Xiaomi automobile SU7 appeared in Lei Jun: impossible 99,000 yuan.

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Xiaomi automobile SU7 appeared in Lei Jun: impossible 99,000 yuan.

On December 28th, 2023, Xiaomi Automobile Technology Conference was held in Beijing. The first product Xiaomi SU7 was also unveiled and positioned as a C-class high-performance eco-technology car.

Lei Jun, founder, chairman and CEO of Xiaomi Group, said that Xiaomi Automobile is a major leap of Xiaomi, a leap from mobile phones and AIoT to automobiles, a leap of long-term investment and deep cultivation of the underlying core technologies, and an adult leap of Xiaomi’s modern industrial intelligent manufacturing capability. It is also a key leap in the complete closed loop of "the whole ecology of people, cars and homes".

Lei Jun said that through 15 to 20 years of hard work, Xiaomi Automobile will become the top five automobile manufacturers in the world.

It has been 1003 days since Xiaomi Group announced that it will build a car. On March 30, 2021, with a paper announcement, Xiaomi officially announced to build a car and enter the smart electric car track, investing 10 billion US dollars in the next 10 years. At the spring new product launch conference of Xiaomi "Endless Life" held on the same day, Lei Jun said that he would lead the team, calling it the last major entrepreneurial project in his life and shouting "Fight for Xiaomi Automobile".

(Photo courtesy of the manufacturer, issued by Yangguang. com)

After that, the news was intermittent.

In September 2021, Xiaomi Automobile Company was officially registered, and then its core members were announced, including CFO Lin Shiwei, co-founder Liu De, co-founder Hong Feng and SVP Lu Weibing. In November 2021, Xiaomi Automobile announced that it will settle in Beijing Economic Development Zone, including headquarters, sales headquarters and R&D headquarters, and will build a vehicle factory with an annual production capacity of 300,000 vehicles in two phases; In April 2022, the first phase of Xiaomi Automobile Factory started construction; In August 2022, the video of Xiaomi’s autonomous driving technology was released …

When the time came to December 25th, 2023, Xiaomi announced that it would build a car for 1,000 days. Lei Jun officially announced in Weibo that the Xiaomi Automobile Technology Conference would be held at 2pm on December 28th, and said, "This time, only technology will be issued, and no products will be issued." Then Xiaomi released posters and paid tribute to BYD, Weilai, Tucki, Huawei and other enterprises.

At this conference, Xiaomi introduced the progress of five core technologies of automobiles, including electric drive, battery, large die casting, intelligent driving, intelligent cockpit and other key areas.

In the field of industrial hard technology, Xiaomi independently developed and produced the motor HyperEngine V8s, with a rotating speed of 27200rpm, and the pre-developed next-generation millet motor successfully broke through 35000rpm; in the laboratory. Xiaomi self-developed CTB integrated battery technology, and adopted the battery cell inversion technology to achieve 77.8% battery integration efficiency.

In addition, Xiaomi independently researched "9100t super large die-casting cluster" and self-researched die-casting alloy material "Titan alloy", and realized self-research from materials and equipment cluster system to finished castings.

In the field of intelligent soft technology, based on Xiaomi 澎湃 OS, Xiaomi intelligent cockpit realizes the bottom reconstruction, evolves for the car, and creates an advanced intelligent mobile space; In the field of intelligent driving, Xiaomi released three technologies: adaptive zoom BEV technology, large road model and super-resolution network technology.

(Photo courtesy of the manufacturer, issued by Yangguang. com)

"What we want to build is not a mediocre car, but a dream cars comparable to Porsche and Tesla." At the press conference, Lei Jun shared Xiaomi’s goal of building a car: to make a good-looking, easy-to-open, comfortable and safe mobile smart space.

From the beginning of research and development, Xiaomi’s first product, SU7, has built an advanced mobile smart space based on the concept of science and technology × ecology, and exerted its strength in high performance, ecological technology and mobile smart space experience.

In the extreme technology and advanced driving experience, with a series of scientific and technological innovations such as self-developed motor HyperEngine, CTB integrated battery technology, and body structure based on 9100t die casting technology, Xiaomi SU7 Max accelerates to 2.78 seconds at zero speed and the maximum speed can reach 265 km/h..

In the advanced experience of the mobile smart space, the five characteristics of Xiaomi 澎湃 OS (bottom reconfiguration, cross-end intelligent, active intelligence, global security, and open ecology) get on the bus collectively. The interactive experience of Xiaomi smart cockpit is the same as that of the mobile phone tablet, and the car system starts quickly in 1.49 seconds. At the same time, it also has a cross-end interconnection experience between mobile phones and cars.

More importantly, Xiaomi SU7 has achieved three major ecological empowerment, integrating Xiaomi application ecology, hardware ecology and Xiaomi CarIoT ecology open to third parties.

Among them, the car system is deeply adapted to mainstream car applications, the Xiaomi tablet 5000+ application will be gradually adapted, and the mobile phone application can also be pinned to the car; In terms of hardware ecology, 1000+ meters of home devices have been supported to get on the bus without induction, and the Pin point expansion interface is reserved in the car to support plug and play of devices …

As for the price of SU7, Lei Jun said that it can’t be as low as some people expected, and it will be a bit expensive. "It’s impossible to pay 99,000 yuan, and 149,000 yuan is needless to say."

(Note: This article belongs to the commercial information published by Yangguang. com. The content of this article does not represent the views of this website, and it is for reference only. )

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