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Product | New Product Strategy Finance

Author | Wu Wenwu

It is getting closer and closer to the launch conference of Xiaomi Automobile on March 28, and the hot search of Xiaomi Automobile is rolling.

"New Product Finance" is concerned that on March 19, Lu Weibing, president of Xiaomi Group, said that Xiaomi’s phased goal is to enter the top three sales of pure electric luxury cars.

Regarding the pricing of Xiaomi car, Lu Weibing said that it will be a bit expensive, but I believe that everyone will recognize this pricing after watching the press conference on March 28.

Lu Weibing also said that Xiaomi SU 7 is a C-class high-performance eco-technology car with excellent performance, configuration and experience.

Xiaomi Automobile has held a technical conference at the end of 2023, but it has not announced the price, which has always triggered speculation. Lei Jun once said that 99,000, 149,000 or even 199,000 are all joking.

Recently, Li Guoqing, the founder of Dangdang, also sent a video calling Lei Jun, suggesting that Xiaomi’s car should be priced at 150,000 to 200,000 yuan, not to mention 400,000 to 500,000 yuan.

Combined with Lei Jun’s previous responses and Lu Weibing’s latest views, Xiaomi’s first model doesn’t want to lower its posture. Xiaomi wants to directly sprint the luxury car market and impact the luxury car brand.

From this point of view, Xiaomi Automobile didn’t want to make friends with young people from the beginning.

So, why does Xiaomi want to dream of a luxury tram? What else does Xiaomi need to do to make a luxury brand dream?

01 luxury brand dream, Xiaomi car has no choice.

It is said that China’s new car-making forces and new energy car brands crossed the river by touching Tesla.

Tesla took the high-end route at first, first released the Roadster, a pure electric supercar, and later released the Model S, a luxury coupe, which directly laid the brand positioning of Tesla.

Later, Tesla began to scale up, and then released Volkswagen models such as Model 3 and Model Y, but still locked in the mid-to high-end market. This is Tesla’s market play.

Look again, how did China’s new car-making forces develop?

After the resumption of Wei Xiaoli’s three new car-making forces, Weilai positioned luxury brands from the beginning, despised Tesla and challenged BBA. Xpeng Motors focuses on science and technology, starting with younger models and then developing upwards. LI learned from Apple’s product thinking, and released the first Li ONE mid-to-high-end model from the very beginning, which set the tone for the ideal brand, and then developed continuously.

Now, among the three new forces making cars, Ideal is the most successful, Weilai is under increasing pressure, and Tucki is under pressure to survive, which Xiaomi sees.

The first model of a new car company will directly set the tone for the future brand image.

In the case of Tucki, Tucki started to focus on high-tech and younger models, and then the brand went up. After the launch of high-end models, it faced the pressure of brand going up.

In addition, the new energy vehicles labeled with Huawei have broken a new path, and the brand cars in the world are also taking the middle and high-end route.

Xiaomi’s late entry can greatly reduce the cost of trial and error, and it is no longer necessary to cross the river by touching Tesla like the previous new car-making forces. Xiaomi’s car touches all the new car-making forces.

The brand Xiaomi is synonymous with cost performance in public perception. Later, the road of high-end Xiaomi mobile phone was very difficult. Xiaomi mobile phone made it difficult for Xiaomi brand to be associated with high-end brands. Lei Jun would definitely not let Xiaomi car go back to the old road of Xiaomi mobile phone.

The low-end new energy vehicle market is a red sea, and players from all walks of life are fighting fiercely. Since the beginning of this year, BYD has taken the lead in price reduction, directly reducing the price of low-end Volkswagen models to less than 100,000.

The competition in the low-end new energy vehicle market is extremely fierce, so Xiaomi Automobile naturally has to avoid it. If it directly enters this market from the beginning, Xiaomi Automobile has no advantage.

"New Product Finance" believes that Xiaomi Automobile has a late time to build a car, and the cultivation period of the domestic new energy automobile market has passed. Xiaomi Automobile can only choose to take the middle and high-end route, and there seems to be no other choice.

To realize the dream of luxury brand, Xiaomi automobile has to go through three levels.

It will definitely not be smooth sailing for Xiaomi Automobile to make this luxury brand dream. In the view of New Product Finance, Xiaomi Automobile faces many challenges to realize its dream of luxury car enterprise, including at least three hurdles.

The first level, the product level, to realize the dream of luxury cars, Xiaomi SU 7 needs to win the first battle.

Xiaomi SU 7 is the first model of Xiaomi Automobile, and its importance to Xiaomi is self-evident. Xiaomi Automobile has held a technical conference. In Lei Jun’s words, the performance of Xiaomi SU 7 can reach the performance of at least two or three million luxury cars with fuel vehicles.

At least from the technical parameters of Xiaomi SU 7, it must be able to pass the customs, but it still needs the recognition of consumers and the market.

Recently, MEGA, the first pure electric MPV model ideally released, fell into a crisis of public opinion due to styling association problems. The large order did not break through 10,000, and the number of small orders turned into large ones was limited. Although it broke through 1,000 vehicles in the first week of delivery, its market value has shrunk by nearly 100 billion yuan.

One of the key reasons for the controversy over the ideal MEGA is the starting price of 559,800 yuan, and the high-end positioning needs to be recognized by the market and consumers.

It can be seen that the lesson of the ideal MEGA rollover, Xiaomi Auto is certainly in the eye, and the pricing of Xiaomi SU 7 is still the key.

The second level, brand level, Xiaomi automobile should be born out of Xiaomi and create a brand new brand.

As mentioned above, Xiaomi Automobile doesn’t want to take the old road of brand development of Xiaomi mobile phone, but wants to find another way and take the middle and high-end route.

If Xiaomi SU 7 wins the first battle, it will not only lay the industry position of Xiaomi automobile brand in one fell swoop, but also push the brand height of Xiaomi Group to a new level.

Weilai began to locate high-end, and the brand style has been formed. LI also has a foothold in the mid-to-high-end market, and Xiaomi Automobile also needs to be a blockbuster.

"New Product Finance" has written an analysis before. Although Xiaomi Automobile is based on Xiaomi, it must be born out of Xiaomi and re-create a new Xiaomi automobile brand.

The third level, the long-distance running level, Xiaomi Automobile definitely needs long-distance running if it wants to become a luxury brand.

The new energy car track is more popular than long-distance running, not who. Building a car is completely different from making a mobile phone.

At present, some new car-making forces and new energy automobile brands under traditional automobile brands say that they are luxury brands, but in fact they are not, and they are still far away.

Because to become a luxury brand, it is not overnight, but requires long-term cultivation and long-distance running.

03 conclusion

Looking at the current new energy vehicle market, it is mainly divided into two factions. A large faction focuses on the affordable mass consumer car market, and its representative is BYD. Another faction is focusing on the full-size luxury SUV market, which represents the ideal, and the gap market gives Xiaomi an opportunity.

"New Product Finance" believes that Xiaomi Automobile will have great strategic extensibility if it releases its first model, whether it is to expand the higher-end price range market upwards or expand the niche market of the affordable Volkswagen model range downwards.

I don’t know if you have found out that new energy automobile brands, including many new car-making forces, all say that they are luxury brands, but the market views are inconsistent.

But Tesla never seems to say that he is a luxury brand, but Tesla has formed a solid luxury brand image and made Tesla’s brand advantage.

Therefore, in terms of brand play, Xiaomi Automobile might as well "learn" from Tesla, not always saying that it is a luxury brand, but asking consumers and the market to recognize Xiaomi Automobile as a luxury brand, and then Xiaomi Automobile will truly realize its dream of luxury brand.

On March 28th, Xiaomi Automobile will hold an official press conference, which will reveal the mystery of the price of Xiaomi Automobile and will also determine and influence the future of Xiaomi Automobile.

Do you think Xiaomi SU 7 will be a blockbuster? Can it support the luxury brand dream of Xiaomi Automobile?

A few days ago, the driving sight learned from the official that Haval Xiaolong/Xiaolong MAX will be officially launched on May 15th, in which Haval Xiaolong locates compact SUV and Xiaolong MAX locates medium-sized SUV, which will also become the first model of intelligent electric hybrid four-wheel drive system equipped with the new hybrid architecture Hi4 of Great Wall.

In terms of appearance, Haval Xiaolong’s front face adopts the popular closed shape, and the air inlet below is simple in shape, which further enhances the recognition of the front face with LED headlights with T-shaped daytime running lights. The shape of the side and tail is very similar to that of the god beast, and the width indicator of the taillight is highly consistent. Together with the two-section vertical high-position brake light in the middle of the tail wing and the simple shape of the tailgate, it highlights the young positioning.

Xiaolong MAX is positioned at a higher end, and its design is also full of new energy. The front face adopts a borderless semi-closed middle net, which is decorated with the integrated air inlet at the bottom and the air duct on the outside of the LED headlights. Together with the short version of HAVAL, it conveys a simple and futuristic style. The side shape combines the design elements of the third generation H6 and the God beast, which not only provides a wide side window with a good driving vision, but also combines the tough style of the God beast with the line shape design. The tail light is simple and sharp, the tailgate has a wide and solid profile, the top is equipped with a tail with integrated high-position brake light, and the bottom diffuser has added a middle brake light and chrome trim strips on both sides.

In terms of size, the body length, width and height of Harvard Xiaolong are 4600/1877/1675mm, the wheelbase is 2710mm, and the rim size is available in 18/19 inches. Xiaolong MAX has a length, width and height of 4758(4771)/1895/1725mm, and a wheelbase of 2800mm, which is basically equivalent to Haval.

In terms of interior, Harvard Xiaolong focuses on practical fashion style, dual screen, dual-position wireless charging board, electronic pocket, double storage space and other elements; Xiaolong MAX adopts a T-shaped triple screen layout, LCD dashboard+central control touch screen+passenger entertainment screen, which has a stronger sense of luxury and looks more like a smart cockpit.

In terms of power, Xiaolong will be equipped with a plug-in hybrid system consisting of a 1.5L engine and a front-mounted single motor, with a maximum power of 101 HP and a maximum torque of 132 Nm. The transmission system is matched with a 2-speed DHT gearbox, and the cruising range of pure electric NEDC is 52km and 110km respectively. The Hi4 intelligent electric hybrid four-wheel drive system carried by Xiaolong MAX consists of a 1.5L engine and front and rear dual motors. The comprehensive power of the system is 279 HP and the comprehensive torque is 585 Nm. The transmission system is matched with a 2-speed DHT gearbox, and the cruising range of pure electric NEDC is 105km.

According to relevant data, in December 2021, BYD sold 13,701 Han models, including 10,301 Han EV (parameter picture) and 3,400 Han DM.

Today, let’s take a look at the advantages and disadvantages of BYD Han EV with good sales.

Advantage 1: the feeling of pushing back brought by strong power

As a pure electric vehicle, BYD Han EV perfectly has the very rapid starting acceleration ability brought by the high torque output of electric vehicle motor. The official acceleration score of 100 kilometers takes only 3.9 seconds, and this performance can even be compared with luxury and super-running. For users, what is more important is probably the strong sense of pushing back brought by this strong power.

Question 1: The charging noise is loud.

The so-called super charging technology of BYD Han EV has some problems in actual use, the prominent one is the loud noise, and the design of the charging head of BYD Han EV is not reasonable, so charging is relatively inconvenient.

Problem 2: The assisted driving is not perfect.

Generally speaking, new energy vehicles have more obvious advantages in intelligence than traditional fuel vehicles. However, BYD Han EV is not only an L2-level automatic driving assistance system, but also does not perform well in actual driving. For example, Han EV can’t turn on ACC alone, but must keep driving together with the lane. For example, Han EV’s lane line recognition is not in place, and it can’t be used as long as the road conditions are almost the same.

Problem 3: The brake foot feels bad.

Perhaps the coordination between BYD Han’s energy recovery system and braking is not done well, which leads to its stiff foot feeling at the beginning and end of braking, and even a "nod" situation.

Question 4: The actual cruising range has shrunk seriously.

Like many new energy vehicles, BYD Han EV also has a shortened cruising range. Due to congenital factors such as structure, it is difficult to ensure its power-off speed even if Han EV adds many insulation measures, especially in winter and colder northern regions. According to the feedback from car owners, the official cruising range of 550 kilometers is only 400 kilometers, and most car owners say it can only reach about 350 kilometers.

Question 5: The accelerator pedal area is too small.

Byd Han also has a very serious safety problem, that is, the distance between the pedal and the baffle used to protect the mechanical structure above is too close. Basically, as long as the foot is about 40 yards, the toe will touch the protective plate if the foot is slightly lifted up. However, if you switch between braking and throttle very quickly and frequently in the actual driving process, your feet will basically hit the protective plate every time, which is very easy to cause misoperation of driving and affect driving safety.

Problem 6: Too comfortable chassis adjustment affects vehicle handling.

In terms of suspension, BYD Han EV adopts the multi-link suspension structure before McPherson. Although some people call it the "chopsticks" chassis, you will know that this statement is not true after driving BYD Han EV. The main problem of BYD Han EV chassis is that it is too comfortable to adjust, which will make it difficult for drivers to control the vehicle perfectly when the vehicle is accelerating rapidly, which is obviously incompatible with BYD Han EV’s strong acceleration power from the aspect of maneuverability.

Problem 7: The rotary central control panel is not practical.

The central control panel in BYD Han EV car adopts a rotary design, which sounds cool, but in fact, it is very practical, and this function is basically not needed for daily driving. Han EV integrates most of the functions inside the vehicle into the central control panel, but its touch performance is not so good, and the car system also has the problems of slow running speed and many bugs. In this case, it is very inconvenient to have no physical buttons in the car.

Question 8: Small trunk space.

Because the battery pack occupies part of the space, even compared with most new energy vehicles, BYD’s trunk space is still relatively small, with weak loading capacity and good practicability. In addition, there is no trunk in the front cabin of BYD Han EV, mainly because BYD Han still has a DM version, so it must be compatible with oil and electricity. For the sake of placing an engine and gearbox in the front cabin, the front cabin of BYD Han has to be similar to the traditional model, and the final result is that BYD Han still has certain limitations in the front cabin design.

Haidian, a secluded and luxurious fragrant hill, was awarded the "Top Ten National High-end Works in 2023" by an institution; It sold well for the first time and won many sales titles in Beijing and Haidian.

In March, 2024, 353 sets of luxury houses with a price of over 80,000 yuan/m 2 were sold in Beijing, up by 80.10% from the previous month. The transaction area was 59,000 ㎡, up 107.02% from the previous month; The average transaction price was 101,439 yuan/m 2, up 5.23% month-on-month and 3.53% year-on-year; The turnover was 5.98 billion yuan, up 117.61% from the previous month.

(Source: Jinglou Sales Ranking)

Luxury houses will always be hard currency against the market, but luxury houses, like them, also have high value, often occupying the top position, and the luxury houses with top product strength have always been far ahead. Throughout the Beijing market, Xiangshan Yue is undoubtedly one of the leaders in luxury houses, occupying the position of "Zhen Edition" in Xiangshan District, and planning all four floors, which is really rare.

01 Cut to the chase and enter the room.

Xiangshan is close to the mountain without backing it, with a straight line distance of about 2000 meters from the main mountain of Xiangshan, and has a good location and angle for enjoying the scenery. The main entrance is located on the west side of the community, facing Xiangshan, which bears the generous gift of nature and lays the foundation for Xiangshan to blend in with nature and hide in Xiangshan.

The entrance landscape wall is 6 meters high, and the East Lake stone is washed by fire, and the big slab stone reflects the verve and quality; Specially selected tall trees with elegant and modest branches and vines as the main scene of welcome, showing the texture of landscape painting in the change of light and shadow, full of elegance and luxury. The scenery-borrowing design of the grille at the gate melts the boundary between Xiangshan Yue and Xiangshan, and Xianhe Door Instrument has the holiday feeling of a secluded luxury hotel.

Renderings

When I first entered the gate, I saw a high hall and a wide courtyard, and the water was flowing head on, and I was full of melancholy. Hotel-style entrance lobby means entering the room. Directly enter the campus from the front door, enhance the sense of returning home ceremony with the lobby, and construct a noble and luxurious venue. In the center of the lobby, there is a non-legacy construction method, and the master customizes the hand-made Xiangshan plaque, adding a hidden and expensive momentum.

Renderings

Forward in the lobby, you can see the reflecting landscape courtyard, with quiet mirror water flowing. The flowing water is gurgling, reflecting the buildings on both sides, framing the landscape into a picture, calming the water surface to show the natural charm, and then introducing Xiangshan to the hospital at four o’clock.

The water surface is facing the main scene, painting a screen for Xishan Mountain. The first meaning of "Xishan Mountain" is Xishan Mountain, and the second is to echo the water surface. The landscape poetry is set in a square inch, and the water symbolizes the prosperity of the great country, the clear river and the sea, and the mountain echoes the hidden luxury pattern and the atmosphere in the chest. The overall shape is taken from the official head of the Song Dynasty, which adds dignity.

Renderings

02 Centennial Context of Axis Instrument System

When the water courtyard moves forward, you can feel the richness and width of the garden axis. The cross axis layout, the horizontal axis takes the vastness of the masterpiece A Thousand Miles of Rivers and Mountains handed down from ancient times in the Northern Song Dynasty, and the vertical axis takes the height of the masterpiece A Journey to Xishan Mountain, which was founded in the Northern Song Dynasty. It not only has the sense of writing "city-courtyard-garden-mountain" imitating the Forbidden City, but also has the richness of visiting the park.

Renderings

Visiting the park, or moving around, or suddenly enlightened. Three-dimensional scattered courtyards enrich the feasibility of space and create a unique sense of seclusion. Between pitching, it is pleasant and calm. In line with Su Dongpo’s "Sixteen Pleasures in Life", the Northern Song Dynasty famous artist created sixteen private gardens. The mountains and gardens meet each other, simple and high-end.

Renderings

围绕三棵近三百年古树，打造约4000㎡大树中央公园，在古树空间赋予新的生活内容，达成与隐贵气韵相契合的静谧与高级。于此镌刻时光的自由生长，也寄寓着自然的繁盛庇荫。

Renderings

03　定制尊崇　盛迎仪归

穿梭绿岛浮丘，游赏林浪叠水，不觉间到达归家大堂。定制仿汝窑天青色陶板，以穿越千年溯源宋式之美的优雅姿态，静候隐贵归家。每单元定制入户景观，配置智能人脸识别系统，开启无接触归家模式，传达一种心照不宣的雅奢与婉约。

Renderings

通过阔尺厅，开启私家入户。定制感的香山图案，经数十次调教，与硬朗的装甲门相得益彰，安全感与艺术感兼具。非遗大师亲手锻錾纯铜门牌，平添隐贵气息。

Renderings

此外，香山樾注重立体归家动线打造，地下归家同样仪式感满满。框景地库入口，瞰景延绵不绝，为北京独创。车库层高4.6米，车道3M左右，阔绰尺度，提供尊崇行车体验。地下大堂，车马厅高标准打造，形成独特的归家仪式感。

04　纯质低密范本　墅级人居体验

香山樾供应之时，受到京城几十家激烈拼抢。在“归家九礼”等产品打造之前，地块本身就已具有了“孤品级”素质。

The plot ratio is only 1.05, which violates the low-density plot for more than ten years and the lowest density project in Xiangshan villa area in recent years; About 73,800 ㎡, which is the largest in Haidian in recent ten years, and may also be the last large-scale pure high-end land in Xiangshan Villa. Close to the mountain, not relying on the mountain, just enjoy the mountain distance, Haidian piedmont plate has the best view of the mountain, the best viewing angle and the best landscape resources.

At the same time of the golden combination of "the most abundant scale+the lowest density", the topographical features of "Xiangshan on one side and parks on three sides" also make Xiangshan Yue the most distinctive place to echo nature, creating a sense of living experience that is infinitely close to villas.

Renderings

In architectural design, together with contemporary masters, taking Song-style aesthetics as a reference, through the "six methods of architecture" of meaning, shape, color, rhyme, quality and space, the four-story villa is conceived, which is rare in the region. The roof was painted in the Song Dynasty with the picture of Ruihe, with the nine ridges resting on the top of the mountain highlighting the integrity and peace of the building. The tiles, feiyun ridges and eaves of Long Lin show the elegant and stretching beauty of the building, which, together with custom-made hanging fish bottles, forms a beautiful meaning of "fish leaping over the dragon gate and rising step by step", creating an architectural image of "the roof stretches over the western hills and forests, and all the talents are outstanding".

Blue-eyed stone is selected for the lateral elevation, and traditional culture is introduced into the southern elevation. Through the innovative application of custom-made ceramic plates made of azure imitation Ru kiln and the line depiction of elegant gold aluminum plate, the noble feeling of "stone inlaid with gold, gold inlaid with jade" is realized. Coupled with the super screen and IMAX level, it reflects the four seasons of Xiangshan and contains infinite realm.

Renderings

On the internal space level, Xiangshan Yue put forward the innovative space concept of three luxury houses: promising unbounded spacious hall, just right width and self-satisfied housekeeping space, paying tribute to the life home of contemporary secluded families.

picture

With a floor area of about 231㎡, the apartment has a super-wide area of about 14.3 meters, and the living room has a wide scale of about 6.6 meters, which brings the Xiangshan scenery into the private home. The living room part adopts Xuge sliding window. After many times of research and development, the window width of the living room has reached a high proportion of 78%, forming an "IMAX giant screen" floor-to-ceiling window effect.

Real-life map of creative model room

The design of nearly 100-square LDK integrated space makes the space cruise more and more comfortable to use. The aspect ratio of gold surface is about 0.9-1.37, and the interior space is extremely high, so even the round-table furniture of big families can be easily laid out.

Real-life map of creative model room

Concealed luxury into the world, the character is most China; Four seasons scenery, pitch are all picturesque; The top of the pavilion ridge reflects the ingenious inheritance; Xiangshan is located on the out-of-print land of Xigui, Beijing, creating a rare plot ratio of about 1.05, with a four-story villa with a large flat floor. The cover work of a new generation of secluded luxury houses in China is composed of the Millennium scenery of Xiangshan and the essence of human settlements in the past dynasties.

　　Content summary:The rapid development of AI technology in the field of artistic creation has expanded rapidly, and the combination of China ink painting and AI has also produced many phenomena and problems. This paper will discuss the application prospect of AI in China ink painting from multiple dimensions, including how the symbiotic creative technology of AI and ink painting will affect the artist’s creative process, whether it will shake the boundary and core value of ink painting, and examine the challenge this combination brings to the traditional spirit and modernity of ink painting, as well as the gap between AI’s innovation and artistic life expression.

　　Key words:Artificial Intelligence Emergence and Challenge of Symbiosis and Innovation of China Ink Painting

　　In today’s wave of iterative technological change, artificial intelligence (AI) permeates all aspects of our lives. The art industry is also facing reconstruction and change, especially the visual, auditory art and design industries, which are becoming increasingly digital. New opportunities and crises coexist. The blending of art and AI will lead to an unprecedented subversive artistic change, and the future of China’s painting and calligraphy art is infinite.

　　As we all know, the art of Chinese painting is supported by a profound traditional knowledge system, which is continuously passed down and developed through the way of assimilation and acculturation. This has created its unique cultural psychology, thinking and behavior characteristics, and formed an interlocking brushwork and programming language. To borrow Yu Yingshi’s words, we should pay attention to the cultivation of knowledge and taste. "We should take the specialty as the origin, embrace thousands of families with relevant knowledge, and emphasize the knowledge and agreement, communication and specialization" (preface to Yu Yingshi’s Selected Poems and Paintings of Zhang Chonghe, life, reading and new knowledge Sanlian Bookstore, 2015 edition, p. 5), and professional learning should be based on a broad academic platform, so as to "unify all the disciplines and have them." With the rapid development of social science and technology, China’s ink painting spirit, which is bound by consumerism and utilitarianism, is the upward way to settle the free mind and has irreplaceable current significance.

Qiu Ting X Limited Studio Taohuan (still frame) Digital Generation Image 2022

　　However, emphasizing the present significance of ink painting cannot avoid the challenges faced by contemporary ink painting creation. On the one hand, the traditional painting method can not be compared with the generation efficiency of digital technology. Traditional painting needs a lot of time in the stage of material preparation and idea landing, while digital technology can create quickly, modify at any time, and save multiple versions for comparison and selection. On the other hand, in the face of increasingly diversified and rapid aesthetic needs, the innovation and integration of ink painting can be isomorphic in the cooperation and symbiosis with AI, and explore the appropriate development path. AI can rely on the huge database analysis, the existing vocabulary and creative experience of ink painters, the empathy isomorphism of artists’ inner feelings, and even the legal essence of the value system of ink painting to promote artists’ understanding of more dimensions of the vicissitudes of nature, deduce the absolute theme, effectively evaluate the creative scheme, technique, material application and display mode, and help artists deepen the language dimension of their creation and understand and explore social humanities and styles more deeply and diversely.

　　AI’s powerful computing power and huge information programming can quickly generate traditional painting skills, and can generate and understand huge data to create visual styles far beyond the usual ones. Among them, the imaginative "emergence" phenomenon shows the infinite possibilities of artistic creation in the AI era, which can be said to be the coexistence of longing and fear. At present, the use of AI tools is still in the initial stage. Most of the art industry only regards AI as a convenient and efficient technical tool, which is a synthesis under the constraints of the artist’s existing preset framework, such as asking questions to ChatGPT or sharing preliminary ideas. As an advanced language model, ChatGPT can understand the needs of artists and provide relevant suggestions, such as suggestions on artistic style, theme or technical scheme. This process can help artists to inspire and broaden new creative inspiration, and artists can use the tools of Midjourney to generate sketches. Midjourney has a series of operation processes that can help artists turn their ideas into visual sketches. Later, artists can share their sketches with ChatGPT for feedback. ChatGPT can provide suggestions on theme, composition, color and texture to help artists optimize their creative schemes. After several rounds of feedback and optimization, artists can use Midjourney to complete the second creation of pictures.This process requires artists to have clear creative ideas and clear self-awareness.

Who does Qiu Ting sit with? Silk ink 88×56 cm 2021

　　On the one hand, meet the challenge, on the other hand, embrace the possibility. AI can quickly learn and imitate human painting skills and works of art. This provides a new possibility for the future of ink painting. On the other hand, by analyzing the learning and creation process of AI, we can understand and study the creation rules and aesthetic rules of ink painting from various angles. In addition, AI’s powerful database and computing power, as well as its amazing internalization ability, have amazing algorithms surging, which enables AI to present visual effects unmatched by human beings in a short time, which makes it possible for AI to promote ink painting and even cross-media development. We should actively face the benefits brought by AI, make full use of the advantages of AI’s reproduction based on excellent human visual image experience, and the visual logic and formal patterns of AI calculus, actively explore and try new expression methods, and maintain the vitality of symbiosis and isomorphism between man and AI. AI provides a new vision for the innovation of ink painting. In this era of great change, we should embrace the symbiosis and isomorphism between AI and human beings, so that the art of ink painting can maintain its open vitality and embrace more chaos and unknowns.

　　In the history of human art, new technology can always promote the development and change of art. From architecture, design, photography to movies, from electronic music to digital art, technological progress has provided new possibilities for artistic creation. As a new technology, the application of AI in artistic creation also provides infinite imagination for ink painting.

Qiushi Digital Printing Sculpture 2023 "Heel Things Increase China — — Qiu Ting Art Exhibition "exhibition site

　　The application of AI also puts forward the thinking of ontological value and boundary for the spirit of ink painting. The unique aesthetics and expression of ink painting are deeply rooted in the cultural soil of China, especially in the introspection and spiritual transcendence of Confucianism, Buddhism and Taoism, which is the most valuable scenery in China’s cultural and artistic genes. The iterative development of science and technology does not necessarily touch the core part of the value system of ink painting art, such as traditional core concepts, history, skills, and the study of calligraphy and painting evaluation from semantics to concept generation. No matter what mode of Chinese painting exploration, we can’t avoid these core values, as well as the research and exploration on the origin of traditional culture.

　　However, AI-generated paintings often have an unreal sense of science and technology. At present, many works with some kind of electronic-generated plastic sense are typical. China’s ink painting is characterized by "loose", "waxy" and "hairy", the presentation of aesthetic images such as antiquity, obscurity, elegance, Xiao San and coldness, and the lack of AI creation, which is related to the current lack of AI’s understanding of nature and subtle emotional understanding of literary mind. Artists will integrate their understanding of nature and their perception of culture into their works in the process of creation. For example, Guo Xi emphasized the relationship between the painter and nature in Lin Quan Gao Zhi, and how the painter expressed his mind through nature. He said: "The landscape is the grand view of heaven and earth, and the things are born from it. It is also the goodness of people’s hearts, so it can be tempting to swim alone, get carried away and be leisurely. " This makes the artist’s works have the depth and vitality of philosophical thinking. However, the works created by AI still seem to lack this depth and vitality. Ink painting is based on the nature of mind, and its pen and ink pay attention to viewing things by oneself, viewing things by things, and changing with emotion. The use of symbols and programs is based on the subject’s emotion to grasp and recreate objects, and the learning and creation process of AI is based on data and algorithms. For the moment, no matter how novel and unique its creation style is, what may be missing is the most precious spiritual temperament of ink painting.

　　Therefore, the discussion of AI creation can’t avoid the irreplaceability of the integration of knowledge and practice as an artist’s physical spirit, the emotional expression of the artist’s subtle muscle memory, how to present and measure the fickle nature in the world through hands and brushes, express the complex cultural sense in history, society and religion, and the scale and emotional entanglement of the artist’s integration into the body. AI painting is based on pure operation. Although the phenomenon of "emergence" brings imagination and creativity beyond expectations, it is fascinating and scary, but its creative source is data. However, human creation is based on cognition, which is a comprehensive perception of emotion and body. In particular, it needs to use human body to create in a large amount. It is the artist’s perception and application of body, the expression of consciousness through body, and the contest between body and media. These are probably not available in current AI creation. Perhaps in the future, through the docking of human brain and machine, the generation and creation of large models based on neural networks or billions of parameters can be realized without hindrance, and inspiration can be drawn from AI algorithm and brain neural networks respectively, which is what future artistic creation can look forward to.

In 2023, the White Cube London’s Beaumont West Space "anselm kiefer — — Finnegan’s wake night "exhibition site

　　At the end of June this year, I saw Kiefer’s solo exhibition based on Joyce’s finnegan’s wake, drawing nutrients from poetry, philosophy, religion and science to generate art, while rebelling and subverting, asking about the life cycle of death and rebirth. This shocking visual field is stubborn and bitter, which completes the reproduction of Joyce’s poetic spirit. Only artists with compassion and historical perception can resist the depths of the soul. This kind of human expression and narrative power, which makes the viewer exhausted, will also make us reflect on the limitations of AI’s involvement in the artistic spirit. As Norman Bresson of the University of London once pointed out: The cognition constructed through the symbolic system (signifier and signified) will ignore or ignore "feelings, emotions, intuition and feelings". The human brain has strong plasticity, in which the hidden potential and the thoughts formed by the nerve subject unconsciously make the nerve subject unique in visual experience. Great artistic creation needs the awakening of artistic intelligence and the ultimate questioning of life spirit. If AI is a tool for artists’ research and creation, artists will actively intervene in the application of AI, which will lead to symbiosis with it and enhance their self-creativity. However, the great potential of AI can’t help but make people imagine: when AI cooperates with artists humbly and responsibly, will it also use artists as creative tools? We may also wish to look at it from the perspective of AI as the main body: Is thinking under the inertial framework of an artist a bit like "Be honored where there is no Buddha "? Are humans sometimes too self-righteous?

　　Professor, Qiu Ting Central Academy of Fine Arts