On August 25th, the 26th Chengdu International Automobile Exhibition (referred to as "2023 Chengdu Auto Show") opened. The theme of the 10-day 2023 Chengdu Auto Show is "Enjoy Chengdu with wisdom and see the future with control". According to the organizing committee, this year’s auto show will bring nearly 1,600 cars from 129 automobile brands including German, American, French, Japanese, Korean, joint ventures and independent companies.
As the largest and highest-standard annual automobile event in the western region, Chengdu Auto Show has always been regarded as a weather vane and barometer for the development of the automobile industry in the central and western regions, which is of great significance to boosting automobile consumption and stimulating the vitality of the automobile market. Shell Finance reporter learned from the organizing committee that at the 24th Chengdu Auto Show, the total sales of new cars reached 37,700, with a total sales of 6.516 billion yuan.
Since the beginning of this year, promoting automobile consumption and expanding the consumption of new energy vehicles have been mentioned many times. In order to further stimulate automobile consumption, at this year’s Chengdu Auto Show, the organizing committee launched car purchase discounts, and exhibitors and dealers also launched car purchase discounts or car purchase vouchers.
Two venues are specially set up for the new energy automobile pavilion.
New energy vehicles are still the well-deserved "protagonists" in this year’s Chengdu Auto Show. Halls 10 and 11 are even set as "special pavilions" for new energy vehicles. The two pavilions attracted 18 new energy vehicle brands such as "Wei Xiaoli", Extreme Krypton, Extreme Fox, Lantu, Extreme Star, Wei Pai and Deep Blue. On the first day of the auto show, the venues were crowded.
Among the new car-making enterprises, Weilai exhibited all models, the third-generation power station, and the full-stack self-developed intelligent technology; At the Xpeng Motors booth, as the key model to drive sales this year, Tucki G6 became the focus of the exhibition; LI released the latest progress and layout planning of the "dual-energy strategy" at this auto show, and revealed that the ideal MEGA for pure electric vehicles will be officially released in December this year.
It’s not just the new power enterprises that build cars that are making efforts, with a view to adding more help to the competition in the automobile market in the second half of the year through new models or new technologies. Independent brands are also making great efforts to compete for the automobile market in the second half of the year.
BYD brought its BYD, Tengshi, Equation Leopard and Wangwang brands to the Chengdu Auto Show, and each brand was displayed in the form of an independent booth. As a strategic model of BYD Ocean Network’s impact on the medium-sized car market, Seal DM-i started pre-sale at Chengdu Auto Show, and the pre-sale price of six models was 176,800-246,800 yuan. Leopard 5, the first strategic model of the newly launched Equation Leopard brand, was also officially released at the auto show, and the blind order price was 300,000-400,000 yuan.
Byd seal DM-i Figure/BYD official website
The five brands of Great Wall Motor, Haval, Weipai, Euler, Tank and Great Wall Gun, landed at Chengdu Auto Show with nearly 30 products. The Haval brand was unveiled with the new energy product matrix, and the first new energy off-road SUV Haval Raptors made its debut and announced the pre-sale price of 160,000-190,000 yuan. The launch of the above-mentioned models has filled the market gap of Haval brand’s new energy off-road SUV within the price range of 200,000 yuan. So far, Haval brand has completed the two-line product layout of new energy city SUV+ new energy off-road SUV. Weipai New Energy presented with Gaoshan DHT-PHEV and Lanshan DHT-PHEV, in which Gaoshan officially opened the reservation and released the reservation rights.
The tank brand is also accelerating the layout of off-road new energy, making its debut at the auto show with the all-Hi4-T new energy lineup. The tank 400 Hi4-T was officially pre-sold, including the pre-sale price of the functional version of 285,000 yuan and the pre-sale price of the super version of 295,000 yuan. The tank brand said that the new energy transformation of all products will be accelerated in the future. The performance version of the pickup mountain and sea gun under the Great Wall Gun is the world’s first show, and 2023 black bombs are listed.
Tank 400 hi4-t. Figure/Great Wall Motor official website
In addition, the investment of joint venture car companies in this year’s Chengdu Auto Show should not be underestimated. Hyundai, Kia, Volkswagen and other brands will all exhibit new products or technologies at this year’s Chengdu Auto Show. Such as KIA EV6 listing and EV5 pre-sale; Beijing Hyundai brand-new Elantra, brand-new Elantra N Line and MUFASA Musa high-end customized version appeared. "The new Elantra is priced at 99,800 yuan to 133,800 yuan, providing consumers with a sales policy of’ oil level rights’." Beijing Hyundai said that in the past year, after many discussions, the senior management of both shareholders reached a series of strategic consensus, such as the globalization of technology, cooperation with local ICT enterprises in China, and the export of domestic products.
Beijing Hyundai Elantra. Figure/Beijing Modern official website
In the fierce market competition, the joint venture brand has continuously increased the China market and made localization measures in order to boost the competitiveness of the track.
"New energy products continue to be launched, covering a wide range of price segments and vehicle categories. The product features cover all market segments, and the promotion enthusiasm of mainstream manufacturers is at a high level." Cui Dongshu, secretary-general of the Association, believes that with the promotion of the central government’s consumption promotion policy and the active marketing activities such as auto shows, the market consumption is generally good.
Exhibitors and dealers offer car purchase discounts to stimulate consumption.
According to the statistics of the Ministry of Public Security, by the end of June this year, the number of cars in Chengdu had exceeded 6 million. According to the data of Chengdu Economic and Information Bureau, from the consumption side, Chengdu is the fastest growing area of automobile consumption in China. From January to May this year, 74,100 new energy vehicles were promoted in Chengdu, a year-on-year increase of 20.5%, ranking fourth in the country in sales volume. By the end of May, a total of 531,000 new energy vehicles had been promoted, accounting for 7.9% of the city’s total vehicle ownership, ranking sixth in the national cities and first in the non-restricted cities.
The automobile market is about to usher in the traditional peak season of "Golden September and Silver 10". As an important automobile market in the west, Chengdu Auto Show plays an important role in it. The reporter of Shell Finance noticed that despite the media day on the first day of the auto show, the sales staff of many auto brands distributed leaflets in the passage outside the exhibition hall and continued to promote them.
In addition, in order to speed up the recovery and boost automobile consumption and stimulate market vitality, Shell Finance reporter learned from the organizing committee that at this year’s Chengdu Auto Show, the organizing committee launched a car purchase discount activity, and all brand manufacturers of Chengdu International Auto Show will bring exclusive car purchase discounts to the auto show, and dealers will also introduce cash deductions and car purchase vouchers.
"The new cars listed at the Shanghai Auto Show in April have played a good role in boosting the sales volume of the new energy market. After this Chengdu Auto Show, it is about to enter the peak season of’ Golden September and Silver 10′. It is expected that the Chengdu Auto Show will relay the Shanghai Auto Show, and the new cars listed are expected to become the core boost to the new energy auto market in the second half of the year." Galaxy Securities Research Report pointed out.
Beijing News Shell Financial Reporter Zhang Bing
Editor Zhang Xiaoxian proofreads Lin Zhao.
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