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131,700 Star Yue L/Star Rui L Zhiqing Pre-sale Price Announced

  [car home Information] On November 10th, Geely (|) and Xingrui L Zhiqing launched the pre-sale and announced the detailed configuration. The two new cars were updated in design and both were equipped with 1.5T four-cylinder hybrid systems.Xingyue L Zhiqing offers two models: Xinghe Edition and Tiangong Edition, and Xingrui L Zhiqing offers three models: Xingyun Edition, Xinghe Edition and Tiangong Edition. Among them, the pre-sale price of Xingrui L Zhiqing is 13.17-15.27 million yuan, and the pre-sale price of Xingyue L Zhiqing is 17.17-18.17 million yuan.

Xingrui L Zhiqing Pre-sale Price car make and model Pre-sale price (ten thousand yuan) Nebula edition 13.17 Xingheban 14.17 Tiangong edition 15.27
Xingyue L Zhiqing Pre-sale Price car make and model Pre-sale price (ten thousand yuan) Xingheban 17.17 Tiangong edition 18.17

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● Xingyue L Zhiqing

Geely Automobile Xingyue L 2024 1.5T Smart Engine Edition

  The front face of Xingyue L Zhiqing is more atmospheric, and it still adopts the straight waterfall front grille, but the grille has been upgraded from the previous generation’s concave type to the outward expansion type. With the new central style LOGO and the penetrating air intake below, the visual effect is very burly. The new car has added the exclusive car color "Haoyue White", and this pearlescent paint is more delicate.

Geely Automobile Xingyue L 2024 1.5T Smart Engine Edition

Geely Automobile Xingyue L 2024 1.5T Smart Engine Edition

  The side of the new car is the same as the old one, but it provides a brand-new multi-spoke sports rim, which is more textured as a whole. The rear of the car will still use penetrating taillights, and the shape of the bumper echoes the front of the car, which is rich in visual layering.

Geely Automobile Xingyue L 2024 1.5T Smart Engine Edition

   In terms of interior, the new car will continue the design of the current Xingyue L, equipped with 12.3-inch digital LCD instrument+touch HD central control screen+touch HD passenger dedicated screen, 25.6-inch AR-HUD augmented reality head-up display system, L2 intelligent driving assistance system, etc., and NOA intelligent pilot-assisted driving can also be selected. The new interior is inspired by the oriental white color (the Tiangong version comes standard), adopts the color matching style of white+gray, and combines a large area of leather fabrics to make the luxurious texture of the whole vehicle even better.

  In terms of specific configuration, Xinghe Edition is equipped with induction wiper, induction electric tailgate, 72-color ambient light, 8-way electric adjustment/memory/ventilation of main driver’s seat, front seat heating, ACC S&G full-speed adaptive cruise (0-150km/h), AEB automatic emergency braking, LDW lane departure warning system, SLIF speed limit sign recognition reminder, LKA lane keeping auxiliary system, BSD blind area monitoring system, etc.

Geely Automobile Xingyue L Zhiqing 2024 1.5T Tiangong Edition

  On the basis of Xinghe Edition, Tiangong Edition adds privacy glass, Infinity 10 speaker high-end customized professional audio, co-pilot seat ventilation, three-zone independent automatic air conditioning, AR-HUD head-up display, smart Bluetooth key for mobile phone, 5G network, AQS air quality management and other configurations.

● Xingrui L Zhiqing

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  Xingrui L Zhiqing also adopts a brand-new design language, with a plump nose, a waterfall-style grille and a more atmospheric and dynamic front face. The headlight model of the new car is also more concise, and the headlight module adopts a brand-new reflective bowl+inner mask design, which can realize the functions of water steering, light show, car search, welcome and farewell. Like Xingyue L Zhiqing, the car has added the exclusive car color "Qingshan Purple".

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  The length, width and height of the new car are 4825/1880/1469mm, respectively, and the wheelbase is 2800 mm. Compared with the length and width of the car body on sale, the wheelbase has not changed. The car has a track of 1618mm, so the official has been emphasizing its "luxury wide-body design". The car has a slender and smooth body posture, combined with a powerful double waistline design, and the rear part adopts a new through taillight with 280 light sources, which makes it light up better. As shown in the above picture, the new car has also added a "Night Watch Fei Ying" wheel rim.

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  As for the interior, Xingrui L Zhiqing will adopt a brand-new "white+purple contrast color" design style (the Tiangong version comes standard). The whole interior is dominated by white, supplemented by purple line elements shuttling through the details such as the center console, steering wheel and seat, and with 256-color LED atmosphere lights, it creates a fashionable and elegant sense of luxury.

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  The 13.2-inch central control panel of Xingrui L Zhiqing can provide 2K HD display, while the resolution of 10.2-inch full LCD instrument reaches 1920*532, and the screen reflectivity is only 1.5%. The new car will be equipped with 50W wireless charging, which can support the private protocols of Huawei, Xiaomi and oppo, and has the functions of large-screen interaction and overheating protection. In addition, the car will also provide four charging interfaces: the first two and the second two.

  In terms of specific configuration, the nebula version uses 215/55 R17 tires. It will be equipped with automatic wiper, electric folding/heating of exterior rearview mirror, intelligent high beam, openable panoramic sunroof, 8-speaker stereo, 6-way electric adjustment of main driver’s seat, constant temperature air conditioning, transparent chassis, intelligent voice interaction, online navigation, ACC S&G full-speed adaptive cruise (0-150km/h), AEB urban pre-collision system, AEB-P pedestrian identification protection system and FCW front collision warning system. LKA lane keeping auxiliary system, ELKA emergency lane keeping auxiliary system, SLIF speed limit sign recognition reminder, TSI traffic sign recognition reminder, etc.

Geely Automobile Xingrui L Zhiqing 2024 Tiangong Edition

  On the basis of the nebula edition, Xinghe Edition adds red sports calipers, LED taillights, fragrance system, 12-speaker Harman Infinity audio system (including headrest audio), ambient lights, 4-way electric adjustment of the lumbar support of the main driver’s seat, 4-way electric adjustment of the auxiliary driver’s seat, heating of the front seat, automatic constant temperature air conditioning in two temperature zones, glove box lighting, LCA lane change assistance system, DOW door opening warning system, CMSR rear collision warning system and RCTA rear lateral assistance.

  The top version of Tiangong will be further equipped with front windshield sound insulation glass, LED headlights with flowing water, light show, welcome carpet, front seat ventilation, main driver’s seat memory, FaceID facial recognition+driver status monitoring, wireless charging of 50W mobile phone, 24.3-inch giant screen AR-HUD head-up display, smart Bluetooth key of mobile phone, negative ion purifier and so on.

● Power system

Geely Automobile Xingyue L Zhiqing 2024 1.5T Basic Model

Geely Automobile Xingrui L 2024 Zhiqing 1.5T hybrid version of oil and electricity

  In the power system, the new car is equipped with a 1.5T four-cylinder hybrid engine. The thermal efficiency of this engine is 44.26%, the maximum power is 120kW(163 HP) and the peak torque is 255 N m.. Matching the engine is a three-speed hybrid special gearbox. P1 motor (Schaeffler) has a maximum power of 60kW and a maximum torque of 180N·m, which is mainly responsible for power generation and starting, and automatically outputs torque as a power source under large throttle; P2 motor (Borgwarner) has a maximum power of 100kW and a peak torque of 320 N m. It is mainly responsible for driving and kinetic energy recovery, and its maximum efficiency reaches 97%.

  The new car will be equipped with X-System intelligent control system, which includes eight functions: power management, power management, energy management, driving management, kinetic energy recovery, thermal management, NVH management and diagnosis management. According to official data,The comprehensive fuel consumption of Xingrui L Zhiqing 100 km is 4.22 liters, the acceleration time of 0-100km/h is 7.5 seconds, the comprehensive fuel consumption of Xingyue L Zhiqing 100 km is 4.79L, and the acceleration time of 0-100km/h is 7.9 seconds.

● Full text summary

  Although electric vehicles are the hottest topic at the moment, it must be said that many consumers are still on the sidelines: they are noisy, but they just don’t buy them. More energy-saving and fuel-efficient hybrid models are the best solutions for many consumers. Once upon a time, Japanese double engines occupied the highland of the hybrid market, but with the improper efforts of China brands in recent years, they not only achieved a leading position in the electric field, but also gradually broke the rule of their opponents in the hybrid field. The launch of two smart engine models, Xingyue L and Xingrui L, will become heavy products on the road of Geely’s electrification transformation, helping it to expand its territory in the fuel market, which still accounts for most of the market. (Text/car home Chen Hao)

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The M5 version of Zhijia is officially launched. The new HUAWEI ADS 2.0 is a heavy first scan code to read the mobile version.

  On April 17th, AITO’s M5 Series Huawei Advanced Intelligent Driving Edition (AITO’s M5 Intelligent Driving Edition) was officially launched. Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, said: "The M5 series smart driving version is in ‘ HarmonyOS cockpit ceiling ’ On the basis of, add ‘ Intelligent driving ceiling ’ , let the M5 version become ‘ Shuangzhi ceiling ’ , HUAWEI ADS 2.0 for the first time? The intelligent driving system makes people drive safer and more comfortable, and raises intelligence to a new height in the industry! "

  The M9, the first full-size flagship SUV of AITO brand, also made its debut at the press conference. The extended range version and pure electric version will be scheduled on April 17th and will be officially released in the fourth quarter of 2023.

  AITO Wenjie M5 Intelligent Driving Edition, jointly designed by Cyrus Auto and Huawei, will be the first one equipped with HUAWEI ADS 2.0 at the same time. The intelligent driving system and HarmonyOS Intelligent Cockpit 3.0 provide an intelligent driving experience infinitely close to L3. Wujie M5 Intelligent Driving Edition is equipped with technologies such as HUAWEI DriveONE pure electric drive platform and HUAWEI DATS dynamic adaptive torque system, and has a pure battery life of 255km and a long comprehensive battery life of 1425km (the pure battery life is the CLTC comprehensive working range of the battery pack of Wenjie M5 Rear Drive Intelligent Driving Edition, and the comprehensive cruising range is the total cruising range of the CLTC comprehensive working range of Wenjie M5 Rear Drive Intelligent Driving Edition. )。 New hardware such as laser radar, HUAWEI MagLinkTM magic car interface, etc., combined with breakthroughs in technology such as General Obstacle Detection (GOD) network and spatial audio, have made the M5 Smart Driving Edition in the world a real intelligent ceiling.

  It is the first time to install HUAWEI ADS 2.0, and it can be opened with or without pictures.

  AITO Wenjie M5 Intelligent Driving Edition is the first model equipped with HUAWEI ADS 2.0 advanced intelligent driving system, equipped with an overhead laser radar, three millimeter-wave radars, eleven high-definition cameras and twelve ultrasonic radars. The signal is doubled by superimposing new antenna technology, and it is the first to realize high-speed and urban advanced intelligent driving functions independent of high-precision maps, bringing an infinitely high-order intelligent driving experience close to L3. It is estimated that this year, in Q2, the map-free commercial high-order intelligent driving scheme (the map-free commercial high-order intelligent driving scheme refers to the high-order intelligent driving scheme that does not rely on high-precision maps) will be extended to 15 cities nationwide, and in Q4, it will be extended to 45 cities.

  On the basis of integrating BEV(Bird Eye View) perception ability, AITO-bound M5 Intelligent Driving Edition is the industry’s first GOD network, which can identify alien objects outside the white list of general obstacles. Combined with the road topology inference network, vehicles can drive with or without maps, so that vehicles can see, understand and drive better.

  Driving with people is safer, driving with wisdom is more comfortable and parking is more worry-free.

  AITO asks the M5 Smart Driving Edition to make driving safer. Cars can reach beyond their reach, and they are not afraid of the change of light and shade in and out of the tunnel and the glare at night, and accurately identify pedestrians, vehicles and other special-shaped obstacles. Under the urban road conditions, the M5 Intelligent Driving Edition can actively avoid all kinds of vehicles occupying the road, and effectively deal with scenes such as "opening the door to kill" and "ghost probe". Even in the scenes such as pedestrians with strong glare at night, the maximum braking speed can reach 50 km/h.

  AITO asks the M5 Smart Driving Edition to make smart driving easier. In the high-speed scene, crossing the city is no longer tiring. The M5 version of Zhijie can be imported and exported to the high-speed ramp independently, with a success rate of 98.86%, and the MPI(Miles Per Intervention) of long-distance navigation is as high as 114km, which is comparable to the reliability of "old driver".

  AITO asks M5 Smart Driving Edition to make parking more worry-free. Memory parking, which is carried for the first time, enables the vehicle to learn independently in the garage environment and build 3D models. After the fixed parking space is parked once, it will automatically plan the route for parking. Thanks to Huawei’s self-developed parking regulation and control algorithm, Wenjie M5 Intelligent Driving Edition can handle more than 160 parking scenes including dead-end road parking/parking, automatic vehicle parking, low-speed automatic parking, parking service assistance, etc. The parking recognition rate is as high as 96%, and the parking success rate is 95%. Intelligent parking assistance, real parking space can be parked when it is visible.

  HarmonyOS cockpit was upgraded to realize "mobile whole house intelligence"

  AITO’s M5 Smart Driving Edition is equipped with HarmonyOS 3 smart cockpit, and the "smart cockpit ceiling" is upgraded to raise the intelligence of the car to a new height. The intelligent perception in the car of the M5 Smart Driving Edition goes further, which makes the car adapt to people and realizes all-round automatic adjustment of seat position, HUD height and rearview mirror position.

  A number of brand-new software and hardware technologies have been put on the bus, which has also enabled the M5 Intelligent Driving Edition to realize "mobile whole house intelligence": the first time the space audio technology is put on the bus, combined with 19 units of professional-grade audio, it makes users feel like visiting the performance site of the National Grand Theatre; In-vehicle interface of HUAWEI MagLinkTM in the back row can realize multi-device linkage, such as controlling the content watched by children on the back panel, team games in front and back rows, and dual-screen access to meetings, etc., so that the M5 Smart Driving Edition can easily become a user’s exclusive study, game hall or conference room. HarmonyOS 3 also further integrates the car and the mobile phone: the interconnection function of PC car and machine makes the temporary office in the car more efficient; The mobile phone uses the function of internal address navigation and circulation, and the car can be navigated at the touch of the mobile phone.

  Long battery life and extraordinary driving experience

  AITO Wujie M5 Smart Driving Edition has a hidden door handle, a racing-class side wall diversion air inlet and a sharp-tailed swift spoiler tail, which brings more excellent aerodynamic design, reduces the wind resistance of the whole vehicle by 11%, and improves the comprehensive endurance by 14.7% to 1425km (endurance under CLTC working conditions).

  Empowered by the HUAWEI DriveONE pure electric drive platform, the Wujie M5 Smart Drive Edition has a 4.4-second 100-kilometer acceleration performance comparable to that of a super sports car. With the blessing of Huawei DATS system, all-aluminum chassis, front double wishbone and rear multi-link, it brings users the ultimate handling performance experience. Add 20-inch double five sports wheels, equipped with red brake calipers, iconic penetrating eagle wing taillights and LOGO taillights, which are highly recognizable.

  In addition, the legroom in the back row of the M5 intelligent driving version is optimized to 870mm, so that passengers can sit for a long time. The trunk has a volume of 369L, which can be expanded to 776L after the rear row is put down. With the reverse charging of 3500W, it still supports the battery life of more than 800km after camping in the wild for a week, which easily meets the travel needs.

  The official guide price of AITO Wujie M5 Intelligent Driving Edition is: 279,800 yuan for Wujie M5 Rear Drive Intelligent Driving Edition, 299,800 yuan for Wenjie M5 Four-wheel Drive Intelligent Driving Edition, 289,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Rear Drive Edition and 309,800 yuan for Wenjie M5 Pure Electric Intelligent Driving Four-wheel Drive Edition. The standard functions of HUAWEI ADS 2.0 advanced intelligent driving system software package have covered 19 functions such as high-speed LCC(Lane Centering Control Lane Cruise Assist), urban LCC, and high-speed NCA (Navigation-based Cruise Assist). The optional premium package also includes three functions: urban NCA, AVP(Automated Valet Parking in parking service) and urban LCC enhancement. The one-time purchase price is 36,000 yuan, the annual subscription price is 7,200 yuan, and the monthly subscription price is 720 yuan. During the pre-sale period (April 17 to June 30, 2023), you can enjoy the first sale rights such as deposit expansion, optional fund gift and 6-month HUAWEI ADS 2.0 premium package gift; This product can also enjoy an additional replacement subsidy of 10 thousand yuan for multi-vehicle replacement.

  At this conference, the flagship SUV of Panoramic Wisdom & mdash; — AITO Wenjie M9 brings a brand-new family design based on the design concept of "extreme simplicity and purity" in Wenjie series. As a full-scale flagship SUV, Wenjie M9 has a comfortable seating space comparable to MPV, and provides 3-6 changeable seating spaces, a newly-built D-class luxury SUV platform, an all-aluminum chassis, and air springs and CDC shock absorption systems as standard in all departments, bringing better riding comfort and safety. As the flagship product of Huawei’s deep empowerment, Huawei’s smart car full-stack technology solution is fully on board. On the basis of the double "ceilings" of smart cockpit and intelligent driving, it includes Huawei’s megapixel smart headlights, HUAWEI AR-HUD, AI big model, sensing federation and other black technologies, all of which are on board, bringing the ultimate intelligent experience of the whole scene.

  The estimated price range of AITO’s M9 extended range version and pure electric version is 500,000-600,000 yuan. Consumers can book through Huawei Mall and enjoy the corresponding rights of booking, which will be officially released in the fourth quarter of 2023.

  

  

  

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LI was blasted for "issuing an 8-month year-end award". Insiders: Not so much on average.

Image source: LI

When it comes to year-end awards, the nerves of migrant workers will be extremely sensitive. The year-end awards offered by big factories are envied by ordinary workers, but they are far behind.

At the beginning of 2023, LI was accused that he only studied Huawei’s wolf culture in enterprise management, but didn’t see any dividend mechanism in employee rewards. But at the beginning of 2024, LI fulfilled his promise to learn from Huawei in an all-round way.

Recently, the news that "LI issued a year-end bonus of 4-8 months" and "Huawei paid out a dividend of 77 billion yuan" both rushed to Weibo for hot search, admiring a group of migrant workers for a time.

After all, in this year, the year-end "red envelopes" that can receive 1-2 months are a minority, and it is common to have none. Therefore, when Huawei and LI came out to hand out the year-end bonus in a big way, it caused widespread concern and discussion inside and outside the circle.

Regarding LI’s big year-end bonus, Li Xiang, founder and CEO of LI, said, "We can’t just learn Huawei’s process, but not Huawei’s profit distribution".

In Li Xiang’s view, if the target is exceeded in 2023, more bonuses will be given, and if the target is not achieved in 2022, less bonuses will be given, so that rewards and punishments will be clear. Only learning the advanced process, not learning the advanced benefit distribution, and unclear rewards and punishments are the biggest reasons for the inefficiency of the organization, simply tossing employees. Growth, achievement and reward are indispensable.

Screenshot from Ideal Weibo

Screenshot from Li Xiang Weibo

As an ideal learning object, Huawei lavished 77 billion yuan on year-end awards this year, benefiting at least 140,000 people, with a per capita dividend of over 500,000. What is the concept of 77 billion? The data shows that Huawei’s net profit in the first three quarters of this year was 73.056 billion yuan. In other words, Huawei is equivalent to distributing all the net profits of more than 9 months to the participating employees.

What is the ideal year-end bonus?

According to a poll of 615 people in the ideal community, among the votes that are known to give out the year-end bonus for several months, 97 people voted for the year-end bonus for more than five months. Followed by 4-5 months of voting, with 36 people. There are even people who are certified as ideal employees, saying that Ideal has issued an eight-month year-end bonus this year.

However, it is understood that people familiar with the matter in LI told Titanium Media App that the average employee is not as much as eight months, but it is definitely more than last year. It said that LI has issued a notice that employees are not allowed to disclose their year-end bonuses, including discussions among colleagues.

According to the pulse community users who are certified as ideal employees, this year’s year-end bonus in LI is generally between 4 and 8 months, with 4 months of normal performance and 8 months of better performance. Another ideal employee said that in LI’s performance appraisal standard, one M corresponds to two months, and two M’s a year is four months.

Overall, LI’s year-end bonus is more among automobile manufacturers. In contrast, traditional car companies such as GAC, SAIC and Geely generally have year-end awards of 1-2 months, and some are even lower. One user said that Geely Ningbo Research Institute only issued 5,000 year-end awards this year, while another user said that "Guangqi Honda is even worse".

This year, LI issued a large year-end bonus, which was mainly related to its outstanding performance.

In 2023, LI delivered 376,000 new cars, a year-on-year increase of 182.2%. The sales volume ranks first among the new forces, and it is also the first new force with an annual sales volume of more than 300,000 vehicles. In comparison, Weilai, which ranked second in sales volume in 2023, delivered only 160,000 vehicles, less than half of LI.

The continuous increase in sales volume, combined with factors such as the average selling price of vehicles exceeding 300,000, has boosted the performance of LI. According to the latest financial data, LI’s revenue in the third quarter (July-September) was 34.68 billion yuan, a year-on-year increase of 271.2%. Among them, the net profit reached 2.81 billion yuan, an increase of 21.8% from the previous month, and it achieved profitability for four consecutive quarters.

LI will announce its fourth quarter and annual results on February 26th. According to the forecast, LI’s revenue in the fourth quarter will reach 38.46 billion yuan to 39.38 billion yuan, up 117.9% to 123.1% year-on-year.

As of September 30th, the cumulative revenue of LI in 2023 has reached 82.12 billion yuan. If the revenue in the fourth quarter meets expectations, it means that its annual revenue will exceed 100 billion, becoming the first new force with revenue exceeding 100 billion.

Looking forward to 2024, the core goal of LI is to achieve the annual sales target of 800,000 vehicles. If successful, LI is expected to be the top luxury car brand champion in China. In contrast, BBA (Mercedes-Benz, BMW, Audi), which dominated the luxury market all the year round, sold 765,000 vehicles, 825,000 vehicles and 729,000 vehicles in China in 2023, with year-on-year growth rates of 1.7%, 4.2% and 13.5% respectively.

In order to support the annual target, LI will embark on a massive expansion of Zhang Zhilu, new product lineup and offline sales channels in 2024.

2024 is an unprecedented product year in LI, with a total of 8 new cars coming on the market, including 3 modified models and 5 brand-new models. Among them, the current models L7/L8/L9 are expected to be upgraded in March; In April, a full-extended-range vehicle, the Ideal L6, will be added. The price of this vehicle is expected to be between 200,000 and 300,000, which is considered as the key vehicle to hit the annual sales target.

In addition, LI will launch four brand-new pure electric vehicles this year, including the ideal MEGA of pure electric MPV, which has been confirmed to be launched in March, and three other brand-new pure electric vehicles to be launched in the second half of the year. By 2025, LI’s product lineup will form a layout of "1 super flagship model +5 extended-range electric vehicles +5 high-voltage pure electric vehicles".

LI’s flagship retail center has recently opened in the north, Guangzhou and Shenzhen. This is a signal that LI will expand its offline sales channels in 2024. According to the plan, LI will add more than 330 direct stores this year, aiming to expand the coverage of offline channels to all cities including fifth-tier cities. By then, the number of retail centers in LI will increase to 800, which will match the number of BBA’s sales outlets in China.

However, under the surface of the ideal aggressive sales target and expansion strategy, there are also hidden danger signals.

The first is whether the sales volume can maintain a high growth trend. In January this year, the sales of nearly 33,000 vehicles in the sector became the champion of the new forces for the first time, while LI was the runner-up with 31,000 vehicles. Since last December, when the station sold a high of 50,000 vehicles last month, LI failed to maintain the growth momentum of the previous month. Whether the new forces can regain the title in the next February is an important node for the outside world to re-evaluate LI.

In the high-pressure environment of repeated bombardments by competitors and continuous squeezing of the incremental market of the industry, it is a great pressure for LI to achieve more than 100% growth in 2024.

Secondly, can pure electric vehicles be recognized? The delayed listing of the ideal MEGA made LI, who entered the pure electric track for the first time, attract a lot of doubts. Faced with the double pressure of the layout being later than the competitors and the extremely crowded industry, it is difficult for LI to replicate the success of the extended-range track on the pure electric track.

Under the influence of various factors, LI broke out the "eight-month year-end bonus" at such a special time node, and was once again discussed with Huawei, which not only boosted morale, but also released the momentum of LI’s "far ahead" to the industry and attracted more talents to join.

For LI, which wants to expand greatly in 2024, the significance of the year-end bonus far exceeds the meaning of the "year-end bonus" itself. This wave of popularity is a good publicity for its brand exposure and reputation.

In 2024, almost everyone said, "It’s harder and more complicated". Even though there are layoffs in the industry from time to time, we still have to believe that "when God closes a door, he will definitely open a window for you." For example, enterprises represented by LI and Huawei are still expanding against the trend, speeding up their development, and awarding large amounts of year-end bonuses.

How much did the year-end awards go to the migrant workers around you?

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How can luxury clothing brands open up new possibilities of IP marketing? Explore a new solution in the IP film meeting of Little Red Book "Joint Good Play" and "Luxury Clothing Special Session"

Under the multiple influences of diverse user contacts and subdivision of life scenes, beauty care, luxury goods and fashion trends are facing multiple challenges and opportunities in 2024. How to capture the rapidly changing consumer trends, find the right segmentation scenarios, and anchor the right communication path to connect with consumers has increasingly become an urgent issue for brands.

Relying on the vigorous content ecology, massive real users and diverse consumption scenarios, Xiaohongshu marketing IP has been continuously advanced in meeting the needs of users’ self-expression and brand marketing, providing new ideas for the development of luxury clothing industry and becoming an important bridge for two-way communication between brands and consumers.

On March 28th, Xiaohongshu’s first "Joint Play" IP viewing conference — — Beauty Care, Luxury Goods and Fashion Apparel Sports Outdoor Industry Special Session was held in Shanghai. This movie will invite more than 100 brands and nearly 10 star friends from the American luxury clothing industry to gather at the scene. Through the perspective of the current industry and consumer insight, we will deeply analyze the track trend from a multi-dimensional perspective, show the new trends of Little Red Book marketing IP IP 2024, and bring new inspiration for the industry to look forward to opportunities, marketing layout and innovative gameplay.

Play a new trick of "IP broadcasting" and create an immersive romantic date.

Counting the beautiful time, seeing China, looking for the fireworks on the road, and the stranger’s day at the gate of nature, many marketing IP films gathered at this film show, with heavy premiere, limited time screening, showing in the heat and roadshow guests.

Xiaohongshu "staged" the concept core, innovative gameplay, methodology and marketing value of each marketing IP in a novel, creative and interactive way. The event exhibition ingeniously integrated the top ten IP features, and set up the road of "joint drama" outside the venue. On-site guests could immerse themselves in each marketing IP along the punch-in map, or find the inner peace of "outsiders", or they could see the shining China brand, or feel the real life at a double speed … along the "joint" route, they unveiled the "drama" together.

In addition to the novel eye-catching IP movies, many star friends have joined in, bringing wonderful performances such as talk show, dance and rap, conveying the IP value in the eyes of TAs through stage fancy, and enriching the live "watching" experience. Talk show actor Xiao Bei revolves around the scene of buying ski novice equipment in his life. Golden sentences frequently bombard the audience with joy, and every sentence is a burden, cleverly conveying "new treasures" to the public’s treasure points in a relaxed atmosphere.

When the national style meets hip-hop, when the attitude of slow people meets rap, what kind of sparks will collide? In 2019, "China New rap" won the fourth place, and the musket FireGun brought a unique national style to rap performance "Dali City", with a strong Chinese style and rap lyrics with artistic conception, which reached the ears and landed between Cangshan and Erhai in Dali, conveying the slow emotional value behind the IP "Slow Man Festival".

The IP curtain of "Xiao Mei Shuo" was opened. With the countless dancers Su Lianya in "This is Street Dance 3", a dance performance with both poetic and aesthetic feeling was brought. From the immersive lighting atmosphere, to the voice-over of poetry full of artistic conception, to the emotional dance, the guests were led to wander through different scenes such as cities and forests, which was full of appeal and conveyed the beautiful life concept of IP "Xiao Mei Shuo" as a dancer.

In addition, there are more surprises on the scene. Kiki Xu, an old friend, and Ayanga, a new friend, chatted with Minako, the head of Xiaohongshu Commercial Marketing Center, about their feelings as users of Xiaohongshu, and shared their experiences in marketing IP in the station. Kiki Xu said that because he likes to travel, the most impressive marketing IP of Little Red Book is "going out to play with stars". Share the journey with your good friends. This kind of sharing is sincere, and you will be doubly happy because of sharing.

Ayanga shared his own "film review" after the screening: everyone shared their efforts to love life in the little red book, and at the same time shared their professional knowledge with more people. As a new friend, I hope to share more about musicals with you and make musicals a wonderful part of life.

At the scene, Minako, the head of the commercial marketing center of Xiaohongshu, explained the concept of "good play": "There will be a" good play "if there is a good stage in life. Our destinations are not necessarily the same, but the passage we have walked hand in hand must be wonderful." For the new launch of marketing IP in 2024, Xiaohongshu is looking forward to working with the brand to promote business with creativity, stage more "good plays" and open a new chapter in marketing together.

Liang zi, the head of the consumer decision-making department of Xiaohongshu, explored the core of beauty, shared the beauty trend of Xiaohongshu in 2024, interpreted what new changes have taken place in the beauty trend under the mentality that users are more real and self-centered about "face" and more detailed about internal refinement, and elaborated on IP related to the beauty industry, such as "Beauty of 100 Cities", providing new inspiration and inspiration for the development of the brand in 2024.

Meng Han, head of fashion in Xiaohongshu community, gave a keynote speech on "Xiaohongshu Fashion Trend Release", sharing the new ecological trend of Xiaohongshu’s consumption decision-making from the perspectives of platform mentality, user value and user demand insight, and interpreting the 2024 fashion trend from the perspectives of "women’s power UP", "oriental aesthetics", "style reconstruction" and "color inspiration" to convey the vision of creating the next fashion trend between the platform and the brand.

Occupy the scene: link each subdivision scene and open a new imagination of experiential marketing.

In the past year, Xiaohongshu, together with more than 300 brands, thousands of stars KOL and head bloggers, has created IP feasts linked online and offline again and again. The film festival not only brought together many popular IPS such as "Little Beauty Talk", "Road Life Festival & Walking Life", "Outsider’s Day" and "Seeing China" and the new upgrade actions in 2024, but also presented a series of sports outdoor series, beauty personal care series, fashion clothing series, holiday marketing of "Every day is a good day" and multi-IP under "Planting a Grass Day Group", and also released a "new treasure product".

In the era of more emphasis on personalization, capturing the real life state of individuals and linking corresponding scenes is the key to planting the seeds of product mind and making products really close to and enter the real life of users. The classic IP "Xiaomei Shuo" connects users at one end and brands at the other. By aiming at the "Xiaomei topic" suitable for the brand and combining products, it realizes more resonant and interactive topic reengineering, helping the brand to naturally integrate marketing demands into Xiaomei content trends and communicate with the crowd in the right topic space. This year, "Xiaomei Shuo" will pay more attention to the pain points of both brands and users, open a new model of Always-on and Xiaomei Calendar, help brands participate in the content construction of "Xiaomei Shuo", and gain high-potential people more efficiently and quickly.

For the luxury clothing industry, which is closely related to the life scenes of young people, the "Road Life Festival & Walking Life" combines grass planting with offline experience, inputs new scenes for the brand, and starts a "24-hour adventure on the road" together with the brand, opening up new possibilities for people to break the circle. In this marketing journey, the brand can go out of the shelf and "run offline" with users, allowing users to "walk around, play and be planted with grass" and broaden the growth line of people and business increment.

In addition, the film festival also deeply deconstructed the little red book event IP— — Slow people’s day. Relying on the trend of cultural tourism and close to the spiritual needs of users, the "Slow People’s Festival" goes deep into the slow life scene of contemporary youth, and for the first time opens the tripartite linkage form of "commercialization+community+government cultural tourism", so that the brand can empower the slow emotional value, meet the slow life needs with product strength, and resonate with the slow people tribe at the same frequency.

Creating hot air: capturing and defining new fashion, and taking the brand from borrowing momentum to creating momentum.

Grasping the attention of young people is the proposition of brands nowadays, and the trend change is undoubtedly a keen insight of beauty care, luxury goods and fashion apparel industries. Under the evolution of the trend, the brand is welcoming new opportunities for development in grasping the needs of users, having the heat to take advantage of the situation, and having scenes to occupy several dimensions.

Relying on the crowd and ecological advantages, Xiaohongshu’s "Outsider’s Day" has developed many new lifestyles based on outdoor sports and experiences, expanding the communication dimension and space for the brand and helping the brand to grasp the business opportunities under the outdoor trend. "Outsider’s Day" fully opened the imagination of outdoor marketing and successfully turned it into a national carnival. By building a closed loop of [offline experience+new consumer demand scenario+online grass planting] for the brand, "Outsider’s Day" helps the brand stand in the outdoor trend, expand new usage scenarios, and achieve efficiency growth; It has also completed the full coverage from hardcore players to "outsiders" who are interested in outdoor activities, scrolling more users to share with related topics by participating in IP activities, and being planted by brands and products in a subtle way, reaching out to the crowd.

As a sports boom year, many brands have been gearing up. Inspired by the popular trend of sports, Xiaohongshu launched the "Everyone Sports Week" IP. On the one hand, it used the "people" east wind to integrate brands and resources such as stars, athletes, bloggers, etc., to amplify the brand volume and realize the deep planting of products; On the one hand, we will also launch a romantic and imaginative sports feast and life feast with the brand around the Olympics from an all-round perspective.

Strong grass planting: planting grass for the right people in the right community soil.

The benign interaction between the content in the little red book and business gave birth to a unique grass planting economy. Under the ecology of "Everything can plant grass" in Xiaohongshu, diversified ways of planting grass bring more possibilities for the development of luxury clothing brands, which can not only promote the brand’s global transformation, but also help the brand to break the circle.

In order to enhance the certainty of the explosion of new products, Xiaohongshu’s "Treasure New Products" focuses on the growth of new products, providing new playing tools and special resources for the brand. From the multiple dimensions of new ideas+new images+new ideas, "Treasure New Products" can help brands quickly establish the mental cognitive advantages of new products, and "Treasure New Products" will also usher in a heavy upgrade, endorsing products with the scoring mechanism of "professional treasure collectors+public treasure collectors", opening up the whole link of new products, helping the cold start, and achieving the certainty of new products.

Focusing on different tracks such as outdoor sports, beauty care, and fashion clothes, Xiaohongshu opened a series of IP to help luxury clothing brands link users and explore new marketing strengths. For example, the sportswear IP such as "CITYRUN Together" and "Let’s Start Now" presented in momo’s Life Line at the movie conference helped the brand to strengthen its professional image and expand its circle of new people by creating multiple sports scenes. The IP in momo’s Beautiful Time, such as Relax Lab, Odor Roaming Diary, Life Luxury Guide, and Truth Research Institute, create a fine marketing matrix of vertical track through the two-wheel drive of "scene+crowd", so that the beauty care brand can expand its global marketing imagination in Little Red Book; "A Day in Fashion momo" presents the IP of fashion clothes such as "A Collection of Popular slang" and "My Wear Formula", from wearing skills and fashion recommendations to new trends and brand shows, which makes the big show go out of the runway and go to life, creating more grass planting scenes for fashion clothes brands and providing marketing solutions in one stop.

At the same time, the series "Looking at China" in Xiaohongshu focuses on planting grass in domestic products, leading many domestic brands to "plant" into the content ecology of Xiaohongshu. In 2023, "Look at China" series IP went deep into the beauty track, and launched "Treasure ingredients are in China", which enabled the treasure strength of five domestic skin care brands to be transmitted to consumers in a three-dimensional way, and created a better voice position for domestic brands focusing on researching ingredients and developing products with more visible and more endorsement content, and entered consumers’ lives with a new attitude. In the future, "Looking at China" will also expand its perspective to more industries, and customize the theme game according to the characteristics of the industry, so as to realize the two-way development of the new demand of consumers and the hard power of domestic brands, and help domestic brands to open up new marketing possibilities.

From sharing the latest consumption trends in the industry to presenting the new gameplay and layout of marketing IP, this movie event set up a communication field for the platform, brands and users to promote sharing, which provided effective guidance for the high-quality development of the luxury clothing industry.

As an important position in brand marketing of beauty care, luxury goods and clothing trends, Xiaohongshu has always responded to the new changes in the industry with new ideas, continuously gained insight into the new trends of the luxury clothing industry, promoted the ecological evolution of the content in the station by creating a diversified and high-quality marketing IP, built a brand propaganda position, and helped the brand to convey its ideas, deepen its image and precipitate more brand assets and values.

Through Xiaohongshu’s marketing IP, American luxury clothing brands can not only gain insight into users’ real product and content needs, but also discover new trends and business. At the same time, with the increasingly mature marketing model and playing style of IP, they can gain new kinetic energy for crowd destruction and business growth.

In the future, Xiaohongshu marketing IP will continue to be rooted in the ecological soil of the community, based on individual living conditions and consumption mentality, listen carefully to the real sharing of platform users, and run it through different industries such as beauty care, luxury goods and fashion trends, and join hands with brands to explore more new opportunities, open up new business and achieve vigorous growth.

通过admin

Accustomed to reading how to "open" modern literary classics through mobile phones.

  The way people read through mobile phones has advantages and disadvantages. The advantages are convenience and large quantity. On the negative side, it may be easy to make thinking fragmented and reading fast food. How long have you been impatient to read the whole book — —

  How to "Open" Modern Literary Classics

  Borges, a famous Argentine novelist, said: "Classics are books that a nation or several nations have decided to read for a long time. They are books that people from generation to generation read with early enthusiasm and mysterious loyalty for different reasons." Since the late Qing dynasty, modern literature has only been more than a hundred years. Compared with the ancient literary classics that have been precipitated for thousands of years, the modern literary classics that have been washed out for more than a hundred years are very different.

  Facing the classics of modern literature,

  What should we do?

  First of all, the simplest thing is to face the work directly. Classics are sometimes daunting, so we should have the sincerity and patience to read them. Secondly, the works will be included in the coordinates of literary history. Place the work in a broader coordinate system instead of understanding it in isolation. Third, look for gaps and prototypes. What is the gap in this work? Where is the unexpected place of the author? Can a work extract a certain prototype until it finds its own way of dialogue with the work? The so-called application method or looking for a gap prototype is an attempt to establish an understanding based on one’s own feelings about the work. Reading classics is actually a way to express ourselves, rather than reading classics as a task. It is the classics that constitute the background color of a person’s humanistic quality. Therefore, classics should eventually return to the way of dialogue between readers and works. When you use all kinds of reading methods freely, you may find your own way to talk about classics. This way belongs to you alone, and no one can take it away.

  Rearrange the order for Chinese literature in the 20th century.

  Lu Xun, Guo Moruo, Mao Dun, Ba Jin, Lao She and Cao Yu (hereinafter referred to as "Lu, Guo, Mao, Ba, Lao and Cao") are six modern literary writers we are familiar with. Until today, our understanding of modern literature is still in the hierarchical order of literary history laid by these six writers. They occupy an important position in the territory of modern literary history. However, according to the classic view of constructivism, their classic pattern is not static.

  The selection of "Top 100 Chinese Novels in the 20th Century" was a literary classic construction activity in the late 1990s. At that time, the 20th century was coming to an end, and Hong Kong’s Asia Weekly invited heavyweight scholars and writers to jointly select the top 100 Chinese novels in the 20th century. Personally, I attach great importance to this list, because the judges include not only mainland scholars in China, but also scholars from Hong Kong and Taiwan and overseas scholars. It provides a larger evaluation field of vision. After the selection results were released, we found that the first place was Lu Xun’s Scream, the second was Shen Congwen’s Border Town, the third was Lao She’s Camel Xiangzi, the fourth was Zhang Ailing’s Legend, the fifth was Qian Zhongshu’s Fortress Besieged, the sixth was Mao Dun’s Midnight, and the seventh was Bai Xianyong’s Taipei Man. — Liu E’s Travels of the Old Handicapped.

  These ten classic works coincide with the modern literary classics we have known before, but they are somewhat unexpected: For example, Taipei Man, Biography of Hulan River and Travel Notes of the Old Disabled are not only on the list, but also in the top ten! This result surprised some people. Moreover, among these 100 works, there are many works by popular writers such as Zhuan Lou Zhu, Jin Yong, Gu Long, Liang Yusheng, Qiong Yao, Yi Shu and Li Bihua. "Hundreds of Excellent China Literature Books in a Hundred Years" is also a reliable classic reading bibliography. These are the 100 most important Chinese literature books in the 20th century jointly recommended by China mainland scholars and publishing institutions in the 1990s.

  Not all masterpieces

  Are the best works of writers.

  Masterpieces are often the guiding choice of classic texts. Generally speaking, masterpieces are works that represent the writer’s creative level, but not all masterpieces are the best works of writers. When evaluating a work in the history of literature, the social influence of the work is a very important consideration index, but a work with social influence may not necessarily have a higher literary level.

  For example, when we talk about new poetry, we will definitely talk about Hu Shi’s Trial Collection, because Hu Shi is the first person to write new poetry in a century, and there would be no modern new poetry without Trial Collection. However, if we take the new poems in Trial Collection as the standard of new poems, it is obviously to reduce the standard of new poems to the toddler stage. Therefore, although Hu Shi’s works are masterpieces of new poetry, they are definitely not the essence of new poetry. Another example is a mature writer like Ba Jin. His Home is indeed an excellent work, but it is not the most mature work of Ba Jin. Ba Jin’s writing can be divided into three stages: youth, middle age and old age. Young Ba Jin wrote the love trilogy Fog Rain Electricity and the torrent trilogy Home Spring Autumn. However, Ba Jin’s best works should be the trilogy of life "Cold Night", "The Fourth Ward" and "Resting Garden" written in middle age.

  Comparing Home with Cold Night, there is no doubt that Home is more influential, because it provides a proposition of the times, showing the collapse of a big family and the tragedy of youth enlightenment. Therefore, Home has a strong social response. Ba Jin, who is in the period of youth writing, has the first emotion, but when emotion occupies the center of writing, it is an obstacle to the depth of writing. Therefore, if you read Home carefully, you will feel that there are both young people’s unique enthusiasm and youth’s unique shallowness. In the 1940s, Ba Jin’s creation entered a mature stage. Cold Night is a story about a man who is caught between his mother and his wife. But this is only the surface of the story. What the novel really wants to express is that during the war years, young people full of blood gradually lost their dreams under the torture of life. Cold Night was born at the time of the victory of the Anti-Japanese War, and the whole novel was very sad. People usually think that the Anti-Japanese War has been won, the suffering has ended and a great nation has stood up. But in Cold Night, Ba Jin put forward a profound proposition: Does the victory of the Anti-Japanese War mean that all the problems in life can be solved? Ba Jin stepped into middle age from youth. Although his emotion changed from enthusiasm to condensation, it made his works more infectious and moved us more. Cold Night is also Ba Jin’s masterpiece, but compared with Home, readers are unfamiliar with it.

  A good writer should constantly break

  Readers’ reading expectation

  There is an important concept in reception aesthetics called "reading expectation", which means that before we enter a literary work, we will have a general expectation for this work by virtue of our existing reading accumulation. For example, we haven’t read Lu Xun’s novels before, but from our understanding of Lu Xun, we know that Lu Xun is a great enlightener, thinker, revolutionary and a great writer. These constitute the most basic judgment for us to read Lu Xun. When Lu Xun’s works conform to this judgment, we will think that our judgment and understanding are correct. On the contrary, we will be surprised: Lu Xun actually wrote like this!

  Formalism focuses on the artistic expression of the text and the strength of the form of the work. For example, when we look at a work, we feel that it is very old-fashioned and lacking in merit. And sometimes we will find that some works are very clever, similar to those we have read before, but different, and feel very novel. In fact, this is the so-called defamiliarization — — Our existing literary understanding is not enough to explain it, and it presents us with new challenges.

  For example, Lu Xun’s New Stories, many of which are very playful, are not quite the same as our understanding of Lu Xun’s serious style. This constitutes the so-called defamiliarization. A good writer should constantly break the reader’s reading expectation. Therefore, great writers often don’t follow the old habits, but have multiple faces. One Hundred Years of Solitude is a great masterpiece, but Marquez has not only One Hundred Years of Solitude, but also excellent works such as Love in Cholera Period, Colonel who has no one to write to him, Old Man with Giant Wings and Dead Leaves. On closer reading, you will find that the styles of these works are quite different. One Hundred Years of Solitude is the pinnacle of magical realism, while The Colonel who has no one to write to him is a solid realistic narrative, and Love in Cholera Period is called "the greatest love novel in the world". If you read Love in Cholera with the expectation of reading One Hundred Years of Solitude, you will find that it completely disappoints your expectation, which in turn gives us a brand-new reading experience. Marquez is always challenging our reading expectations. Formalism criticism focuses on whether a work breaks our expectations and provides a strange reading experience.

  The works of women writers

  Suitable for interpretation from feminist perspective

  Today, men’s discrimination against women still exists and is often ignored by us. Feminism tries to embody this discrimination in the context of our ignorance. Therefore, the works of female writers are very suitable to be interpreted from a feminist perspective. For example, Zhang Ailing’s works sometimes give us an anti-feminist feeling.

  In "Love in a Fallen City", Bai Liusu tried every means to marry Fan Liuyuan, and they tried every means and struggled. Finally, the Pacific War broke out, Hong Kong fell, overturned a city and made a love. From the standpoint of feminism, the ultimate meaning of a woman’s life is not given by a man, but what Bai Liusu wants in Love in the City is to marry Fan Liuyuan. Isn’t this an anti-feminist writing? This anti-feminist writing reflects Zhang Ailing’s irony of feminism. Zhang Ailing is actually standing in a higher feminist position. She believes that Bai Liusu’s story really falls into the so-called "feminist dilemma", that is, it seems that a woman can only achieve perfection in a certain sense if she is attached to a man. Zhang Ailing expressed her distrust of radical feminism by describing the process that Bai Liusu tried to enter the role that male chauvinism wanted women to enter.

  Lu Yin and Xiao Hong’s works are full of feminism, but such feminism can’t really change the situation of women. Comparing Xiao Hong and Zhang Ailing, Xiao Hong’s feminism is highly prominent. Before she died, she said a few words, one of which was "the sky of women is low". Xiao Hong, trapped in the depths of feminism, met different men all her life, but never gained emotional security. Zhang Ailing is different from her. Zhang Ailing understands the illusion and imagination of this feminist writing, so her Love in the City expresses her feminist position in an ironic way. This is an important angle for us to interpret literary works.

  Avoid falling into the "orientalist trap"

  Adopting the perspective of colonialism and post-colonialism, this is a new perspective to interpret the text with the development of cultural studies. Let’s take a movie example to illustrate post-colonialism. The fifth generation directors, such as Zhang Yimou and Chen Kaige, made many so-called "folk customs" in their films in the 1980s, such as the sedan chair and wine offering in Red Sorghum, the light sealing and foot beating in Red Lantern Hanging High, and the rain praying in Chen Kaige’s film Yellow Land, etc. The fifth generation directors hope that the oriental culture will be revived on the screen. However, if we look at it from the post-colonial point of view of Said and others, when the fifth-generation directors desperately show the folk wonders of the oriental nation in their films, they just fall into the so-called Orientalism trap.

  What is Orientalism? Generally speaking, westerners’ understanding of the East does not come from actual observation of the East, but from reading and watching literary and artistic works that describe the East. Westerners artificially establish the leading position of the West, and when they describe the East, they often create a so-called "grade difference" — — The East is a fascinating foreign land waiting for the West to discover. The meaning of this sentence is that only when the west discovers it can the beauty of the East be presented. This is the so-called Orientalism. Zhang Yimou and the fifth generation of directors he represents, in their films, present the orient, which is actually a kind of so-called self-orientalization. They present China’s aesthetic feeling in the way of "self-orientalization", at the same time, they give westerners a way to understand and observe China through movies, which will inevitably lead westerners to fail to objectively and truly understand China.

  A similar situation occurs in literary works. For example, Jing M.Guo’s Tiny Times, which is deeply loved by young people, can also be viewed from a post-colonial perspective as a book with a wide reading rate and influence among young people. Under the background of globalization, Jing M.Guo completed his own naming for this era. He named this era of globalization as a small era, reminding us to rethink the center and edge.

  (Ma bing The author is a professor at the College of Literature of Shandong University, and the article is selected from "Reading Classics" by Shanda Literature Life Museum.

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Selling second-hand mobile phones, beware of privacy. Running naked "selling" is more risky than "losing"

  With the listing of all kinds of new mobile phones, Xiao Chen, a senior "mobile phone fanatic", is busy buying new ones, but more and more old mobile phones at home have become Xiao Chen’s troubles. "If you lose it, it will pollute the environment and you won’t be able to bear it. It’s really a chicken rib to put it at home and take up space." Recently, the Beijing Morning Post reporter visited and found that many citizens are facing the same troubles as Xiao Chen. In the wave of changing mobile phones quickly, many young people want to sell their old mobile phones and worry about information leakage, which puts them in a dilemma. In this regard, people in the industry reminded that it is more dangerous to sell mobile phones in Bidiu. When selling old mobile phones, we should guard against the recovery of deleted data and the disclosure of personal photos and information. At the same time, it is suggested that citizens should choose their own mobile phones based on their own needs and try not to change their mobile phones frequently. If you really want to sell, it is relatively safe to choose the old-for-new method through the official mobile phone store.

  Case of selling second-hand mobile phones was transferred away by more than 100 thousand yuan

  Xiao Liu, who changed his job in March this year, changed into a new mobile phone. After getting the new mobile phone, he was careful to sell his old mobile phone. "I sold my mobile phone to the dealer who recycled the second mobile phone in Electronic City." He told the Beijing Morning Post reporter that before the transaction, he actually deleted photos, videos, contacts, text messages and other personal privacy-related contents from his mobile phone and restored the factory settings. But one day after half a month, he suddenly found that the phone could not be dialed. When he went to the business hall, he found that the SIM card of this mobile phone had been invalidated and had been reissued in a different place. Mr. Liu hurriedly reissued a new SIM card, but he was surprised to find that the funds in four accounts were quickly transferred out of 24 funds in different ways, totaling more than 100 thousand yuan. The operation record of the bank is that someone logged into his online banking and made many transfers.

  "I really don’t know where I went wrong. I have deleted all kinds of information in my mobile phone. But I still encountered such a situation. " Mr. Liu thought about it and thought that the loss of more than 100 thousand yuan should be caused by the sale of second-hand mobile phones. "The original mobile phone was bound with my bank card and Apple Payment, and it should have been deciphered by a caring person."

  Dare not sell old mobile phones, only for relatives.

  Mr. Wu, a citizen, told reporters that before he bought an Apple mobile phone online, the original old mobile phone was eliminated. Looking back, htc, Xiaomi, Samsung, Huawei, Apple 4s and Apple 5s have six or seven idle mobile phones at home. For idle mobile phones, Mr. Wu first chose to use them for the elderly and considered selling them, but he was still worried about information leakage. "I wanted to sell it, but I was afraid that the criminals would master my information and I never dared to sell it."

  He told reporters that he learned that there are three ways at present. One is to go to the official mobile phone store, recycle old mobile phones and buy new ones by exchanging old ones for new ones. "This is safer and more secure." Secondly, some online electronic product recycling platforms will provide consumers with a recycling price as long as the user inputs the model, year and configuration. In addition, even through the offline mobile phone sales point, the recycling price may be higher, "but I am not sure if it is safe." Mr. Wu said that after thinking and thinking, he decided to leave his mobile phone idle at home and leave it to the elderly at home.

  Regular website recycling only dares to sell non-intelligent machines.

  "There is a mobile phone at home four or five years ago. It is a waste at home, and it won’t change much if you go out to sell it. I found that a shopping website also provided mobile phone recycling service, so I made an evaluation of my mobile phone online and found that it was still worth more than 400 yuan, so I decisively sold my old mobile phone online. " Mr. Zhang, a citizen, said that the process of selling mobile phones is relatively simple. Submit an application online, and then someone will come to collect it. Mr. Zhang introduced that during the recycling process, the staff were more serious and carefully tested the mobile phone.

  "However, what I got after selling my mobile phone was not cash, but recharged to the personal account of this shopping website." Nevertheless, he still thinks it’s more cost-effective. First, the price of mobile phones is satisfactory. Secondly, there are many things on this shopping website, and daily necessities can be bought. Mr. Zhang said that if it is an informal website, he really dare not sell the scrapped mobile phone. "If it is a smart machine used now, with so many things bound, I dare not sell it."

  Investigating mobile phone recyclers cannot guarantee data security.

  In Muxiyuan mobile phone recycling street, the reporter walked into a shop and handed his Apple mobile phone to the recycler. After a simple evaluation and bargaining, the young man took the mobile phone to the shop to ask for the price. "I just deleted information, phone calls, photos and software, will it be restored?" Facing the reporter’s question, the young man looked very puzzled. "I don’t understand what you said." Without looking up, the young man entered the store with his mobile phone. After a while, the shop owner came out with a mobile phone to bargain with the reporter. Faced with a reporter’s question about whether the sale of mobile phones after information deletion can guarantee the security of personal information, the store frankly said that "there is no guarantee". "We are only responsible for recycling, but in the end, it is hard to say whether the mobile phone is resold or disassembled. If the whole machine is sold, it is possible that the information deleted inside will be restored. "

  The boss told reporters that if you want personal information not to be restored, you can choose to disassemble and sell your mobile phone. "If you sell your mobile phone into parts, you certainly don’t have to worry about information leakage. No one has the leisure time to spell the machine and restore the data. However, in this way, the price you can get will be much lower. See how you choose. " Not only that, mobile phones are sold on some mobile phone recycling apps, and the staff also clearly stated that they can’t help completely delete the information in the mobile phone, so they can only delete it by the customers themselves.

  The deleted data can be recovered by computer software.

  Can a mobile phone with deleted information really be restored? With questions, the Beijing Morning Post reporter visited a number of shops involved in mobile phone business. Most merchants said that the data recovery business mainly exists in computers, and the recovery of mobile phone information can only be carried out on external memory cards, but the internal storage of mobile phones is difficult to recover. In terms of the price of recovering deleted data, depending on the different storage devices and whether the deleted information is repeatedly overwritten, it ranges from 80 yuan to more than 1,000 yuan, while the recovery time ranges from two hours to as much as one week.

  Mr. Wang, the owner of the merchant, told the Beijing Morning Post that he had been in business for more than five years. There were not many users who recovered mobile phone information two years ago, but there were more and more users in the past year. "With the improvement of technology now, with some software, the deleted information can be recovered quickly. The threshold for doing this business is getting lower and lower, and there are more and more people. "

  Subsequently, in a mobile phone recycling shop, the reporter took two photos with his mobile phone and deleted them. The staff connected the recovery software from the computer, and the photos immediately appeared and were saved on the computer. The staff said that the current recovery of mobile phones is mainly aimed at the text content and files of mobile phones, and it is more difficult to recover like voice. If the mobile phone is damaged, it is difficult to recover the data so easily. "Mobile phone data storage is mainly divided into two categories: built-in memory and external memory card," the staff introduced. "When deleting information on the mobile phone manually, it only changes the control structure of the data so that it can be overwritten. Therefore, most personal information of mobile phones that have not been restored to factory settings can be restored by software. However, some people have restored the factory settings, and there are still data stolen. "

  For the data leakage caused by the built-in storage, this staff member thinks that most of the backup information and network accounts associated with it are lost. Take Apple’s mobile phone as an example. Many users only restore their mobile phones to factory settings, but forget to delete the backups of computers and iCloud.

  Most people who sell old mobile phones forget to delete private information.

  Zhongguancun’s army of collecting and selling second-hand mobile phones is an old Jianghu. He has been doing business in Zhongguancun for nearly ten years, and he has handled countless second-hand mobile phones. Recently, he met many people who sold their mobile phones for a few days and then returned to ask him to delete private information. He said that with the increasing emphasis on personal privacy, smart phones are bound to personal information such as bank cards, and when selling second-hand mobile phones, everyone’s concerns are increasing. "I received a mobile phone at the beginning of the year. The seller came to see me twice after selling the mobile phone. " He recalled that the lady took an Apple mobile phone to sell, and at that time, he specially reminded that important information must be deleted. After simply deleting it, she collected the money and left. A few days later, she returned to him, hoping to delete the phone number in her mobile phone. Later, about a week later, the lady came again, hoping to delete WeChat, Weibo, Alipay and so on. "The mobile phones are all sold, and they can’t be deleted. I told her, don’t worry, the second-hand smartphones we collected must be brushed before they are sold. As long as the factory settings are restored, other information will be deleted. "

  Dajun said that since 2011, after all kinds of smart phones have appeared in an overwhelming way and the number of second-hand mobile phones has surged, he and his colleagues will remind mobile phone owners to delete important information in time before collecting their mobile phones. However, some people simply delete messages, photos and other information, and then get it back and ask for deletion until they react. "Many times, we will brush the phone and restore the factory settings before selling it, but some mobile phone experts can still restore the information."

  The problem software encryption function master still breaks the work in front of him.

  According to Xu Xiang, a professional who specializes in mobile phone software development, "The disclosure of privacy usually occurs after the mobile phone is stolen. The other party can easily unlock the power-on password with cracking software, then invade the original registered email address of the mobile phone through virus software, check the privacy in the mobile phone, and even unlock and modify the password of iCloud to further obtain user information. " Xu Xiang said that if the other party is malicious, at this time, the information on this mobile phone has almost been completely made public in front of the other party.

  "In this case, the risk of economic loss is relatively high, and a friend of mine has encountered this unfortunate situation." He said that after his friend lost his mobile phone, the balance of Alipay was quickly transferred away. "However, in view of this situation, some software developers are now strengthening protective measures, and every software is improving its encryption ability." But even so, experts can successfully obtain the information on the hard disk of the mobile phone by cracking the system password. "

  Ignoring information security is more dangerous than losing a mobile phone.

  In this regard, Liu Yang, a mobile phone security expert, said that, in their view, this mobile phone exchange may be more dangerous in Bidiu. Because many people also know that personal privacy may be revealed after the mobile phone is lost. Once the mobile phone is lost, citizens often immediately reissue their mobile phone cards and modify various payment passwords. However, if the mobile phone is sold, users often ignore the risk of revealing privacy when changing the mobile phone.

  He said that people change their mobile phones very quickly in China. According to a survey, 58.6% of mobile phone users will change their mobile phones within one year, but only 8.4% will use the same mobile phone for more than two years. Often when dealing with old mobile phones, 40% users will delete the software information, and more than 50% users will restore the factory settings.

  In fact, the safest way at present is to restore the factory settings, but this seemingly safest way can not completely delete the mobile phone data. Liu Yang introduced that in theory, as long as the information on the mobile phone is not covered, the deleted mobile phone can actually be restored. Even if you use the function of restoring factory settings that comes with your mobile phone, it is impossible to completely delete all the information. The information that may be leaked includes private photos, short messages, WeChat chat records, audio recordings, videos and so on.

  Lack of guidance for the development of industries with incomplete recycling system

  Liu Yang believes that at present, the recycling industry of used mobile phones has broad development prospects, but it still faces problems such as imperfect recycling network system, imperfect industry policy standard system and insufficient comprehensive recycling capacity. For example, at present, there are no special regulations or management methods for the management of the waste mobile phone recycling market, the market development is irregular and chaotic, and the number of formal recycling enterprises is scarce, which makes the construction of the waste mobile phone recycling system in China insufficient. Another example is the lack of industry standards or specifications for recycling used mobile phones, information destruction, maintenance and component reuse, and the lack of guidance for the development of the whole industry. Although there are some practices that are environmentally friendly or have high resource utilization efficiency, the overall level is not high.

  In this regard, Liu Yang made several specific suggestions: we can encourage the development of large-scale, professional and innovative recycling enterprises through means such as finance, taxation and market access; Further improve the extended producer responsibility system, incorporate production enterprises into the construction of recycling system, and encourage production enterprises to use existing sales and maintenance channels to build their own, jointly build or entrust a professional third party to build a recycling network system. In addition, a sound industry standard system should be established. Strengthen government supervision, issue corresponding technical specifications, guidelines, industry standards or certifications for all aspects involved in the recycling industry of used mobile phones, such as classification, identification, sorting, information destruction, maintenance, disassembly, component reuse, material utilization, and extraction of rare and precious metals, manage the whole recycling process of used mobile phones, encourage and guide standardized and professional used mobile phone recycling enterprises to become market players, and scientifically carry out environmentally sound treatment and efficient resource utilization of used mobile phones.

  It is suggested to set the power-on password to unbind the online payment system.

  Xu Xiang said that how to avoid risks as much as possible can give some suggestions to citizens who want to sell mobile phones. He said that under normal circumstances, to sell your own mobile phone, you need to remember that you should delete all personal information and unbind it before selling it. For example, online payment involved in mobile phones must be unbound. In addition, when the mobile phone number is not used, it must also be unbound in the software, because the communication operator cannot unbind it alone. "If the mobile phone number is not unbound, the purchaser can use the mobile phone number verification function to access the QQ and WeChat of the former user, including some financial accounts".

  In addition, in order to avoid privacy risks, citizens using Android system should also set the power-on password on their mobile phones, and citizens using Apple system should set an iCloud security lock while setting the power-on password. In this way, even if the mobile phone is stolen, whether it is Android or Apple, the personal information on the mobile phone can be erased remotely. If someone wants to open the iCloud lock on Apple, they must bring the invoice, ID card and warranty card to the customer center to unlock it. "In a word, before reselling the mobile phone, empty and smash all the information; If the mobile phone is stolen, change the relevant bank password immediately, don’t trust the so-called official verification message, and don’t click on any website links with unknown sources. "

  Technical problems need to be solved in environmental protection recycling of mobile phones

  In view of the technical problems in the recycling of second-hand mobile phones, Professor Wang, majoring in communication engineering at Beijing University of Technology, suggested that the research and development of comprehensive recycling technology for used mobile phones should be further promoted and the processing capacity should be reasonably improved. "From the policy point of view, we should encourage the research and development and industrialization of the technology of sorting, dismantling and deep processing of used mobile phones, and strive to improve the professional processing capacity of used mobile phones in China. On the other hand, the industry should also be rationally planned to avoid overcapacity and vicious competition caused by enterprises. " He said, "In addition to increasing efforts in the disposal of used mobile phones, government departments should also pay attention to the improvement of efficiency in the recycling process, because some mobile phone users don’t know where to dispose of them even if they know they want to dispose of them. After all, their value is not high, so they should set up more facilities such as recycling bins, which can easily collect used mobile phones."

  He said, "It is necessary to set a certain threshold for mobile phone recycling manufacturers to ensure that mobile phone recycling manufacturers with recycling strength enter this industry. The purpose of recycling mobile phones is to avoid environmental pollution and save resources. At the same time, it is necessary to create a consumer group with a sense of social responsibility, which is also the renewal and revolution of consumption concepts. The second is to encourage the recycling of mobile phone recycling manufacturers and provide corresponding preferential policies. "

  ■ Reporter’s Notes

  Recycling mobile phones is safe and can’t run naked.

  In September, the new Apple 8 mobile phone will be launched soon, and some "fruit powders" are estimated to start changing machines again. With the upgrading of mobile phones faster and faster, it’s really distressing that there are not a few old mobile phones that have been replaced at home, all of which were bought at the beginning with a lot of money.

  However, you must be careful about selling your old mobile phone. The bank card bound to the mobile phone is unlocked, and the money in the card is transferred one by one. As this kind of news becomes more and more common, the public is more and more vigilant about the mobile phone. With the mobile phone around, the money inside may be stolen, not to mention selling it to strangers. During the interview, the reporter found that it is really simple for professionals to turn over the personal information you once left in your mobile phone. This is a meeting with a mobile phone security expert. If you meet a criminal professional, your personal information will become a stepping stone for them to covet property in minutes. Even if it is small, the disclosure of private information, such as address book, chat records, life pictures, private files and online preferences, will surely cause great trouble to the owner.

  Nowadays, the mobile phone is no longer a simple communication tool ten years ago, but it integrates more and more functions such as social interaction, office work, payment, business consumption, etc., and it also carries almost the most important private information in people’s daily life, which involves property, emotion or work, and can’t stand it if it is leaked. Mobile phone has become the key to personal secret life. Do you dare to give this key to strangers?

  However, the "key" is quite expensive after all, and being idle at home is a waste of social resources. For the reuse of mobile phones, there are no specific rules and regulations to be found so far, and the market is growing wildly. It seems that it is not enough to rely solely on the non-professional knowledge mastered by citizens to ensure the information security in mobile phones. Once the mobile phone is sold, personal information that has not been deleted or can be restored is equivalent to naked running. Then the loss that citizens will face far exceeds the three melons and two dates that they get for selling mobile phones.

  In view of the trading regulations of second-hand mobile phones, the relevant departments should really give specific rules and regulations that can be observed, and even designate mobile phone recyclers with professional qualifications through open and transparent operations that conform to market rules. This can not only ensure the environmental protection and standardization of second-hand mobile phone recycling, but also ensure that citizens’ personal information can no longer run naked. (Reporter Zhang Jingya)

通过admin

Remarriage was scolded by hot search. Did other people in the play collapse?

Original poison Sir Sir movie

9.3 Chinese opera, as hard as a stone.

Have you seen them all?

"Big Rivers 2", the leader of this year’s national drama, booked the king of the annual drama in advance.

Sir just came to Amway two days ago.

But the backstage friends kept urging, and Amway didn’t seem to be enough once.

As it happens, there is also a new topic.

Everyone is talking, so Sir is also involved.

There are three men and three carriages in the play.

Only one Lei Dongbao has been scolded by netizens recently.

Because of Lei Dongbao, she remarried.

In the barrage, the screen is full of accusations against Lei Dongbao.

Because he once swore that he would never marry again, he married a new person in the second season.

As a result, spoony people set up a collapse.

They are so angry.

It seems wrong not to be angry.

However, Sir is really not angry … And the more you think about it, the less angry you are.

Well, today’s article is expected to offend a lot of people.

I must talk calmly about Comrade Lei Dongbao’s "remarriage crime".

01

Who is Lei Dongbao?

He is a demobilized soldier, and now the village party secretary of Xiaolei’s family leads the villagers to become rich in the collective economy.

Hot temper, rough style, dare to think and dare to do it.

But also bold and cautious, flexible and flexible, in order to get rich, always test the sensitive edge again and again.

Of course, when people collapse, these neutral descriptions have also become derogatory terms.

His carelessness and untidiness turned him into a "clown, uneducated, and climbed Pingping";

His flexibility will be flexible and become "reneging and heartless";

Originally it was Li Yunlong, but now it’s Chen Shimei.

Understandable.

Because the audience all like Song Yunping played by Tanya.

As Bai Yueguang in "Rivers", she is not only beautiful, educated, sacrificed and empathetic.

There is also a short life and a sad life.

Give up college for my younger brother.

In order to support the family, I continued to give up my exams (I went to raise long-haired rabbits).

Diligent housekeeping, filial piety to parents, respect for elders … Even being teased by her mother-in-law is treated with patience.

Being a daughter, a sister or a wife is a model of China’s traditional values.

Especially as a wife.

After she married Lei Dongbao, the couple were in perfect harmony. She supported Lei Dongbao’s work, and through continuous learning, she took charge of the accounting work in Xiaoleijia Village and became a wife.

With her help, Lei Dongbao is even more powerful from the outside to the inside.

But beauty is unlucky, and good people are always killed by scripts.

Redongbao was in big trouble, so he was too busy to take care of the village. Pregnant Pingping held up half the sky. She helped the village to liquidate the purchased materials, but it was knocked down by steel bars, which led to massive bleeding … one body and two lives.

Lei Dongbao went crazy when he heard the news.

In front of his body, he deeply repented of the love of his life and severely condemned himself for failing to take care of his wife.

Then, he swore in front of the mourning hall that he would never marry.

Did he do it?

For the next five years, Lei Laohu remained single, and still gave filial piety to Song Yunping’s parents as the son-in-law of the Song family.

In the years when Song Yunhui went to college and just started working.

The two old people in the Song family have been taken care of by their son-in-law Lei Dongbao.

On weekdays, food and clothing, and buying new year’s goods on holidays are all done by Lei Dongbao.

Even five years after his wife died, he was still in charge.

In other words, even if Song Yunhui was the star of tomorrow, at that time, the contribution to this family was not necessarily comparable to that of Lei Dongbao.

In a word, this infatuation is even a little stubborn, and it stands still.

Until the end of the first film.

Lei Dongbao met another good woman, Wei Chunhong.

Wei Chunhong is a man who is half in line with tradition and half out of line.

The traditional part is that she, like Pingping, has helped Lei Laohu many times in her career without asking for anything in return (she loves and loves Lei himself).

This is traditionally called a good wife (some young people may not recognize it because it is not so "feminist");

The unconventional part … In the eyes of Lei Laohu’s mother, this is a widow with a drag bottle (a son), which makes a fool of herself.

Of course, there are more unconventional ones.

She is a strong woman.

Being strong is forced by life.

After her husband died, my wife couldn’t do it, so she had to go out alone to socialize in the Jianghu, open a small restaurant and maintain contacts.

Don’t condemn why all the women here want to be "good wives"-this is an out-of-date view-she probably got married in the 1980s or in a relatively underdeveloped town.

So, of course, she is a respectable independent woman, and she became independent quite early (1990s).

Anyway.

From the second half of the first season to the beginning of the second season, Lei Laohu’s inner ice was finally melted by Wei Chunhong.

Finally, one thing that broke the ice happened-

In order to get a bank loan for Xiao Lei’s family in crisis, Wei Chunhong sacrificed himself, held a fake wedding with Lei Laohu, and used the happy event to force the head of the local bank to come to the door, and then took the loan.

That night, Wei Chunhong was hard to avoid being sad. She kept up the show and said to the shop assistants who congratulated her:

Go home, fake …

Lei Laohu, who saw all this in his eyes, couldn’t stand it any longer.

He is a man and doesn’t like being in debt.

He is also a man of flesh and blood, so he can’t pretend to be blind to love.

He is grateful to Wei Chunhong and likes Wei Chunhong. What stands between them is only a deep affection of that year and an oath of "never marrying again".

Is it the living or the dead?

This question may be put in front of everyone and has a realistic answer.

In the play, Lei Laohu also chose it in this way, which is in line with human nature.

He can’t fail another person, and he can’t continue to torture himself.

Finally, he and Wei Chunhong got the license.

Moreover, the guilt in his heart could not be eliminated, so he called Pingping’s younger brother, Song Yunhui.

I hope to get the understanding and blessing from the Song family, and I will continue to honor my parents (Pingping).

After remarriage in the second season, Lei Dongbao also proposed to take Wei Chunhong to "come home and see".

The audience in the city will probably think that Lei Dongbao is not sensible.

In fact, in many rural areas, it is a custom for a son-in-law to visit his deceased wife’s parents with a second wife, which proves that the relationship between relatives will not be broken.

Later, Song Yunhui’s refusal was actually "ungrateful" in the traditional sense, and it also completely hurt Lei Dongbao’s heart.

And then … who knows.

Lei Dongbao was scolded by the hot search.

02

To tell the truth, Sir is angry, too.

A widower and a widow. You love me, why grass widow?

One is affectionate and the other is righteous. It’s not in anyone’s way. Why can’t we be together?

A "death oath" that never marries again, why should two "big living people" be tied to death?

Really, it’s confusing.

I understand the regret of Pingping’s early death, and I regret it, but regret does not mean that we have to create a "villain".

Really want to argue?

Then let’s start from the beginning and look through Lei Laohu’s emotional history-

Let’s start with Lei Laohu.

He is a demobilized soldier. He has been in the army for several years and has never seen a woman, which determines how vigorous his first love will be.

An axial person, of course, doesn’t like everyone. The first season has fully paved the way for his emotional singleness.

What about Song Yunping?

Are you free to fall in love with Lei Dongbao? Have you ever been persecuted or forced to marry?

None of them.

Song Yunping always has the right to refuse in this relationship.

In other words, no matter how much the audience regrets Song Yunping and despises Lei Dongbao, love is always Song Yunping’s choice. Besides, despising Lei Dongbao doesn’t mean that Song Yunping is wrong? Contradictions

The second question is, in Lei Song’s married life, did Lei Laohu do anything that was sorry for Song Yunping?

No.

On the contrary, the scene of their incomparable love is the first Bai Yueguang, in which all the audience are loved by her husband, and her wife is sensible.

If nothing happens, they will always make peace with Meimei.

The third question, is Lei Dongbao responsible for the death of Song Yunping?

Yes, but not all.

Many people will question why the wife in labor should be allowed to liquidate the purchased materials.

This is another query that is out of date.

In fact, how can a hard-working village enterprise have so many jobs?

Purchasing goods and materials is the biggest position in oil and water, and it is absolutely necessary for trustworthy people to handle it. It is precisely the greatest trust that Lei Dongbao puts his wife in charge.

However, after his wife died, the corruption of Xiaolei’s family business also proved the lack of Pingping in a certain way, which led to Lei Dongbao’s obstinacy (or isolation).

So it’s not so much that thunder caused Song’s death as that even the screenwriter didn’t allow Song Yunping to live … This is a complete plot killing.

From the time they met, the bloody rabbit hinted at the tragic ending of this relationship.

The fourth question, is it a lie that Redong Bao Lingtang swore never to marry?

Hehe, the oath is really untrue. If we have to mention such a high dimension to prove it … can it be said that all divorced people in the world are morally corrupt?

After all, when they get married, everyone vows to grow old together!

In fact, there is always a "bottom line" for the test of an oath:

At that time, whether the parties were sincere or not.

In the mourning hall, Lei Dongbao was obviously sincere.

Pain makes him sincere, and guilt makes him sincere.

The despair of his future life made him sincere.

But the world is always changing, which is an objective law; An oath to keep things unchanged is our subjective expectation. We can pursue it and stick to it, but we can’t lose our rational understanding of the world.

In the play, the world is also changing quietly.

Many years after Pingping’s death, everyone regarded Lei Dongbao as a tough guy with a strong appearance.

But no matter how strong you look, there are always moments of weakness.

In episode 45, Lei Dongbao confesses to Shi Gen, who spent the night drunk at Wei Chunhong’s house and ruined his reputation.

I am not a person.

Isn’t he human?

Even the villagers with relatively conservative thoughts, after gossiping, probably won’t object to his remarriage.

Let such a person in charge of a collective enterprise be a bad karma person all his life?

He’s exhausted, and it’s not the villagers who are finally harmed?

Even, Lei Dongbao’s annoying mother doesn’t want to … From a feudal point of view, she wants Lei’s family to stay behind.

To say the least, even if the villagers still have chastity archways in their eyes.

But what keeps pace with the times is that they know that this archway can be "boiled".

Shigen advised:

It’s been five years.

What do you want to prove?

You held on, Dongbao.

And several people in the Song family, including Pingping complex, daughter complex and sister complex, all respect this humanity.

Song Yunhui repeatedly advised him:

Brother, if you can find it, I won’t blame you.

It’s time for you to have your own life.

So, what should we think of the mourning hall oath?

Is to ignore the changes in the world, whether dead or alive, only care about the purity of love;

Or do you recognize the truth in the play and accept the compromise and helplessness of human nature?

Lei Dongbao’s oath belongs to "reasonable expiration".

Because not the person who swears has changed, but the "object of swearing" has changed. This object of swearing can be people or the world.

As a rational bystander, we can at least learn from Song Yunhui.

He is the one who cherishes his sister Song Yunping the most.

But even he can say:

I never take your poison oath as fart.

It doesn’t mean that I don’t believe your sincerity.

It’s that I look at people’s worldly desires

You have been single for five years.

Our family can’t believe it.

You find new happiness.

My sister’s spirit in heaven will also be very pleased.

He always says so. Why not be an audience?

Why can’t you get past this old-fashioned hurdle?

Sir has always felt that the evaluation of film and television characters should start from the inside.

(Needless to say, Sir, this should be the basic viewing intuition. )

Drama is never fake, but experience and mood are summed up from real life.

This "Li" means to live in the role, feel his experience, experience his psychological situation, cross the "fake time" of episodes, and feel the months and years that really flow on the role.

You will understand when you experience it.

Instead of starting from the inside, start from the outside? That would be a verbal attack, and a memorial archway of chastity would be built to kill people. In fact, in the end, it is others who are bound, not yourself.

The people who do this, even after the age of 90 s and 00 s, live on seven aunts and eight aunts. It is these people who torture you every year.

All right, that’s all for Lei Laohu’s remarriage.

Sir showed his approval with both hands and feet.

If you want to spray Sir, see you in the message area.

The picture in this article comes from the Internet.

Editor’s Assistant: Guilmault’s Gyro

Original title: "Remarriage was scolded by hot search, is he scum?" 》

Read the original text

通过admin

9 points Chinese conscience drama, owe it a hot search.

  The writer of this article is @Noodles of Xiaowan family.

  The shadow bugs in the world all begin with movies that eat away at the world.

  The revival of Taiwanese opera has not lost its momentum.

  Following last year’s series of three works with 9 points and high reputation-The Distance between Us and Evil, The Cultivation of Vulgar Women and Want to See You, the crime drama Who is the Victim some time ago caused another heated discussion.

  Compared with "Who is the victim" full of topic gimmicks, in fact, there is also a recent score as high as.9 pointsThe drama of conscience is worth chasing. It just closed.The man who works.

  This six-episode short play is familiar to everyone.HBO(HBO Asia), like Netflix, this powerful brand has also laid out TV drama business in Asia.

  Familiar logo

  Its production team is in the same team as The Distance between Us and Evil, and the guide tube was given to female directors, who directed Heard and Get My Brother Away, and was good at depicting delicate emotions.Fenfen Cheng.

  "Working People" turned its attention to the construction site in Taipei.Ordinary construction workersTell their work, daily life, joys and sorrows in a head-up manner.

  The story is adapted fromLiqing LinThe collection of essays of the same name is a portrait of migrant workers written by the author according to his ten years’ experience in site supervision, so it is both a personal essay and aSocial documentaryColor.

  In order to be close to the real working and living conditions of the bottom workers in Taiwan Province, China, the crew deliberately chose to shoot on the construction site, and over 80% of the dialogues were in Minnan dialect, and the casting was based on the principle of appropriateness.

  The only familiar star in the film is from Singapore.Mingshun Lee, but also because of the role needs to gain weight and tan.

  The bloated and untidy look is no longer the beautiful man in ancient costume who once played The Condor Heroes (Singapore 1998 edition).

  Li Mingshun and Fan Wenfang became attached to the play and got married in 2009.

  Looking at the posters, stills and the various grandiose expressions and actions of the protagonists, most people may think that this is a comedy, and the first five episodes are indeed true.

  Unexpectedly, the absurdity of the previous paragraph will be in the sixth episode.At the finale, it turned into bitterness and sadness.(Don’t spoil the ending details for the time being), the audience was caught off guard and the lacrimal gland was out of control.

  Reality, bitterness, tears, simple words are not enough to describe, let’s go back to the story and characters together.

  In a nutshell, the story of "The Workman" isThe dream of "three fools on the construction site".

  Aqi(Li Mingshun) is a welder. He is an optimist. He loves daydreaming and always thinks about how to make a lot of money.

  The savings at home are often squandered by him, and his wife is often angry about it. His son is also very aware of his father’s "virtue".

  Changge(You Anshun) is a small package worker, honest, working with his wife to make money at the construction site for his daughter to go to school.

  In order to make his family live a better life, A Qi will mix it with a little fantasy every time he "toss".

  Aquan(Xue Shiling) is an excavator and the youngest of the three. Although I do it day and night every day, I can’t save any money, and I have to eat and live in a broken van.

  He also likes a Penang girl, and his dream is to marry a goddess.

  The first five episodes of the series mainly focus on how the three people are dreaming whimsical and devious dreams of making money. However,Every time, he is reduced to an unlucky gambler who makes no profit..

  First, when they prayed for the injured workers, they found that the donations and sesame oil money in the temple continued, so Ah Qi played a beautiful abacus on the side-

  "I’ve been sitting here for only 20 minutes, and 20 people have come to worship the Buddha all around. One person has donated one hundred, and ten minutes is one thousand.The gods don’t have to do anything, just sit there for a day and earn us a month’s wages.! "

  As soon as the accounts were calculated, the three of them actually made a decision.Partnership to open a temple,Want to lie down and make sesame oil moneyWho knows was cheated out of 150,000 by an Indonesian boy pretending to be a businessman of Buddha statues in Thailand.

  The second time, a ditch appeared in the construction site.crocodileAqin had another whim to buy the crocodile and secretly hid it in the construction site to raise it.

  He told Chang Ge and Quan that crocodile skin can be made into valuable bags, and the price can be sold for hundreds of thousands. If crocodiles are allowed to give birth to small crocodiles again, they will make a fortune.

  As a result, when the three people were excited and fantasizing, Ah Quan poured the wine in his hand into the bathtub where the crocodile was raised. The "drunk" crocodile climbed out of the bathtub and fell from a height and died.

  The dream was broken, and the three men also held a burial ceremony for the dead crocodile. The wooden sign said "Dear Crocodile", which was completely absurd.

  The third time, they played by.antiqueThe idea of getting rich overnight.

  Ah Quan dug a porcelain with the words "Made next year" printed on it in the evening and part-time. Ah Qi immediately contacted the program group after watching the Jianbao program. After dressing up, the three of them invited experts to conduct on-site appraisal and quotation with their treasures.

  Just when the experts gave a market price of 600,000 yuan, and Ah Qi called it heaven at the moment, the program group received an off-site phone call. It turned out that the so-called Daming porcelain was just a student’s craft imitation, and the dream of making money was broken again …

  It should be pointed out that "The Workman"The original is actually very realistic and cruel.The sufferings of the workers are depressing to read.

  When the director adapted it,In order to give consideration to appreciation, absurd comedy is deliberately used to dilute the heavy background color of the original.

  Therefore, in the three dreams of making money mentioned above, although the protagonists have tragic experiences of losing all their money, the director can insert a small paragraph of life to adjust the atmosphere at the right time when they are depressed, so that the audience can feel the warmth.

  For example, Chang Ge, who was honest and honest, returned home with guilt after being cheated of the Buddha statue money. His wife deliberately did not prepare bowls and chopsticks for him and said to her daughter.Your dad doesn’t have to eat, just light a incense and suck it.. "

  Brother Chang left the dinner table in grievance, and never thought that he would wear a dress printed with ""The wife is always right."T-shirt came and showed the" wife-loving code "on his back while cleaning, which immediately made people smile through tears.

  For example, when the protagonist Aqi describes the beautiful vision that doesn’t exist with his son, and says that he will be chosen by God, the early sensible son will jokingly say to his father, "You’re the one who was picked out, right?”。

  But there is another saying,Behind the smile is embarrassment.,The essence of comedy is tragedy..

  In the first five episodes, they failed again and again, and they started again and again. "People who make a lot of money now have met good opportunities.Bang, you become rich.”。 Ah Qi thinks so, so he will seize opportunities again and again (although it is mostly hearsay speculation).

  Watching them eager to try and try their best to change their fate, you sometimesSuddenly feel a sense of sadness..

  Just like the original title page, the author specially wrote that sentence-"If there are similarities, please lament rather than rejoice.”。 They are you and me.

  King of comedy.In the movie, Yin Tianchou, a walk-on actor, shouted "Work hard, struggle!" Facing the sea.

  Golden rooster 2In the movie, Jacky Cheung’s cousin shouted on the rooftop, "Akun works hard, Akun has food!"

  The protagonists in "Working People" are also a portrayal of similar survival spirit, and they are also full of bitterness.

  Life is like this,There is sweetness in bitterness.Tears in laughter.

  At this point, Xiaowan still didn’t mention the content of the finale of the sixth episode, because it was really unbearable to spoil it, so everyone prepared paper towels.

  Note: Some pictures in this article are from Douban and the Internet. If there is any infringement, please contact us actively.

  [Noodles previous articles]

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Capital Airlines continuously improves its service quality.

On the day of "March 15th" International Consumer Rights Day, employees’ representatives of Capital Airlines participated in the online and offline publicity activities of "March 15th International Consumer Rights Day" organized by Hangzhou Xiaoshan Airport. The purpose of the activity is to respond to the theme activity of Consumer Rights Day "Promoting service upgrade and inspiring new vitality of civil aviation" carried out by the Civil Aviation Administration, and sincerely invite the public to make suggestions for improving the service of civil aviation passengers.

According to the travel characteristics of consumers of Capital Airlines, the brand fare ticket products of Capital Airlines divide economy class into four categories: first-class, first-class, first-class and first-class. Different economy class products implement different flight refund rules and service rights such as luggage, points and meals. Different from the traditional freight rate system that "whether passengers need it or not, the air ticket includes a series of services such as baggage check-in, meals, etc.", after Capital Airlines subdivides the freight rate, passengers can separate the service contents contained in the original air ticket one by one by splitting the services and implementing itemized pricing sales, and choose any additional services according to their personal preferences and travel needs.

At the same time, Capital Airlines launched various services in the cabin, and designated a flight attendant in the crew to focus on caring for elderly passengers, children passengers and other special passengers, and provided better cabin care services through special attention.

In the cabin, Capital Airlines selects and customizes a variety of aviation-themed peripheral gifts for passengers to choose from. The products include customized 47cm Airbus A330 wide-body aircraft model, cartoon model "blind box" and so on, as well as sun protection items, children’s cartoon water cups, sunglasses and portable backpacks, which bring different experiences to passengers.

According to reports, through this Consumer Rights Day activity, Capital Airlines has extensively collected passengers’ opinions and suggestions on airport and cabin services, and will sort out, analyze and improve the work in the future to continuously improve the service quality.

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The issue of "bride price" is hot again! What do you think of low bride price and zero bride price?

  BEIJING, March 4 (Reuters)-In recent years, the issue of high-priced bride price has once again become the focus of discussion. Recently, "it is suggested that rural areas should carry out low bride price and zero bride price", "experts say that zero bride price does not conform to traditional wedding customs" and "Civil Affairs Bureau responded to the announcement of bride price report" … … Topics such as hot search have been posted, which has triggered heated discussions on the Internet.

  suggestionCarry out "low bride price" and advocate "zero bride price"

  At the National People’s Congress in 2022, many NPC deputies suggested curbing the sky-high bride price and rectifying the high-priced bride price in rural areas. In the No.1 Document of the Central Committee in 2023, the "high-priced bride price" was named again. Recently, the issue of high-priced bride price is still a topic of concern to many deputies.

  Hejian city, Hebei Province is the first batch of national experimental areas for the reform of marriage customs. Recently, Shi Bingqi, deputy to the National People’s Congress and secretary of the Party branch of Dazhuang Village, hejian city, Hebei Province, said that he was preparing a proposal to implement the "low bride price" in rural areas, the content of which was to implement it. Advocate "zero bride price" on the basis of "low bride price".

  "I visited the survey and found that our rural bride price is 100,000 yuan, some 180,000 yuan, and even some 300,000 yuan. The bride price is relatively high. Farmers mainly rely on working and farming to earn income, and they can’t bear the burden of bride price of more than 100,000. " He said.

  Regarding the reasons for the "high-priced bride price" in rural areas, Shi Bingqi believes that, first, girls have a good face, and she thinks that the high face of the bride price is greater; second, some girls think that a higher bride price will increase their sense of security after marriage; and third, comparing with each other has caused the "high-priced bride price" to become more and more fierce.

  He believes that the implementation of "low bride price" can be started from these aspects. First, the "Village Regulations and People’s Covenant" is formulated, and "zero bride price" is advocated to achieve "low bride price". The second is to set up a red and white Council to play its role. The third is the manufacturing environment.

  "For example, our village has built a red event hall, which is always implemented" ‘ Low bride price ’ Young people who get married in the red event hall are free to use, only get a food fee, and give them some recognition and encouragement. Right ‘ Zero bride price ’ We recommend them to our superiors to attend the collective wedding in the city and give them higher honor. "

  Ding Zuohong, member of Chinese People’s Political Consultative Conference and chairman of the board of directors of Yuexing Group, also suggested that family life education and marriage education should be introduced into family education and school classrooms, and young people should be actively guided to establish a correct concept of mate selection, so that the sunshine concept of "marriage and childbearing at the right age, excellent children and excellent children" can be deeply rooted in people’s hearts.

  At the same time, Ding Zuohong believes that it is necessary to build a fertility-friendly social environment. It is suggested to build a group of public service platforms for making friends and marriage with high integrity, which are convenient for unmarried young people to participate in; Study on bringing the cost of childbirth into the social security system in an all-round way, explore the introduction of new models such as social special funds, improve the flexible working system, and so on.

  Is it feasible to implement the "zero bride price"?

  Zhongxin Finance noted that in recent years, many places have introduced policies to "limit the height" of bride price. For example, as the first batch of national experimental areas for the reform of marriage customs, Ningling County, Henan Province generally incorporated the provisions of marriage and funeral customs into village rules and regulations, and advocated that the bride price should not be higher than 30,000 yuan. Some places advocate not exceeding 10,000 yuan, and some places advocate no bride price or less bride price. So, is it feasible to carry out no bride price?

  According to the nine-faction news report, Gan Mantang, a professor of sociology at Fuzhou University, believes that the bride price, as a part of the traditional wedding custom, is not only inconsistent with the traditional wedding custom (culture), but its feasibility remains to be considered.

  "When we curb the high-priced bride price, we can’t go to the other extreme, and a moderate bride price is also necessary." He said.

  Gan Mantang analyzed that the problem of "bride price" is not the main reason why rural young men can’t afford to get married. The deeper reason lies in the backwardness of rural education and other resources, which forced rural marriageable young men to buy houses in the county, thus bringing huge economic pressure for marriage. "However, there is now a high-priced bride price that exceeds the scope of the man’s commitment, which makes young men daunting. This should be curbed."

  Judging from the information published in many places, by taking a series of measures, unhealthy trends such as high-priced bride price and big-scale handling have been effectively curbed.

  A few days ago, the relevant person in charge of the Social Affairs Department of the Civil Affairs Department of Henan Province said that on the whole, Henan Province has solidly promoted the reform of marriage customs, and the stereotypes such as high-priced bride price, high-priced gifts, extravagant and wasteful activities have been effectively curbed, and the reform work has made progress in stages.

  Expert: To manage high-priced bride price, we need to clarify three pairs of relationships.

  Wang Defu, an associate professor at China Rural Governance Research Center of Wuhan University, wrote an article saying that the governance of high-priced bride price is a systematic project.

  Wang Defu believes that there are three pairs of relationships that need to be clarified about the issue of high-priced bride price:

  The first is "small bride price" and "big bride price". "Small betrothal gift", in a narrow sense, is a betrothal gift given by a man to his wife’s family. The customs vary from place to place, and the content and the form of the gift are different. The "big bride price" can be regarded as the man’s family expenditure including all the marriage costs, and the most typical one is the wedding car and the wedding room.

  The second is "bride price competition" and "marriage competition". The gender imbalance caused by economic differentiation and population mobility, followed by regional marriage squeeze and marriage competition, are the deep structural factors that promote the rise of bride price.

  The third is "engagement risk" and "marriage risk". One of the original meanings of the bride price is the guarantee of concluding the engagement. In the era of gender inequality, it is a risk-prevention means for the woman to hurt herself when the man may dissolve the engagement at will. Now, the nature of bride price has changed fundamentally. It is hoped that the bride price will not only guarantee the engagement, but also guarantee a lifetime of happiness.

  "For economically underdeveloped remote and poor areas and some areas where bride price competition customs exist, high-priced bride price will aggravate the outbreak of regional marriage problems and overdraw the risk prevention ability of farmers’ families." He believes that we need to do something to make the price paid by individuals and society smaller and smaller. (Zhongxin Finance)