A new generation of Tang released BYD can rely on it to maintain the dominance of new energy vehicles?

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A new generation of Tang released BYD can rely on it to maintain the dominance of new energy vehicles?

[Observer Network auto channel Report/Wang Yubo Xu Zhe] On the evening of March 6, in Shenzhen, BYD released a new car that is very important for its new energy vehicle product line: a new generation of Tang. After the success of the first generation of products, the appearance of the new generation of Tang can be said to have undergone earth-shaking changes. According to BYD, the new generation of Tang used a design language called "Dragon Face".

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This conference is actually more about conveying loong’s design concept than products.

Dragon Face, this is the family design language that Wolfgang Eiger began to implement after he came to BYD. The former Audi design director suddenly improved the design of BYD vehicles by several grades.

A new generation of Tang and its designers Wolfgang Egetu/Xu Zhe

The first car to use this design language was Song MAX, and BYD tried to convey his impression, technology and culture through this brand-new design concept. But I don’t think so. For ordinary consumers, it is too much trouble to understand these concepts. When most consumers buy a car, the requirement for appearance is to look good, or, in the words of the old Northeast Railway, to be spiritual.

From the appearance, no matter from which angle, Song MAX obviously did this. Growing up in Germany, Iger, who studied in Italy, tried his best to create an explosive home MPV with a monthly sales of 15,000 units (sales in January 2018). Since its listing in October last year, the cumulative sales volume has been close to 50,000. Obviously, China consumers have recognized this design concept of Iger.

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Song MAX is really energetic no matter which angle he looks at.

When the first generation of Tang went on the market, the most impressive thing was the acceleration ability of 4.9 seconds per 100 kilometers, which had a great impact on the entire China automobile market at that time. It can be said that the vast number of consumers also felt that the original motor used in cars had such a strong acceleration ability in Tang.

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The 4.9 seconds at the end of the first generation of Tang dynasty seemed to be an oath, and the new generation of Tang dynasty continued this marking method, only from 4.9 to 4.5.

However, as far as the appearance of the whole vehicle is concerned, the appearance of the first generation Tang is not outstanding, and the main factors driving the product force are the internal powertrain equipment and relatively high vehicle configuration.

From the earliest spy photos exposure, to the official map of the vehicle shape release, and today’s design concept release conference, the overall shape of the new generation of Tang gives people a feeling: in place.

At the Guangzhou Auto Show in 2017, BYD shouted the slogan of hitting 200,000 sales of new energy vehicles in 2018. It was really doubtful to shout such a slogan at that time. However, since the emergence of a new generation of Tang, people can’t help but start thinking. Maybe BYD really doesn’t shout slogans, but does have this strength.

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Figure/Xu Wei

In addition, with the change of national new energy policy (subsidizing pure electric vehicles with high cruising range), a new generation of Tang also launched a version of pure electric (EV) in due course, but the specific parameters such as battery capacity and cruising range have not been announced yet, but compared with pure electric SUV products of the same level, if Tang EV is equipped with batteries with 70 kWh capacity, the comprehensive cruising range should not be less than 350 km or even higher.

2018 is a turning point for China’s new energy automobile industry. Many new car-making forces have launched or are launching their own products, and they will be mass-produced and listed this year. Traditional car manufacturers have also begun to use their strong skills to exert their strength in new energy. Old car factories like GM and Mercedes-Benz have invested tens of billions of dollars in new energy vehicles, which can’t be underestimated.

At present, it seems that BYD will continue to use the design language of "DragonFace" in subsequent products, such as other models of "Dynasty Series", so the product strength in design is obviously guaranteed, and it should not be difficult for BYD to continue to hold its dominant position in the new energy vehicle market in China.

(Editor: Wen Gang)

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