed to 24.7%. According to this progress, the proportion of new energy vehicles in Changan can catch up with the market in 2024.

In 2017, Changan Automobile and Weilai reached a strategic cooperation. In 2018, Changan and Weilai formally established a joint venture company. No substantial progress was made in the following years.

In 2021, the joint venture company changed its name to Aouita Science and Technology, introduced Contemporary Amperex Technology Co., Limited, signed a contract with Huawei, and established the "CHN" model (Chang ‘an, Huawei, Ningde). In October 2023, Aouita 11 sold 3,888 vehicles. Aouita 12 has accumulated more than 10,000 vehicles.

"Deep Blue" is another important new energy brand of Changan Automobile. From January to October 2023, the cumulative sales volume was 97,000 vehicles, of which the sales volume in October reached 15,000 vehicles.

In October 2023, the sales volume of new energy vehicles under Changan reached 57,400. In addition to Aouita and Deep Blue, there are also models such as Lumin (Miniature), UNI-V (Compact) and CS75 (Compact SUV).

Generally speaking, Changan’s new energy vehicles have many business ideas, many models, low sales volume, and the penetration rate underperforms the broader market.

If you are poor, you will think about it. Changan Automobile lags behind in the first half, binding Huawei and striving to overtake in the second half. Why not?

"Two hurdles" of the new company

In the past four years, Huawei has made great achievements in the field of smart driving, but there are two insurmountable obstacles.

The first hurdle: R&D, production, sales, profit and cash flow form a closed loop.

In the past ten years, Huawei has invested a total of 977.3 billion in R&D, and invested 161.5 billion in 2022 alone. Since the establishment of BU, a smart car solution, it has invested a total of 3 billion US dollars, of which 70%-80% has been invested in smart driving research and development (Yu Chengdong revealed). Based on 16 billion yuan,Huawei’s R&D investment for three years is only 10% of Huawei’s total R&D investment in 2022!

In 2022, the revenue and expenditure of Huawei’s smart driving business were 2.1 billion and 13.5 billion respectively, which was the only business of Huawei that lost money.

In contrast, Tesla and BYD have invested far more in R&D than Huawei Zhijia, and have established a closed loop of automobile R&D, production and sales:

In the first three quarters of 2023, the R&D investment of Tesla and BYD was 20.6 billion (US$ 2.88 billion) and 24.9 billion respectively, 25% more than that of Huawei’s three-year investment!

In the first three quarters of 2023, Tesla’s net profit was 7.03 billion US dollars, down 20.8% year-on-year; BYD’s net profit was 21.37 billion, a year-on-year increase of 129.5%;

In the first three quarters of 2023, Tesla’s net cash flow from operating activities was 63.7 billion (US$ 8.89 billion); BYD’s net cash flow from operating activities reached 97.86 billion (140.8 billion in 2022).

Huawei’s R&D investment in smart driving is even less than that of Baidu.

According to public information, since Baidu established the Intelligent Driving Group (IDG) and launched Apollo, the annual R&D investment has exceeded 10 billion.

Huawei has always paid attention to cash return, and all its businesses have achieved closed-loop research and development, profit and cash flow. In August 2022, Ren Zhengfei named the car BU-"Smart car solutions cannot spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop."

The smart driving business is integrated into the new company, and the primary purpose is to "stop bleeding".

In addition to equity financing and debt financing (Changan Automobile can provide guarantee), the new company’s R&D funds must be earned by itself. You get what you pay for every penny, and you don’t guarantee 20 billion R&D investment every year. Why should you stay at the "poker table"?

The second hurdle: optimizing intelligent driving requires a lot of data.

The path of developing autonomous driving is similar, but it is by no means a simple software development. The key is to use machine learning and deep learning technology to continuously optimize the algorithm and model and improve the performance of the automatic driving system, which requires a lot of data.

It is the same as face recognition. People’s modeling is not so good. Training and perfecting with 200 million pictures is definitely better than training with 2 million pictures.

The most ideal way is to let thousands of vehicles equipped with automatic driving system run on the road, and use the operation of human drivers to "train" the automatic driving system, such as when to slow down, what conditions can be combined and when to brake, so that the system decision-making is closer and closer to human beings.

Baidu’s shortcoming is the lack of brand appeal. It can only buy a car, install it and test it by itself. By 2023, the cumulative mileage of autonomous driving test will be 40 million kilometers.

Huawei, on the other hand, can get the driving data of 1 billion kilometers only from the industry (the cumulative sales volume of M5 has reached 120,000 vehicles, assuming that each vehicle runs 10,000 kilometers every year).

Poor Baidu invested more manpower, material resources and time than Huawei’s intelligent driving BU, but it soon fell behind (at least in the public and investors’ perception).

The lack of data sources to improve artificial intelligence driving is the root cause of Apple’s delay in leaving. Apple is not short of talents and money. What it lacks is a million smart cars on the road.

Huawei’s catch-up goal is obviously not Baidu but Tesla.Tesla has 4 million vehicles in the world, and it is still increasing at the rate of 2 million vehicles per year.

BYD will sell 1 million smart cars in 2024, which is second only to Tesla.

Huawei’s smart driving needs millions of smart driving vehicles on the road to stay at the "card table".

Lack of money and insufficient data, Huawei’s smart driving BU can’t cross these two hurdles.Holding hands with Changan Automobile did not solve the problem, but just passed the problem on to the joint venture company.

Joint venture with Chang ‘an is the winner of Huawei’s "building a car"

The fundamental way to solve the problem is to sell more cars, sell smart cars, withdraw funds and obtain valuable data.

There are three modes of cooperation between Huawei and car companies:

The first mode will not help Huawei collect data;

The second mode (HI mode) is adopted by only one company in Chang ‘an Aouita, which sold 12,000 vehicles in 2022, estimated 30,000 vehicles in 2023 and less than 50,000 vehicles in two years.

There are four partners who adopt the third mode (HarmonyOS Zhixing), such as Cyrus, Jianghuai, Chery and BAIC, and it is not difficult to further "expand".

In 2024, the sales of existing partners will be between 500,000 and 1 million. The growth rate is not fast enough, which may delay the fighters.

There are three advantages to establishing a joint venture with Chang ‘an:

The first is the return on investment. Huawei injects tangible and intangible assets of Zhijia BU into the new company. If the future joint venture company is valued at 100 billion yuan, the value of Huawei’s equity is about 60 billion yuan; If the valuation is 200 billion, Huawei holds 120 billion shares.

The second is to tap the potential of Changan Automobile. "The lean camel is bigger than the horse", after all, it once reached the scale of annual sales of 3 million vehicles, and it is worth looking forward to the future sales of smart driving new energy vehicles exceeding 1 million vehicles. The highest sales volume of Xiaokang (predecessor of Cyrus) and Jianghuai in history add up to less than one-third of that of Chang ‘an. Get a 40% stake and trade. Only in this way will Changan Automobile devote itself to the joint venture company.

The third is to facilitate cooperation with domestic joint venture car companies, and then explore overseas markets.

Existing partners Cyrus, JAC, BAIC and Chery can participate in shares, but it is impossible to be on an equal footing with Changan. One monk carries water to eat, three monks have no water to eat, and the new company has to rely on Changan to carry water.

The equity of the new company is "gradually open", which depends not only on the face of the owner (Huawei) but also on the mood of the shopkeeper (Chang ‘an).Sellers can’t figure it out.

Holding hands with Chang ‘an is the winner of Huawei’s smart driving. The key depends on whether the new energy vehicles of the joint venture company can sell well.

* The above analysis is for reference only and does not constitute any investment advice!


What are the advantages of Huawei’s intelligent driving system?

With a picture of history, Huawei’s smart driving ushered in a new chapter in the country.

With the progress of science and technology, major car companies have accelerated the development of smart cars. Intelligent driving function is gradually becoming a key indicator to measure whether a vehicle is advanced or not. It is worth noting that Huawei has released a nationwide urban advanced intelligent driving scheme that does not rely on high-precision maps, and also announced that its intelligent driving technology covers 243 cities. In this context, the whole industry seems to be shifting rapidly in the direction of driving without maps.

The past "Kaesong" competition has been upgraded to a nationwide map-free challenge. But what is the driving force that prompted these car companies to decide to join this seemingly mysterious uncharted field? Is there really an essential difference between graphs and graphs?

When computing power overcomes financial power-driving a new era without plans and wisdom

Intelligent driving with map and intelligent driving without map represent two very different technical paths. Traditional intelligent driving with maps relies on high-precision maps, which record road information to centimeter level in detail, including lane line position, type, width, slope, curvature, traffic signs, signal lights and obstacles. Simply put, intelligent driving with a map seems to let the vehicle move along a preset and accurate trajectory. However, this method requires extremely high capital investment.

You may not know that the process of making high-precision maps is very complicated and arduous. Each surveying and mapping vehicle can only complete about 100 kilometers of data collection every day, and the cost per kilometer can reach several thousand yuan. With the rapid infrastructure construction in China, even the newly mapped roads may be unrecognizable after a week. In addition, the change of map limits the intelligent driving ability of car companies, and it is necessary to constantly update the map data to maintain the effectiveness of the system.

On the contrary, intelligent driving without map abandons the dependence on high-precision maps, making it possible for vehicles to drive freely in a wider range. This way requires vehicles to have stronger perception, more advanced algorithms and greater computing power, which puts forward higher requirements for their own intelligent driving system.

How Huawei Leads the Industry Again —— Intelligent Driving without Map in China

1. Clear vision and profound insight-lidar is still king.

In the technical field of intelligent driving without map, the mainstream is divided into lidar school and pure vision school. At present, advanced intelligent driving mainly depends on lidar, and its high-performance lidar with multi-threading, high-frequency scanning and long-distance detection means clearer monitoring ability and faster response speed.

The actual rescue incident and online celebrity dodge video directly prove the strength of high-performance lidar. In the bad environment such as night or backlight, this kind of components with high perception ability also shows its advantages, because they can provide a lot of accurate information, which puts forward higher requirements for computing power and algorithm. Therefore, the smart driving model equipped with lidar is not only more expensive, but also the strength of software research and development can not be ignored.

On the other hand, the vision intelligent driving scheme led by DJI and Baidu relies on 2D video content, which is relatively low in computational power and algorithm requirements. Of course, in the actual test, the visual system did not show too many bright spots, indicating that there are still differences between the two in practical experience. Moreover, it is an indisputable fact that the camera is easily affected by the weather and strong light.

Huawei has demonstrated excellent performance in system hardware, adopting multi-sensor fusion sensing solutions such as lidar, millimeter wave radar, ultrasonic radar and visual sensing camera. Lidar can quickly and accurately capture the three-dimensional structural information of the surrounding environment, and is not affected by environmental light. Combined with millimeter wave radar, ultrasonic radar detection and camera perception, it provides farther and more accurate three-dimensional environmental information for vehicles.

The fusion sensing system independently developed by Huawei deeply integrates various sensors to ensure smooth data communication and efficient operation of the system.

2. From branches to urban obstacles, GOD network bid farewell to the "white list"

In order to control the vehicle accurately, intelligent driving system needs to fully understand the external environment of the vehicle. BEV+ white list technology commonly used in the past identifies the detected objects, such as pedestrians and electric vehicles, through the white list input in advance. However, this technology has an obvious disadvantage-it needs the system to constantly learn different obstacle types to update the white list. If you encounter rare irregular obstacles, the system may misjudge, leading to hesitation and dangerous driving behavior.

Huawei’s GOD2.0 network (Universal Obstacle Detection) overcomes this problem. Like "My World" game, the GOD network regards all detected objects as 3D blocks. In this way, the system can easily judge obstacles on the route, including pedestrians, cars and so on. For abnormal obstacles, such as cartons, fallen trees, roadblocks, etc., the system can also identify them efficiently. In the GOD2.0 network, any object occupying space is a potential obstacle and needs to be avoided. This breaks the restriction of relying on the white list.

3. Not only do you know things better, but RCR technology is the key to no map.

In addition to the recognition of "things" by GOD2.0 technology, Huawei’s intelligent driving must also make the system recognize "roads". Intelligent driving without map is very important for the accurate perception of roads, especially at complex intersections, narrow country roads or sections without obvious signs and markings, which poses a higher challenge to the processing capacity of intelligent driving system.

Huawei Intelligent Driving combines ordinary navigation maps and RCR network reasoning to construct a large-area road topology map, which is equivalent to the size of 2.5 football fields. This is equivalent to the vehicle drawing an exclusive map for its own driving route, so that the intelligent driving system can easily analyze the realistic road information without relying on high-precision maps.

4. Massive data need to be processed quickly, and MDC chip drives L5-level assisted driving.

With the ability of perception and understanding of "things" and "roads", the next step is to summarize, analyze and calculate this information, and finally control the vehicle intelligently. The processing of massive sensor data is not a small challenge, especially in a very short time. Therefore, strong computing power is another requirement of intelligent driving.

Huawei’s self-developed MDC series chips have higher processing capability than Orin in NVIDIA, and can efficiently process information from various sensors. At the same time, Huawei’s intelligent driving system avoids blind "stacking", and the existing MDC hardware platform has enough computing power to support L3-to-L3 autopilot assistance functions without increasing unnecessary car purchase costs.

5. Covering the global road network in five days, Huawei BU Computing Center takes the lead.

After getting rid of the shackles of high-precision maps, gaining rich driving experience has become the next goal. Early intelligent driving systems mostly rely on the test data of real vehicles on the road. At present, AI modeling and cloud "running map" have become mainstream practices, and Huawei has once again taken the lead in this field.

Huawei Cloud Computing Center has the leading domestic computing power of 2.8EFLOPS, and is at the forefront of the industry. This huge cloud computing power has brought great advantages to Huawei’s intelligent driving. Using the cloud scene library built by Pangu model, the system carries out more than 12 million kilometers of simulation tests every day. Considering that the total length of global roads is about 64 million kilometers, Huawei’s system can cover every corner of the world in only 5.3 days. A large number of simulation tests have forged a real "old driver" intelligent driving system.

From the transition from a graph to a graph-free one, users finally experience the pleasure of easy travel wherever they go. Behind this is the black technology produced by the perfect combination of multiple systems.

With the help of full-stack self-developed hardware, rich data resources, unremitting pursuit of technological innovation and forward-looking technical concepts, Huawei launched the nationwide intelligent driving without maps for the first time. As consumers, we no longer need to wait for the update of high-precision maps, and we don’t have to worry about the experience of smart driving being degraded due to various problems.

This intelligent driving system makes the new energy vehicle become a really easy-to-use and safe smart car. Huawei has demonstrated its leading ability in the field of intelligent driving, which not only allows users to enjoy a comfortable and safe smart travel experience, but also sets a new standard for the whole industry.


Zhongan Online Tongling Channel

  On March 28th, in a thousand acres of white tea base in Guanshan Village, Guanbuqiao Town, Zongyang County, the network anchor went into the tea garden to sell spring tea live to help tea farmers increase their income.

  At present, 50,000 mu of white tea in this county has entered the peak picking season, and tea enterprises are actively docking with online celebrity anchor to promote local white tea through webcasting, so that consumers can intuitively understand the whole process of spring tea production and broaden sales channels.

  Correspondent Wang Zhangzhi photo


Betta platform, luxury cosmetic anchor, who do you prefer to compete with in online celebrity?

On June 24th, a Weibo by Momo’s elder sister A Leng caused quite a stir in the live broadcast field. After a two-month hiatus, A Leng announced his return to his fans and will join DouYu. Just registered Betta before it started broadcasting, leading Ti mo Feng to contribute 280,000 yuan. It’s a little scary to grab 1.9 million RMB! ! !


As one of the most popular anchors of Momo, A Leng earned an annual income of 16 million yuan in 2016, and even created a miracle in the live broadcast industry that was rewarded with 30 million yuan in eight months. She is comparable to a first-line star and is a well-deserved sister of Momo. After graduating from a famous university, she also went to teach at the Confucius Institute in the United States in 2014. Not only did she get excellent grades, but A Leng also had an unusual talent in playing musical instruments. Both erhu and guitar won prizes in the competition.

A Leng looks sweet and has a voice that surprises people. In the colorful metropolis, she did not choose to go with the flow, refused to rely on her face value, and attracted a large number of diehard fans with her hard work and sincere singing. In the live broadcast world, A Leng is known as "online celebrity Clean Stream" and "talented female anchor". Compared with other female anchors in online celebrity, A Leng’s route is obviously different from theirs, with outstanding temperament, elegant clothes, cordial communication with fans, and singing one song after another. Just like this, A Leng’s live broadcast received a flood of praise, and more and more people began to pay attention to it.

Ti mo Feng

Ti mo Feng, a Sagittarius girl born in Wanzhou, Chongqing, is studying in two A-class colleges in Zhuhai, Guangdong. When I was playing LOL on the live broadcast platform, I sang a few songs to the audience with Mai by chance, and then the popularity began to flourish, becoming popular in the betta live broadcast room. Ti mo Feng became one of the well-known female anchors in Betta by virtue of her singing skills. In 2016, he sang the title song "You don’t understand me" for the film "28-year-old minors". It is said that Leng Gang went to the live broadcast room in Ti mo Feng to brush a gift when he registered for fighting fish, which also means to live in peace!

Ti mo Feng usually sings and chats for fans in the live broadcast room. The live broadcast style is funny and cute, and the level of cover is good. For example, the cover of chicken beep is very popular among netizens. In Netease Cloud Music, Ti mo Feng, as the leader of the anchor radio station, has more than 15 cover singles with a single program play online of more than 2 million, and more than 3,000 comments on several programs, which can be described as the most popular anchor. Then Netease Cloud Music made an exclusive EP for it, becoming the first exclusive "digital record" singer of the streaming media who was transformed from a platform amateur anchor to a release.

Yifa Chen

Yifa Chen used to be an architect. Due to the real estate recession, he switched to network anchor. Everyone affectionately calls it: Fajie! Fans with zombies call it a fat mother (Betta TV sends sisters and sons all over the world). Because of his appearance (figure), he is called e-sports Jia Ling. Hobbies LOL, Hearthstone Legend, DOTA2, etc., are called "e-sports Masami Nagasawa" by netizens.

On September 28th, 2016, he released his first single "Storybrooke" and exclusively landed in Netease Cloud Music, winning the 5th place of the hottest new song TOP100 of Netease Cloud Music in 2016 and the 8th place of the most shared single TOP100 in 2016. At 0: 00 on May 20, 2017, the female version of "Apo Shuo" sung by Yifa Chen was exclusively launched on Netease Cloud Music, and won the 4th place in the hottest new song TOP50 of Netease Cloud Music in May 2017.

With the rapid development of the live broadcast industry, the participation of the whole people has become an indisputable fact. Under the hot situation of live broadcast, serious homogenization is rampant. If we want to fight our way out in the homogeneous industry, we must develop the platform competitiveness in an all-round way from multiple dimensions. For the live broadcast platform, it has become the core competitiveness to build a live broadcast platform by leading users and content anchors. The strong joining of Alun this time, its own strong flow will definitely bring a new round of "bombing" to Betta. The final gain will only be fighting fish!

Let’s not talk about fighting fish. Let’s talk about who you are more attracted to.


131,700 Star Yue L/Star Rui L Zhiqing Pre-sale Price Announced

  [car home Information] On November 10th, Geely (|) and Xingrui L Zhiqing launched the pre-sale and announced the detailed configuration. The two new cars were updated in design and both were equipped with 1.5T four-cylinder hybrid systems.Xingyue L Zhiqing offers two models: Xinghe Edition and Tiangong Edition, and Xingrui L Zhiqing offers three models: Xingyun Edition, Xinghe Edition and Tiangong Edition. Among them, the pre-sale price of Xingrui L Zhiqing is 13.17-15.27 million yuan, and the pre-sale price of Xingyue L Zhiqing is 17.17-18.17 million yuan.

Xingrui L Zhiqing Pre-sale Price car make and model Pre-sale price (ten thousand yuan) Nebula edition 13.17 Xingheban 14.17 Tiangong edition 15.27
Xingyue L Zhiqing Pre-sale Price car make and model Pre-sale price (ten thousand yuan) Xingheban 17.17 Tiangong edition 18.17

Home of the carHome of the car

Home of the car

● Xingyue L Zhiqing

Geely Automobile Xingyue L 2024 1.5T Smart Engine Edition

  The front face of Xingyue L Zhiqing is more atmospheric, and it still adopts the straight waterfall front grille, but the grille has been upgraded from the previous generation’s concave type to the outward expansion type. With the new central style LOGO and the penetrating air intake below, the visual effect is very burly. The new car has added the exclusive car color "Haoyue White", and this pearlescent paint is more delicate.

Geely Automobile Xingyue L 2024 1.5T Smart Engine Edition

Geely Automobile Xingyue L 2024 1.5T Smart Engine Edition

  The side of the new car is the same as the old one, but it provides a brand-new multi-spoke sports rim, which is more textured as a whole. The rear of the car will still use penetrating taillights, and the shape of the bumper echoes the front of the car, which is rich in visual layering.

Geely Automobile Xingyue L 2024 1.5T Smart Engine Edition

   In terms of interior, the new car will continue the design of the current Xingyue L, equipped with 12.3-inch digital LCD instrument+touch HD central control screen+touch HD passenger dedicated screen, 25.6-inch AR-HUD augmented reality head-up display system, L2 intelligent driving assistance system, etc., and NOA intelligent pilot-assisted driving can also be selected. The new interior is inspired by the oriental white color (the Tiangong version comes standard), adopts the color matching style of white+gray, and combines a large area of leather fabrics to make the luxurious texture of the whole vehicle even better.

  In terms of specific configuration, Xinghe Edition is equipped with induction wiper, induction electric tailgate, 72-color ambient light, 8-way electric adjustment/memory/ventilation of main driver’s seat, front seat heating, ACC S&G full-speed adaptive cruise (0-150km/h), AEB automatic emergency braking, LDW lane departure warning system, SLIF speed limit sign recognition reminder, LKA lane keeping auxiliary system, BSD blind area monitoring system, etc.

Geely Automobile Xingyue L Zhiqing 2024 1.5T Tiangong Edition

  On the basis of Xinghe Edition, Tiangong Edition adds privacy glass, Infinity 10 speaker high-end customized professional audio, co-pilot seat ventilation, three-zone independent automatic air conditioning, AR-HUD head-up display, smart Bluetooth key for mobile phone, 5G network, AQS air quality management and other configurations.

● Xingrui L Zhiqing

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  Xingrui L Zhiqing also adopts a brand-new design language, with a plump nose, a waterfall-style grille and a more atmospheric and dynamic front face. The headlight model of the new car is also more concise, and the headlight module adopts a brand-new reflective bowl+inner mask design, which can realize the functions of water steering, light show, car search, welcome and farewell. Like Xingyue L Zhiqing, the car has added the exclusive car color "Qingshan Purple".

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  The length, width and height of the new car are 4825/1880/1469mm, respectively, and the wheelbase is 2800 mm. Compared with the length and width of the car body on sale, the wheelbase has not changed. The car has a track of 1618mm, so the official has been emphasizing its "luxury wide-body design". The car has a slender and smooth body posture, combined with a powerful double waistline design, and the rear part adopts a new through taillight with 280 light sources, which makes it light up better. As shown in the above picture, the new car has also added a "Night Watch Fei Ying" wheel rim.

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  As for the interior, Xingrui L Zhiqing will adopt a brand-new "white+purple contrast color" design style (the Tiangong version comes standard). The whole interior is dominated by white, supplemented by purple line elements shuttling through the details such as the center console, steering wheel and seat, and with 256-color LED atmosphere lights, it creates a fashionable and elegant sense of luxury.

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  The 13.2-inch central control panel of Xingrui L Zhiqing can provide 2K HD display, while the resolution of 10.2-inch full LCD instrument reaches 1920*532, and the screen reflectivity is only 1.5%. The new car will be equipped with 50W wireless charging, which can support the private protocols of Huawei, Xiaomi and oppo, and has the functions of large-screen interaction and overheating protection. In addition, the car will also provide four charging interfaces: the first two and the second two.

  In terms of specific configuration, the nebula version uses 215/55 R17 tires. It will be equipped with automatic wiper, electric folding/heating of exterior rearview mirror, intelligent high beam, openable panoramic sunroof, 8-speaker stereo, 6-way electric adjustment of main driver’s seat, constant temperature air conditioning, transparent chassis, intelligent voice interaction, online navigation, ACC S&G full-speed adaptive cruise (0-150km/h), AEB urban pre-collision system, AEB-P pedestrian identification protection system and FCW front collision warning system. LKA lane keeping auxiliary system, ELKA emergency lane keeping auxiliary system, SLIF speed limit sign recognition reminder, TSI traffic sign recognition reminder, etc.

Geely Automobile Xingrui L Zhiqing 2024 Tiangong Edition

  On the basis of the nebula edition, Xinghe Edition adds red sports calipers, LED taillights, fragrance system, 12-speaker Harman Infinity audio system (including headrest audio), ambient lights, 4-way electric adjustment of the lumbar support of the main driver’s seat, 4-way electric adjustment of the auxiliary driver’s seat, heating of the front seat, automatic constant temperature air conditioning in two temperature zones, glove box lighting, LCA lane change assistance system, DOW door opening warning system, CMSR rear collision warning system and RCTA rear lateral assistance.

  The top version of Tiangong will be further equipped with front windshield sound insulation glass, LED headlights with flowing water, light show, welcome carpet, front seat ventilation, main driver’s seat memory, FaceID facial recognition+driver status monitoring, wireless charging of 50W mobile phone, 24.3-inch giant screen AR-HUD head-up display, smart Bluetooth key of mobile phone, negative ion purifier and so on.

● Power system

Geely Automobile Xingyue L Zhiqing 2024 1.5T Basic Model

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  In the power system, the new car is equipped with a 1.5T four-cylinder hybrid engine. The thermal efficiency of this engine is 44.26%, the maximum power is 120kW(163 HP) and the peak torque is 255 N m.. Matching the engine is a three-speed hybrid special gearbox. P1 motor (Schaeffler) has a maximum power of 60kW and a maximum torque of 180N·m, which is mainly responsible for power generation and starting, and automatically outputs torque as a power source under large throttle; P2 motor (Borgwarner) has a maximum power of 100kW and a peak torque of 320 N m. It is mainly responsible for driving and kinetic energy recovery, and its maximum efficiency reaches 97%.

  The new car will be equipped with X-System intelligent control system, which includes eight functions: power management, power management, energy management, driving management, kinetic energy recovery, thermal management, NVH management and diagnosis management. According to official data,The comprehensive fuel consumption of Xingrui L Zhiqing 100 km is 4.22 liters, the acceleration time of 0-100km/h is 7.5 seconds, the comprehensive fuel consumption of Xingyue L Zhiqing 100 km is 4.79L, and the acceleration time of 0-100km/h is 7.9 seconds.

● Full text summary

  Although electric vehicles are the hottest topic at the moment, it must be said that many consumers are still on the sidelines: they are noisy, but they just don’t buy them. More energy-saving and fuel-efficient hybrid models are the best solutions for many consumers. Once upon a time, Japanese double engines occupied the highland of the hybrid market, but with the improper efforts of China brands in recent years, they not only achieved a leading position in the electric field, but also gradually broke the rule of their opponents in the hybrid field. The launch of two smart engine models, Xingyue L and Xingrui L, will become heavy products on the road of Geely’s electrification transformation, helping it to expand its territory in the fuel market, which still accounts for most of the market. (Text/car home Chen Hao)


Remarriage was scolded by hot search. Did other people in the play collapse?

Original poison Sir Sir movie

9.3 Chinese opera, as hard as a stone.

Have you seen them all?

"Big Rivers 2", the leader of this year’s national drama, booked the king of the annual drama in advance.

Sir just came to Amway two days ago.

But the backstage friends kept urging, and Amway didn’t seem to be enough once.

As it happens, there is also a new topic.

Everyone is talking, so Sir is also involved.

There are three men and three carriages in the play.

Only one Lei Dongbao has been scolded by netizens recently.

Because of Lei Dongbao, she remarried.

In the barrage, the screen is full of accusations against Lei Dongbao.

Because he once swore that he would never marry again, he married a new person in the second season.

As a result, spoony people set up a collapse.

They are so angry.

It seems wrong not to be angry.

However, Sir is really not angry … And the more you think about it, the less angry you are.

Well, today’s article is expected to offend a lot of people.

I must talk calmly about Comrade Lei Dongbao’s "remarriage crime".


Who is Lei Dongbao?

He is a demobilized soldier, and now the village party secretary of Xiaolei’s family leads the villagers to become rich in the collective economy.

Hot temper, rough style, dare to think and dare to do it.

But also bold and cautious, flexible and flexible, in order to get rich, always test the sensitive edge again and again.

Of course, when people collapse, these neutral descriptions have also become derogatory terms.

His carelessness and untidiness turned him into a "clown, uneducated, and climbed Pingping";

His flexibility will be flexible and become "reneging and heartless";

Originally it was Li Yunlong, but now it’s Chen Shimei.


Because the audience all like Song Yunping played by Tanya.

As Bai Yueguang in "Rivers", she is not only beautiful, educated, sacrificed and empathetic.

There is also a short life and a sad life.

Give up college for my younger brother.

In order to support the family, I continued to give up my exams (I went to raise long-haired rabbits).

Diligent housekeeping, filial piety to parents, respect for elders … Even being teased by her mother-in-law is treated with patience.

Being a daughter, a sister or a wife is a model of China’s traditional values.

Especially as a wife.

After she married Lei Dongbao, the couple were in perfect harmony. She supported Lei Dongbao’s work, and through continuous learning, she took charge of the accounting work in Xiaoleijia Village and became a wife.

With her help, Lei Dongbao is even more powerful from the outside to the inside.

But beauty is unlucky, and good people are always killed by scripts.

Redongbao was in big trouble, so he was too busy to take care of the village. Pregnant Pingping held up half the sky. She helped the village to liquidate the purchased materials, but it was knocked down by steel bars, which led to massive bleeding … one body and two lives.

Lei Dongbao went crazy when he heard the news.

In front of his body, he deeply repented of the love of his life and severely condemned himself for failing to take care of his wife.

Then, he swore in front of the mourning hall that he would never marry.

Did he do it?

For the next five years, Lei Laohu remained single, and still gave filial piety to Song Yunping’s parents as the son-in-law of the Song family.

In the years when Song Yunhui went to college and just started working.

The two old people in the Song family have been taken care of by their son-in-law Lei Dongbao.

On weekdays, food and clothing, and buying new year’s goods on holidays are all done by Lei Dongbao.

Even five years after his wife died, he was still in charge.

In other words, even if Song Yunhui was the star of tomorrow, at that time, the contribution to this family was not necessarily comparable to that of Lei Dongbao.

In a word, this infatuation is even a little stubborn, and it stands still.

Until the end of the first film.

Lei Dongbao met another good woman, Wei Chunhong.

Wei Chunhong is a man who is half in line with tradition and half out of line.

The traditional part is that she, like Pingping, has helped Lei Laohu many times in her career without asking for anything in return (she loves and loves Lei himself).

This is traditionally called a good wife (some young people may not recognize it because it is not so "feminist");

The unconventional part … In the eyes of Lei Laohu’s mother, this is a widow with a drag bottle (a son), which makes a fool of herself.

Of course, there are more unconventional ones.

She is a strong woman.

Being strong is forced by life.

After her husband died, my wife couldn’t do it, so she had to go out alone to socialize in the Jianghu, open a small restaurant and maintain contacts.

Don’t condemn why all the women here want to be "good wives"-this is an out-of-date view-she probably got married in the 1980s or in a relatively underdeveloped town.

So, of course, she is a respectable independent woman, and she became independent quite early (1990s).


From the second half of the first season to the beginning of the second season, Lei Laohu’s inner ice was finally melted by Wei Chunhong.

Finally, one thing that broke the ice happened-

In order to get a bank loan for Xiao Lei’s family in crisis, Wei Chunhong sacrificed himself, held a fake wedding with Lei Laohu, and used the happy event to force the head of the local bank to come to the door, and then took the loan.

That night, Wei Chunhong was hard to avoid being sad. She kept up the show and said to the shop assistants who congratulated her:

Go home, fake …

Lei Laohu, who saw all this in his eyes, couldn’t stand it any longer.

He is a man and doesn’t like being in debt.

He is also a man of flesh and blood, so he can’t pretend to be blind to love.

He is grateful to Wei Chunhong and likes Wei Chunhong. What stands between them is only a deep affection of that year and an oath of "never marrying again".

Is it the living or the dead?

This question may be put in front of everyone and has a realistic answer.

In the play, Lei Laohu also chose it in this way, which is in line with human nature.

He can’t fail another person, and he can’t continue to torture himself.

Finally, he and Wei Chunhong got the license.

Moreover, the guilt in his heart could not be eliminated, so he called Pingping’s younger brother, Song Yunhui.

I hope to get the understanding and blessing from the Song family, and I will continue to honor my parents (Pingping).

After remarriage in the second season, Lei Dongbao also proposed to take Wei Chunhong to "come home and see".

The audience in the city will probably think that Lei Dongbao is not sensible.

In fact, in many rural areas, it is a custom for a son-in-law to visit his deceased wife’s parents with a second wife, which proves that the relationship between relatives will not be broken.

Later, Song Yunhui’s refusal was actually "ungrateful" in the traditional sense, and it also completely hurt Lei Dongbao’s heart.

And then … who knows.

Lei Dongbao was scolded by the hot search.


To tell the truth, Sir is angry, too.

A widower and a widow. You love me, why grass widow?

One is affectionate and the other is righteous. It’s not in anyone’s way. Why can’t we be together?

A "death oath" that never marries again, why should two "big living people" be tied to death?

Really, it’s confusing.

I understand the regret of Pingping’s early death, and I regret it, but regret does not mean that we have to create a "villain".

Really want to argue?

Then let’s start from the beginning and look through Lei Laohu’s emotional history-

Let’s start with Lei Laohu.

He is a demobilized soldier. He has been in the army for several years and has never seen a woman, which determines how vigorous his first love will be.

An axial person, of course, doesn’t like everyone. The first season has fully paved the way for his emotional singleness.

What about Song Yunping?

Are you free to fall in love with Lei Dongbao? Have you ever been persecuted or forced to marry?

None of them.

Song Yunping always has the right to refuse in this relationship.

In other words, no matter how much the audience regrets Song Yunping and despises Lei Dongbao, love is always Song Yunping’s choice. Besides, despising Lei Dongbao doesn’t mean that Song Yunping is wrong? Contradictions

The second question is, in Lei Song’s married life, did Lei Laohu do anything that was sorry for Song Yunping?


On the contrary, the scene of their incomparable love is the first Bai Yueguang, in which all the audience are loved by her husband, and her wife is sensible.

If nothing happens, they will always make peace with Meimei.

The third question, is Lei Dongbao responsible for the death of Song Yunping?

Yes, but not all.

Many people will question why the wife in labor should be allowed to liquidate the purchased materials.

This is another query that is out of date.

In fact, how can a hard-working village enterprise have so many jobs?

Purchasing goods and materials is the biggest position in oil and water, and it is absolutely necessary for trustworthy people to handle it. It is precisely the greatest trust that Lei Dongbao puts his wife in charge.

However, after his wife died, the corruption of Xiaolei’s family business also proved the lack of Pingping in a certain way, which led to Lei Dongbao’s obstinacy (or isolation).

So it’s not so much that thunder caused Song’s death as that even the screenwriter didn’t allow Song Yunping to live … This is a complete plot killing.

From the time they met, the bloody rabbit hinted at the tragic ending of this relationship.

The fourth question, is it a lie that Redong Bao Lingtang swore never to marry?

Hehe, the oath is really untrue. If we have to mention such a high dimension to prove it … can it be said that all divorced people in the world are morally corrupt?

After all, when they get married, everyone vows to grow old together!

In fact, there is always a "bottom line" for the test of an oath:

At that time, whether the parties were sincere or not.

In the mourning hall, Lei Dongbao was obviously sincere.

Pain makes him sincere, and guilt makes him sincere.

The despair of his future life made him sincere.

But the world is always changing, which is an objective law; An oath to keep things unchanged is our subjective expectation. We can pursue it and stick to it, but we can’t lose our rational understanding of the world.

In the play, the world is also changing quietly.

Many years after Pingping’s death, everyone regarded Lei Dongbao as a tough guy with a strong appearance.

But no matter how strong you look, there are always moments of weakness.

In episode 45, Lei Dongbao confesses to Shi Gen, who spent the night drunk at Wei Chunhong’s house and ruined his reputation.

I am not a person.

Isn’t he human?

Even the villagers with relatively conservative thoughts, after gossiping, probably won’t object to his remarriage.

Let such a person in charge of a collective enterprise be a bad karma person all his life?

He’s exhausted, and it’s not the villagers who are finally harmed?

Even, Lei Dongbao’s annoying mother doesn’t want to … From a feudal point of view, she wants Lei’s family to stay behind.

To say the least, even if the villagers still have chastity archways in their eyes.

But what keeps pace with the times is that they know that this archway can be "boiled".

Shigen advised:

It’s been five years.

What do you want to prove?

You held on, Dongbao.

And several people in the Song family, including Pingping complex, daughter complex and sister complex, all respect this humanity.

Song Yunhui repeatedly advised him:

Brother, if you can find it, I won’t blame you.

It’s time for you to have your own life.

So, what should we think of the mourning hall oath?

Is to ignore the changes in the world, whether dead or alive, only care about the purity of love;

Or do you recognize the truth in the play and accept the compromise and helplessness of human nature?

Lei Dongbao’s oath belongs to "reasonable expiration".

Because not the person who swears has changed, but the "object of swearing" has changed. This object of swearing can be people or the world.

As a rational bystander, we can at least learn from Song Yunhui.

He is the one who cherishes his sister Song Yunping the most.

But even he can say:

I never take your poison oath as fart.

It doesn’t mean that I don’t believe your sincerity.

It’s that I look at people’s worldly desires

You have been single for five years.

Our family can’t believe it.

You find new happiness.

My sister’s spirit in heaven will also be very pleased.

He always says so. Why not be an audience?

Why can’t you get past this old-fashioned hurdle?

Sir has always felt that the evaluation of film and television characters should start from the inside.

(Needless to say, Sir, this should be the basic viewing intuition. )

Drama is never fake, but experience and mood are summed up from real life.

This "Li" means to live in the role, feel his experience, experience his psychological situation, cross the "fake time" of episodes, and feel the months and years that really flow on the role.

You will understand when you experience it.

Instead of starting from the inside, start from the outside? That would be a verbal attack, and a memorial archway of chastity would be built to kill people. In fact, in the end, it is others who are bound, not yourself.

The people who do this, even after the age of 90 s and 00 s, live on seven aunts and eight aunts. It is these people who torture you every year.

All right, that’s all for Lei Laohu’s remarriage.

Sir showed his approval with both hands and feet.

If you want to spray Sir, see you in the message area.

The picture in this article comes from the Internet.

Editor’s Assistant: Guilmault’s Gyro

Original title: "Remarriage was scolded by hot search, is he scum?" 》

Read the original text


Capital Airlines continuously improves its service quality.

On the day of "March 15th" International Consumer Rights Day, employees’ representatives of Capital Airlines participated in the online and offline publicity activities of "March 15th International Consumer Rights Day" organized by Hangzhou Xiaoshan Airport. The purpose of the activity is to respond to the theme activity of Consumer Rights Day "Promoting service upgrade and inspiring new vitality of civil aviation" carried out by the Civil Aviation Administration, and sincerely invite the public to make suggestions for improving the service of civil aviation passengers.

According to the travel characteristics of consumers of Capital Airlines, the brand fare ticket products of Capital Airlines divide economy class into four categories: first-class, first-class, first-class and first-class. Different economy class products implement different flight refund rules and service rights such as luggage, points and meals. Different from the traditional freight rate system that "whether passengers need it or not, the air ticket includes a series of services such as baggage check-in, meals, etc.", after Capital Airlines subdivides the freight rate, passengers can separate the service contents contained in the original air ticket one by one by splitting the services and implementing itemized pricing sales, and choose any additional services according to their personal preferences and travel needs.

At the same time, Capital Airlines launched various services in the cabin, and designated a flight attendant in the crew to focus on caring for elderly passengers, children passengers and other special passengers, and provided better cabin care services through special attention.

In the cabin, Capital Airlines selects and customizes a variety of aviation-themed peripheral gifts for passengers to choose from. The products include customized 47cm Airbus A330 wide-body aircraft model, cartoon model "blind box" and so on, as well as sun protection items, children’s cartoon water cups, sunglasses and portable backpacks, which bring different experiences to passengers.

According to reports, through this Consumer Rights Day activity, Capital Airlines has extensively collected passengers’ opinions and suggestions on airport and cabin services, and will sort out, analyze and improve the work in the future to continuously improve the service quality.


The new aviation security rules make it clear that nine types of disturbing behaviors can be controlled if they are ineffective.

  BEIJING, March 20 (Xinhua)-The website of the State Council Legislative Affairs Office announced today the "Rules for Safety and Security in Public Air Passenger Transport Flight" (full text). According to the working rules, nine types of disturbing behaviors of passengers on the plane, such as occupying seats, fighting, picking fights and using mobile phones illegally, will be stopped verbally, and control measures will be taken if the stop is invalid.

  According to the working rules, the captain is responsible for the safety and security work in flight. The pilot-in-command requests passengers’ assistance when necessary when handling the disturbing or illegal interference on the aircraft; When there are acts that seriously endanger flight safety, such as disruptive behavior or illegal interference behavior, the original flight plan shall be changed or the aircraft shall be properly disposed according to the needs.

  According to the working rules, crew members should deal with disruptive behavior and illegal interference according to the authorization of the captain. According to the handling procedure of the case (incident) on board, when the disturbance occurs, the crew members should stop it orally, and if the stop fails, control measures should be taken; In case of illegal interference, crew members shall take all necessary measures.

  According to the explanation of the working rules, illegal interference refers to acts or attempted acts that endanger the safety of civil aviation, mainly including:

  (1) Unlawful hijacking of aircraft;

  (2) Destroying an aircraft in use;

  (3) Taking hostages on board an aircraft or at an airport;

  (4) Forcibly breaking into aircraft, airports or aviation facilities;

  (5) Bringing weapons or dangerous devices or materials into an aircraft or airport for criminal purposes;

  (6) Causing death, serious personal injury or serious damage to property or the environment by using an aircraft in use;

  (7) spreading false information that endangers the safety of passengers, crew members, ground personnel or the public in aircraft, airports or civil aviation facilities in flight or on the ground.

  Disruptive behavior refers to the behavior of not complying with the regulations at the civil airport or on the aircraft, or not following the instructions of the airport staff or crew members, thus disturbing the good order at the airport or on the aircraft.

  Disturbance on the aircraft mainly includes:

  (a) occupying seats and luggage racks;

  (two) fighting, affray;

  (three) illegal use of mobile phones or other prohibited electronic equipment;

  (four) theft, intentional damage or unauthorized removal of life-saving articles and other aviation facilities and equipment or forced opening of emergency doors;

  (five) smoking (including electronic cigarettes) and using kindling;

  (six) obscene or sexual harassment of passengers in the cabin;

  (seven) the dissemination of obscene articles and other illegally printed materials;

  (eight) hinder the crew members to perform their duties;

  (9) Other acts that disrupt the order on the aircraft.