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How many times does Hua Xizi go crazy from "high-end"?


People always try to show what they don’t have.

For example, high end.

People will always avoid their biggest problems.

For example, it is not worth it.


In the past two weeks, I didn’t write Hua Xizi, because it was clear.A brand that relies on marketing at birth, a brand whose marketing thinking is dominated by traffic has been completely solidified in its blood. When it comes to public relations, it should be blind and there is no room for operation.

People eat meat every meal, even if I say eat something to clear my stomach, whether I can listen to it is one thing, and whether it works is another. It honked before it was finished. Whose is it?

At that time, the four words in my mind were: this is the end of the story.

Reality tells me that I have never seen the world again. What do you mean "so far"? I didn’t get there until last week. The drama was yesterday!


A brand that thought about it for more than 10 days and decided to take the "high-end" route prepared a pile of materials. As soon as the words were finished, the natural flow was sent to the list, and the related word of "explosion" was "crazy". People send the nickname "Huaxi Crazy".

This is a plot in a pure literary satire novel, which can’t be made up by online texts.

Several public relations groups in our family also exploded immediately. Let me analyze.

I am overwhelmed. I won’t. What skill can I have to analyze what strategy this is using?

Later, a classmate helped me out:

Well, I really don’t want to think about who came up with it, how and why. A collection of funny comments and all kinds of rough god judgments have been posted outside.

I said the most direct operation problem.


Huaxi Zi’s complete set of materials is a 29-word release with a picture, plus 11 replies for control and evaluation. It’s really a rice circle. You have to call your senior first.

The push time is set at 16:53, which is the wave of migrant workers coming off work at night.

Benefits: There is ample space for operation, people who eat melons have time to see it, and the media has time to follow up.

Disadvantages: There is plenty of time to scold you.


Before disassembling the materials, let’s sum up the core.

Many people say that the problem of Hua Xizi is "expensive or not".

Actually, it is not.

We have been in the market economy for so many years, including cosmetics such as eyebrow pencil, which are completely the daily consumer goods with the least strategic significance. "Expensive or not" is completely a matter of automatic market adjustment.

What Hua Xizi can’t explain is: why is it expensive?

That is, is it worth it?


Say I don’t know if Hua Xizi is aware of it, but I’m sure I’m not happy after listening to it:Hua Xizi’s brand power is very weak.

The vernacular explanation of brand power is why this thing is willing to let people spend this money.

Luxury goods are expensive, which means "spending a lot of money to buy things that are not worth the money". "Yes" means that the brand itself knows, the buyers know, and the people who don’t buy know.

If everyone clearly knew and accepted that the money spent was mainly spent on packaging design and channel sharing, public opinion would not be like this.

I’ve been saying this for about five years:Live broadcast can’t increase brand power.

Not only Hua Xizi, but also a large number of such brands have a common feature: lack of brand power. We know 79 items, and today we sold 59 items, which is a good deal. However, why 79, why 59 support, no.


To put it another way, marketing words and brand accumulation are completely different.

A lot of good-looking TVC and the SLOGAN of the East can’t protect the brand.

The beauty industry can be seen everywhere. The words used in most marketing scenes can’t stand scrutiny at all, have no hidden logic, are self-contradictory, and can’t form the integration of brand tonality. It is a nice word that users can easily save money after listening.


Personally, I don’t think domestic products must take the path of "cheap big bowl"

In the past few years, the Yan value economy and various "beautiful little wastes" have emerged one after another, and some people will buy them.

In fact, you can go any way.The key is to have a cognitive consensus between the brand and the public.

Huaxizi sells for 79 yuan, but Huaxizi thinks it’s high-end so it’s not expensive. Li Jiaqi knows how the money is divided, so it’s not expensive. When users look at 0.07 grams, it’s definitely expensive.

Everyone is not in the same position and angle, which is the contradiction.


Hua Xizi didn’t want to face the problem directly, and he didn’t want to solve it at all, which led to all the published contents talking to himself.

The behavior shown can’t match what you say.

Let’s start with Lord Weibo.

Lord Weibo’s brand tone is high-end, and every place in the whole operation has nothing to do with "high-end".

No high-end brand will describe itself as high-end by writing the word "high-end". No high-end brands will make official comments.

Lord Weibo’s pictures highlight a "good attitude". The implied position of a good attitude is clear: I am right, I am wronged, and I will not change. This is obviously on the opposite side of the public.

Besides, how can a high-end brand with a good attitude fill up its comments first?


In the absence of any keyword guidance, both people in the industry and the public have clearly perceived the brand tonality revealed by this content:Crazy.

It is very unlikely that Hua Xizi will want to reverse the brand tonality later.

"Deciding to spend Xizi’s life" in the picture, a crazy life?


In addition to the lottery information, the first article of this Weibo review is about public welfare.

Doing public welfare is a good thing, but it needs others to praise it.

It is worthless for the official CUE to do public welfare by itself.

In the case of being scolded, using public welfare to block the loophole shows that this public welfare has been done with a purpose. Corresponding to "Put All Your Eggs", Eric Wang turns to worship Buddha after killing people.


The second is the 20w+ product experience officer.

Hey, what’s the use of emphasizing the process when the output results are not recognized?

With good results, the process of hard work is meaningful, such as Huawei.

Without a good result, the more difficult the process is, it may mean that the worse you are, the less suitable you are.

These words are full of self-emotion and self-emotion.Tell the rice circle, can’t you see how hard my brother works? It’s the same as a dime.

Hold a little, can’t see.


The third article still shouts "the mission of each generation has its own generation", trying to cover up its own shortcomings with grand propositions.

The cognition revealed in these words is extremely superficial: who is next to you and who is opposite you is a high-end performance. On the contrary, it has nothing to do with consumers or products. Will this expression resonate and be understood?

A high-end brand, which claims to be aiming to go global, behaves like a red carpet.


The fourth question is, does anyone really use gram weight to measure the value of eyebrow pencil?

Oh, my god Communicate with consumers by educating them. N brands have learned a bloody lesson before this mistake.

Hua Xizi has to upgrade to the ironic sentence of "there is really someone", which obviously looks down on people.

This is the one with the highest response. The following netizens are also educating the brand with more than 13,000 responses.


Article 5: Continue to feel sorry for your product manager.

After this paragraph is sent, you are still the only one who loves you dearly.


Article 6 is amazing. We sold all CCTV and Xinhua News Agency and pulled them out to stop bullets.

There is a message in the reply that "CCTV wants to call the police".

This is a naked sale of the media. People support you, you push them out backhand and put them on the bar.

I am CCTV or Xinhua News Agency, and I must have cursed "mental derangement" in my heart.

This kind of industry taboo and very unkind operation also exists in the circle of friends of management. This is not just a question of whether the brand is high or not, but it is very low-level for people to do so.

Who dares to write to him, who dares to send him something, and who dares to give him awards in the serious media.


Seventh, it is very, very low-level to pull children out to cushion their backs.

With children’s smiling faces …


Article 8 interpret the problem as being excluded and competing against me.

It is another problem that many brands can’t persuade.

There is a saying, isn’t improving service and logistics what a brand should do? Take what the brand should do, make an exchange with consumers, and praise you for not being corrupt is a level requirement.


If you read article 9,You will find that Hua Xizi has pulled out all the "good things" he has done before and walked it again.

Well, what can I say? It’s really not on the table.


Article 10 mentions the national standard. Doesn’t the standard mean that it must be met?

Finally, I CUE myself to spend Western currency.

This is a malicious stalk that you should completely avoid. Others say you are a little rabbit, you can call me a little rabbit; People call you a traitor, can you call me a traitor?


Article 11 When it comes to R&D sites and R&D personnel, it is better to say R&D results. What is the high technology of eyebrow pencil?

Playing crazy can’t solve the fundamental problem. Besides, it’s really crazy.

This article comes from WeChat WeChat official account:In public relations (id: justprit), author: Yao Suxin


The Deep Logic of Huawei Binding Changan

Author | |Eastland

On November 25th, 2023, Changan Automobile (000625.SZ) and Huawei signed the Memorandum of Investment Cooperation. According to the memorandum, Huawei (Party A) and Changan Automobile (Party B) will set up target companies, and the shareholding ratio of Party B shall not exceed 40%.

The business scope of the target company includes smart driving solutions, smart cockpit, smart car digital platform, intelligent cloud car, smart car lights, AR-HUD, etc. Excluding "Three Electricity", this part of the business remains in Huawei Digital Energy.

Huawei splits automobile BU.

Huawei BU was born in 2019. After several years of exploration, the strategy of "platform+ecology" was determined, with the aim of providing digital pedestals and development tools for smart cars.

Since its establishment, the course of BU, a smart car solution (referred to as "Huawei Smart Drive" for short), can be summarized as three "3s": it spent $3 billion, had 300 customers and built three platforms (smart car digital platform, intelligent driving computing platform and HarmonyOS intelligent cockpit platform).

Huawei and Changan Automobile promise to carry out long-term cooperation and strategic coordination with the target company. In principle, part of the business scope and solutions are provided by the target company for vehicle customers.Huawei does not participate in competition..

The target company will gradually open its equity to existing and potential car enterprise partners and become a diversified equity company.

The memorandum has three main points:

First, BU, a smart car solution, was "integrated" into the new company, completely ending Huawei’s internal discussion on building cars.# Sweep the floor #

Second, Huawei will realize the investment income through the target company, stay away from the involution of the automobile industry, and be in a detached position.

Third, the target company is controlled by Changan Automobile and Huawei.

Why did you choose Changan Automobile?

a starved camel is still bigger than a horse—when the mighty fall

In 2016, after the sales volume of Changan Automobile surged to 3.06 million units, it began to decline;

In 2017, it decreased by 6.2% to 2.87 million units;

In 2018, it fell 27.8% to 2.14 million units;

In 2019, it fell to the bottom with a sales volume of 1.76 million units.

The main reason for this round of plunge is the "cliff-like" decline in Changan Ford’s sales:

In 2016, the sales volume reached 940,000 vehicles, accounting for 30.8% of the total sales volume; Less than 180,000 vehicles in 2018. Since then, the joint venture brand has rebounded but failed to regain its former glory. In 2022, it sold 250,000 vehicles, accounting for 10.7% of the total sales.

In 2020, Changan Automobile sales began to slowly pick up; In 2022, the sales volume was 2.35 million vehicles, which was about 77% of the peak in 2016.

In the first three quarters of 2023, Changan Automobile sold 1.87 million vehicles, up 11.2% year-on-year.

In the first three quarters of 2016, Changan Automobile sold 2.2 million vehicles. Sales in the first three quarters of 2023 were equivalent to 85% in the same period of 2016.

In any case, Changan Automobile is also an enterprise with an annual sales volume of more than 3 million vehicles, and few car companies in China have reached this "stage". # See the world #

Independent brand takes the lead

After the decline of joint venture brands, the proportion of independent brands in total sales increased steadily.

In Q3 of 2021, the sales volume of independent brands was 385,000, accounting for 72% of the total sales volume;

In Q3 of 2022, the sales volume of independent brands was 423,000 vehicles, accounting for 76% of the total sales volume.

In Q3 of 2023, the sales volume of independent brands was 529,000, accounting for 81% of the total sales volume.

In 2022, the sales volume of Changan’s own brands reached 1.875 million, up 6.8% year-on-year, and the scale reached a new high. The total sales volume of the joint venture brand is 470,000 vehicles, accounting for 20% of the total sales volume.

In the first three quarters of 2023, the sales volume of independent brands was 1.55 million units, a year-on-year increase of 17.1%.

In the first three quarters of 2016, the sales of two joint venture brands, Ford and Mazda, accounted for 36.2% of the total sales of Changan Automobile.

In the first three quarters of 2023, this ratio was only 11.8%.

From January to September, 2023, the sales volume of two joint venture brands, SAIC Volkswagen and GM, accounted for 46.1%; The sales of Guangqi Honda and Toyota, two joint venture brands, accounted for as much as 62.5%.

Independent brands provoke the girders, and Changan Automobile takes the initiative. In-depth cooperation and resource mobilization with Huawei are less likely to be constrained internally.

New energy vehicle slow half beat

Changan Automobile’s new energy vehicles started slowly. In Q3 of 2021, the sales volume of new energy vehicles with independent brands was 34,000, accounting for 8.9% of the sales volume of independent brands.

It was not until the end of 2022 that Changan Automobile began to exert its strength. The sales volume of Q4 new energy vehicles reached 115,000, a year-on-year increase of 209%.

In the first three quarters of 2023, the total sales volume of new energy vehicles reached 307,000, accounting for 25% of the total sales volume of independent brands.

In 2022, Changan Automobile sold 271,000 independent new energy vehicles. Due to the low base, the year-on-year growth rate reached 155%, and the 2022 Annual Report declared that "the year-on-year growth rate was significantly better than the broader market" (the national new energy vehicle sales increased by more than 90% year-on-year).

In 2022, the penetration rate of new energy vehicles in China market has reached 25.6%. Changan new energy vehicles only account for 11.6% of the total sales, accounting for 14.5% of the sales of independent brands, far behind the market.

In the first three quarters of 2023, the sales volume of Changan’s own brand new energy vehicles was 307,000, up 135% year-on-year, accounting for 19.8% of the sales volume of its own brand, 10 percentage points behind the market (the national penetration rate in the first three quarters was 29.8%).

In Q3 of 2023, this proportion climbed to 24.7%. According to this progress, the proportion of new energy vehicles in Changan can catch up with the market in 2024.

In 2017, Changan Automobile and Weilai reached a strategic cooperation. In 2018, Changan and Weilai formally established a joint venture company. No substantial progress was made in the following years.

In 2021, the joint venture company changed its name to Aouita Science and Technology, introduced Contemporary Amperex Technology Co., Limited, signed a contract with Huawei, and established the "CHN" model (Chang ‘an, Huawei, Ningde). In October 2023, Aouita 11 sold 3,888 vehicles. Aouita 12 has accumulated more than 10,000 vehicles.

"Deep Blue" is another important new energy brand of Changan Automobile. From January to October 2023, the cumulative sales volume was 97,000 vehicles, of which the sales volume in October reached 15,000 vehicles.

In October 2023, the sales volume of new energy vehicles under Changan reached 57,400. In addition to Aouita and Deep Blue, there are also models such as Lumin (Miniature), UNI-V (Compact) and CS75 (Compact SUV).

Generally speaking, Changan’s new energy vehicles have many business ideas, many models, low sales volume, and the penetration rate underperforms the broader market.

If you are poor, you will think about it. Changan Automobile lags behind in the first half, binding Huawei and striving to overtake in the second half. Why not?

"Two hurdles" of the new company

In the past four years, Huawei has made great achievements in the field of smart driving, but there are two insurmountable obstacles.

The first hurdle: R&D, production, sales, profit and cash flow form a closed loop.

In the past ten years, Huawei has invested a total of 977.3 billion in R&D, and invested 161.5 billion in 2022 alone. Since the establishment of BU, a smart car solution, it has invested a total of 3 billion US dollars, of which 70%-80% has been invested in smart driving research and development (Yu Chengdong revealed). Based on 16 billion yuan,Huawei’s R&D investment for three years is only 10% of Huawei’s total R&D investment in 2022!

In 2022, the revenue and expenditure of Huawei’s smart driving business were 2.1 billion and 13.5 billion respectively, which was the only business of Huawei that lost money.

In contrast, Tesla and BYD have invested far more in R&D than Huawei Zhijia, and have established a closed loop of automobile R&D, production and sales:

In the first three quarters of 2023, the R&D investment of Tesla and BYD was 20.6 billion (US$ 2.88 billion) and 24.9 billion respectively, 25% more than that of Huawei’s three-year investment!

In the first three quarters of 2023, Tesla’s net profit was 7.03 billion US dollars, down 20.8% year-on-year; BYD’s net profit was 21.37 billion, a year-on-year increase of 129.5%;

In the first three quarters of 2023, Tesla’s net cash flow from operating activities was 63.7 billion (US$ 8.89 billion); BYD’s net cash flow from operating activities reached 97.86 billion (140.8 billion in 2022).

Huawei’s R&D investment in smart driving is even less than that of Baidu.

According to public information, since Baidu established the Intelligent Driving Group (IDG) and launched Apollo, the annual R&D investment has exceeded 10 billion.

Huawei has always paid attention to cash return, and all its businesses have achieved closed-loop research and development, profit and cash flow. In August 2022, Ren Zhengfei named the car BU-"Smart car solutions cannot spread a complete front, and it is necessary to reduce the research budget and strengthen the business closed loop."

The smart driving business is integrated into the new company, and the primary purpose is to "stop bleeding".

In addition to equity financing and debt financing (Changan Automobile can provide guarantee), the new company’s R&D funds must be earned by itself. You get what you pay for every penny, and you don’t guarantee 20 billion R&D investment every year. Why should you stay at the "poker table"?

The second hurdle: optimizing intelligent driving requires a lot of data.

The path of developing autonomous driving is similar, but it is by no means a simple software development. The key is to use machine learning and deep learning technology to continuously optimize the algorithm and model and improve the performance of the automatic driving system, which requires a lot of data.

It is the same as face recognition. People’s modeling is not so good. Training and perfecting with 200 million pictures is definitely better than training with 2 million pictures.

The most ideal way is to let thousands of vehicles equipped with automatic driving system run on the road, and use the operation of human drivers to "train" the automatic driving system, such as when to slow down, what conditions can be combined and when to brake, so that the system decision-making is closer and closer to human beings.

Baidu’s shortcoming is the lack of brand appeal. It can only buy a car, install it and test it by itself. By 2023, the cumulative mileage of autonomous driving test will be 40 million kilometers.

Huawei, on the other hand, can get the driving data of 1 billion kilometers only from the industry (the cumulative sales volume of M5 has reached 120,000 vehicles, assuming that each vehicle runs 10,000 kilometers every year).

Poor Baidu invested more manpower, material resources and time than Huawei’s intelligent driving BU, but it soon fell behind (at least in the public and investors’ perception).

The lack of data sources to improve artificial intelligence driving is the root cause of Apple’s delay in leaving. Apple is not short of talents and money. What it lacks is a million smart cars on the road.

Huawei’s catch-up goal is obviously not Baidu but Tesla.Tesla has 4 million vehicles in the world, and it is still increasing at the rate of 2 million vehicles per year.

BYD will sell 1 million smart cars in 2024, which is second only to Tesla.

Huawei’s smart driving needs millions of smart driving vehicles on the road to stay at the "card table".

Lack of money and insufficient data, Huawei’s smart driving BU can’t cross these two hurdles.Holding hands with Changan Automobile did not solve the problem, but just passed the problem on to the joint venture company.

Joint venture with Chang ‘an is the winner of Huawei’s "building a car"

The fundamental way to solve the problem is to sell more cars, sell smart cars, withdraw funds and obtain valuable data.

There are three modes of cooperation between Huawei and car companies:

The first mode will not help Huawei collect data;

The second mode (HI mode) is adopted by only one company in Chang ‘an Aouita, which sold 12,000 vehicles in 2022, estimated 30,000 vehicles in 2023 and less than 50,000 vehicles in two years.

There are four partners who adopt the third mode (HarmonyOS Zhixing), such as Cyrus, Jianghuai, Chery and BAIC, and it is not difficult to further "expand".

In 2024, the sales of existing partners will be between 500,000 and 1 million. The growth rate is not fast enough, which may delay the fighters.

There are three advantages to establishing a joint venture with Chang ‘an:

The first is the return on investment. Huawei injects tangible and intangible assets of Zhijia BU into the new company. If the future joint venture company is valued at 100 billion yuan, the value of Huawei’s equity is about 60 billion yuan; If the valuation is 200 billion, Huawei holds 120 billion shares.

The second is to tap the potential of Changan Automobile. "The lean camel is bigger than the horse", after all, it once reached the scale of annual sales of 3 million vehicles, and it is worth looking forward to the future sales of smart driving new energy vehicles exceeding 1 million vehicles. The highest sales volume of Xiaokang (predecessor of Cyrus) and Jianghuai in history add up to less than one-third of that of Chang ‘an. Get a 40% stake and trade. Only in this way will Changan Automobile devote itself to the joint venture company.

The third is to facilitate cooperation with domestic joint venture car companies, and then explore overseas markets.

Existing partners Cyrus, JAC, BAIC and Chery can participate in shares, but it is impossible to be on an equal footing with Changan. One monk carries water to eat, three monks have no water to eat, and the new company has to rely on Changan to carry water.

The equity of the new company is "gradually open", which depends not only on the face of the owner (Huawei) but also on the mood of the shopkeeper (Chang ‘an).Sellers can’t figure it out.

Holding hands with Chang ‘an is the winner of Huawei’s smart driving. The key depends on whether the new energy vehicles of the joint venture company can sell well.

* The above analysis is for reference only and does not constitute any investment advice!


Multi-party deployment of intelligent networked cars into the "fast lane"

  "Yuexiang Xiong ‘an" self-driving vehicle was tested in xiong’an new area. Xinhua News Agency reporter Xing Guangli photo

  A self-driving taxi operated by Xiaoma Zhixing is waiting for passengers at a self-driving stop in Nansha, Guangzhou. Xinhua News Agency reporter Liu Dawei photo

  The development of China’s intelligent networked automobile industry has entered the "fast lane". In the first half of this year, the number of passenger cars with combined driving assistance in China reached 2.28 million, and the penetration rate rose to 32.4%, a year-on-year increase of 46.2%.

  The reporter noted that many places and departments are intensively deploying a new round of measures, clarifying the next development goal, and promoting the industrialization process of intelligent networked vehicles around encouraging technological innovation, optimizing policy supply, accelerating the construction of vehicle-road collaborative infrastructure, and creating autonomous driving and vehicle networking demonstration zones.

  Accelerate the industrialization process of intelligent networked vehicles

  Recently, many parties have intensively introduced support measures to seize the development opportunities of intelligent, networked and electrified vehicles and accelerate the layout of intelligent networked vehicles.

  The Ministry of Industry and Information Technology recently said that it will adhere to the development strategy of "bicycle intelligence+network connection empowerment", further improve measures, and continue to promote the high-quality development of intelligent networked vehicles in China.

  The Ministry of Industry and Information Technology proposed that it would unite relevant departments to guide more places to try first, further expand the scope of test roads, select typical areas with conditions under the premise of ensuring compliance, safety and reliability, explore the application of intelligent networked vehicles in all regions and multi-scenarios, and accelerate the industrialization process of intelligent networked vehicles. At the same time, accelerate the construction of intelligent transportation infrastructure, deploy key projects of vehicle networking, promote the construction of national-level vehicle networking pilot areas, and organize pilot projects for the coordinated development of smart city infrastructure and intelligent networked vehicles.

  Many places have also set development goals, and put forward detailed measures around enhancing the ability of independent technological innovation, promoting the coordinated development of industries, expanding the comprehensive application of multiple scenarios, and optimizing the supporting environment for industrial development.

  Chongqing Action Plan for Innovative Application of Autopilot and Internet of Vehicles (2022— In 2025), it is proposed that by 2025, conditional self-driving cars will be mass-produced and applied on a large scale, and an intelligent networking technology system will be formed to meet the requirements of highly automatic driving. The local support capacity in key technical fields will exceed 80%, and it will be the first in China to build a C-V2X network (cellular car networking) that adapts to the products of more car companies and communication equipment companies.

  Shanghai proposes to speed up the development of intelligent networked automobile terminals, strive to build more than three brands with Shanghai logo by 2025, and create more than 10 explosive products, with an output value of 500 billion yuan. Autopilot (L3) cars account for over 70% of new car production, and advanced autopilot technology (L4) can be applied in logistics, transportation, sanitation and passenger transportation.

  "China’s intelligent networked automobile industry is developing rapidly and is currently at a critical stage of rapid technological evolution and accelerated industrial layout." Zhao Gang, president of Saizhi Industry Research Institute, told the Economic Information Daily that speeding up the industrialization process of intelligent networked automobiles in many ways will not only help to accelerate the innovation, development, transformation and upgrading of the automobile industry, but also drive profound changes in the fields of intelligent transportation, smart energy and smart cities, and accelerate the innovative development and application of new generation digital technology products such as automotive electronics, artificial intelligence and 5G.

  Carry out commercial trial operation of autonomous driving in many places

  It is worth mentioning that since the beginning of this year, several cities have carried out commercial trial operations in specific areas of self-driving cars.

  Chongqing and Wuhan issued a pilot policy of unmanned commercialization of self-driving vehicles, allowing self-driving vehicles without security officers to carry out commercial services. Beijing officially opened the commercial pilot of unmanned travel service, carried out normalized charging service, and allowed security officers to move from the main driver to the co-driver.

  At present, many cities in China, such as Beijing, Chongqing, Wuhan, Shenzhen, Guangzhou and Changsha, have allowed self-driving cars to conduct commercial trial operation in specific areas and at specific time periods.

  According to the data from the 2022 World Intelligent Networked Automobile Congress, more than 7,000 kilometers of test roads have been opened nationwide, and the actual road test mileage has exceeded 15 million kilometers. Multi-scene demonstration applications such as self-driving taxis, unmanned buses, autonomous parking service, trunk logistics and unmanned distribution have been carried out in an orderly manner.

  Relevant measures will further promote the progress and commercialization of autonomous driving technology. The Transport Safety Service Guide for Self-driving Cars (Trial) (draft for comment) issued by the Ministry of Transport proposes that under the premise of ensuring transport safety, self-driving cars should be encouraged to engage in urban bus (electric) passenger transport business activities in closed bus rapid transit systems and other scenes, and self-driving cars should be used to engage in taxi passenger transport business activities in scenes with simple traffic conditions and relatively controllable conditions.

  Locally, the "Several Measures of Shenzhen Municipality on Promoting the High-quality Development of Intelligent Networked Automobile Industry (Draft for Comment)" proposes to encourage commercial operation activities such as manned, loaded and special operations of intelligent networked automobiles. Chongqing proposed to speed up the selection of a number of self-driving open test demonstration roads, and take the lead in carrying out expressway self-driving road test and self-driving commercial demonstration operation.

  In addition, the specification for driverless driving is also strengthening. The Regulations of Shenzhen Special Economic Zone on the Management of Intelligent Networked Vehicles make specific provisions on the demonstration application, access registration, driving on the road, network security, accident handling, legal liability and other matters of intelligent networked vehicles.

  Zhao Gang said that speeding up the pilot application of autonomous driving, laying out and promoting pilot projects in the fields of road passenger and cargo transportation, urban travel and logistics, transportation in the park, and specific scene operations will play a role from point to area and enrich the scene application of autonomous driving technology.

  Improve the security system

  Insiders pointed out that technological innovation in the field of intelligent networked vehicles is active and application scenarios are constantly enriched, but there is still a long way to go for large-scale commercial applications. It is necessary to further accelerate the breakthrough of key core technologies, promote infrastructure construction, improve the policy system and optimize the development environment.

  Zhao Gang believes that improving the development environment of intelligent networked automobile industry requires the concerted efforts of many departments, and improving laws, regulations and standards for enterprise and product access, road traffic pilot and road traffic safety. Carry out research and development of key technologies around autonomous driving, vehicle-road coordination and smart roads, and improve relevant technical standards. Further accelerate the construction of intelligent infrastructure for vehicle-road coordination and promote the digital transformation and upgrading of road infrastructure.

  In addition, the development of intelligent networked vehicles "accelerates" and safety must "run" ahead. 360 company car networking security experts told the Economic Information Daily that it is necessary to build a smart platform integrating intelligent networked car safety detection, monitoring, intelligent analysis and emergency response, build a network security infrastructure, and form an intelligent networked car safety management system. At the same time, we will strengthen core technology research and product application innovation in ensuring data security and network security, develop high-performance, high-security intelligent networked automobile products and services, and continuously enrich the security supply capacity.

  Zhao Gang said that it is necessary to strengthen the construction of industry management system for intelligent networked automobile enterprises and product data security and algorithm compliance, clarify the main responsibilities and safety requirements of enterprises, guide enterprises to strengthen product and service capacity building, and create a good industrial development environment.


Brush a single gray production and stare at the "business" behind the "myth" of live video live broadcast.

  Reading tips

  Online celebrity, stars, and corporate leaders have poured into the live broadcast room. However, the "beautiful-looking" live broadcast data is not necessarily a portrayal of the anchor’s strength, and it may be that false traffic is growing wantonly.

  With the sales speed of "no seconds" and soaring sales, the sales "myth" is constantly being staged in the live broadcast room, and online celebrity, stars and corporate leaders have poured in … … Live delivery has become the most active outlet at present.

  On the crowded live broadcast track, data traffic is a key indicator to measure the popularity of anchors. However, the data that "looks beautiful" is not necessarily a portrayal of the strength of the anchor, and it may be that false traffic is growing wantonly.

  The reporter’s investigation found that the "grey production" that has been repeatedly banned has long been eyeing the live video platform. In this industrial chain of data fraud, fans, likes, popularity, comments, forwarding, etc. can all be "brushed", with 10,000 plays +500 likes +50 comments, which can be easily realized by purchasing a package from 20 yuan.

  Looking for the anchor to bring the goods but being brought into the "pit"

  Speaking of his three outreach live broadcast experiences, Liu Yun (pseudonym) described it as "simply squatting ‘ Shuikeng ’ Come over. "

  Liu Yun is in charge of the operation of Tik Tok in a sports brand. In order to broaden the online sales channels of physical stores, the company decided to digest the inventory by means of anchor delivery. After the inspection, the company signed a commission sharing ratio with several "big anchors".

  To Liu Yun’s surprise, at the end of May, the company’s first live broadcast was "overturned" with goods. The company found a regional online celebrity anchor with 3 million fans, which was broadcast live for 4 hours and sold less than 2,000 yuan.

  "There must be moisture in the fan data, which is estimated to be ‘ Optimization ’ Passed. " Liu Yun said that the anchor belongs to a company, and the number of works is small, but the broadcast volume of a single work is more than 1 million, which is likely to be the power of the whole company to "raise the number". Liu Yun said frankly that the company mainly refers to the fan traffic when choosing the cooperative anchor, but the authenticity of the data has to be verified by the purchasing power of fans, so "stepping on the pit" is hard to avoid.

  In June, the company made two more live outreach broadcasts. The number of fans of the two anchors was in the million level, and the results with goods were 170,000 yuan and 20,000 yuan respectively. Although sales have gone up, the volume of returns has also soared. "One fan placed an order for 47 items, and finally only 5 items were returned." Liu Yun’s tone reveals helplessness. Many fans are impulsive consumers. "The more they buy, the more they return.".

  "Live delivery really helped the company to quickly withdraw some funds, but the profit margin is really not big." Liu Yun said frankly that the anchor has kept the price of goods very low, and the after-sales and return freight has increased the cost. After some tossing, it is better to find an amateur to do live broadcast.

  "Brush" out of the data fraud industry

  Reporters searched on different platforms with the keywords of "rising powder", "popularity" and "brushing a bill", and a large number of social groups and companies providing data services for live video platforms popped up immediately, and the "gray production" of data was growing wildly.

  Fans, sharing, likes, comments, broadcast volume, live popularity, barrage … … The data indicators for measuring the heat of these live broadcast platforms can be converted into corresponding charging products, and some merchants also provide "package prices".

  "Traffic data is the ticket for the anchor to enter the alternative pool of merchants, and it is also a bargaining chip." An anchor who asked not to be named revealed to reporters that many anchors will adopt the strategy of "parallel authenticity", attract a batch of "real powder" through original content, and then buy some "fake powder" to support the facade.

  The reporter randomly joined a live QQ group, and all kinds of information about brushing data constantly dominated the screen. Clicking on a link of "self-service ordering platform", the reporter saw that it costs 1.96 yuan to buy 1,000 praises in the live room, 1.62 yuan to buy 10 shares in the live room and 3.33 yuan to brush 20 barrage in the live room.

  The salesmen in the group told reporters that these functions of paying attention, praising and forwarding can be completed through computer programs, but comments need more part-time staff, so the fees will be relatively high.

  Subsequently, the reporter called a company with an address in Ganzhou, Jiangxi. A person in charge said that after paying the annual service fee of 1980 yuan, all data "optimization" services can be discounted by 50%. In the price list given by him, there is no "dead powder" 0.1 yuan/piece, "live powder" is 0.25 yuan/piece, and the brush broadcast is 0.00035 yuan/time … …

  During the interview, a number of short video users confirmed to reporters that they had closed some strange accounts without knowing it. "It is probably regarded as ‘ Live powder ’ Sold. "

  Why is the traffic business repeatedly banned?

  "This is the same as the early e-commerce brushing and brushing praise, but the application scenario has changed." Du Junlong, an industry insider who moved from social e-commerce to live broadcast, said that data fraud in the e-commerce field has a long history and the taste of traffic business is getting heavier and heavier.

  According to Liu Junhai, a professor at China Renmin University, such "business" does not conform to the principle of fair competition, which will lead to bad money driving out good money. For consumers, it not only damages consumers’ right to know and fair trade, but also limits consumers’ right to choose.

  Zhao Zhanling, deputy director of Beijing Zhilin Law Firm, said that although the anti-unfair competition law and the e-commerce law explicitly prohibit data fraud, such as swiping data, the behavior of "swiping data" is hidden, and it is usually difficult for market regulators to find it in time and actively. Whether the live broadcast platform can be found and stopped in time depends on the technology and management capabilities of the platform and the willingness of the platform to actively crack down on data fraud. After all, the platform is also the beneficiary of the "data bubble" to a certain extent.

  A few days ago, the China Business Federation said that the Media Shopping Professional Committee of the China Business Federation will take the lead in drafting and formulating national community standards such as Basic Standards for Operation and Service of Video Live Shopping and Evaluation Guide for Online Shopping Credit Service System. All walks of life expect this move to make "live broadcast with goods" have rules to follow.

  Zhao Zhanling said that as a recommended national standard, although it is not mandatory, it will play a guiding role in improving the "rules of the game" in the field of live delivery and helping new formats to improve quality and efficiency.

  Liu Junhai, on the other hand, suggested that when formulating the industry self-discipline standards, we should "open the door and set the standard", especially solicit suggestions from consumers, and enhance the credibility of the whole industry through industry self-pressure, so as to boost consumer confidence.


Betta platform, luxury cosmetic anchor, who do you prefer to compete with in online celebrity?

On June 24th, a Weibo by Momo’s elder sister A Leng caused quite a stir in the live broadcast field. After a two-month hiatus, A Leng announced his return to his fans and will join DouYu. Just registered Betta before it started broadcasting, leading Ti mo Feng to contribute 280,000 yuan. It’s a little scary to grab 1.9 million RMB! ! !


As one of the most popular anchors of Momo, A Leng earned an annual income of 16 million yuan in 2016, and even created a miracle in the live broadcast industry that was rewarded with 30 million yuan in eight months. She is comparable to a first-line star and is a well-deserved sister of Momo. After graduating from a famous university, she also went to teach at the Confucius Institute in the United States in 2014. Not only did she get excellent grades, but A Leng also had an unusual talent in playing musical instruments. Both erhu and guitar won prizes in the competition.

A Leng looks sweet and has a voice that surprises people. In the colorful metropolis, she did not choose to go with the flow, refused to rely on her face value, and attracted a large number of diehard fans with her hard work and sincere singing. In the live broadcast world, A Leng is known as "online celebrity Clean Stream" and "talented female anchor". Compared with other female anchors in online celebrity, A Leng’s route is obviously different from theirs, with outstanding temperament, elegant clothes, cordial communication with fans, and singing one song after another. Just like this, A Leng’s live broadcast received a flood of praise, and more and more people began to pay attention to it.

Ti mo Feng

Ti mo Feng, a Sagittarius girl born in Wanzhou, Chongqing, is studying in two A-class colleges in Zhuhai, Guangdong. When I was playing LOL on the live broadcast platform, I sang a few songs to the audience with Mai by chance, and then the popularity began to flourish, becoming popular in the betta live broadcast room. Ti mo Feng became one of the well-known female anchors in Betta by virtue of her singing skills. In 2016, he sang the title song "You don’t understand me" for the film "28-year-old minors". It is said that Leng Gang went to the live broadcast room in Ti mo Feng to brush a gift when he registered for fighting fish, which also means to live in peace!

Ti mo Feng usually sings and chats for fans in the live broadcast room. The live broadcast style is funny and cute, and the level of cover is good. For example, the cover of chicken beep is very popular among netizens. In Netease Cloud Music, Ti mo Feng, as the leader of the anchor radio station, has more than 15 cover singles with a single program play online of more than 2 million, and more than 3,000 comments on several programs, which can be described as the most popular anchor. Then Netease Cloud Music made an exclusive EP for it, becoming the first exclusive "digital record" singer of the streaming media who was transformed from a platform amateur anchor to a release.

Yifa Chen

Yifa Chen used to be an architect. Due to the real estate recession, he switched to network anchor. Everyone affectionately calls it: Fajie! Fans with zombies call it a fat mother (Betta TV sends sisters and sons all over the world). Because of his appearance (figure), he is called e-sports Jia Ling. Hobbies LOL, Hearthstone Legend, DOTA2, etc., are called "e-sports Masami Nagasawa" by netizens.

On September 28th, 2016, he released his first single "Storybrooke" and exclusively landed in Netease Cloud Music, winning the 5th place of the hottest new song TOP100 of Netease Cloud Music in 2016 and the 8th place of the most shared single TOP100 in 2016. At 0: 00 on May 20, 2017, the female version of "Apo Shuo" sung by Yifa Chen was exclusively launched on Netease Cloud Music, and won the 4th place in the hottest new song TOP50 of Netease Cloud Music in May 2017.

With the rapid development of the live broadcast industry, the participation of the whole people has become an indisputable fact. Under the hot situation of live broadcast, serious homogenization is rampant. If we want to fight our way out in the homogeneous industry, we must develop the platform competitiveness in an all-round way from multiple dimensions. For the live broadcast platform, it has become the core competitiveness to build a live broadcast platform by leading users and content anchors. The strong joining of Alun this time, its own strong flow will definitely bring a new round of "bombing" to Betta. The final gain will only be fighting fish!

Let’s not talk about fighting fish. Let’s talk about who you are more attracted to.


Capital Airlines continuously improves its service quality.

On the day of "March 15th" International Consumer Rights Day, employees’ representatives of Capital Airlines participated in the online and offline publicity activities of "March 15th International Consumer Rights Day" organized by Hangzhou Xiaoshan Airport. The purpose of the activity is to respond to the theme activity of Consumer Rights Day "Promoting service upgrade and inspiring new vitality of civil aviation" carried out by the Civil Aviation Administration, and sincerely invite the public to make suggestions for improving the service of civil aviation passengers.

According to the travel characteristics of consumers of Capital Airlines, the brand fare ticket products of Capital Airlines divide economy class into four categories: first-class, first-class, first-class and first-class. Different economy class products implement different flight refund rules and service rights such as luggage, points and meals. Different from the traditional freight rate system that "whether passengers need it or not, the air ticket includes a series of services such as baggage check-in, meals, etc.", after Capital Airlines subdivides the freight rate, passengers can separate the service contents contained in the original air ticket one by one by splitting the services and implementing itemized pricing sales, and choose any additional services according to their personal preferences and travel needs.

At the same time, Capital Airlines launched various services in the cabin, and designated a flight attendant in the crew to focus on caring for elderly passengers, children passengers and other special passengers, and provided better cabin care services through special attention.

In the cabin, Capital Airlines selects and customizes a variety of aviation-themed peripheral gifts for passengers to choose from. The products include customized 47cm Airbus A330 wide-body aircraft model, cartoon model "blind box" and so on, as well as sun protection items, children’s cartoon water cups, sunglasses and portable backpacks, which bring different experiences to passengers.

According to reports, through this Consumer Rights Day activity, Capital Airlines has extensively collected passengers’ opinions and suggestions on airport and cabin services, and will sort out, analyze and improve the work in the future to continuously improve the service quality.


Atsuko Maeda’s new film held a press conference to tell the interesting story of being proposed at the shooting scene

According to Japanese media reports, recently, a film meeting was held in Tokyo, starring Atsuko Maeda, Ryo Kase, Tokio Emoto and director Kiyoshi Kurosawa. Atsuko Maeda also confessed that he was proposed by a local man at the shooting location.

The script was originally written by Kiyoshi Kurosawa, and it tells the story of the TV program group coming to Uzbekistan in search of the legendary strange fish, and the growth process of the host Ye. The leaf is played by Atsuko Maeda, the photographer Iwao is played by Ryo Kase, and the director Sasaki is played by Tokio Emoto. The film was filmed in Uzbekistan for one month.

Atsuko Maeda was exposed to a ligament injury a few days ago. At the event, she said, "It’s all right now, which worries everyone." Regarding the impression of Uzbekistan, she said: "In fact, I didn’t even know the name before. After I went, I felt very interesting and left a good memory."

The host also revealed that Atsuko Maeda was proposed by the local people when filming. The audience was very surprised. Atsuko Maeda said: "Once when we were all having dinner together, I went out alone. As a result, an uncle suddenly talked to me. I didn’t know what he said. I asked someone else before I knew that he said’ Marry me’, but all the actresses who went were proposed!"

Kiyoshi Kurosawa said: "I was there at the time, but there were many things at that time, so I naturally accepted it." Tokio Emoto said with a wry smile: "I am worried that the other party is entangled and has been paying attention, but it is okay." Facing the men’s reaction, Atsuko Maeda said, "It’s a harsh world. I will work hard tomorrow." The film will be released in Japan on June 14th.


Ministry of Finance: Impose a 10% consumption tax on ultra-luxury cars in retail.

  The industry believes that a consumption tax on luxury cars in the retail sector will not only reasonably guide consumption, but also increase fiscal revenue.

  The Ministry of Finance and the State Administration of Taxation issued a notice yesterday, saying that in order to guide rational consumption and promote energy conservation and emission reduction, with the approval of the State Council, consumption tax will be imposed on ultra-luxury cars. This regulation will be implemented as of December 1, 2016.

  Tax will be increased by 10% on the sales of ultra-luxury cars.

  The notice pointed out that the sub-tax item of "super luxury cars" will be added under the tax item of "cars". The scope of collection is passenger cars and light commercial buses with a retail price of 1.3 million yuan (excluding value-added tax) and above, that is, ultra-luxury cars in the sub-tax items of passenger cars and light commercial buses. For ultra-luxury cars, on the basis of the consumption tax levied at the current tax rate in the production (import) link, the consumption tax is levied at the retail link, and the tax rate is 10%. The notice makes it clear that the units and individuals that sell ultra-luxury cars to consumers are taxpayers in the retail link of ultra-luxury cars.

  10% consumption tax will not be levied on the sold vehicles for filing within 5 days.

  For distribution channels, will the vehicles that have signed automobile sales contracts before November 30 be affected by the adjustment of the consumption tax on ultra-luxury cars? It is understood that for ultra-luxury cars that have signed automobile sales contracts before November 30 (inclusive), but have not delivered the real thing, taxpayers will file the signed automobile sales contracts with their competent tax authorities within 5 working days from December 1 (inclusive). According to the notice information, the retail consumption tax with the tax rate of 10% will not be levied for those who are filed according to the regulations, and the retail consumption tax will be levied if they are not filed and not filed within the prescribed time limit.

  It is difficult to manage the tax after tax collection.

  According to the information, when the consumption tax was implemented in 1994, it included automobile tax items. In the consumption tax reform in 2006, the automobile consumption tax was adjusted. It is understood that the current car tax items are divided into two categories: passenger cars and medium and light commercial buses. Among them, the larger the cylinder capacity of passenger cars, the higher the tax rate of consumption tax, and the tax rate ranges from 1% to 40%. Passenger cars with a cylinder capacity of more than 4 liters will be subject to a consumption tax rate of up to 40%. The consumption tax rate of 5% is applicable to medium and light commercial buses. The taxation link is in the production and import links.

  According to industry analysts, a consumption tax will be levied on luxury cars in the retail sector, with the aim of reasonably guiding consumption and increasing fiscal revenue.

  "The consumption tax collection link is changed to the retail link. The advantage is that the final selling price of goods can be taxed, and the tax base is obviously expanded, which can increase fiscal revenue and reasonably guide consumption, but the challenge is that the collection and management are difficult." The above analysis pointed out that the relevant departments took luxury cars as a breakthrough and imposed a consumption tax on the retail sector, which is also based on the fact that there are not many 4S retail stores in China compared with retail stores such as tobacco and alcohol, and it is relatively easy to control. This will provide experience for the next stage of other tax items to move back.

  Text/reporter Ren Xiaoyuan


  The actual impact on car buyers will not be great.

  At present, the models with more than 1.3 million yuan are basically ultra-luxury car brands such as Bentley, Maserati and Porsche. In addition, some brands such as BMW X6, BMW 7 Series, Mercedes-Benz GL Series and Audi A8 have reached this level. Therefore, the influence of the new consumption tax policy is relatively small and fixed. But at present, it should not have much impact on the sales in this market.

  China’s automobile consumption tax was established in 1994, and the latest automobile consumption tax reform was in 2008. The tax rate for passenge cars with displacement of 3.0L to 4.0L is raise from 15% to 25%, and that for passenger cars with displacement of 4.0L is raised to 40%. Reduce the consumption tax rate of small-displacement passenger cars, and reduce the tax rate from 3% to 1% for passenger cars with displacement below 1.0L This time, the tax rate will be increased by 10% for ultra-luxury cars with a price of more than 1.3 million yuan. This adjustment mainly affects the sales of imported vehicles.

  According to the previous consumption tax policy, the tax rate of ultra-luxury cars is basically 40% high-end. Compared with the consumption tax of 40%, the current 25% tariff and 17% value-added tax have become small heads, so for luxury cars with a price of several million yuan, the consumption tax itself is an important factor to increase the difference between domestic and foreign car prices. Judging from the new policy introduced this time, an additional 10% consumption tax will be imposed on ultra-luxury cars with a price of more than 1.3 million yuan, which will not have a great impact on car buyers. In fact, many 4S shops will basically increase the price of ultra-luxury cars by 100 thousand to several hundred thousand yuan above the manufacturer’s guide price before they can pick up the car, and most car buyers also acquiesce to this.

  Text/reporter zhangqin


  Whether the purchase tax on small-displacement vehicles will continue to be halved is inconclusive.

  In fact, in the automobile consumption, there is also an essential expenditure, which is the purchase tax. China’s automobile purchase tax rate is set at 10%, which accounts for a large proportion in the cost of car purchase. However, at present, China has adopted a preferential policy of halving the purchase tax for small-displacement vehicles of 1.6 liters or less, that is, it is levied at 5% of the vehicle price, which has played a significant role in promoting the consumption of small-displacement vehicles.

  The preferential policy of halving the purchase tax on small-displacement vehicles has been implemented since October 1, 2015. According to the plan at that time, the policy will expire on December 31, 2016, which means that there is still a whole month left. Up to now, there is no official explanation on whether the preferential policy of halving the purchase tax will continue, and more is speculation from outside. It is also reported that various departments at the government level have different opinions on whether to continue this policy. Earlier, some media reported that on November 1, the National Development and Reform Commission, the Ministry of Communications, the Ministry of Finance and other ministries and commissions held departmental meetings to study whether to continue this policy, but no news came out since then.

  The data shows that the prices of 1.6-liter and below displacement models are mostly concentrated below 200,000 yuan. According to the current preferential policies, the purchase tax for bicycles ranges from 3,000 to 10,000 yuan. Once this policy is cancelled next year, it is likely to drive the sales ratio of models above 1.6 liters to increase in a short time. According to the data of China Automobile Association, in 2015, the sales of passenger cars of 1.6 liters and below reached 14,508,600, an increase of 10.38% over the same period of last year, which was higher than the overall growth rate of passenger cars and accounted for 68.6% of the sales of passenger cars.

  Text/reporter zhangqin for the picture/vision china


Stick to the fitness punch card 150 times. What about the cash back?

  Changsha Evening News All-Media Reporter Nie Yingrong Intern Cheng Dan

  If you insist on punching in enough times a year, the gym will refund part of the card amount. I believe many bodybuilders have seen similar "challenge activities" launched by some gyms, but not many can insist on completing the punching. What about the ones that really persisted? Recently, Mr. Ruan from Yuelu District reported to our hotline 96333 that he had previously applied for a similar retirement card at Shiny Fitness Club Times International Store (hereinafter referred to as "Shiny Gym"), and insisted on punching in 150 times as required in the past year. But he asked for cash back, but the gym dragged on. The reporter launched an investigation into this and the market supervision department also intervened in mediation. On September 9, the store completed the cash back.


  Completed the "Year Card Challenge", but the cashback time was postponed three times.

  At the end of July last year, Mr. Ruan and two friends went to the shiny gym near Yulan Road, Tongzipo Road, Yuelu District to consult about fitness. A member of the gym named Chen introduced the "Year Card Challenge" cashback activity — — If you apply for an annual card of 1688 yuan here, as long as you punch in the gym for 150 times in one year and exercise for 1 hour each time, the gym can cash back 1288 yuan.

  "I felt that as long as I persisted, this card was quite favorable." Mr. Ruan said that the membership consultant claimed that the three of them would do it together, and each of them would be given a discount to 20 yuan and a month’s free fitness service, so he and two friends both got this kind of card. In the following year, among the three people, only Mr. Ruan persisted with strong self-discipline and perseverance and completed the "task" of punching in 150 times.

  Mr. Ruan took out the WeChat chat record and told the reporter that in early August this year, he asked Chen’s membership consultant about cashback. The other party replied: "You come to the front desk to register the bank card account number and the name of the account, and you will get a unified refund at the end of the month." Mr. Ruan registered once as required, but he did not receive the refund until August 31.

  Subsequently, Mr. Ruan went to the front desk of the gym to report the situation. The staff claimed that it was necessary to wait until September 2 for the financial staff to handle it, but he still did not receive the refund on September 2. On the same day, he contacted the manager of the gym in a "shining fitness member group" with 50 or 60 members, and reflected this problem. That night, the store manager replied in the group that after other members punched in, they would arrange cash back at the beginning of next month (that is, at the beginning of October). Not long after, this WeChat group was dissolved.

  "I said good cashback before, but later it was delayed." Mr. Ruan said that on the evening of September 3, he came to the gym again to reflect this problem. During the negotiation, he had a dispute with the store staff. The manager finally gave him a reply that he would cash back on October 30. His request for a written commitment from the store was rejected.

  Store side

  The oral commitment of the membership consultant is invalid, and cashback requires a process.

  At 2 o’clock on the afternoon of September 5, the reporter came to the shiny gym and found the store manager Chen Shan. Chen Shan said that they did launch this activity last year, and Mr. Ruan also met the requirement of punching in 150 times. However, Mr. Ruan got a one-month discount when he applied for the card, so the start date of the card is September 1, 2018, and it needs to expire on September 1, 2019. "After his card expires, we can start to do this."

  Regarding the membership consultant’s previous claim that he would cash back at the end of August, Chen Shan said that the membership consultant was young, and his verbal commitment was invalid, and the store’s membership agreement also clearly stamped the chapter of "oral commitment was invalid". The reporter found that the membership agreement signed by Mr. Ruan did bear the imprint of the above words, which read "This card can be cashed back after 150 times" next to it, but did not specify the specific cashback time limit.

  Chen Shan said that they are a big company and have a series of procedures to deal with cash back. For members who complete the punch-in task, they need to cash back in batches. "His card will expire on September 1, and we can’t cash it back at once."

  Then why did you change the cashback time in early October to October 30? Chen Wei said that when Mr. Ruan reflected problems in the WeChat group before, his words were provocative, and later he went to the store to "make trouble", which affected their work and led other members to come to them for this purpose. They need to do more work, so the time is delayed. "I promise here that I will definitely return the money to him on October 30."


  Both parties have signed a dispute mediation document, which has been cashed back.

  The reporter learned that before this, Mr. Ruan also reported this matter to the market supervision and management department through the 12315 hotline, which was handled by Wangchengpo Supervision Office of Yuelu District Market Supervision Administration.

  At 3 o’clock on the afternoon of September 5th, the reporter came to Wangchengpo Supervision Office of Yuelu District Market Supervision Administration with Mr. Ruan and Yong Yang, a manager of Shiny Gym Store. The staff of the institute organized mediation between the two parties on the above matters. After nearly an hour of mediation, the two parties reached an agreement that the Shiny Gym would refund 1,288 yuan to Mr. Ruan’s bank card before September 10, 2019. Subsequently, the two sides signed a mediation book on consumer rights disputes. At about 18 o’clock on September 9, Mr. Ruan told reporters that he had received the cash back.


  Try to fix the rights and obligations of both parties in writing.

  Li Jian, a lawyer of Hunan Wanhe United Law Firm, said that according to the Contract Law, if the parties have disputes about the understanding of the terms of the contract, they should determine the true meaning of the terms according to the words used in the contract, the relevant terms of the contract, the purpose of the contract, trading habits and the principle of good faith.

  Li Jian reminded that in the daily consumption process, citizens should carefully identify the contents related to rebate and stored value, on the one hand, and try to fix the relevant rights and obligations of both parties in writing, such as determining the rebate amount, proportion and time limit. Once you encounter infringement afterwards, you can seek help from market supervision and other departments in time to defend your rights.


Shaanxi launched the reading action for young students, making reading and learning a lifelong pursuit.

  Cctv news On April 23rd, the launching ceremony of the reading action for young students in Shaanxi Province was held in beilin district University South Road Primary School in Xi ‘an.

  Zhao Changbao, member of the Education Working Committee of Shaanxi Provincial Committee and deputy director of the Provincial Education Department, attended the launching ceremony and delivered speeches. liuhong, member of the Party Committee and deputy director of Xi ‘an Education Bureau, and Zhang Fan, deputy secretary of Beilin District Committee and district head, delivered speeches.

Representatives of teachers and students chanted "Please rest assured that the powerful country has me!"! 》

Representatives of teachers and students chanted "Please rest assured that the powerful country has me!"! 》

  Zhao Yubao stressed that it is necessary to put the reading action of young students on the important agenda, improve the working mechanism, strengthen overall coordination and classified guidance, avoid increasing the burden on students, teachers and parents, and avoid utilitarian tendencies and formalism. It is necessary to closely combine the reading action with school education and teaching, after-school service activities and students’ daily life, and closely combine it with red education, scientific inquiry, practical experience and voluntary service. At the same time, I hope that students can read both written books and "non-written books", improve their independent thinking ability, sense of social responsibility, innovative spirit and practical ability in the process of reading thousands of books and traveling in Wan Li, and make reading and learning a lifelong pursuit.

  At the launching ceremony, representatives of teachers and students from kindergartens, primary and secondary schools, vocational schools and institutions of higher learning jointly read "Please rest assured that a strong country has me! 》。

  The ceremony was conducted in a combination of online and offline. Responsible comrades from Shaanxi Provincial Party Committee Propaganda Department, Provincial Education Department of Provincial Education Committee, Provincial Network Information Office, Provincial Cultural Tourism Department, Provincial Federation of Trade Unions, Communist Youth League Committee, Provincial Women’s Federation, Provincial Association for Science and Technology, Xi ‘an Education Bureau, beilin district Municipal Government and other departments attended the ceremony. Responsible comrades of education, publicity, culture, mass organizations and other departments in cities and counties attended the meeting at the same level.