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Zhongan Online Tongling Channel

  On March 28th, in a thousand acres of white tea base in Guanshan Village, Guanbuqiao Town, Zongyang County, the network anchor went into the tea garden to sell spring tea live to help tea farmers increase their income.

  At present, 50,000 mu of white tea in this county has entered the peak picking season, and tea enterprises are actively docking with online celebrity anchor to promote local white tea through webcasting, so that consumers can intuitively understand the whole process of spring tea production and broaden sales channels.

  Correspondent Wang Zhangzhi photo

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LI was blasted for "issuing an 8-month year-end award". Insiders: Not so much on average.

Image source: LI

When it comes to year-end awards, the nerves of migrant workers will be extremely sensitive. The year-end awards offered by big factories are envied by ordinary workers, but they are far behind.

At the beginning of 2023, LI was accused that he only studied Huawei’s wolf culture in enterprise management, but didn’t see any dividend mechanism in employee rewards. But at the beginning of 2024, LI fulfilled his promise to learn from Huawei in an all-round way.

Recently, the news that "LI issued a year-end bonus of 4-8 months" and "Huawei paid out a dividend of 77 billion yuan" both rushed to Weibo for hot search, admiring a group of migrant workers for a time.

After all, in this year, the year-end "red envelopes" that can receive 1-2 months are a minority, and it is common to have none. Therefore, when Huawei and LI came out to hand out the year-end bonus in a big way, it caused widespread concern and discussion inside and outside the circle.

Regarding LI’s big year-end bonus, Li Xiang, founder and CEO of LI, said, "We can’t just learn Huawei’s process, but not Huawei’s profit distribution".

In Li Xiang’s view, if the target is exceeded in 2023, more bonuses will be given, and if the target is not achieved in 2022, less bonuses will be given, so that rewards and punishments will be clear. Only learning the advanced process, not learning the advanced benefit distribution, and unclear rewards and punishments are the biggest reasons for the inefficiency of the organization, simply tossing employees. Growth, achievement and reward are indispensable.

Screenshot from Ideal Weibo

Screenshot from Li Xiang Weibo

As an ideal learning object, Huawei lavished 77 billion yuan on year-end awards this year, benefiting at least 140,000 people, with a per capita dividend of over 500,000. What is the concept of 77 billion? The data shows that Huawei’s net profit in the first three quarters of this year was 73.056 billion yuan. In other words, Huawei is equivalent to distributing all the net profits of more than 9 months to the participating employees.

What is the ideal year-end bonus?

According to a poll of 615 people in the ideal community, among the votes that are known to give out the year-end bonus for several months, 97 people voted for the year-end bonus for more than five months. Followed by 4-5 months of voting, with 36 people. There are even people who are certified as ideal employees, saying that Ideal has issued an eight-month year-end bonus this year.

However, it is understood that people familiar with the matter in LI told Titanium Media App that the average employee is not as much as eight months, but it is definitely more than last year. It said that LI has issued a notice that employees are not allowed to disclose their year-end bonuses, including discussions among colleagues.

According to the pulse community users who are certified as ideal employees, this year’s year-end bonus in LI is generally between 4 and 8 months, with 4 months of normal performance and 8 months of better performance. Another ideal employee said that in LI’s performance appraisal standard, one M corresponds to two months, and two M’s a year is four months.

Overall, LI’s year-end bonus is more among automobile manufacturers. In contrast, traditional car companies such as GAC, SAIC and Geely generally have year-end awards of 1-2 months, and some are even lower. One user said that Geely Ningbo Research Institute only issued 5,000 year-end awards this year, while another user said that "Guangqi Honda is even worse".

This year, LI issued a large year-end bonus, which was mainly related to its outstanding performance.

In 2023, LI delivered 376,000 new cars, a year-on-year increase of 182.2%. The sales volume ranks first among the new forces, and it is also the first new force with an annual sales volume of more than 300,000 vehicles. In comparison, Weilai, which ranked second in sales volume in 2023, delivered only 160,000 vehicles, less than half of LI.

The continuous increase in sales volume, combined with factors such as the average selling price of vehicles exceeding 300,000, has boosted the performance of LI. According to the latest financial data, LI’s revenue in the third quarter (July-September) was 34.68 billion yuan, a year-on-year increase of 271.2%. Among them, the net profit reached 2.81 billion yuan, an increase of 21.8% from the previous month, and it achieved profitability for four consecutive quarters.

LI will announce its fourth quarter and annual results on February 26th. According to the forecast, LI’s revenue in the fourth quarter will reach 38.46 billion yuan to 39.38 billion yuan, up 117.9% to 123.1% year-on-year.

As of September 30th, the cumulative revenue of LI in 2023 has reached 82.12 billion yuan. If the revenue in the fourth quarter meets expectations, it means that its annual revenue will exceed 100 billion, becoming the first new force with revenue exceeding 100 billion.

Looking forward to 2024, the core goal of LI is to achieve the annual sales target of 800,000 vehicles. If successful, LI is expected to be the top luxury car brand champion in China. In contrast, BBA (Mercedes-Benz, BMW, Audi), which dominated the luxury market all the year round, sold 765,000 vehicles, 825,000 vehicles and 729,000 vehicles in China in 2023, with year-on-year growth rates of 1.7%, 4.2% and 13.5% respectively.

In order to support the annual target, LI will embark on a massive expansion of Zhang Zhilu, new product lineup and offline sales channels in 2024.

2024 is an unprecedented product year in LI, with a total of 8 new cars coming on the market, including 3 modified models and 5 brand-new models. Among them, the current models L7/L8/L9 are expected to be upgraded in March; In April, a full-extended-range vehicle, the Ideal L6, will be added. The price of this vehicle is expected to be between 200,000 and 300,000, which is considered as the key vehicle to hit the annual sales target.

In addition, LI will launch four brand-new pure electric vehicles this year, including the ideal MEGA of pure electric MPV, which has been confirmed to be launched in March, and three other brand-new pure electric vehicles to be launched in the second half of the year. By 2025, LI’s product lineup will form a layout of "1 super flagship model +5 extended-range electric vehicles +5 high-voltage pure electric vehicles".

LI’s flagship retail center has recently opened in the north, Guangzhou and Shenzhen. This is a signal that LI will expand its offline sales channels in 2024. According to the plan, LI will add more than 330 direct stores this year, aiming to expand the coverage of offline channels to all cities including fifth-tier cities. By then, the number of retail centers in LI will increase to 800, which will match the number of BBA’s sales outlets in China.

However, under the surface of the ideal aggressive sales target and expansion strategy, there are also hidden danger signals.

The first is whether the sales volume can maintain a high growth trend. In January this year, the sales of nearly 33,000 vehicles in the sector became the champion of the new forces for the first time, while LI was the runner-up with 31,000 vehicles. Since last December, when the station sold a high of 50,000 vehicles last month, LI failed to maintain the growth momentum of the previous month. Whether the new forces can regain the title in the next February is an important node for the outside world to re-evaluate LI.

In the high-pressure environment of repeated bombardments by competitors and continuous squeezing of the incremental market of the industry, it is a great pressure for LI to achieve more than 100% growth in 2024.

Secondly, can pure electric vehicles be recognized? The delayed listing of the ideal MEGA made LI, who entered the pure electric track for the first time, attract a lot of doubts. Faced with the double pressure of the layout being later than the competitors and the extremely crowded industry, it is difficult for LI to replicate the success of the extended-range track on the pure electric track.

Under the influence of various factors, LI broke out the "eight-month year-end bonus" at such a special time node, and was once again discussed with Huawei, which not only boosted morale, but also released the momentum of LI’s "far ahead" to the industry and attracted more talents to join.

For LI, which wants to expand greatly in 2024, the significance of the year-end bonus far exceeds the meaning of the "year-end bonus" itself. This wave of popularity is a good publicity for its brand exposure and reputation.

In 2024, almost everyone said, "It’s harder and more complicated". Even though there are layoffs in the industry from time to time, we still have to believe that "when God closes a door, he will definitely open a window for you." For example, enterprises represented by LI and Huawei are still expanding against the trend, speeding up their development, and awarding large amounts of year-end bonuses.

How much did the year-end awards go to the migrant workers around you?

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The new aviation security rules make it clear that nine types of disturbing behaviors can be controlled if they are ineffective.

  BEIJING, March 20 (Xinhua)-The website of the State Council Legislative Affairs Office announced today the "Rules for Safety and Security in Public Air Passenger Transport Flight" (full text). According to the working rules, nine types of disturbing behaviors of passengers on the plane, such as occupying seats, fighting, picking fights and using mobile phones illegally, will be stopped verbally, and control measures will be taken if the stop is invalid.

  According to the working rules, the captain is responsible for the safety and security work in flight. The pilot-in-command requests passengers’ assistance when necessary when handling the disturbing or illegal interference on the aircraft; When there are acts that seriously endanger flight safety, such as disruptive behavior or illegal interference behavior, the original flight plan shall be changed or the aircraft shall be properly disposed according to the needs.

  According to the working rules, crew members should deal with disruptive behavior and illegal interference according to the authorization of the captain. According to the handling procedure of the case (incident) on board, when the disturbance occurs, the crew members should stop it orally, and if the stop fails, control measures should be taken; In case of illegal interference, crew members shall take all necessary measures.

  According to the explanation of the working rules, illegal interference refers to acts or attempted acts that endanger the safety of civil aviation, mainly including:

  (1) Unlawful hijacking of aircraft;

  (2) Destroying an aircraft in use;

  (3) Taking hostages on board an aircraft or at an airport;

  (4) Forcibly breaking into aircraft, airports or aviation facilities;

  (5) Bringing weapons or dangerous devices or materials into an aircraft or airport for criminal purposes;

  (6) Causing death, serious personal injury or serious damage to property or the environment by using an aircraft in use;

  (7) spreading false information that endangers the safety of passengers, crew members, ground personnel or the public in aircraft, airports or civil aviation facilities in flight or on the ground.

  Disruptive behavior refers to the behavior of not complying with the regulations at the civil airport or on the aircraft, or not following the instructions of the airport staff or crew members, thus disturbing the good order at the airport or on the aircraft.

  Disturbance on the aircraft mainly includes:

  (a) occupying seats and luggage racks;

  (two) fighting, affray;

  (three) illegal use of mobile phones or other prohibited electronic equipment;

  (four) theft, intentional damage or unauthorized removal of life-saving articles and other aviation facilities and equipment or forced opening of emergency doors;

  (five) smoking (including electronic cigarettes) and using kindling;

  (six) obscene or sexual harassment of passengers in the cabin;

  (seven) the dissemination of obscene articles and other illegally printed materials;

  (eight) hinder the crew members to perform their duties;

  (9) Other acts that disrupt the order on the aircraft.

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Chris Lee denied leaving Tianyu to be the boss, wearing a skirt and playing rock and roll at the concert.

        On March 10th, it was Chris Lee’s 26th birthday. In order to express his blessing, Long Danni, president of Tianyue Media, specially presented a massage chair. Chris Lee, who was busy with her work, had problems with her cervical vertebra. She was naturally very happy with this gift, so she sat up and "enjoyed" it. Of course, birthday can’t be without cakes. The appearance of five green cakes with the letters "WhyMe" respectively made Chris Lee overjoyed. After blowing the candles, these five cakes were immediately divided up by many enthusiastic fans at the scene.

Nanjing sings and wears skirts to play rock and roll. Chris Lee is the "director" for the first time.

        At the press conference, Chris Lee, wearing a small gray suit, continued his handsome and capable style. However, in the concert poster that has been exposed, Chris Lee, who is barefoot in a white and black dress, is somewhat sexy. Chris Lee is very generous in trying the dress style again. "I don’t think it is necessary to cover up wearing a skirt now. This style was actually discovered inadvertently, but it suits me very well." In the previous concerts, the dance part accounted for a large proportion. Chris Lee said that the Nanjing concert would have a rock-and-roll style and would invite guests accordingly.

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The FIFA Football World Cup has attracted 59 teams to sign up.

  Xinhua News Agency, Dalian, March 21st (Reporter Wang Jingyu, Cai Yongjun) The reporter learned from the first meeting of the organizing committee of the 2024 FIFA World Cup held on the 21st that 59 teams from 36 countries and regions have signed up for the event.

  According to the relevant personage of the organizing committee, as of March 20th, according to the feedback from the International Federation of Sports, 39 men’s soccer teams and 20 women’s soccer teams from five continents have signed up for the tournament in Dalian, and the lottery ceremony is expected to be held in mid-April.

The FIFA Football World Cup has attracted 59 teams to sign up.

  On the same day, the organizing committee heard a report on the preparations for the 2024 FIFA World Cup for the first time, and made research and deployment for the next step. Wang Jiayi, executive chairman of the organizing committee, member of the leading party group of the Ministry of Education and vice minister, said that since winning the right to host the games, Liaoning Province and Dalian City have attached great importance to organizing the games in an orderly manner, carefully planned the opening and closing ceremonies and key activities of people-to-people exchanges, provided practical services for the games, and made vigorous progress in various preparations. He stressed that it is necessary to attach great importance to this World Cup, earnestly strengthen the organization and leadership of the preparations, solidly and orderly advance various key tasks, and do a good job in organizing the training and preparation for the China team and supporting activities during the World Cup.

  The 2024 FIFA World Cup will be held from May 17 to 27, and the preparations for the event have now entered the sprint stage.

[Editor in charge:

]

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How to play the pan-entertainment social platform in Miyi’s future exploration?

  Socialization is the interaction in society, entertainment is the spice to make life more interesting, and entertainment social products are a kind of products that establish two-way social relations through entertainment interaction.

  Under the combination of different media, a variety of online social experiences have been formed, breaking the relationship blockade period and quickly establishing a relationship circle. At the same time, entertainment and social play are becoming more and more abundant, and the social needs of different groups of people are met through diversified interactions.

  However, as the stock market becomes more and more difficult to do, and the competition on social tracks is getting bigger and bigger, where are the new opportunities? Perhaps, the Z generation users can give us the answer.

  According to relevant statistics, the social activity of Z-generation users accounts for 83.6%, and nearly 70% of Z-generation users in China use online social networking to expand their circle of friends.

  They prefer pan-entertainment, love listening to music, playing games, like to try out various apps, and drive social interaction with interesting and entertaining content.

  As a social product, everyone knows the truth that "the user gets the market". So how do you explore this road? Let’s take the social product Miyi as an example.

  Miyi was launched in 2020. In the early days, it was a simple chat software, supporting text, voice, video and other communication methods. Later, it gradually enriched the entertainment section and added functions such as dynamic square, live broadcast and family.

  Because of the late start, everyone remembers Mo Mo, Exploration and Soul, but no one knows this social software called "Miyi".

  Until later, after innovation and reform, the product gradually added many entertainment elements, attracting a large number of young people to join, and gradually began to become famous, and even once occupied a place in the social list of App Store.

  In January this year, Internet Weekly, a subsidiary of China Academy of Sciences, published the list of "2023 Dating Apps", and Miyi made the list for the first time with her own strength and reputation.

  Judging from the current product development direction of Miyi, its positioning is a comprehensive entertainment interactive social platform focusing on making friends and covering various types such as video, live broadcast and community.

  Video is highly synchronized in real time and highly interactive. Just like real chat and offline meeting, your social signal can get immediate response and feedback.

  Live broadcast is to enhance the entertainment of social scenes, whether it is performing talents, live PK, or live chat and making friends, it pays more attention to the freshness and excitement of "social+entertainment".

  The community square is a place where users post dynamic exchange of interests and share bits and pieces, which can be regarded as a tree hole. In addition to supporting text and pictures, it also supports video carriers, and there is no limit on the duration of video.

  The purpose of the community is to promote user communication. Here, you can share your favorite music, favorite games, favorite books and so on. Connect the community and entertainment to form a larger social entertainment ecosystem and provide users with quality content services.

  From the scene point of view, compared with the LBS matching function of traditional stranger dating software, Miyi maximizes the attributes of pan-entertainment social platform and pays attention to providing users with more interesting and relaxed social ways.

  The unique social ecosystem of interest and entertainment can stimulate users to make use of fragmented time for high-frequency entertainment social in teraction, and quickly establish and expand network social relationships on the platform.

  Of course, as a pan-entertainment social app, in fact, Miyi can also add elements of game interaction in entertainment.

  The game itself is a kind of entertainment with interactive and multi-modal experience, which "acts under certain goals and rules and finally produces feedback".

  The purpose of studying gamification is to understand clearly whether the game, as a carrier, can better help a wider range of users to focus on the product core quickly, so as to obtain emotional satisfaction and maintain this social relationship for a long time.

  We have reason to believe that if the game elements are added, this product will be unique in the social track.

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Interview after MWC Exhibition | Whale Technology accelerates overseas layout to help customers release digital productivity

Thousands of miles away, on the other side of the ocean, Internet service applications, from mobile payment, e-commerce to small program platforms, which are very mature in China, are blossoming overseas with the successful mode of digital transformation of China market exported by a batch of outstanding enterprises. Whale technology, which is committed to becoming the world’s leading provider of digital technology and services, is one of them that deserves great attention.

"Whale Technology has been exploring the international market since 2005, and has provided digital technology and services to telecom operators, public service departments and customers in other industries in more than 80 countries and regions around the world." Cao Zhenzhong, chief marketing officer of Whale Technology (International), said in an exclusive interview with C114 after MWC24 Barcelona, "China market has rich technological innovation and practical experience in the digital field, and Whale Technology is actively applying these successful cases and technical experience to overseas market projects. On the one hand, we join hands with overseas operators to accelerate our own digital transformation; On the other hand, on top of the modern digital infrastructure of operators, the digital economy of the market we serve is also entering the fast lane of development, and the whole society is benefiting from it. "

Future first-mover connection

"Future First" is the theme of this year’s MWC24 Barcelona, and the deep integration of 5G and AI has become one of the most concerned topics of this year’s participants. From the commercialization of 5G in 2019 to the announcement that China telecom operators will start the large-scale deployment of 5G-A, the evolution and upgrading of technology has never stopped. An obvious truth is that technology empowers business value, and conversely, the realization of business value will also promote technology to go further. However, in the telecom industry, realizing such a positive cycle is becoming an urgent problem for the whole industry.

When Whale Technology was founded in 2003, the mobile communication market was still in the 2G era, and the demographic dividend made telecom operators enjoy a long-lasting barbaric and extensive growth. At that time, it was even dubbed as "the era of making money while lying down". Nowadays, most telecom operators in the world are facing the embarrassing situation that their revenue growth is slowing down, or even OTT companies are grabbing most of their profits. This is no secret in the industry. Then, as a company that has taken the communication industry as its main development channel since its establishment, how does Whale Technology help operators to meet such challenges?

"Our BSS and OSS suites are powerful tools to support operators to realize 5G realization." Cao Zhenzhong said that the latest telecommunications BSS/OSS suite exhibited by Whale Technology at MWC24 is not only equipped with AI-driven sales, marketing and service platforms, but also can help operators improve customer acquisition efficiency and the life cycle value of existing customers. At the same time, cloud native technology and process automation technology can be used to help enterprises simplify internal workflows and improve operational efficiency.

In addition, in terms of self-intelligent network, telecom operators can use the technology of Whale Technology to build a modern network and operating environment, and improve network scalability, reliability and resource utilization. As for how to monetize 5G, Whale Technology can cooperate with telecom operators, especially overseas operators, to bring innovative technologies and services that have been verified in China market to the market together, and help them gradually shift from 5G B2C to B2B and then to B2B2X and other fields, thus expanding their income sources.

Beyond connection, from paving the way to empowerment, from basic communication connection service provider to digital service provider, this is the core of the answer given by Cao Zhenzhong in an interview.

Last year, at MWC23, GSMA proposed the Open Gateway initiative, hoping to unify and open the network capabilities in the telecommunications network through API, and reproduce the magical effects brought by global voice roaming in that year, thus providing new possibilities for 5G revenue generation. This year, GSMA announced at MWC24 that as many as 47 mobile operator groups (representing 65% of global connections), including the three major operators in China, have signed the Open Gateway plan.

"We believe that the opening of telecom network capacity will bring new revenue opportunities to operators. Especially in the B2B market, operators mainly sell connectivity, cloud resources and resell third-party services. However, in order to enhance the stickiness with partners, operators must open their own capabilities and embed them into third-party services. This can not only increase the profit of B2B business, but also improve the stickiness with partners, and at the same time become a differentiation factor for operators from hyperscalers. If these capabilities are effectively standardized, it can also reduce the integration cost of global partners and promote the development of the entire ecosystem. " Cao Zhenzhong said.

It is also in this context that Whale Technology demonstrated a complete B2B solution at MWC24, covering the B2B support system of operators and TaaS(Telco as a Service). According to reports, TaaS includes a series of solutions, including not only messaging platform as a service (river map) products in the traditional network/communication capability open field, Video Intelligence in the data and AI capability open field, AIGCortex platform (large model platform) and application scenarios, but also operational capability open solutions such as SuperAPP and DMC (digital marketing cloud). Moreover, these solutions have been commercialized and verified in China, Singapore, South America and other markets. At the same time, Whale Technology is also strengthening cooperation with important industry organizations such as GSMA, hoping to actively contribute to ecological construction.

No China, no world.

Huang Yuhong, president of China Mobile Research Institute, recalled MWC2024 Barcelona, and said that besides "no 5G, no AI", there was also "no China, no globe".

In South America, which is separated from Wan Li, as a representative enterprise of China’s technology "going out to sea", Whale Technology helped South American operator Claro to build a Super APP based on small programs and build a local ecology. At the same time, the company held the "Mini Program Super APP Competition" in conjunction with Universidad de La Sabana and Claro in Colombia, aiming at inspiring the younger generation to explore and explore small programs. After receiving the professional training of Whale Science and Technology Instructor, the students of Universidad de La Sabana designed and developed a small program that can solve practical problems in campus life within two weeks. This activity not only allows students to understand and apply knowledge in practice, but also helps local people to cultivate digital talents. It also makes the innovative technology of applet more widely promoted in the American continent, and it is an attempt to integrate science and technology, business and education.

In C114′ s view, the rich ICT experience and industry insight accumulated in the telecommunications field from the 2G to 5G era, coupled with the super blessing of cloud technology and Internet industry experience, has successfully changed from a software service provider to a "digital intelligence service professional company" that understands the telecommunications ICT field, cloud services and Internet genes, which is also the basis for its ability to compete and cooperate with industry giants in overseas markets.

Take the LPC (Local Public Cloud) solution provided by Whale Technology for overseas markets as an example. This solution realizes the efficient operation of major cloud platforms through its self-developed CRE engine. "Our LPC solution enables IDC customers or carrier customers to transform into cloud service operators. They can choose a suitable cloud base scheme according to their own needs and build a cloud infrastructure that meets their own needs. Zain, a Saudi operator, is one of the successful cases. LPC not only meets the requirements of Zain and the Saudi government for data security and data protection, but also achieves sustainable development in business. " Cao Zhenzhong told us that LPC scheme can greatly reduce the threshold for customers to intervene in cloud computing and digital transformation, and provide new infrastructure options for digital transformation of overseas customers.

We have noticed that this scheme has been quoted by Gartner as the sample vendor of the "sovereign cloud". Gartner’s latest forecast also shows that by 2027, 70% of enterprises adopting generative AI will take sustainable development and digital sovereignty as the primary criteria for choosing public cloud generative AI services. In view of this, the LPC scheme is also constantly developing. At this year’s MWC24, Whale Technology launched the Local X series under the background of "digital sovereignty". Local X includes a series of local applications, such as Local Mobile Payment, LocalGPT, Local SuperAPP, Local Security and so on. These digital infrastructures can help a country to establish local, controllable facilities that meet the national regulatory requirements, while Whale Technology has the ability to plan, build and operate such digital infrastructures.

In fact, since 2005, Whale Technology has continuously increased its overseas layout. Up to now, Whale Technology has covered 150+ mainstream telecom operators in more than 80 countries or regions on six continents, serving nearly 1.8 billion end users. In the field of cloud computing and industry digitalization, Whale Technology is the core cloud MSP partner of Alibaba Cloud, and its LPC products have been commercialized in Indonesia, Saudi Arabia, Algeria, South Africa and other countries. Up to now, Whale Technology has set up several R&D centers or branches in the Netherlands, Luxembourg, Colombia, Mexico, Saudi Arabia, Singapore, Thailand, India and other countries.

"A year’s plan lies in spring". After the opening ceremony of MWC24 in Barcelona, Cao Zhenzhong also conveyed to C114 the company’s determination and development goal to continue to deepen overseas markets in the future: with the arrival of the new year, Whale Technology will continue to uphold and practice the "STRATO" strategy of digital transformation 2.0 in the international market. Due to the increasing demand for digital infrastructure, supervision and security in overseas national strategies, LPC-based Local X will become an important development direction. At the same time, the company will gradually move from the telecom operator industry to the digitalization of other industries such as finance and cross-industry digitalization capacity building in order to achieve sustained growth.

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Shaanxi launched the reading action for young students, making reading and learning a lifelong pursuit.

  Cctv news On April 23rd, the launching ceremony of the reading action for young students in Shaanxi Province was held in beilin district University South Road Primary School in Xi ‘an.

  Zhao Changbao, member of the Education Working Committee of Shaanxi Provincial Committee and deputy director of the Provincial Education Department, attended the launching ceremony and delivered speeches. liuhong, member of the Party Committee and deputy director of Xi ‘an Education Bureau, and Zhang Fan, deputy secretary of Beilin District Committee and district head, delivered speeches.

Representatives of teachers and students chanted "Please rest assured that the powerful country has me!"! 》

Representatives of teachers and students chanted "Please rest assured that the powerful country has me!"! 》

  Zhao Yubao stressed that it is necessary to put the reading action of young students on the important agenda, improve the working mechanism, strengthen overall coordination and classified guidance, avoid increasing the burden on students, teachers and parents, and avoid utilitarian tendencies and formalism. It is necessary to closely combine the reading action with school education and teaching, after-school service activities and students’ daily life, and closely combine it with red education, scientific inquiry, practical experience and voluntary service. At the same time, I hope that students can read both written books and "non-written books", improve their independent thinking ability, sense of social responsibility, innovative spirit and practical ability in the process of reading thousands of books and traveling in Wan Li, and make reading and learning a lifelong pursuit.

  At the launching ceremony, representatives of teachers and students from kindergartens, primary and secondary schools, vocational schools and institutions of higher learning jointly read "Please rest assured that a strong country has me! 》。

  The ceremony was conducted in a combination of online and offline. Responsible comrades from Shaanxi Provincial Party Committee Propaganda Department, Provincial Education Department of Provincial Education Committee, Provincial Network Information Office, Provincial Cultural Tourism Department, Provincial Federation of Trade Unions, Communist Youth League Committee, Provincial Women’s Federation, Provincial Association for Science and Technology, Xi ‘an Education Bureau, beilin district Municipal Government and other departments attended the ceremony. Responsible comrades of education, publicity, culture, mass organizations and other departments in cities and counties attended the meeting at the same level.

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Tie the rope in summer and play the game of fighting eggs … Why do long summer have these customs?

  Beijing, May 5 (Reporter Shangguan Yun) "The trees are shaded in summer, and the balcony reflects into the pond." Long summer is the seventh solar term in the traditional twenty-four solar terms and the first solar term in summer, indicating the official start of the Meng Xia season.

  Because of its important guiding significance to agricultural activities, long summer has been attached great importance since its establishment. At the same time, in order to cope with the increasingly hot weather, people have gradually formed a series of interesting folk customs, and activities such as "fighting eggs" and "weighing people" are still popular.

  The significance of solar terms in long summer

  Among the 24 solar terms, long summer was established earlier. It indicates the change of seasons, which was considered as the beginning of summer in ancient times.

Data Map: The "long summer" solar term indicates the end of spring and the arrival of summer. The picture shows that the corn seedlings in the fields in Ganzhou District of Zhangye are thriving in the morning light. Photo by Chen Li

  For the meaning of this solar term, twenty-four solar term explains: "It is also the beginning of the establishment, the summer, the holiday, and everything is fake at this time." The "false" here means "big", which means that the plants sown in spring have grown upright.

  In terms of climate, people are accustomed to regard long summer as an important solar term for the growth of crops in the peak season, with the obvious increase of temperature and thunderstorm.

  In long summer, everything is flourishing. It is recorded in the ancient book: "On the day of Meng Xia, heaven and earth began to meet, and everything was beautiful." At this time, the summer harvest crops have entered the late growth stage, and their year is basically a foregone conclusion, so there is a saying that "long summer sees summer".

  Why did the ceremony of welcoming summer be held in ancient times?

  The ancients believed that summer was the season when the yang was high, and welcoming and spending summer were the main contents of seasonal beliefs and ceremonies in summer. Folk expert Xiao Fang mentioned in "Twenty-four solar terms and folk customs" that "long summer, as the beginning of summer, has been valued by people since ancient times."

  In ancient times, on this day in long summer, the emperor would lead hundreds of officials to the southern suburbs of Beijing to welcome the summer and hold a ceremony to welcome the summer. Both the monarch and the minister should wear a scarlet dress with a scarlet jade pendant, and even the horses and car flags should be scarlet to express their good wishes for a bumper harvest.

  With the passage of time, long summer customs have become richer and more perfect.

Data Map: Children have an egg-fighting competition. Photo by Dou Yuewen

  Liu Dong, a Ming Dynasty man, recorded in "A Brief Introduction to the Scenery of the Imperial Capital": "Open the ice in summer and give it to the civil and military ministers." It can be seen that in the Ming Dynasty, on the day of long summer, Ling Guan, who was in charge of the ice administration in the imperial court, would dig out the ice stored in the winter cellar, cut it up and give it to the officials by the emperor.

  In the folk, ordinary people will drink cold drinks to cool off the heat. In the Song Dynasty, there were already many kinds of cold drinks. It is said that there is also the custom of cooking tender broad beans in summer in Jiangnan water town.

  Tie the "summer rope" and "weigh people" to check fat and thin.

  Around long summer, the people have also formed interesting customs, involving various aspects such as diet and games.

  Due to the high temperature in summer, people are prone to discomfort, such as not thinking about diet and so on. Therefore, to "weigh people" in the summer is to weigh people, mainly the elderly and children, with scales.

Data Map: The "long summer" solar term means that summer is no longer far away. In Wanzai County, Jiangxi Province, local people have carried out traditional folk activities such as playing with eggs, eating peas and glutinous rice and weighing themselves to welcome the arrival of summer. Photo by Deng Longhua

  Then, after the summer is over, weigh yourself again and compare it with the previous weight, so as to check your health and adjust your body in time. In addition, people will tie a "summer rope" to their children: tie a five-color silk thread to their wrists and other places to express their desire to eliminate summer heat.

  Or, adults will cook a few eggs, and children will play "egg-fighting" games in groups of three or five. The egg is divided into two ends, the tip is the head, and the round one is the tail. When fighting eggs, the egg head hits the egg head, and the egg tail hits the egg tail. The loser gives up and finally wins.

  At this time, "long summer Rice" is a special diet: people mix rice with beans of five colors, such as red beans and soybeans, and eat it after steaming. According to folklore experts, this kind of long summer rice is also called five-color rice, which means to balance the five elements and give people spiritual encouragement.

  Xiao Fang said that the 24 solar terms are a cultural technology for us to grasp the growth time of crops, observe the laws of animal activities and understand the rhythm of human life. It is also a traditional interest in time life to taste spring in beginning of spring and enjoy tea in Qingming Festival.

  In addition, people live in nature, and only by conforming to nature can they live a happier life. He believes that people should consciously inherit the civilized wealth of the 24 solar terms, respect natural time, respect the rhythm of life, and enjoy colorful natural time life.

通过admin

Red alert! Seven deadly sins and five harms of children’s cult films

  "Children’s cult films", a kind of cultural rubbish that sounds evil, are encountering "all-netcom seizure".

  Event playback

  According to media reports, "children’s cult films" have triggered a series of social events in the United States, and they are called Elsagate (because Princess Aisha in Frozen is the most common protagonist in such videos).

  Last July, The New York Times specially reported this situation, which attracted the attention of the whole country. Under the strong protests from all walks of life, YouTube began to offline such videos on a large scale and banned accounts. By November last year, YouTube announced that it had deleted more than 50 channels and 150,000 videos.

  On January 16th, a netizen sent a translated article through Weibo, pointing out that some foreign institutions are targeting children and producing video content that is not suitable for children by using some classic cartoon characters, such as Princess Aisha, Spider-Man, Hulk and Clown. These videos contain a lot of elements such as violence, soft pornography and scary pictures, which will have a serious adverse impact on children’s physical and mental health.

  The article mentioned that similar videos have sneaked into China from abroad, and many mainstream video websites can search for similar videos, and some videos are already "made in China", and the content distributed is in Chinese dialogue.

  After the article was published, it quickly attracted the attention of netizens, and many "cult films" hidden in video websites were found by netizens and caused widespread heated discussion.

  Do it when it’s time to do it.

  The relevant state departments have issued a "wanted order" to make a "killing skill" and vowed to force "poisonous videos" into the Jedi.

  Weibo, the official of the Public Security Administration of the Ministry of Public Security and the Special Action Office for Fighting Four Blacks and Eliminating Four Harms, issued two Weibo, reminding netizens to be careful. Some animations or live-action short films with bloody violence or soft pornography and even child abuse after secondary processing have quietly flowed into major video websites in China.

  The national office of "eliminating pornography and illegal publications" issued a statement saying that in-depth monitoring and inventory have been deployed. At present, relevant websites have carried out self-examination and cleaning. The national office of "eliminating pornography and illegal publications" will continue to pay attention to enterprises that fail to fulfill their main responsibilities and cause harmful video and information dissemination. Once verified, they will be severely punished.

  The Beijing Cultural Law Enforcement Corps issued an urgent notice on the work of banning "children’s cult videos", proposing to ban "children’s cult videos" and requiring all relevant content to be offline, so as to further strengthen and standardize the management order of online game market.

  The major media have followed up and reported this matter one after another, exposing the ferocious face of the "cult film".

  It actually triggered a ban on the whole network. How "poisonous" is the "cult film"?

  seven deadly sins

  With bloody violence, horror and cruelty, absurdity and even pornography.

  "These animated videos and live-action short films contain a lot of bloody violence, horror and cruelty, absurdity and even pornography, which is not conducive to children’s physical and mental health." Xu Yan, president of China Society of Social Psychology and professor of psychology at Beijing Normal University, said that children have strong curiosity and desire to learn, but they lack discrimination, self-control and resistance. Therefore, it is difficult to shield or stay away from their poison.

  Integrate into daily life scenes and rationalize abused and infringed behaviors.

  Children are the protagonist and the target of communication, but the content is full of all kinds of violence, torture, abuse and soft pornography. For example, they are naturally interspersed in eating, sleeping, playing games, chatting and other scenes, so that injections and abortions become simple, and being infringed and beaten is as common as eating. This not only rationalizes abused and infringed behaviors, but also encourages children to do cruel and abnormal behaviors that hurt others in disguise.

  Using bright colors and rich composition to lure children into addiction

  These videos, without exception, focus on the use of highly saturated colors such as red, yellow and green, which look very bright and beautiful. Some researchers have pointed out that this bright color constitutes a child’s basic sense of the world, and it is easier to stimulate children’s brains; The arrangement and combination of these colors are also easy to make children addicted.

  Confuse the audience with bright music

  In terms of soundtrack and dubbing, these short films also use lively music and high-pitched and cheerful dubbing that children prefer, so that children think that this is no different from Frozen, Pleasant Goat and Big Big Big Wolf that they usually like to watch.

  Close the distance with animated images that are deeply loved by children

  The protagonists of these videos are often played by children’s favorite animated images, and the most frequent ones are superheroes such as Elsagate and Spider-Man, Mickey Mouse, Minions, Rainbow Pony and Spongebob. Because children like these animated images, it is easier for children to accept and even think that these animated images are correct and can be imitated. Over time, children’s tolerance threshold for many dangerous and violent behaviors will be lowered and they will become addicted to these behaviors.

  The content is extremely confusing.

  The release and disseminator of "cult video" is playing "edge ball". The "cult video" is different from pornographic, bloody and violent videos in the traditional sense. In terms of operation, it is a "secondary creation" based on the original characters. From the way of presentation, these videos are often under the guise of "literacy" and "shape discrimination", but the high degree of confusion makes them more harmful. Some parents were deceived by the label and randomly ordered an episode of so-called cartoons for their babies to watch. Unexpectedly, the ferocious pictures and screams in the "cartoons" scared the children to cry.

  Take children as subjects.

  In addition to "handling" foreign videos, what’s more, China’s version of "children’s cult film" was produced, which not only changed the written language into Chinese, but also copied, edited, produced and disseminated a series of videos, and even took children as the shooting object.

  In the video, the children speak nonstandard Mandarin and interpret the contents including violence and pornographic metaphors. At the end of the film, they say "Welcome children to watch" and other commentaries.

  Five Harms of "Destroying Childhood"

  Instill improper thoughts, resulting in wrong cognition. 

  After watching it, children are easily brainwashed and instilled with improper or even extreme ideas, which has a great impact on children’s values and growth.

  Chen Mo, an expert in psychological education for children and adolescents, believes that watching such videos for a long time will have a subtle influence on children. "Young children have no mature consciousness, and implanting such information at an early stage will cause extremely wrong cognition". Among them, bloody and violent videos will cause panic to children, affect the development of nerves, and easily cause a series of serious effects such as inattention and self-distrust in the later period.

  If it spreads rapidly in a small group, the consequences are incalculable.

  Xu Yan, president of China Society of Social Psychology and professor of psychology at Beijing Normal University, said that these videos beyond children’s age and identity should be strictly resisted. "Children are influenced by such videos for a long time, and it is easy to distort cognition, mistakenly think that violence is normal, bloodshed is fun, and even they are used to criminal methods and imitate them in life and study. Once this behavior happens, it may spread rapidly in small groups. "

  Induce campus violence

  In recent years, campus violence has become a hot spot of public concern, and it is also a headache for education departments and parents. In many cases, this kind of minor’s harm to minors often brings a lose-lose outcome to the offender and the victim. These videos, which are covered with cartoon characters, will have a great negative impact on minors and even become the inducing factor of campus violence.

  Generally speaking, minors have strong curiosity and imitation ability, but their ability to distinguish right from wrong and anti-interference is poor. They are in a rebellious period. If they watch these videos by mistake, they are likely to regard them as a standard and indulge in them. Those with poor self-control may even imitate the violent plot, and then embark on the road of hurting classmates, robbery, theft and other illegal crimes.

  Induce children to imitate.

  Sociologist Bandura once did a "Bobo Doll Experiment". Through observation and comparison, it was finally found that children are more likely to imitate other people’s aggression when they see it appreciated.

  In 2013, a 9-year-old boy in Jiangsu Province burned two 5-year-old and 8-year-old friends in the same village seriously for imitating the plot of "Big Big Big Wolf Roasting Whole Sheep" in the cartoon Pleasant Goat and Big Big Big Wolf.

  The harm to the child’s mind is irreversible.

  Many adults’ psychological problems can be traced back to their early experiences. Some people’s fear of blood stems from the "pictures" they saw when they were young, which cannot but attract our attention.

  After the shock, it should be a collective reflection

  The "cult film" incident is shocking and angry. After being angry, parents should also reflect. Looking back, have you ever asked pad to "take the baby" for you in order to relax? Have you ever handed your mobile phone to your child without scruple in order to make him happy? I believe that mothers have their own answers in their hearts.

  Caring for the healthy growth of children has never been just a matter within the family, and the whole society has an unshirkable responsibility.

  The children’s "winter vacation time" is about to start, and it is worrying to think of the "online learning APP related to pornography" and "children’s book market chaos" that remain to be solved.

  What I want to say is the old saying that you and I both know, "Young people are strong, and the country is strong". Let’s gather the power of the whole society to create a pure land for them to grow up. After all, children’s tomorrow is our common future!

  (Text/Feng Wenya)